Brands
Brands
kya Karen control hi nai hota (irresistible) quaker oats- (nutritious breakfast that helps reduce cholesterol) uncle chipps-bole mere lips, I love uncle chipps (warm, playful, lively, companionable and traditional) aliva-providing healthier and tasty snacking options in line with local consumer needs.
2) BeveragesPepsi- youngistaan ka WOW ( youth, sports, family, festivals, celebrations-The largest single selling
soft drink brand in India)
7up- mood ko do lemon ka lift (to capture and own the lemon refreshment territory within the clear lime
category. Lemon has proven to be a clear and relevant differentiato r for the brand)
Gatorade-the Worlds No.1 Sports Drink mountain dew- darr kea age jeet hai (The idea of daring, challenges, a can do attitude, adventure and exhilaration are deeply entrenched in its brand DNA.) nimbooz- ekdum asli indian (authentic Indian Identity by using the traditional Matka (Earthen Pot) and
Squeezer in the manufacturing process)
slice- pure mango pleasure aamsutra (the indulgence in mangoes like no other brand had done
before.)
Tropicana- 100% (high-quality juices and original products, pioneer innovative processes and explore
new markets for its products)
Mirinda- Pagalpanti Bhi Zaroori Hai, Orange Dikha Toh Mooh Bola Mirindaaaaa Aquafina- the purest part of you!! (drive premium, modern and youthful imagery in an otherwise
undifferentiated category- what a body)
3 Roses is a 30 year old regional brand and is the market leader in Tamil Nadu. It is one of the largest FMCG brands in Tamil Nadu across categories. It has a strong presence in both in home and out of home segments. It has two functionally differentiated variants - 3 Roses Natural Care and 3 Roses Mind Sharp. GOOD TIME TO TALK
Annapurna provides a range of wholesome, tasty, value-added functional foods for the family by offering superior products at affordable prices. Annapurna salt Annapurna Atta
Brooke Bond Taaza entered the lives of the contemporary Indian housewife in the 1990s. And over the years, Taaza has found a place, not just in her home but also in her heart. Taaza is a unique and refreshing blend of tea that's sprinkled with fresh green tea leaves. It's her daily cup of joy that helps her to refresh and connect with her inner self and aspirations.
Taaza is a 20 year old brand with strong presence in North, West and Eastern India. It is the 3rd largest tea brand in the country with a portfolio spanning in both leaf and dust segments. It has a strong presence in the out of home segment in South India.
Some moments in life are special and close to the heart. Bru makes these moments with loved ones even more magicalIts Indias largest coffee brand that offers a range of products in Instant coffee, Conventional coffee and premixes. Its rich aroma and unique blend makes every moment come alive.
Number 1 Coffee brand in India Unilever's only Coffee brand Enjoys a rich heritage, came into existence in 1962 under the brand name Deluxe Green Label Consistently offering better and newer products to the consumer through improved packaging solutions and innovative product formats Enjoys a strong presence at various out of home locations
Kissan wants to be the brand which will help dissolve tension between mother and the family during informal good food moments. Kissan acts as a catalyst, easing stressful moments at the dining table. With Kissan, good food is loved not shoved!
Kissan is in its 62nd year of its existence in India. Category leaders in India.
Knorr in India is generic to soups. Knorr is the largest soup brand in India and has a lions share of the soup market in India 70% All Knorr products have no added preservatives and are a healthy choice option.
Knorr as a brand has always set out to empower homemakers and enable them to make healthy, wholesome and delicious food options
Mention ice cream, and most people in India think of Kwality Walls and the big heart. The brand with the big heart logo is behind many much-loved ice cream classics - from indulgent treats like Cornetto & Feast (for teens and young adults), to Moo & Paddle Pop (for kids), to family favourites like our Selection range of Red Tubs, Italian Gelato and Viennetta.
Unilever is the world's biggest ice cream manufacturer, operating under the Heartbrand. Heartbrand products are sold in more than 40 countries worldwide and has an annual turnover of 5 billion Also sold as Algida in Italy & Turkey, Langnese in Germany, Kibon in Brazil, Streets in Australia and Ola in the Netherlands.
Aviance enables women actualize their unique potential through expert customized beauty solutions. The Aviance range of beauty solutions includes customized skincare, haircare and a wide range of cosmetics that are developed using Unilevers advanced technology to deliver results you can see.
Breeze makes use of a new revolutionary global technology which enhances the impact of world class perfumes in a much larger way, apart from bringing out the goodness of glycerine.
Launched in 1988 as a family beauty soap with the promise of a fresh feeling of nature Comes in 5 attractive variants Lemon Twist, Rose Mallika, Sandal Sparsh, Rajni gandha & Morning Muskaan.
Clinic All Clear is the only brand that offers specially formulated Anti dandruff shampoo for men Clinic All Clear also has Anti Dandruff Hair Oil that Fights dandruff gently and effectively, giving you dandruff free hair. Strengthens hair from scalp to give you hair full of health.
The Clinic All Clear brand was launched in 1980 in India. It was known as Clinic Special then and its name was later changed to Clinic All Clear in 1996.The brand is also present as Clear in 14 other countries worldwide. To align itself to the international quality standards this year Clinic All Clear has been relaunched this year as Clear.
For most Indians, the first interaction with shampoos has been Clinic Plus. Over time, it has evolved to keep in step with the changing needs of consumers by constantly renovating its offering to make sure it is the best solution for the eternal desire of having long hair for both mom and daughters.
The largest selling Shampoo brand in India. The most widely distributed Shampoo brand in India
Taazgi jo paas laye- CloseUp First HUL offering in the oral care category First gel toothpaste in India launched in 1980 Market leader in the gel-segment for almost 3 decades Making stars out of models (Present-day stars like John Abraham, Deepika Padukone, Salman Khan, etc. are some of many who have been models of Closeup in the early days of their careers)
Since 1993, Indian women have relied on Dove for beautiful skin. Dove is known to be a keeper of promises and has given real products to women world over.
Launched first in the US in 1957; is one of the leading brands of Unilever globally. Dove has its footprint in 80 countries worldwide with a range of superior products from bar, lotions, body washes, face care and creams. It is the leading bar brand in UK, US and Canada. Fastest growing hair category brand in India
Worlds No.1 fairness cream, HULs largest skin-brand. How Fair & Lovely is that!
Developed in 1975, Fair & Lovely is the worlds first fairness cream. It contains no bleach or harmful ingredients. Instead, it provides visible fairness in a safe and reversible process. In 2003, it was rated as the Twelfth Most Trusted Brand in India by ACNielsen ORGMARG. In 2004, it was identified as a Super Brand.
Launched in 1931 as a mild, family soap, Hamam soon drew a large natural following long before it was trendy or fashionable.
Only 400 crore Herbal soap brand in the personal care segment 21.36% market share in the South Indian state of Tamil Nadu
Lakme is the Indian womans Beauty Sutra inspiring expression of her unique beauty and sensuality.
Lakme was the first major beauty brand in India and takes pride in being the expert on Indian Beauty for over 50 years. It is complete beauty brand spanning colour cosmetics, skin care & hair styling products and extending to beauty services through the network of Lakme Beauty Salons. Its bond with beauty and fashion is manifested through the Lakme Fashion Week, which is now the largest fashion event of its kind in the country. Lakme has a foot print of over 1200 assisted sales outlets, which is the largest span of outlets with Beauty Advisors in the country.
Lifebuoy, an undisputed market leader for 112 years, has a compelling vision to make 5
billion people across the world, feel safe and secure by meeting their personal care hygiene & health needs
Undisputed Leader in the soaps market of India, with 18.4% share. Turnover of 350 million a year globally, 200 million in India. Has a consumer base of 140 Million households in India The iconic jingle of Lifebuoy tandrusti ki raksha.. is almost like the health anthem of India and Indians Recent Awards:Voted in the top 10 most trusted brands in India in the Brand Equity Survey (came in at No. 9 in 2008 as well)Marketing excellence awards for its recent innovations and activations: o Gold at the Emvies 2008 for best use of media innovation o ASIA Pacific CSR Award 2007, for Lifebuoy Swasthya Chetna.
LIRIL 2000 One of the oldest soap brands in India A brand that has been consistent in bringing alive freshness A brand that has managed to create breakthrough advertising over the yearS There are about 2000 parts in the body that are sensitive to touch, but only if the skin is clean, fresh and full of life!
The brand name Lux has been derived from Luxury Since Leela Chitnis in 1929, Bollywood beauties throughout ages have appeared in Lux commercials. Till date nearly 50 Bollywood heroines have featured in Lux ads. The first bar of Lux was made in India and sold for a princely sum of two annas in 1934
Lux stands for the promise of beauty and glamour as one of India's most trusted personal care brands.
Launched in India in 1902, Pears exuberates a long heritage of purity and pristine.
Pears was first made in 1789 by Andrew Pears in London. This is from where it derived its name! The most famous Pears 'face' is 'Bubbles', from an original painting by Sir John Everett Millais in 1866. The painting later became to be the very first advertising on the brand! Pears is the worlds first registered brand and it is in existence continuously since then.
Pepsodent is a 15 year old brand that offers various oral care solutions to specific need based solutions. Pepsodent was launched in 1993 in India and since then the brand has raised the benchmark on Oral Care solutions in India.
Endorsed by FDI ( the largest dental association globally) Among the most trusted brands in India (Brand Equity, Economic Times, India) Also sold as Mentadent, Zhonghua, PS and Signal in other countries.
Ponds, has been listening to womens needs and desires for 150 years and this has enabled us to deliver new products customised to their needs. Ponds accompanies them on their journey to enhance the beauty of their skin.
Launched as early as 1947, Rexona is a natural skin care soap that gives you silky soft skin. It is an indigenous brand created by HUL and has been an integral part of the Indian market ever since.
Sunsilk brand was launched in 1964 and is a global brand with its presence across 80 countries. The Sunsilk hair care range provides a complete hair care solution and functions as a 3-step combination of cleansing, nourishing and manageability that gives a 20 something girl the confidence to express herself.
Number 1 in Asia, Latin America and the Middle East Sales of more than 1 billion a year. Selling in 80 countries. Also sold as Elidor, Hazeline, Seda and Sedal. Recent Awards: Holds the Guinness World Record for the most heads of hair washed and styled in one day. Created the largest community for Indian girls which is www.sunsilkgangofgirls.com
Nobody knows skin and how to keep it at its healthy best better than Vaseline.
Indias largest detergent brand, Wheel, aims to bring delight back into the lives of lacs of women across India, by giving them a magical wash experience of lemons and thousands of flowers. transforming even as tedious a chore as laundry into a delightful experience
The brand is available in three formats, Powders Bars Laundry Soaps The largest selling detergent brand in India. Used by over 1 in 2 households in India Famous for using Bollywood stars as its Brand Ambassadors.
CIF,COMFORT, DOMEX,
Rin understands this need and strives to deliver best in class whiteness through continuous innovation and product improvements supported by memorable campaigns like Uski saari, meri saari se safed kaise in the 90s to Safedi ka Shehanshah with Amitabh Bachchan. In 2007, Rin introduced the first ever shade in the laundry category, offering proof of whiteness to consumers with the Kya Saboot Hai campaign with Boman Irani. In 2008 Rin has been re launched and now provides Dugni Safedi, Dugni Chamak as compared to ordinary powders. Rin was launched in India as a bar in 1969 with the iconic lightning mnemonic. Rin powder was launched in 1994 as Rin Power White Rin Matic for washing machines, launched in July 2008 Sold in developing markets in Africa, Asia and Latin America. Sold as Brilhante (Brazil), Rin (India) and under other local brand names.
A dash of pink, a splash of yellow, a hint of purple and a bit of orange. Colours can liven up any wardrobe and can make you look and feel precious and if theres one detergent brand thats committed to colour care, its Sunlight. Sunlight keeps your clothes sparkling clean besides keeping the colours bright for long and preventing any colour loss.
A pioneer in the Indian detergent powder market, Surf Excel has constantly upgraded itself over the years, to answer the constantly changing washing needs of the Indian homemaker. Today Surf Excel offers outstanding stain removal ability on a wide range of stains. Surf Excel was introduced in 1959 it reduces water consumption and time taken for rinsing by 50%. It is a significant benefit, given the acute water scarcity in most of India.
Created in 1885, the Vim brand is still innovating and using the magic of natural ingredients to create unbeatable results over a hundred years later.
Vim was the original hand dishwashing brand: so we invented the whole category! Vim is sold in four continents, is the leading hand dishwashing brand in twenty countries, and is available to more than 2 billion people around the world. Vim began life as a soap (both in England, and in Thailand, where King Rama V asked Unilever to supply his household with soap), but is now available as a complete range of hand dishwashing including bars, powders and liquids.
P&G
PANTENE, HEAD&SHOULDERS, TIDE (detergent n bar), OLAY, ARIEL( spring n fresh clean), HUGOBOSS, VICKS-vaporub, action500, inhaler
In India, P&Gs beauty care business comprises of Pantene, the worlds largest selling shampoo, Head & Shoulders, the worlds No. 1 Anti-dandruff shampoo and Rejoice Asias No. 1 Shampoo. In India, Pampers Fresh & Dry is available in a variety of three sizes 4s, 10s, 25s.
DABUR
Health care HEALTH SUPPLEMENTS-CHYAWANPRASH,CHYAWANPRAKASH,CHYAWANPRASH JUNIOR,GLUCOSE-D, HONEY, NUTRIGO(total n women) ORAL CARE- DABUR LAAL DANT MANJAN, DABUR RED TOOTHPASTE, MESWAK , PROMISE,BABOOL (mint n normal), NEEM (overseas export) DIGESTIVE- HAJMOLA
Personal care HAIR CARE--AMLA HAIR OIL, VATIKA(coconut, almond hair oil; anti-dandruff shampoo) FEM-- (bleach, dual care, soft gentle soap), OXY-BLEACH, SAKA (oxy-bleach for men) SKIN CARE---UVEDA
Foods