National Survey Results
Q1
Q2
Q3
Q4
Do you have a favorable or unfavorable opinion
of classical music?
Favorable........................................................ 19%
Unfavorable .................................................... 13%
Unfavorable .................................................... 68%
Not sure .......................................................... 11%
Not sure .......................................................... 13%
Do you have a favorable or unfavorable opinion
of country music?
Q8
Do you have a favorable or unfavorable opinion
of rock music?
Favorable........................................................ 71%
Favorable........................................................ 65%
Unfavorable .................................................... 23%
Unfavorable .................................................... 26%
Not sure .......................................................... 6%
Not sure .......................................................... 9%
Do you have a favorable or unfavorable opinion
of dubstep music?
Q9
Do you have a favorable or unfavorable opinion
of today's popular music?
Favorable........................................................ 14%
Favorable........................................................ 45%
Unfavorable .................................................... 38%
Unfavorable .................................................... 37%
Not sure .......................................................... 47%
Not sure .......................................................... 19%
Do you have a favorable or unfavorable opinion
of jazz music?
Unfavorable .................................................... 20%
Q6
Do you have a favorable or unfavorable opinion
of rap music?
Favorable........................................................ 77%
Favorable........................................................ 71%
Q5
Q7
Not sure .......................................................... 9%
Do you have a favorable or unfavorable opinion
of pop music?
Q10 What is your favorite genre of music: classical
music, country music, dubstep music, jazz
music, pop music, R & B music, rap music,
rock music, or something else?
Classical ......................................................... 22%
Country ........................................................... 24%
Dubstep .......................................................... 2%
Favorable........................................................ 59%
Jazz ................................................................ 6%
Unfavorable .................................................... 26%
Pop ................................................................. 12%
Not sure .......................................................... 15%
R & B .............................................................. 6%
Do you have a favorable or unfavorable opinion
of R & B music?
Favorable........................................................ 58%
Rap ................................................................. 1%
Rock ............................................................... 16%
Something else ............................................... 12%
Unfavorable .................................................... 27%
Not sure .......................................................... 15%
May 6-7, 2013
Survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Q11 Using the same list of choices, what is your
least favorite genre of music?
Q16 Do you have a favorable or unfavorable opinion
of Justin Bieber?
Classical ......................................................... 6%
Favorable........................................................ 20%
Country ........................................................... 15%
Unfavorable .................................................... 54%
Dubstep .......................................................... 11%
Not sure .......................................................... 26%
Jazz ................................................................ 4%
Pop ................................................................. 4%
R & B .............................................................. 3%
Rap ................................................................. 50%
Rock ............................................................... 2%
Something else ............................................... 5%
Q12 Do you have a favorable or unfavorable opinion
of Morrissey?
Favorable........................................................ 17%
Unfavorable .................................................... 31%
Not sure .......................................................... 52%
Q13 Do you have a favorable or unfavorable opinion
of Taylor Swift?
Favorable........................................................ 53%
Unfavorable .................................................... 27%
Not sure .......................................................... 20%
Q14 Do you have a favorable or unfavorable opinion
of Rihanna?
Favorable........................................................ 30%
Unfavorable .................................................... 39%
Not sure .......................................................... 31%
Q15 Do you have a favorable or unfavorable opinion
of Chris Brown?
Favorable........................................................ 13%
Unfavorable .................................................... 57%
Q17 Do you have a favorable or unfavorable opinion
of Adele?
Favorable........................................................ 54%
Unfavorable .................................................... 18%
Not sure .......................................................... 28%
Q18 Do you have a favorable or unfavorable opinion
of Skrillex?
Favorable........................................................ 11%
Unfavorable .................................................... 35%
Not sure .......................................................... 54%
Q19 Do you have a favorable or unfavorable opinion
of Lady Gaga?
Favorable........................................................ 29%
Unfavorable .................................................... 50%
Not sure .......................................................... 21%
Q20 Do you have a favorable or unfavorable opinion
of Beyonce?
Favorable........................................................ 51%
Unfavorable .................................................... 30%
Not sure .......................................................... 18%
Q21 Do you have a favorable or unfavorable opinion
of Jay-Z?
Favorable........................................................ 25%
Unfavorable .................................................... 44%
Not sure .......................................................... 31%
Not sure .......................................................... 30%
May 6-7, 2013
Survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Q22 Do you have a favorable or unfavorable opinion
of Justin Timberlake?
Favorable........................................................ 52%
Unfavorable .................................................... 24%
Not sure .......................................................... 25%
Q23 In your opinion, how should Justin Timberlake
spend most of his time: acting, making music,
getting back together with 'N Sync, or playing
golf?
Q26 There is a famous rapper who has changed his
name several times. He has gone by the
names Snoop Doggy Dogg, Snoop Dogg, and
Snoop Lion. Which name do you think he
should use?
Snoop Doggy Dogg......................................... 30%
Snoop Dogg.................................................... 56%
Snoop Lion...................................................... 14%
Q27 Have you ever been to the club, or not?
Acting.............................................................. 22%
Been to the club.............................................. 17%
Making music.................................................. 40%
Have not ......................................................... 75%
Getting back together with 'N Sync ................. 7%
Not sure .......................................................... 8%
Playing golf ..................................................... 31%
Q24 Do you think Rihanna should get back together
with Chris Brown, or not?
She should...................................................... 8%
She should not................................................ 67%
Not sure .......................................................... 26%
Q25 Among the following list of choices, who would
you like to see as President of the United
States: Adele, Justin Bieber, Beyonce, Chris
Brown, Jay-Z, Justin Timberlake, Lady Gaga,
or Rihanna?
Adele .............................................................. 19%
Justin Bieber ................................................... 8%
Beyonce.......................................................... 14%
Chris Brown .................................................... 5%
Jay-Z............................................................... 9%
Justin Timberlake............................................ 34%
Lady Gaga ...................................................... 9%
Rihanna .......................................................... 2%
Q28 If you are a woman, press 1. If a man, press 2.
Woman ........................................................... 54%
Man................................................................. 46%
Q29 If you are a Democrat, press 1. If a Republican,
press 2. If you are an independent or identify
with another party, press 3.
Democrat ........................................................ 39%
Republican...................................................... 35%
Independent/Other .......................................... 26%
Q30 If you are Hispanic, press 1. If white, press 2.
If African-American, press 3. If other, press 4.
Hispanic .......................................................... 13%
White .............................................................. 71%
African-American ............................................ 11%
Other............................................................... 6%
Q31 If you are 18 to 29 years old, press 1. If 30 to
45, press 2. If 46 to 65, press 3. If you are
older than 65, press 4.
18 to 29........................................................... 16%
30 to 45........................................................... 24%
46 to 65........................................................... 40%
Older than 65 .................................................. 20%
May 6-7, 2013
Survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Q32 Do you live in the Northeast, the Midwest, the
South, or the West?
Northeast ........................................................ 27%
Midwest .......................................................... 24%
South .............................................................. 30%
West................................................................ 19%
May 6-7, 2013
Survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Gender
Base Wom an
Gender
Man
Classical Favorability
Base Wom an
Man
Country Favorability
Favorable 77%
78%
75%
Favorable 71%
75%
66%
Unfavorable 13%
10%
16%
Unfavorable 23%
18%
29%
Not sure 11%
12%
9%
7%
4%
Not sure
6%
Gender
Base Wom an
Gender
Man
Dubstep Favorability
Base Wom an
Man
Jazz Favorability
Favorable 14%
13%
15%
Favorable 71%
68%
75%
Unfavorable 38%
42%
34%
Unfavorable 20%
19%
20%
Not sure 47%
45%
50%
13%
5%
May 6-7, 2013
survey of 571 registered voters
Not sure
9%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Gender
Base Wom an
Gender
Man
Pop Favorability
Base Wom an
Man
R & B Favorability
Favorable 59%
64%
54%
Favorable 58%
58%
57%
Unfavorable 26%
21%
31%
Unfavorable 27%
26%
28%
Not sure 15%
15%
15%
Not sure 15%
16%
15%
Gender
Base Wom an
Gender
Man
Rap Favorability
Base Wom an
Man
Rock Favorability
Favorable 19%
21%
18%
Favorable 65%
62%
68%
Unfavorable 68%
66%
70%
Unfavorable 26%
27%
25%
Not sure 13%
13%
12%
11%
7%
May 6-7, 2013
survey of 571 registered voters
Not sure
9%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Gender
Base Wom an
Gender
Man
Today's Pop Music
Favorability
Base Wom an
Fave Genre
Favorable 45%
46%
43%
Unfavorable 37%
33%
41%
Not sure 19%
21%
16%
Classical 22%
25%
18%
Country 24%
24%
23%
2%
2%
2%
6%
6%
7%
Pop 12%
12%
12%
Dubstep
Jazz
R& B
6%
6%
7%
Rap
1%
1%
Rock 16%
12%
19%
Som ething else 12%
12%
12%
Gender
Gender
Base Wom an
6%
5%
7%
Country 15%
15%
15%
Dubstep 11%
12%
9%
Jazz
4%
5%
3%
Pop
4%
3%
5%
R& B
3%
3%
2%
Rap 50%
49%
52%
Rock
2%
3%
2%
Som ething else
5%
6%
4%
May 6-7, 2013
survey of 571 registered voters
Base Wom an
Man
Least Fave Genre
Classical
Man
Man
Morrissey
Favorability
Favorable 17%
18%
16%
Unfavorable 31%
29%
33%
Not sure 52%
53%
51%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Gender
Base Wom an
Gender
Man
Sw ift Favorability
Base Wom an
Man
Rihanna Favorability
Favorable 53%
56%
50%
Favorable 30%
32%
28%
Unfavorable 27%
26%
28%
Unfavorable 39%
35%
44%
Not sure 20%
19%
22%
Not sure 31%
33%
28%
Gender
Base Wom an
Gender
Man
Chris Brow n
Favorability
15%
10%
Unfavorable 57%
58%
56%
Not sure 30%
27%
34%
survey of 571 registered voters
Man
Bieber Favorability
Favorable 13%
May 6-7, 2013
Base Wom an
Favorable 20%
25%
14%
Unfavorable 54%
47%
62%
Not sure 26%
28%
24%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Gender
Base Wom an
Gender
Man
Adele Favorability
Base Wom an
Man
Skrillex Favorability
Favorable 54%
56%
52%
Favorable 11%
12%
10%
Unfavorable 18%
17%
20%
Unfavorable 35%
33%
36%
Not sure 28%
28%
28%
Not sure 54%
55%
53%
Gender
Base Wom an
Gender
Man
Gaga Favorability
Base Wom an
Man
Beyonce Favorability
Favorable 29%
29%
29%
Favorable 51%
53%
48%
Unfavorable 50%
48%
52%
Unfavorable 30%
26%
35%
Not sure 21%
23%
19%
Not sure 18%
20%
16%
May 6-7, 2013
survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Gender
Base Wom an
Gender
Man
Jay-Z Favorability
Base Wom an
Man
JT Favorability
Favorable 25%
29%
21%
Favorable 52%
55%
48%
Unfavorable 44%
41%
47%
Unfavorable 24%
19%
28%
Not sure 31%
30%
32%
Not sure 25%
26%
24%
Gender
Gender
Base Wom an
8%
12%
3%
31%
She should not 67%
67%
67%
7%
7%
Not sure 26%
22%
30%
23%
40%
Acting 22%
21%
23%
Making m usic 40%
49%
7%
Playing golf 31%
May 6-7, 2013
survey of 571 registered voters
Man
Should Rihanna Get
Back w / Brow n?
How Should JT
Spend His Tim e?
Getting back
together w ith 'N
Sync
Base Wom an
Man
She should
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Gender
Base Wom an
Gender
Man
Who Would You Want
to See as Pres.?
Base Wom an
Man
Which Nam e Should
Snoop Use?
18%
21%
Snoop Doggy Dogg 30%
28%
32%
8%
8%
8%
Snoop Dogg 56%
60%
53%
Beyonce 14%
13%
16%
Snoop Lion 14%
12%
15%
Adele 19%
Justin Bieber
Chris Brow n
5%
4%
5%
Jay-Z
9%
12%
5%
Justin Tim berlake 34%
28%
39%
Lady Gaga
9%
12%
5%
Rihanna
2%
4%
1%
Party
Gender
Base Wom an
Base Dem ocrat Republican Independent/Other
Man
Classical Favorability
Been to the Club?
Favorable 77%
76%
74%
81%
Been to the club 17%
24%
11%
Unfavorable 13%
11%
17%
9%
Have not 75%
67%
82%
Not sure 11%
13%
9%
10%
9%
7%
Not sure
May 6-7, 2013
survey of 571 registered voters
8%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Party
Party
Base Dem ocrat Republican Independent/Other
Country Favorability
Base Dem ocrat Republican Independent/Other
Dubstep Favorability
Favorable 71%
66%
80%
66%
Favorable 14%
18%
10%
14%
Unfavorable 23%
26%
17%
28%
Unfavorable 38%
32%
44%
41%
8%
4%
6%
Not sure 47%
50%
47%
45%
Not sure
6%
Party
Party
Base Dem ocrat Republican Independent/Other
Jazz Favorability
Base Dem ocrat Republican Independent/Other
Pop Favorability
Favorable 71%
74%
61%
81%
Favorable 59%
64%
61%
50%
Unfavorable 20%
17%
28%
12%
Unfavorable 26%
22%
26%
32%
9%
11%
7%
Not sure 15%
14%
14%
18%
Not sure
9%
May 6-7, 2013
survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Party
Party
Base Dem ocrat Republican Independent/Other
R & B Favorability
Base Dem ocrat Republican Independent/Other
Rap Favorability
Favorable 58%
65%
49%
59%
Favorable 19%
22%
15%
22%
Unfavorable 27%
21%
35%
24%
Unfavorable 68%
65%
77%
61%
Not sure 15%
14%
16%
17%
Not sure 13%
13%
9%
17%
Party
Party
Base Dem ocrat Republican Independent/Other
Base Dem ocrat Republican Independent/Other
Rock Favorability
Favorable 65%
67%
59%
70%
Unfavorable 26%
23%
34%
21%
Not sure
9%
May 6-7, 2013
survey of 571 registered voters
11%
7%
10%
Today's Pop Music
Favorability
Favorable 45%
52%
41%
39%
Unfavorable 37%
30%
41%
40%
Not sure 19%
18%
18%
20%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Party
Party
Base Dem ocrat Republican Independent/Other
Fave Genre
Base Dem ocrat Republican Independent/Other
Least Fave Genre
Classical 22%
27%
17%
20%
6%
6%
6%
7%
Country 24%
19%
34%
15%
Country 15%
19%
10%
16%
Dubstep 11%
13%
Classical
Dubstep
2%
2%
2%
2%
12%
9%
Jazz
6%
6%
5%
8%
Jazz
4%
5%
6%
Pop 12%
12%
12%
13%
Pop
4%
3%
3%
6%
9%
3%
6%
R& B
3%
4%
1%
1%
Rap 50%
R& B
6%
Rap
1%
1%
1%
43%
58%
50%
Rock 16%
16%
16%
14%
Rock
2%
3%
3%
1%
Som ething else 12%
7%
10%
21%
Som ething else
5%
6%
4%
5%
Party
Party
Base Dem ocrat Republican Independent/Other
Morrissey
Favorability
Base Dem ocrat Republican Independent/Other
Sw ift Favorability
Favorable 17%
18%
10%
27%
Unfavorable 31%
26%
40%
26%
Not sure 52%
56%
51%
48%
May 6-7, 2013
survey of 571 registered voters
Favorable 53%
52%
55%
52%
Unfavorable 27%
26%
26%
29%
Not sure 20%
22%
19%
19%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Party
Party
Base Dem ocrat Republican Independent/Other
Base Dem ocrat Republican Independent/Other
Rihanna Favorability
Favorable 30%
36%
22%
33%
Unfavorable 39%
32%
45%
41%
Not sure 31%
32%
33%
26%
Chris Brow n
Favorability
Favorable 13%
17%
10%
11%
Unfavorable 57%
50%
62%
60%
Not sure 30%
33%
28%
29%
Party
Party
Base Dem ocrat Republican Independent/Other
Bieber Favorability
Base Dem ocrat Republican Independent/Other
Adele Favorability
Favorable 20%
23%
17%
18%
Favorable 54%
57%
46%
62%
Unfavorable 54%
54%
52%
56%
Unfavorable 18%
15%
24%
16%
Not sure 26%
22%
31%
25%
Not sure 28%
29%
31%
23%
May 6-7, 2013
survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Party
Party
Base Dem ocrat Republican Independent/Other
Skrillex Favorability
Base Dem ocrat Republican Independent/Other
Gaga Favorability
Favorable 11%
12%
4%
18%
Favorable 29%
34%
19%
35%
Unfavorable 35%
28%
43%
35%
Unfavorable 50%
41%
63%
46%
Not sure 54%
60%
53%
47%
Not sure 21%
26%
18%
20%
Party
Party
Base Dem ocrat Republican Independent/Other
Beyonce Favorability
Base Dem ocrat Republican Independent/Other
Jay-Z Favorability
Favorable 51%
63%
36%
53%
Favorable 25%
35%
15%
25%
Unfavorable 30%
19%
42%
33%
Unfavorable 44%
31%
53%
50%
Not sure 18%
18%
22%
14%
Not sure 31%
34%
32%
25%
May 6-7, 2013
survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Party
Party
Base Dem ocrat Republican Independent/Other
JT Favorability
Favorable 52%
60%
41%
53%
Unfavorable 24%
18%
32%
21%
Not sure 25%
22%
27%
26%
Base Dem ocrat Republican Independent/Other
How Should JT
Spend His Tim e?
Acting 22%
23%
18%
24%
Making m usic 40%
48%
34%
37%
7%
4%
9%
7%
Playing golf 31%
25%
39%
31%
Getting back
together w ith 'N
Sync
Party
Party
Base Dem ocrat Republican Independent/Other
Base Dem ocrat Republican Independent/Other
Should Rihanna Get
Back w / Brow n?
Who Would You Want
to See as Pres.?
8%
12%
4%
6%
She should not 67%
64%
66%
72%
Not sure 26%
24%
30%
22%
She should
May 6-7, 2013
survey of 571 registered voters
15%
24%
22%
8%
5%
12%
10%
Beyonce 14%
Adele 19%
Justin Bieber
17%
11%
13%
Chris Brow n
5%
3%
9%
2%
Jay-Z
9%
10%
7%
9%
Justin Tim berlake 34%
35%
31%
34%
6%
8%
1%
Lady Gaga
9%
11%
Rihanna
2%
5%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Party
Party
Base Dem ocrat Republican Independent/Other
Which Nam e Should
Snoop Use?
Base Dem ocrat Republican Independent/Other
Been to the Club?
Snoop Doggy Dogg 30%
28%
32%
31%
Snoop Dogg 56%
61%
61%
44%
Snoop Lion 14%
10%
7%
25%
Been to the club 17%
20%
10%
19%
Have not 75%
71%
85%
71%
9%
4%
9%
Not sure
8%
Race
Race
AfricanBase Hispanic White Am erican Other
Classical Favorability
AfricanBase Hispanic White Am erican Other
Country Favorability
Favorable 77%
69%
79%
71%
79%
Favorable 71%
78%
73%
58%
57%
Unfavorable 13%
16%
13%
8%
6%
Unfavorable 23%
21%
21%
37%
24%
Not sure 11%
15%
8%
21%
15%
1%
6%
5%
20%
May 6-7, 2013
survey of 571 registered voters
Not sure
6%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Race
Race
AfricanBase Hispanic White Am erican Other
Dubstep Favorability
AfricanBase Hispanic White Am erican Other
Jazz Favorability
Favorable 14%
25%
12%
15%
18%
Favorable 71%
71%
69%
87%
67%
Unfavorable 38%
46%
38%
43%
22%
Unfavorable 20%
20%
23%
5%
10%
Not sure 47%
29%
50%
42%
60%
10%
8%
8%
22%
Not sure
9%
Race
Race
AfricanBase Hispanic White Am erican Other
Pop Favorability
AfricanBase Hispanic White Am erican Other
R & B Favorability
Favorable 59%
64%
60%
59%
45%
Favorable 58%
52%
54%
88%
54%
Unfavorable 26%
21%
26%
29%
31%
Unfavorable 27%
36%
29%
10%
14%
Not sure 15%
16%
14%
12%
24%
Not sure 15%
11%
17%
2%
33%
May 6-7, 2013
survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Race
Race
AfricanBase Hispanic White Am erican Other
Rap Favorability
AfricanBase Hispanic White Am erican Other
Rock Favorability
Favorable 19%
27%
14%
42%
25%
Favorable 65%
71%
67%
49%
58%
Unfavorable 68%
58%
75%
48%
43%
Unfavorable 26%
18%
27%
34%
22%
Not sure 13%
14%
11%
10%
31%
12%
7%
17%
20%
Not sure
9%
Race
Race
AfricanBase Hispanic White Am erican Other
Today's Pop Music
Favorability
Fave Genre
Favorable 45%
54%
44%
46%
34%
Unfavorable 37%
29%
39%
39%
21%
Not sure 19%
16%
18%
14%
45%
May 6-7, 2013
survey of 571 registered voters
AfricanBase Hispanic White Am erican Other
Classical 22%
35%
20%
17%
30%
Country 24%
21%
28%
8%
10%
2%
3%
Dubstep
2%
1%
Jazz
6%
4%
5%
15%
13%
Pop 12%
8%
13%
12%
10%
3%
32%
4%
R& B
6%
4%
Rap
1%
5%
Rock 16%
7%
19%
1%
13%
Som ething else 12%
15%
10%
15%
15%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Race
Race
AfricanBase Hispanic White Am erican Other
Least Fave Genre
6%
10%
5%
10%
9%
Country 15%
26%
11%
26%
16%
Classical
Dubstep 11%
9%
10%
17%
21%
Jazz
4%
7%
4%
5%
Pop
4%
4%
4%
10%
R& B
3%
3%
2%
5%
3%
Rap 50%
38%
58%
29%
28%
Rock
2%
1%
2%
4%
Som ething else
5%
6%
5%
1%
12%
AfricanBase Hispanic White Am erican Other
Morrissey
Favorability
Favorable 17%
40%
11%
26%
35%
Unfavorable 31%
28%
33%
32%
11%
Not sure 52%
32%
57%
42%
54%
Race
Race
AfricanBase Hispanic White Am erican Other
Sw ift Favorability
AfricanBase Hispanic White Am erican Other
Rihanna Favorability
Favorable 53%
64%
54%
53%
29%
Favorable 30%
45%
25%
51%
32%
Unfavorable 27%
17%
27%
35%
18%
Unfavorable 39%
23%
44%
30%
21%
Not sure 20%
19%
19%
12%
52%
Not sure 31%
33%
31%
18%
46%
May 6-7, 2013
survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Race
Race
AfricanBase Hispanic White Am erican Other
AfricanBase Hispanic White Am erican Other
Chris Brow n
Favorability
Bieber Favorability
Favorable 13%
17%
8%
38%
18%
Unfavorable 57%
53%
61%
47%
28%
Not sure 30%
30%
31%
15%
54%
Favorable 20%
25%
16%
44%
15%
Unfavorable 54%
54%
55%
44%
54%
Not sure 26%
21%
29%
13%
31%
Race
Race
AfricanBase Hispanic White Am erican Other
Adele Favorability
AfricanBase Hispanic White Am erican Other
Skrillex Favorability
Favorable 54%
51%
54%
65%
37%
Favorable 11%
29%
8%
12%
11%
Unfavorable 18%
19%
19%
15%
9%
Unfavorable 35%
36%
36%
35%
23%
Not sure 28%
30%
26%
19%
54%
Not sure 54%
35%
57%
54%
66%
May 6-7, 2013
survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Race
Race
AfricanBase Hispanic White Am erican Other
Gaga Favorability
AfricanBase Hispanic White Am erican Other
Beyonce Favorability
Favorable 29%
34%
29%
22%
26%
Favorable 51%
60%
47%
70%
55%
Unfavorable 50%
41%
52%
53%
43%
Unfavorable 30%
23%
33%
23%
26%
Not sure 21%
25%
19%
25%
31%
Not sure 18%
17%
20%
7%
19%
Race
Race
AfricanBase Hispanic White Am erican Other
Jay-Z Favorability
AfricanBase Hispanic White Am erican Other
JT Favorability
Favorable 25%
40%
20%
47%
23%
Favorable 52%
62%
51%
59%
31%
Unfavorable 44%
31%
47%
42%
37%
Unfavorable 24%
20%
24%
29%
20%
Not sure 31%
29%
33%
11%
40%
Not sure 25%
18%
26%
12%
49%
May 6-7, 2013
survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Race
Race
AfricanBase Hispanic White Am erican Other
How Should JT
Spend His Tim e?
AfricanBase Hispanic White Am erican Other
Should Rihanna Get
Back w / Brow n?
Acting 22%
34%
22%
12%
10%
8%
12%
2%
38%
5%
Making m usic 40%
39%
39%
64%
23%
She should not 67%
71%
70%
47%
47%
7%
10%
6%
5%
11%
Not sure 26%
16%
28%
16%
48%
Playing golf 31%
18%
33%
19%
57%
Getting back
together w ith 'N
Sync
She should
Race
Race
AfricanBase Hispanic White Am erican Other
Who Would You Want
to See as Pres.?
AfricanBase Hispanic White Am erican Other
Which Nam e Should
Snoop Use?
22%
20%
19%
Snoop Doggy Dogg 30%
49%
26%
33%
14%
8%
2%
9%
2%
39%
Snoop Dogg 56%
26%
63%
59%
36%
Beyonce 14%
10%
12%
32%
9%
Snoop Lion 14%
25%
11%
7%
50%
4%
9%
4%
Adele 19%
Justin Bieber
Chris Brow n
5%
2%
Jay-Z
9%
16%
6%
17%
Justin Tim berlake 34%
30%
39%
16%
26%
9%
Lady Gaga
9%
17%
9%
Rihanna
2%
1%
6%
May 6-7, 2013
survey of 571 registered voters
13%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Race
Age
AfricanBase Hispanic White Am erican Other
Been to the Club?
18 to 30 to 46 to Older
29
45
65 than 65
Classical Favorability
Been to the club 17%
49%
9%
27%
14%
Have not 75%
48%
83%
59%
83%
3%
8%
14%
4%
Not sure
Base
8%
Favorable 77%
70%
71%
80%
82%
Unfavorable 13%
17%
17%
10%
9%
Not sure 11%
13%
13%
10%
9%
Age
Base
Age
18 to 30 to 46 to Older
29
45
65 than 65
Country Favorability
Base
18 to 30 to 46 to Older
29
45
65 than 65
Dubstep Favorability
Favorable 71%
67%
65%
72%
78%
Favorable 14%
30%
13%
11%
10%
Unfavorable 23%
26%
35%
19%
15%
Unfavorable 38%
35%
40%
40%
38%
7%
9%
7%
Not sure 47%
35%
48%
50%
52%
Not sure
May 6-7, 2013
survey of 571 registered voters
6%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Age
Base
Age
18 to 30 to 46 to Older
29
45
65 than 65
Jazz Favorability
Base
18 to 30 to 46 to Older
29
45
65 than 65
Pop Favorability
Favorable 71%
67%
79%
71%
63%
Favorable 59%
57%
58%
67%
47%
Unfavorable 20%
22%
17%
19%
22%
Unfavorable 26%
30%
27%
20%
33%
11%
4%
9%
14%
Not sure 15%
13%
15%
14%
19%
Not sure
9%
Age
Base
Age
18 to 30 to 46 to Older
29
45
65 than 65
R & B Favorability
Base
18 to 30 to 46 to Older
29
45
65 than 65
Rap Favorability
Favorable 58%
60%
63%
63%
40%
Favorable 19%
35%
31%
13%
6%
Unfavorable 27%
28%
25%
22%
37%
Unfavorable 68%
54%
54%
75%
82%
Not sure 15%
13%
13%
14%
23%
Not sure 13%
11%
15%
12%
12%
May 6-7, 2013
survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Age
Base
Age
18 to 30 to 46 to Older
29
45
65 than 65
Rock Favorability
Favorable 65%
67%
73%
71%
39%
Unfavorable 26%
22%
21%
19%
50%
11%
6%
10%
11%
Not sure
9%
Base
Today's Pop Music
Favorability
Favorable 45%
54%
44%
47%
33%
Unfavorable 37%
30%
40%
33%
45%
Not sure 19%
15%
17%
19%
22%
Age
Base
18 to 30 to 46 to Older
29
45
65 than 65
Age
18 to 30 to 46 to Older
29
45
65 than 65
Fave Genre
Base
18 to 30 to 46 to Older
29
45
65 than 65
Least Fave Genre
Classical 22%
23%
19%
16%
36%
6%
15%
6%
5%
2%
Country 24%
28%
19%
20%
33%
Country 15%
23%
25%
8%
10%
Dubstep 11%
11%
10%
12%
10%
Classical
Dubstep
2%
4%
2%
1%
1%
Jazz
6%
2%
6%
7%
9%
Jazz
4%
6%
2%
5%
3%
Pop 12%
15%
8%
15%
10%
Pop
4%
9%
4%
1%
4%
R& B
3%
4%
2%
5%
Rap 50%
23%
44%
60%
60%
R& B
6%
4%
6%
9%
2%
Rap
1%
4%
Rock 16%
4%
25%
21%
2%
Rock
2%
2%
2%
3%
2%
Som ething else 12%
15%
15%
11%
6%
Som ething else
5%
6%
6%
5%
3%
May 6-7, 2013
survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Age
Age
Base
18 to 30 to 46 to Older
29
45
65 than 65
Morrissey
Favorability
Base
18 to 30 to 46 to Older
29
45
65 than 65
Sw ift Favorability
Favorable 17%
21%
31%
11%
8%
Unfavorable 31%
24%
31%
31%
35%
Not sure 52%
55%
38%
57%
57%
Favorable 53%
62%
47%
57%
48%
Unfavorable 27%
18%
38%
27%
19%
Not sure 20%
21%
16%
16%
33%
Age
Base
Age
18 to 30 to 46 to Older
29
45
65 than 65
Rihanna Favorability
Favorable 30%
44%
31%
28%
24%
Unfavorable 39%
31%
40%
42%
38%
Not sure 31%
26%
29%
30%
38%
May 6-7, 2013
survey of 571 registered voters
Base
18 to 30 to 46 to Older
29
45
65 than 65
Chris Brow n
Favorability
Favorable 13%
21%
7%
15%
10%
Unfavorable 57%
59%
62%
58%
45%
Not sure 30%
21%
31%
27%
44%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Age
Base
Age
18 to 30 to 46 to Older
29
45
65 than 65
Bieber Favorability
Base
18 to 30 to 46 to Older
29
45
65 than 65
Adele Favorability
Favorable 20%
28%
11%
22%
20%
Favorable 54%
66%
64%
53%
34%
Unfavorable 54%
41%
62%
60%
40%
Unfavorable 18%
16%
18%
19%
20%
Not sure 26%
31%
27%
18%
40%
Not sure 28%
18%
18%
29%
46%
Age
Base
Age
18 to 30 to 46 to Older
29
45
65 than 65
Skrillex Favorability
Base
18 to 30 to 46 to Older
29
45
65 than 65
Gaga Favorability
Favorable 11%
18%
22%
6%
2%
Favorable 29%
41%
24%
33%
19%
Unfavorable 35%
29%
33%
36%
38%
Unfavorable 50%
41%
51%
47%
59%
Not sure 54%
53%
44%
59%
60%
Not sure 21%
19%
24%
20%
22%
May 6-7, 2013
survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Age
Base
Age
18 to 30 to 46 to Older
29
45
65 than 65
Beyonce Favorability
Base
18 to 30 to 46 to Older
29
45
65 than 65
Jay-Z Favorability
Favorable 51%
61%
53%
53%
37%
Favorable 25%
33%
36%
22%
13%
Unfavorable 30%
25%
36%
28%
33%
Unfavorable 44%
36%
47%
46%
40%
Not sure 18%
14%
11%
19%
30%
Not sure 31%
31%
18%
31%
47%
Age
Base
Age
18 to 30 to 46 to Older
29
45
65 than 65
JT Favorability
Favorable 52%
47%
56%
55%
42%
Unfavorable 24%
28%
24%
23%
21%
Not sure 25%
25%
20%
22%
38%
Base
How Should JT
Spend His Tim e?
Acting 22%
16%
23%
24%
19%
Making m usic 40%
48%
40%
40%
37%
7%
3%
5%
8%
9%
Playing golf 31%
32%
33%
28%
35%
Getting back
together w ith 'N
Sync
May 6-7, 2013
survey of 571 registered voters
18 to 30 to 46 to Older
29
45
65 than 65
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Age
Age
Base
18 to 30 to 46 to Older
29
45
65 than 65
8%
23%
3%
5%
9%
She should not 67%
62%
78%
69%
50%
Not sure 26%
15%
19%
26%
41%
Adele 19%
Justin Bieber
8%
Beyonce 14%
Base
27%
17%
14%
7%
3%
10%
16%
17%
14%
21%
3%
5%
5%
Chris Brow n
5%
Jay-Z
9%
13%
7%
10%
6%
Justin Tim berlake 34%
47%
33%
35%
22%
Lady Gaga
9%
7%
10%
8%
10%
Rihanna
2%
7%
2%
6%
Age
18 to 30 to 46 to Older
29
45
65 than 65
Which Nam e Should
Snoop Use?
Base
18 to 30 to 46 to Older
29
45
65 than 65
Been to the Club?
Snoop Doggy Dogg 30%
43%
32%
26%
28%
Snoop Dogg 56%
50%
50%
64%
53%
Snoop Lion 14%
7%
18%
10%
20%
survey of 571 registered voters
13%
7%
Age
May 6-7, 2013
18 to 30 to 46 to Older
29
45
65 than 65
Who Would You Want
to See as Pres.?
Should Rihanna Get
Back w / Brow n?
She should
Base
Been to the club 17%
31%
27%
10%
7%
Have not 75%
69%
65%
79%
88%
8%
11%
5%
Not sure
8%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Region
Region
Base Northeast Midw est South West
Classical Favorability
Base Northeast Midw est South West
Country Favorability
Favorable 77%
79%
76%
72%
80%
Favorable 71%
71%
69%
75%
66%
Unfavorable 13%
12%
15%
14%
8%
Unfavorable 23%
21%
25%
20%
30%
Not sure 11%
9%
9%
14%
11%
8%
6%
5%
4%
Not sure
6%
Region
Region
Base Northeast Midw est South West
Dubstep Favorability
Favorable 14%
20%
15%
10%
13%
Unfavorable 38%
41%
36%
37%
40%
Not sure 47%
39%
50%
53%
47%
May 6-7, 2013
survey of 571 registered voters
Base Northeast Midw est South West
Jazz Favorability
Favorable 71%
70%
73%
67%
76%
Unfavorable 20%
22%
18%
23%
13%
8%
8%
10%
11%
Not sure
9%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Region
Region
Base Northeast Midw est South West
Pop Favorability
Base Northeast Midw est South West
R & B Favorability
Favorable 59%
56%
60%
65%
53%
Favorable 58%
56%
63%
59%
53%
Unfavorable 26%
29%
29%
20%
27%
Unfavorable 27%
29%
24%
29%
24%
Not sure 15%
15%
11%
15%
20%
Not sure 15%
14%
13%
13%
24%
Region
Region
Base Northeast Midw est South West
Rap Favorability
Favorable 19%
18%
24%
15%
22%
Unfavorable 68%
68%
67%
74%
61%
Not sure 13%
14%
9%
11%
17%
May 6-7, 2013
survey of 571 registered voters
Base Northeast Midw est South West
Rock Favorability
Favorable 65%
65%
70%
60%
66%
Unfavorable 26%
21%
24%
33%
25%
14%
6%
7%
9%
Not sure
9%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Region
Region
Base Northeast Midw est South West
Today's Pop Music
Favorability
Base Northeast Midw est South West
Fave Genre
Favorable 45%
48%
51%
43%
35%
Unfavorable 37%
36%
31%
40%
38%
Not sure 19%
16%
18%
17%
27%
Classical 22%
28%
16%
17%
29%
Country 24%
24%
21%
28%
20%
2%
1%
3%
Dubstep
2%
Jazz
6%
5%
7%
7%
6%
Pop 12%
14%
13%
11%
11%
2%
5%
13%
3%
R& B
6%
Rap
1%
3%
Rock 16%
12%
21%
9%
24%
Som ething else 12%
11%
16%
11%
8%
Base Northeast Midw est South West
Base Northeast Midw est South West
Least Fave Genre
6%
9%
7%
3%
6%
Country 15%
20%
10%
12%
20%
Dubstep 11%
13%
12%
10%
8%
Jazz
4%
7%
5%
2%
3%
Pop
4%
0%
6%
5%
3%
R& B
3%
2%
3%
3%
2%
Rap 50%
43%
52%
60%
42%
Rock
2%
2%
3%
6%
Som ething else
5%
3%
5%
3%
10%
May 6-7, 2013
survey of 571 registered voters
Region
Region
Classical
Morrissey
Favorability
Favorable 17%
23%
22%
12%
12%
Unfavorable 31%
27%
31%
37%
27%
Not sure 52%
51%
47%
52%
61%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Region
Region
Base Northeast Midw est South West
Sw ift Favorability
Base Northeast Midw est South West
Rihanna Favorability
Favorable 53%
55%
51%
55%
53%
Favorable 30%
39%
27%
28%
26%
Unfavorable 27%
24%
32%
25%
26%
Unfavorable 39%
29%
44%
42%
43%
Not sure 20%
22%
17%
20%
21%
Not sure 31%
32%
30%
30%
31%
Region
Region
Base Northeast Midw est South West
Chris Brow n
Favorability
Favorable 13%
18%
11%
13%
7%
Unfavorable 57%
54%
53%
58%
65%
Not sure 30%
28%
36%
29%
28%
May 6-7, 2013
survey of 571 registered voters
Base Northeast Midw est South West
Bieber Favorability
Favorable 20%
26%
19%
18%
14%
Unfavorable 54%
49%
61%
48%
61%
Not sure 26%
24%
20%
34%
24%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Region
Region
Base Northeast Midw est South West
Adele Favorability
Base Northeast Midw est South West
Skrillex Favorability
Favorable 54%
56%
53%
53%
55%
Favorable 11%
14%
8%
7%
16%
Unfavorable 18%
16%
17%
22%
17%
Unfavorable 35%
36%
32%
39%
29%
Not sure 28%
28%
30%
25%
29%
Not sure 54%
50%
59%
53%
56%
Region
Region
Base Northeast Midw est South West
Gaga Favorability
Base Northeast Midw est South West
Beyonce Favorability
Favorable 29%
37%
31%
18%
31%
Favorable 51%
55%
47%
49%
54%
Unfavorable 50%
43%
45%
62%
48%
Unfavorable 30%
28%
28%
35%
29%
Not sure 21%
20%
25%
20%
21%
Not sure 18%
17%
25%
16%
17%
May 6-7, 2013
survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Region
Region
Base Northeast Midw est South West
Jay-Z Favorability
Base Northeast Midw est South West
JT Favorability
Favorable 25%
28%
23%
25%
25%
Favorable 52%
49%
50%
52%
56%
Unfavorable 44%
37%
50%
47%
41%
Unfavorable 24%
24%
20%
28%
21%
Not sure 31%
35%
27%
28%
34%
Not sure 25%
27%
30%
20%
23%
Region
Region
Base Northeast Midw est South West
Base Northeast Midw est South West
Should Rihanna Get
Back w / Brow n?
How Should JT
Spend His Tim e?
Acting 22%
26%
19%
19%
22%
Making m usic 40%
She should
8%
15%
1%
10%
1%
38%
39%
46%
38%
She should not 67%
60%
84%
61%
64%
7%
6%
5%
4%
12%
Not sure 26%
25%
15%
29%
34%
Playing golf 31%
29%
37%
31%
28%
Getting back
together w ith 'N
Sync
May 6-7, 2013
survey of 571 registered voters
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
Crosstabs
Region
Region
Base Northeast Midw est South West
Who Would You Want
to See as Pres.?
Base Northeast Midw est South West
Which Nam e Should
Snoop Use?
Adele 19%
21%
19%
29%
5%
Snoop Doggy Dogg 30%
33%
28%
29%
32%
8%
5%
7%
9%
13%
Snoop Dogg 56%
56%
56%
61%
48%
Beyonce 14%
23%
11%
10%
11%
Snoop Lion 14%
12%
17%
11%
20%
7%
3%
4%
5%
Justin Bieber
Chris Brow n
5%
Jay-Z
9%
4%
4%
12%
15%
Justin Tim berlake 34%
22%
52%
29%
40%
Lady Gaga
9%
13%
3%
6%
11%
Rihanna
2%
5%
1%
2%
1%
Region
Base Northeast Midw est South West
Been to the Club?
Been to the club 17%
24%
12%
19%
9%
Have not 75%
74%
81%
68%
81%
1%
7%
13%
10%
Not sure
May 6-7, 2013
survey of 571 registered voters
8%
3020 Highwoods Blvd.
Raleigh, NC 27604
[email protected] / 888 621-6988
