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A Study On Consumers Preference and Satisfaction Towards Procter and Gamble (P&G) Products in Thoothukudi Questionnaire

This document appears to be a questionnaire about consumer preferences and satisfaction with Procter & Gamble products in Thoothukudi, India. It contains questions about demographic information, brand and product preferences for household items, factors influencing purchasing decisions, advertising awareness and effectiveness, availability and pricing of P&G products, and experiences using various P&G brands.

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SanctaTiffany
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1K views

A Study On Consumers Preference and Satisfaction Towards Procter and Gamble (P&G) Products in Thoothukudi Questionnaire

This document appears to be a questionnaire about consumer preferences and satisfaction with Procter & Gamble products in Thoothukudi, India. It contains questions about demographic information, brand and product preferences for household items, factors influencing purchasing decisions, advertising awareness and effectiveness, availability and pricing of P&G products, and experiences using various P&G brands.

Uploaded by

SanctaTiffany
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as RTF, PDF, TXT or read online on Scribd
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A Study On Procter And Gamble

Consumers Preference And Satisfaction Towards (P&G) Products In Thoothukudi Questionnaire Please Tick Appropriate Box 1.Name 2.Sex : : [ ] ________________________ [ ] Male [ ]In The

Female 3. Age : [ ] 20-30 [ ] Above 50 : [ ] School Education [ ] Others [ ] Self Employeed [ ] Business [ ] Others [ ] Unmarried [ ] No : [ ] Nuclear Family [ ] Graduate

[ ] Below 20 [ ] 30-40 4. Educational Qualification [ ] Illiterate [ ] Post Graduate 5.Occupation [ ] Student 6. Marital Status : [ ] Married 7.Is Your Spouse Employed? [ ] Yes 8.Nature Of Family [ ] Joint Family :

[ ] Government Employee

9.Size Of Family : [ ] Below 4 [ ] 6 10.Monthly Income [ ] Below 10,000 [ ] 20,000-30,000 [ ] P&G [ ] Yes [ ] Friends [ ] Salesman [ ] Quality [ ] Effectiveness [ ] Brand Popularity [ ] 5 [ ] Above 6 : (in Rs) [ ] 10,000-20,000 [ ] Above 30,000 [ ] Cavin Kare [ ] No [ ] Relatives [ ] Colleagues [ ] Easy Availability [ ] Affordability [ ] Status Symbol [ ] Advertisement [ ] Unilever Products

11.Which Brand Do You Prefer For Household Consumption? 12.Have You Heard About P&G Products? 13.If,Yes Who Recommended You To Use The P&G Products?

14.Why Do You Prefer P&G Products?

[ ] To Promote Literacy In The Country 15.Opinion About The Price Of P&G Products? [ ] Expensive [ ] Economical [ ] Frequently [ ] Rarely 17.Does The Entire Family Use The P&G Products? [ ] Yes [ ] No 18.Which Hair Care Product Do You Prefer? [ ] Affordable [ ] Cheap [ ] Sometimes

16.How Often Do You Purchase The P&G Products?

[ ] Head & Shoulders [ ] Yes [ ] Yes

[ ] Pantene [ ] No [ ] No

19.Have You Used Wella Hair Colour? 20.Does The Hair Care Products Make Your Hair Pretty And Shinny?

21.Which Type Of Fabric Care Do You Prefer? [ ] Tide [ ] Yes [ ] Yes [ ] Ariel [ ] No [ ] No 22.Is The Fabric Care Product Effective In Hard Water? 23.Do You Think That Olay Helps You To Avoid Aging? 24.Does Oral-B ToothBrush Provides Best Dental Care When Compared With Other Clinicaly Proven Tooth Brushes? [ ] Yes Irritation Or Burns? [ ] Yes Reasonable Period? [ ] Yes [ ] Yes Irritation? [ ] Yes [ ] No 29.Does Gillette Provides A Clean Shave Without Any Irritation? [ ] No [ ] No 27.Does Ambipur Provides A Pleasant Atmosphere With A Sweet Fragrance? 28.Does Pampers Provide Your Baby With A Good Night Sleep Without Any [ ] No 26.Does Duracell Battery Provide You A Long Life And Extra Heavy Duty For A [ ] No 25.Does Vicks Vapourub Provides You A Feeling Of Quick Relief Without Any

[ ] Yes

[ ] No

30.Which Product Is Best Among The P&G Products? (Please Rank) [ ] Laundry Detergent [ ] Hair Care [ ] Beauty Care [ ] Yes [ ] WholeSale Shops [ ] Super Markets 33.What Specific Purpose You Had While Purchasing P&G Products? [ ] Necessity [ ] Yes [ ] Below Rs 500 [ ] Rs 1000-3000 [ ] Small Children [ ] Adults [ ] Ethical [ ] Ordinary Advert 39.State The Impact Of The Advertisement? [ ] Comfort [ ] No [ ] Rs 500-1000 [ ] Above 3000 [ ] Teenagers [ ] Old Age [ ] Unethical [ ] Celebrity Advert [ ] Luxury 34.Are You Satisfied About The Brand? 35.How Much Amount Do You Spend Per Month For Purchasing P&G Products? [ ] Room Freshner [ ] VicksVapourub [ ] Baby Care [ ] No [ ] Retail Stores [ ] Gillete [ ] Oral-B [ ] Duracell

31.Are The P&G Products Available At Near By Store? 32.Where Do You Buy P&G Products?

36.Which Category Of People Consume More?

37.Are The Advertisements Shown About The P&G Products Is 38.Which One Of The Following Advertisement Do You Like?

[ ] Reaching Of Product Message [ ] Attractiveness

[ ] Remembrance

[ ] Motivation To Buy The Product [ ] Ensures Reliability 40.Which Is The Most Effective Media Of Advertisement? (Please Rank) [ ] Television [ ] Newspaper [ ] Internet [ ] Journal [ ] Magazines [ ] Mobile [ ] Radio

41.Does The Media Create Awareness About The Products? [ ] Yes Prospective Buyers? [ ] Yes [ ] Yes [ ] Through Company [ ] Yes [ ] Yes [ ] Yes 48.If Yes What Type Of Offer? [ ] Discount In Price [ ] Gifts [ ] Buy 1 Get 1 Free [ ] Coupons [ ] No [ ] No [ ] Dealer [ ] No [ ] No [ ] No [ ] Sales Representative 43.Have You Used Free Samples Of P&G Products? 44.How Did You Get The Free Samples? 45.Does The Free Samples Motivate You To Purchase The Product? 46.Does The Quality Of The Product Match The Samples? 47.Is Any Offer Provided With This Product? [ ] No 42.Does The Media Act As An Important Link Between The Advertisers And The

49.When Is The Offer Provided? [ ] Festival Season 50.What Do You Think About The Package? [ ] Very Good [ ] Yes [ ] Few Months [ ] 1-3years [ ] Yes 54.If No, What Is The Difference? [ ] Higher Price 55.Nature Of Purchase Decision? [ ] Planned Buying 56.What Is The Mode Of Payment? [ ] Cash [ ] Yes [ ] Quality [ ] Packaging [ ] Yes [ ] Credit [ ] No [ ] Quantity [ ] Availability [ ] No [ ] Utility [ ] Cards (Debit Or Credit) 57.Do You Think That There Is A Need For Improvement In The Product? 58.If Yes, What Would You Suggest To Be Added To The Product? [ ] Impulse Buying(To Buy Suddenly) [ ] Lower Price [ ] Satisfied [ ] Unsatisfied 51.Do You Give Any Importance To Outward Appearance While Purchasing? [ ] No [ ] 1year [ ] More Than 3 yrs [ ] No 52.How Long Have You Been Using The P&G Products? [ ] Annual Clearance

53.Is The Price Of The P&G Products Same At All Sales Outlets?

59.Have You Faced Any Problems Using The P&G Products? 60.If Yes, What Kind Of Problem? Ans:____________________________________

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