A Guide to Facebook Pages for NGOs,Nonprofits, and Civil Society

By Moustafa G addar and Pascale Moussa!ba

Table of Contents
###############$ "ntroduction###################################################################################################################################### #####################' % at "s a Facebook Page&######################################################################################### So(e Background################################################################################################################################################'

% y )o *ou Need a Facebook Page&##################################################################################+ Pages vs# Groups vs# ,ser Profiles##############################################################################################+ Advantages of Pages#######################################################################################################################################Advantages of Groups###################################################################################################################################. %ould *ou /ver %ant Bot a Group and a Page&#################################################. Converting *our Group to a Page##################################################################################################. 0o! )o " Create a Ne! Facebook Page&########################################################################1
########22 Managing *our Facebook Page####################################################################################### Analytics3 4eading Facebook Page "nsig ts##############################################################25

Marketing *our Facebook Page##############################################################################################2$ ##2$ On Facebook########################################################################################################################################################### Off Facebook############################################################################################################################################################2'

Facebook Advertising##################################################################################################################################26 /n ancing *our Facebook Page !it Applications###########################################2. % ere )o Applications Co(e Fro(&####################################################################################21 Basic Pages Applications#######################################################################################################################21 7 ird8Party Applications##########################################################################################################################52
###########55 Conclusion##########################################################################################################################################

About t e Aut ors and Social Media /9c ange##################################################5$

Introduction
%e discovered )igiActive#org in May 5::. and i((ediately recogni;ed t at its goals co(ple(ented t ose of t e Social Media /9c ange# %e s o!ed t eir s ort video "ntroduction to )igital Activis( in our se(inars and subscribed to t eir 4SS feed, ! ic is o! !e learned about t e "ntroduction to Facebook Activis( guide by )an Sc ult;# "t !as one of t ose *es< (o(ents# As !e developed our curriculu( and set up our o!n Facebook and Blogger pages, !e !atc ed as (ore and (ore groups started using t e social8net!orking site and ot er social (edia strategically# "t see(ed obvious t at Facebook=s popularity in >ebanon and t e Arab !orld called for an Arabic version# So, !e translated t e )igiActive guide, and ! ile !e !ere at it, !e produced t is co(ple(entary introduction to Facebook Pages# Our (ain goal is to outline t e functional and strategic differences bet!een t e relatively ne! feature, Facebook Pages, and its older sister ele(ent, Groups# %e take you t roug t e basics of setting up a page, (anaging and (arketing t e page, and adding applications# So(e of t is infor(ation is derived fro( direct e9perience? so(e co(es fro( t e blogs, sites, and analysis of leaders in t e social (edia field# >inks to (ore infor(ation are listed in t e references# ,nlike t e original guide, !e don=t include case studies, but rat er focus on visual e9a(ples of o! certain features are rendered on Pages# %e !ill also (ake t is a living guide by posting t e te9t on a !iki at !!!#social(ediae9c ange#org so t at Pages users can docu(ent t eir o!n e9periences and add to or correct infor(ation# One final note3 7 e National, a ne! /nglis 8language ne!spaper based in t e Abu ) abi, recently ran a story @ ttp3AA!!!#t enational#aeAarticleA5::.2::5ANA7"ONA>A11$-:...-A2:'$B asserting t at CFacebook (ay be too popularD because it=s dra!ing t e attention of censors on t e lookout for CEuestionable content#D Facebook is already blocked in Syria and "ran, as been blocked @and no! unblockedB in 7unisia, and is on t e c opping block in /gypt # %it t is in (ind, !e esitated for a (o(ent before translating t e guide, t inking, % at if it got into t e censors= ands& 7 en, t ey, too, !ould kno! all t e tricks# But !e Euickly re(e(bered t at you can=t control ! at appens on t e "nternet# And t at=s precisely ! y it=s so po!erful F and e(po!ering# So !e c ose to err on t e side of kno!ledge# A better understanding of t e tools

in activists= ands, !e t ink, !ill better prepare t e( to circu(vent filtering and censors ip, if and ! en t e ti(e co(es to do t at# Mean! ile, !e also subscribe to t e idea t at (aybe t e bureaucrat reading t ese guides solely to learn o! to stifle free speec and free asse(bly !ill be inspired, and reali;e t at t ese tools can also e(po!er i(#

What Is a Facebook Page?

Some Background
>aunc ed in Nove(ber 5::-, Facebook Pages allo! businesses, bands, celebrities, and organi;ations F including nonprofits and activists !orking on specific issues F to establis profiles on Facebook (uc as an individual user !ould# ,ntil Pages !ere introduced, it !as a violation of t e Facebook 7er(s of Service to register as a co(pany or !it an alias# Also driving t e launc of Pages !as t e desire to increase revenue fro( t e integrated advertising t at Pages allo!s# 7 is advertising enco(passes ads t at users create, as !ell as less direct ad syste(s F Beacon and Social Ads F t at use profile data to target ads to Fans, t at is, (e(bers of t e Page and Friends# 7 ere are (ore t an 2:,::: Facebook pages for nonprofits# *ou can bro!se all non8profits pages at ttp3AA!!!#ne!#facebook#co(ApagesA&bro!seGpsH265# 7 ose !it t e (ost Fans co(e first, including3 I NP4 @National Public 4adioB I Greenpeace "nternational I 7o %rite >ove On 0er Ar(s I P/7A @People for t e /t ical 7reat(ent of Ani(alsB Groups and Pages s are (any si(ilarities but eac as its o!n strategic uses# On t e ne9t page are e9cerpts fro( Social Media /9c ange=s Facebook Group and Facebook Page# Because Pages are relatively ne!, users, including social (edia advocates, are still e9peri(enting !it o! best to leverage t eir features to ac ieve t eir strategic goals#

Why Do You

eed a Facebook Page?

Since t e introduction of Pages, t ere=s been a lot of discussion about t e advantages and disadvantages of Pages and Groups, bot of ! ic give an organi;ation its o!n Facebook presence# Bot can be set up Euickly and custo(i;ed !it content# ,sers can belong to (ultiple Groups and create (ultiple Pages, but only one individual profile# /9cept in cases ! en a group !ants to re(ain secret or accessible only to certain people, Pages generally !in t e Groups vs# Pages contest, because t ey allo! for (ore fle9ibility and functionality# 7 e table and lists belo! elp e9plain t e (ost i(portant differences#

Pages !s" #rou$s !s" %ser Profiles

Pages Multiple profiles per user allo!ed& Kisibility Me(bers ip si;e 0o! to Co((unicate *es Kisible to searc engines and non(e(bers ,nli(ited nu(ber of fans Can (essage all fans 7o ,pdates? you (ust access t e( fro( your profile Can add applications to t e page Measure Pages activity t roug "nsig ts >ong, t e life of t e issue or brand

Groups *es, can create or Join up to 5:: groups Kisible to searc engines and non(e(bers ,nli(ited nu(ber of (e(bers Can=t (essage all (e(bers if t e group as (ore t an 6,::: 7o your "nbo9A/(ail? you can access t e( fro( your profile or Only preset applications are available NAA S ort or long, t e life of t e ca(paign or t e life of t e issue or

,ser Profiles No Facebook (e(bers only Only 6,::: Friends Can=t (essage all t eir friends NAA

% ere Announce(ents Go Functionality Metrics 7i(e 0ori;on

*es NAA >ong, if !e=re lucky 38B

&d!antages of Pages
2# Pages and Groups ave uniEue ,4>s, # But Pages= ,4>s are (ore searc 8engine friendly and better for branding because t ey s o! t e na(e of your Page, i#e#, t e na(e of your organi;ation, ca(paign, or issues# 5# *ou can send updates to all Fans, no (atter o! (any you ave# %it Groups, (essages can be sent only to as (any as 6,::: (e(bers# $# *ou can reac your Fans !it ,pdates, ! ereas Group (essages go to t e "nbo9 !it all ot er Facebook notifications# '# *ou can display your logo or visual identity (uc (ore pro(inently on a Page# 6# *ou can add ready8(ade applications to a Page, or develop your o!n# Groups ave so(e applications but you can=t add (ore# +# Pages, can elp you create targeted ads using t e de(ograp ic infor(ation of your fans# -# Pages= connection !it "nsig ts allo!s you to access analytical infor(ation about page vie!s, etc#, so t at you can opti(i;e your Page=s effectiveness# .# Pages allo! you to restrict access based on age, country, and ot er criteria# *ou can also publis and unpublis your Page#

&d!antages of #rou$s
2# Groups give you t e option of controlling ! o can or can=t vie! t e content, or even ! et er t e group is visible to Facebook (e(bers at all# 5# Messages to Group (e(bers go directly to t eir "nbo9Ae(ail, ! ile Pages (essages to Fans go to ,pdates# $# ,sers are (ore fa(iliar !it Groups and t e link to create t e( is (uc easier to find#

7 ey=re also easier to bro!se# But it=s possible t at t is !ill soon c ange#

Would You '!er Want Both a #rou$ and a Page?

*ou (ig t be !ondering ! et er you=d ever !ant bot a Group and a Page to get t e best of bot !orlds# 7 ere=s no reason you can=t do t is# But be careful not to confuse your Me(bers and Fans and dilute your i(pact# %eig t e value of aving a dual presence against t e e9tra !ork t is (ig t create for staff and ad(inistrators# One strategy (ig t be to give eac a uniEue role and identity in your ca(paign ! ile (aking sure t at t e connection is clear# Mean! ile, if you=ve already done t e ard !ork of attracting (e(bers to your Group, you don=t ave to start fro( scratc to create a Page# Lust send a reEuest to Facebook to convert your Group into a Page by taking t e follo!ing steps3

Con!erting Your #rou$ to a Page

2# 5# $# '# Create a Facebook Page# Note bot your Group and Page ,4>s# Go to ttp3AA!!!#facebook#co(A elpAcontactMgeneric#p p# /nter your Group ,4> and your Page ,4>#

7ypically, t e conversion !ill be co(plete in 5'F'. ours# "t=s a great !ay to populate your Page !it Fans auto(atically# But be!are, ! en doing t e conversion, Facebook doesn=t delete t e Group, so you=ll need to develop a strategy for announcing t e c ange to old (e(bers and getting ne! (e(bers redirected to your Page# Or, if you !ant to keep t e group active for a specific part of your activities, you (ay !ant to develop an eye8catc ing !ay for visitors to kno! rig t a!ay if t ey=re at t e Group or on t e Page# % atever you do, continue to c eck t e Group so you don=t lose Fans along t e !ay#

(o) Do I Create a

e) Page?

7o create a page for your nonprofit3 2# Go to ttp3AA!!!#ne!#facebook#co(ApagesAcreate#p p, or find t e CAdvertisingD link at t e botto( of your profile page# 5# Select Non8Profit fro( t e CBrand or Product#D $# C oose a title and click Create# @Note3 C oose your Page=s title carefully? using strategic key!ords to describe your Page !ill elp boost its searc 8engine ranking# *ou cannot c ange t e title of your Page#B KoilN< *our Page as been created# 0o!ever, it is not publis ed yet# 7 is gives you t e opportunity to add content before you begin pro(oting your Page# 7o start3 2# ,pload a Picture# 7 is !ill probably be your logo or a custo(i;ed eader !it logo and i(ages in it# % atever it is, (ake sure t at it as a strong visual presence t at rises above t e clutter t at often c aracteri;es Facebook# And (ake sure t at you resi;e it properly so t at it loads Euickly# Not ing on t e !eb needs to ave a resolution of (ore t an -5 dpi @dots per inc B# 5# /dit t e Basic and )etailed "nfo#

Founding )ate, %ebsite, Overvie!, and Mission# *ou can leave t e Products field e(pty, so it !ill not s o! up, or you can add so(et ing like3 CPublications, Ca(paigns, # # #D $# /dit t e Ad(ins# *ou can ave (ore t an one ad(inistrator, and it=s probably advisable to do so, to s are !ork and to cultivate a (utual sense of o!ners ip over t e Page# '# Publis your Page#

6# Beco(e a Fan< @Note3 )on=t beco(e a Fan until you publis t e page# 7 is !ay, your friends !ill see it in your Ne!s Feed and t en t ey can beco(e Fans too# ?8B B For Further *eading 4eferences on Facebook3O I Facebook Pages= Page ttp3AA!!!#ne!#facebook#co(AFacebookPages I Facebook Pages )irectory3 See e9a(ples of ot ers= Facebook Pages ttp3AA!!!#facebook#co(ApagesA&bro!se I Facebook Pages Notes ttp3AA!!!#ne!#facebook#co(Anote#p p&noteMidH255+21''.52PAnotes#p p&idH2:$.2'+16-2 I Facebook 0elp Center for Pages ttp3AA!!!#ne!#facebook#co(A elp#p p&pageH2-6 Ot er 4esources and Articles3 I Facebook Pages "nsider=s Guide ttp3AA!!!#bo9#netAs aredAv22'c!;k:: I "s a Facebook Page a co(plete social (edia strategy& ttp3AA(as able#co(A5::.A:+A:6Asocial8(edia8strategyA I Facebook Groups Ks# Pages, by 7i( )avies ttp3AA!!!#ti(davies#org#ukA5::.A:5A2.Afacebook8groups8vs8facebook8pagesA Many of t e follo!ing links are fro( a Note on Facebook by Bet bet #typepad#co(B Qanter @!!!#bet kanter#org,

I Groups Ks# Pages ttp3AA!!!#t egogglesdonot ing#co(Aarc ivesA5::.A:2AfacebookMgroupsMvsMpages#s t(l I C icago Media Sy(p ony Social Media Strategy3 % at appens ! en people outside your organi;ation set up a presence on Facebook& ttp3AAbet #typepad#co(Abet sMblogA5::.A:.Ac icago8sy(pony# t(l I Best Practices for Facebook Fan pages3 ,ser 7ypes ttp3AA!!!#social(ediatoday#co(ASMCA'1$:' I Best Practices for Facebook Pages ttp3AA!!!#radicaltrust#caA&sHfacebookGa(p?9H:Ga(p?yH: I 7esting Facebook Pages and R5: %ort of SocialAds ttp3AA!!!#!eb8strategist#co(AblogA5::-A22A:-Atesting8facebook8pages8and8socialadsA I 7en 7 ings *ou )idn=t Qno! about Facebook ttp3AA!!!#gobestarticles#co(A5::.A:'A:-Aten8t ings8you8didnt8kno!8about8facebook# t(l I 7 e C% at *ou get Fro( Facebook PagesD Series3 )efault %idgets and Applications ttp3AAfacebookadvice#co(A5::.A:'A21At e8! at8you8get8fro(8facebook8pages8series8default8 !idgets8and8applicationsA I Facebook Advice Fan Page ttp3AApage#facebookadvice#co(A

I % y Facebook3 Social Net!orking for Fun and Profits ttp3AA! yfacebook#co( I My little researc on Facebook Page K#S Facebook Group ttp3AA!!!#JiaJiablog#cnA5::.A:2A:5A(y8little8researc 8on8facebook8page8vs8facebook8groupA O "f you=d rat er not type t ese long addresses, please visit !!!#social(ediae9c ange#org and click on

Your acebook Page

CFacebook >inks#D *our Facebook Page is not a static !eb page# "t is an opted8in co((unity around your cause and ca(paigns# 7 ese steps can elp you (anage a successful online co((unity3 +isten I Searc for your organi;ation and ot ers on Facebook to get an idea of ! at people are saying about you andAor t e issues you=re addressing I Plan @*ou can use t e !orks eet provided in t e !orks op (aterials at !!!#social(ediae9c ange#org#B I )efine your goals3 Qno! ! at you !ant to ac ieve !it your Group or Page# Be able to finis t e sentence C%e need a Facebook PageAGroup because# # #D in 2: seconds or less# I Set ObJectives3 )efine s ort8ter(, often Euantifiable obJectives t at you can (easure to see t e progress of your ca(paign# For e9a(ple, an obJective (ig t be to attract 5: ne! Fans every (ont # I )efine your target audience3 7 is s ould elp you understand your audience and better co((unicate !it t e( and convert t e( to activists# 7 ink about (ore t an age, location, and se9# "(agine your audience=s interests, abits, and skills# &ct I Post useful, relevant, and interesting content consistently# I /ncourage active participation !it calls to action# As good on8t e8ground volunteer coordinators do, !e al!ays ave to be prepared to ans!er t e Euestion, 0o! can " elp& I Cross8pro(ote your Facebook PageAca(paign on your !ebsite, blog, and even in print (aterials by linking t e( to one anot er ! enever possible# et)ork I Connect !it (e(bers and try to reac t e influencers, connectors, and (aybe even so(e celebrities# I Ans!er (e(bers= Euestions and reEuests and pro(ote a feeling of o!ners ip# Convince t e( t at t is is t eir cause? t ey are not guests# 7 ey are t e driving force be ind t e PageAGroup, and t e success !ill be t eir success# # Gro! your net!ork by developing genuine interest in people# Build relations ips !it your Fans by posting on t eir !alls and responding to Eueries and suggestions# ,se feeds to keep t e( infor(ed about develop(ents in your field and you !ill develop into a ub of infor(ation t at t ey !ill link to# ,$timi-e I >isten to (e(bers= suggestions and leverage t eir collective intelligence and kno!ledge# I Measure your progress to see if you are on track to ac ieve your goals# C eck your analytics das board often and co(pare t e results to your s ort8ter( obJectives# I Make any reEuired c anges to increase your conversion rate# *ou (ay not be trying to (ake

(oney, but you still !ant visitors to get t e (ost out of your site#

&nalytics. *eading Facebook Page Insights

7 ere are 1 different grap s in your Page "nsig ts das board3 2# ,niEue Kie!s 5# Page Kie!s $# Fans '# Ne! Fans 6# 4e(oved Fans +# %all Posts -# )iscussion 7opics .# P oto Kie!s 1# 4evie!s Monitoring t ese indicators and finding so(e patterns can elp you get t e (ost of your page3 I For e9a(ple, if you are getting t e (ost vie!s on a specific day in t e !eek, t is day can be a good ti(e to announce an event or start a discussion# I C ecking t e nu(ber of Fans and 4e(oved Fans can s o! o! loyal your supporters are, or give you pause to evaluate o! a recent (ove (ig t ave turned so(e Fans off# I 7 e Ne! Fans can be an indicator of your progress and o! viral your page is# "f you notice an e9ponential gro!t on a certain day, figure out ! y it appened, and try to do it again# I 7 e last four indicators s o! t e CstickinessD and a(ount of activity on your page# Stickiness is a ter( t at refers to o! (uc ti(e visitors spend on your Page and o! (uc t ey do ! ile t ey=re t ere#

/arketing Your Facebook Page

As !e (entioned before, searc engines can find Facebook Pages, t anks to t eir inde9ed ,4>s# For organi;ations and groups ! o !ant as (uc visibility as possible, t is (eans t at it=s not only possible, but essential, to pro(ote your Page bot on and off Facebook# 7 is is also necessary, because (ost of t e ti(e, to get people to beco(e your Fans, you first ave to get t e( to your Page# 0ere are so(e strategies for (arketing on and off Facebook3

,n Facebook
2# "nvite influencer Friends F t e ones ! o al!ays s o! up in t e CMutual FriendsD bo9 or ! ose feeds you gravitate to!ard F to beco(e Fans# More often t an not t ese people !ill ave a lot of contacts# % en you invite t e( to Join your Facebook Page, t eir Friends !ill see t is in t eir Ne!sfeed, and t e po!er of suggestion at play can earn you ne! Fans# 5# Produce viral content# Add ele(ents like a fun8facts slides o! or a video or interesting (essage t at users can s are !it t eir friends on Facebook and else! ere# Make sure t at anyt ing t at e9ists off t e Page directs vie!ers to t e Page !it an active link# $# )evelop your o!n Facebook application or ga(e#

,ff Facebook

2# "nvite your volunteers, supporters, and friends to Join# 5# Open a Google Ad!ords account# Because Facebook Pages are visible off Facebook, you can use t e ,4> as a landing page for an Ad!ords ca(paign, for soliciting donations andAor volunteers# 7 is is a good idea for t ree reasons3 I "t takes advantage of t e po!er of suggestion# Kisitors ! o click on your ad !ill instantly see t at you ave Fans# 7 is !ill reinforce your (essage and can (otivate t e( to Join# I "t is social# People are (ore apt to beco(e a Fan if t ey feel like t ey are beco(ing part of a co((unity# 7 is elps establis an e(otional connection and reinforces t e notion t at t ey are taking action, ! ic in turn develops feelings of belonging and o!ners ip# I "t is (easurable# 7 roug Google analytics you can (onitor click8t roug rates against t e nu(ber of ne! fans, so t at you can assess your progress and opti(i;e your ca(paign# $# Add a Find ,s on Facebook badge or a S are on Facebook !idget to your blogA!ebsite#

'# 7alk to t e (edia# Send press releases to traditional (edia and links !it brief setups to bloggers F especially after your ca(paign as earned a good nu(ber of supporters# 6# "nclude a link to your Facebook Page in all your e(ail ne!sletters, and even as a signature in your e(ail (essages#

Facebook &d!ertising
Anot er !ay to pro(ote your page on Facebook is to create Facebook Ads# *ou can target t e ads to specific de(ograp ics and by key!ord and can pay per click or per vie!# *ou can set up an account by going to3 ttp3AA!!!#ne!#facebook#co(AadsA(anageA# Click on Create an Ad and ans!er so(e si(ple Euestions# Adding a p oto can increase t e clicks on your ad# *ou can pro(ote so(et ing t at is already on Facebook, suc as a Group or Page? a ne! report or docu(entary? or an e9ternal link, like your blog or !ebsite# *ou can select your target audience by setting t e location, gender, age group, key!ords, and ot er criteria# "t !ill s o! you an esti(ate of t e si;e of your audience# )on=t select too narro! a nic e or too broad an audience# 7 en, select your daily budget and t e (a9i(u( a(ount you=re prepared to pay for eac click# *ou can also c oose to pay per vie!# For NGOs and nonprofits, pay8 per8vie! can be a very cost8effective !ay to reac your target audience on a li(ited budget# Finally, you can (onitor your ad ca(paign perfor(ance and see t e nu(ber of i(pressions and clicks and t e average cost per click and a(ount of (oney spent#

'nhancing Your Facebook Page )ith &$$lications

Anot er pri(e advantage of Facebook Pages is t e ability to add applications to e9tend t e functionality of your Page for better interaction !it your visitors# 7 e process of adding an application to a Page is about t e sa(e as adding one to your profile# But, it=s i(portant to kno!

t at not all applications are available for Pages, and so(e of t e( are available only for specific Pages< *ou can e9plore all Facebook applications at3 ttp3AA!!!#ne!#facebook#co(Aapps# % en an application can be used for a Page, it !ill ave an CAdd to PageD button as in t e Causes application s o!n on t e ne9t page#

Where Do &$$lications Come From?

I So(e are developed by Facebook# 7 ese are (ostly t e basic ones, like P otos, Notes, and t e %all# I So(e are developed by t ird parties# Co(panies and individuals are adding applications every day, and t ere are tens of t ousands available no!# I So(e are custo( applications created by individual developers, like you< "f you can=t find an application t at suits your needs, you can develop your o!n, ! et er it=s done in8 ouse or outsourced# For (ore infor(ation, go to ttp3AAdevelopers#ne!#facebook#co(A#

Basic Pages &$$lications

Si(ilar to your Facebook profile or group, your Facebook Page is eEuipped !it po!erful applications3 so(e basic yet

I /ini0Feed. )isplays ne! stories about your page# "t can s o! o! active your Page is# I The Wall. >ike co((ents on a blog# Fans can post Euestions, criticis(, praise, and endorse(ents# I Discussion Board. An e(bedded foru( for longer discussions and topic8oriented e9c anges# I Photos. *ou can upload and s are your p otos and organi;e t e( in albu(s# 7 e albu(s feature is not available in t e Groups p otos# I 1ideos. *ou can upload or record a video, but you can=t e(bed one# 7o do t at, you=ll ave to add a t ird8party application# I '!ents. An easy !ay to create and pro(ote your organi;ation=s events# ,nfortunately, you can=t i(port events fro( anot er calendar# *ou can, o!ever, e(bed Google calendars but t e /vents application adds e(p asis and is, in our opinion, (ore user8friendly# I Notes3 "(port content fro( an e9ternal source, like your Flickr account, Google 4eader s ared ite(s, or blog, or use it to Jot ideas every so often# /it er !ay, Fans can subscribe to your Notes via 4SS# I Posted Items. Add related and interesting links !it a s(all description# Over ti(e, it !ill beco(e a links directory# Ot er applications t at you can add3 I *e!ie)s. ,seful if you !ant your visitors to rate and revie! your !ork, ca(paigns, publications, or your organi;ation in general# I Flash Player. 7 is application lets you upload a custo( flas ele(ent to your page#

Third0Party &$$lications
Before you install any t ird8party applications, c eck t e revie!s fro( ot er Facebook users and do a Google searc to see if t ere are any kno!n issues# Pay particular attention to applications t at see( to co(pro(ise privacy or ave bugs t at aven=t been fi9ed# "t=s likely not !ort t e ti(e to set up and !ork !it t ese apps#

/9ploring applications is ti(e consu(ing, and annoyingly, t ere is no specific category for Non8 Profits, but you can searc by Cnon8profitD at t e top of t e Applications page# Furt er adding to our frustration, (any good or useful available applications are not available for Pages, including so(e of t e best applications for NGOs, suc as Causes and First Giving, ! ic are only fully available @able to raise (oneyB to c arities registered in t e ,#S# andAor t e ,#Q# %e ope t is !ill c ange as Pages users !orld!ide begin to reEuest (ore fle9ibility and functionality# %e ave tried t e applications belo! and ave found t e( useful 3 I Si(ply 4SS adds your !ebsiteAblog feed to display t e last 2 to 5: posts on your Facebook Page andAor Profile# I S ort %eb Address !ill let you s orten your Page=s ,4> to so(et ing (ore readable and 7!itterable# I Skype Me allo!s Page visitors to contact you privately# I *ou7ube Player plays video on your Facebook Page or profile Just by entering t e *ou7ube ,4># I Cafe Press e(beds t e listing on your CafSPress page so you can raise funds by selling goods !it your logo or ca(paign (essage# I Advanced %all3 Post i(ages, graffiti, videos, flas , and c ange t e si;e and color of te9t#

Conclusion
%e ope you ave found t is guide useful# And !e ope t at you !ill s are so(e of your successes F and c allenges F !it using Facebook Pages on our !iki at !!!#social(ediae9c ange#org# %e !ill also continue to e9peri(ent !it t is tool and ot ers to elp transfor( social c allenges into social solutions and let you kno! ! at=s !orked for us# >ike Clay S irky, aut or of t e recent book 0ere Co(es /verybody, !e=re strong believers in t e idea t at t e !idespread adoption of social utilities like Facebook are a foregone conclusion, and it=s up to us to figure out o! to use t e( strategically for self8advocacy and self8e(po!er(ent#

C7 e invention of tools t at facilitate group for(ation is less like ordinary tec nological c ange, and (ore like an event, so(et ing t at as already appened# As a result, t e i(portant Euestions aren=t about ! et er t ese tools !ill spread, or re8s ape society, but rat er o! t ey !ill do so#D
Clay S irky, 0ere Co(es /verybody, as Euoted in t e invaluable paper C%orking %ikilyD
!!!#packard#orgAassetsAfilesAcapacityT5:buildingT5:andT5:p ilA###A%orkingM%ikilyM51May:.#pdf

&bout the &uthors

/oustafa #haddar Moustafa as seven years of e9perience in (anaging and (arketing different types of !ebsites and blogs, bot for is o!n use and on be alf of clients, including Greenpeace Mediterranean# At present e is t e lead trainer at t e Social Media /9c ange, speciali;ing in !orks ops on blogging, searc engine opti(i;ation, digital fundraising, and Facebook activis(# "n addition, Moustafa=s analytical e9pertise elps greatly bot !it (onitoring and evaluation and increasing conversion, e(ail8open, and click8t roug rates ! ile decreasing bounce rates# 0e as an A#S# degree in /8

co((erce ad(inistration fro( Penn Foster College in Pennsylvania# Pascale /oussa)bah Pascale leads t e Facebook Activis( !orks ops at t e Social Media /9c ange and is responsible for updating our Facebook Group and Page# S e=s t e (ost freEuent voice on our blog, ! ere s e as !ritten a series on 7!itter in >ebanon, and s e is t e Arabic8speaking voice in SM/U=s >inking >ebanon, a s ort video about o! >ebanese activists are leveraging social (edia for social c ange# S e is currently pursuing a (aster=s degree in international affairs and diplo(acy at Notre )a(e ,niversity 8 >ouai;e#

&bout the Social /edia '2change

Founded in May 5::., t e Social Media /9c ange provides (edia training and consulting to civil society and nonprofit organi;ations in >ebanon and, soon, t roug out t e Middle /ast and Nort Africa# Our (ission is to encourage "nternet adoption and (ulti(edia e9pression in t e region as a (eans of self8e(po!er(ent and self8advocacy# %e focus on t ree areas in particular3 2# /ncouraging (edia literacy and raising a!areness about social and participatory (edia, especially a(ong yout and trainers, t roug concepts, case studies, and t e translation of key (aterials into Arabic# 5# 0elping organi;ations develop sustainable, collaborative strategies for incorporating social (edia into t eir progra(s# $# "ncreasing access to t e "nternet by advocating for (ore band!idt and less censors ip# %e set out to ac ieve t ese goals by partnering !it ot er (edia organi;ations !orld!ide developing curricula tailored for >ebanon and t e Arab environ(ent# For (ore infor(ation and a sc edule of our upco(ing activities, please visit !!!#social(ediae9c ange#org#
Also translated into Arabic by Na;i a Baassiri and 4eine Mattar