SUMMER TRAINING PROJECT REPORT

ON MARKET STRATEGY IN RELIANCE COMMUNICATION FOR GSM AND CDMA POSTPAD SERVICES

SUBMITTED FOR PARTIAL FULFILLMENT OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

BY SANTOSH KUMAR
( Roll No. 1268670175 )

External Supervisor Supervision

Mr. Vinit joshi Sunita Sin hal Tea! "ea#er Relian&e &o!!uni&ation' Ne( Delhi Noi#a

Internal
Ms. Assist. $ro%essor AIAM' )reater

$a e 1

A&&urate Institute o% A#van&e# Mana e!ent' )reater Noi#a *A%%iliate# to U$TU an# Approve# +, AI-TE. 2013

Accurate Institute of Advanced Manage ent

(Affiliated to UPTU and A!!roved "# AICTE$

//////////////////////////////////////
HEAD OF MBA PROGRAMS CERTIFICATE

This is to &erti%, that Su!!er Trainin $roje&t Report title# 0Mar1et Strate , In Relian&e -o!!uni&ation %or )SM 2 -DMA $ostpai# Servi&es3 is &arrie# out +, Santosh 4u!ar ' Roll No. 567879:59; a stu#ent o% MBA < III Se!ester at A&&urate Institute o% A#van&e# Mana e!ent ' )reater Noi#a ' un#er the Supervision o% Mr. Vinit joshi 'Tea! "ea#er' Reliance communication 'Ne( Delhi. This is an ori inal (or1 &arrie# out +, the sai# stu#ent to the +est o% !, 1no(le# e an# I re&o!!en# %or the su+!ission o% this Su!!er Trainin $roje&t Report to Uttar $ra#esh Te&hni&al Universit,' "u&1no( in the partial %ul%ill!ent o% the re=uire!ent %or the a(ar# o% MBA De ree.

$ro%. *Dr.. A!ar 4r. Saxena Dire&tor' AIAM' )reater Noi#a Date>

$a e 2

Plot No. 49, Knowledge P !"#$, G!e te! NOIDA#%&'$&( )UP*, P+one, &'%&#%$%-%$., F /, &'%&#%$%&$.. E. M 0l., in%o?a&&urate.in, 1e2, +tt344www. 0 5.0n

PRE%ACE

The learning process of classroom is incomplete practical training is (ital. )ccor"ingl! *t". This 8 ee&s training ga(e us an insight into the

ithout an! practical fiel" e#perience. $t is ith Reliance communication $n"ia

%ecause of the reason that our $nstitute li&e an! other' has pro(ision for practical training' so e ha" our training

or&ing of an organi+ation an" learn ho

some of the important concepts that

e ha(e %een stu"!ing as a stu"ent of management are

applica%le in the fiel". The pro,ect is a sincere attempt to focus on the su%,ect in a luci" manner. $ sincerel! attempte" to effort to carr! out stu"! in "eep on su%,ect. -uring this perio" e ha" the opportunit! to o%ser(e the compan!.s performance' place in the ill through our mar&et ill pro(i"e (alua%le information in (arious issues relate" to

in"ustr!' its pro"ucts' pricing' a"(ertisement' promotions an" its goo" sur(e!. $t is hope" that this stu"! Reliance communication oriente" in"ustries /)0T1/2 345)R Roll no&67 1268670175

$a e 8

AC'NO()E*GMENT
$ am highl! than&ful an" feel pleasure to e#press m! sincere gratitu"e to in"ustrial /uper(isor 5r.9init ,osi:Team *ea"er) an" m! facult! 5s. /unita /inghal ithout hose gui"ance' it

oul" %e ;uite impossi%le to ma&e the report complete < effecti(e. =ith help of their suggestions' help an" tips $ %ecame a%le to complete this pro,ect successfull!. =ithout their coopration it as impossi%le to reach up to this stage. $t is m! moral "ut! to e#press the feeling of gratitu"e < than&fulness to persons or in"irectl! help me completing this pro,ect report. $ am also than&ful to authorities of Reliance $n"ia >ommunication *t" for the co7operation an" facilities pro(i"e" %! them. $ am than&ful to the -irector of )ccurate $nstitute of )"(ance" 5anagement' ?reater 0oi"a' -r. )mar /a#ena for his moral %oosting' gui"ance an" support. )t last %ut not the least' $ oul" li&e to e#press m! than&s to those persons ho launche" ho "irectl!

e%sites li&e google.com ' =i&ipe"ia.com < scri%".com. These e%sites pro(i"e" me "ata for completing this pro,ect report

Santos+ ,u ar Roll no - ./01023.24 *ate$a e @

CONTENTS
1. $ntro"uction of the topic 2. $ntro"uction to the organi+ation 8. Research 5etho"olog! Title of the stu"! -uration of the stu"! 1%,ecti(e of the stu"! /cope of stu"! /ample si+e <metho" of selecting sample *imitation of stu"! @. )nal!sis an" "escription 5. >onclusion 6. Bi%liograph! 7. )nne#ure 0171@ 15771 72777 78 78 78 7@775 77 A07A1 7A787 8A A2 A@

$a e 5

INTRO*UCTION O% T5E TOPIC

Bage no.1

$a e 6

Telecom Industry in India The telecom industry is one of the fastest growing industries in India. India has nearly 200 million telephone lines making it the third largest network in the world after China and USA. Indian telecom industry has the growth rate of 26 . India with its high population and de!elopment potential is ha!ing one of the fastest growing telecom networks in the world. India"s pu#lic sector telecom company $S%& is the 'th largest telecom company in the world. (eliance) $harti Airtel) Tata Indicom) *odafone) Idea) *irgin) Aircel and Uninor are other ma+or players in India. ,owe!er) rural India still lacks with strong infrastructure. The telecom ser!ices market is regulated #y T(AI -Telecom Regulatory Authority of India)

Telecommunication sector in India can be divided into two segments:

Fixed Service Provider FSPs) ! "ellular Services# .i/ed line ser!ices consist of #asic ser!ices) national or domestic long distance and international long distance ser!ices. The state operators -$S%& and 0T%&1) account for almost 20 per cent of re!enues from #asic ser!ices. 3ri!ate sector ser!ices are presently a!aila#le in selecti!e ur#an areas) and collecti!ely account for less than 4 per cent of su#scriptions. ,owe!er) pri!ate ser!ices focus on the #usiness5corporate Sector) and offer relia#le) high6 end ser!ices) such as leased lines) IS7%) closed user group and !ideoconferencing.

Cellular ser!ices can #e further di!ided into two categories8 9lo#al System for 0o#ile Communications -9S01 and Code 7i!ision 0ultiple Access -C70A1. The 9S0 sector is dominated #y Airtel) *odafone and Idea Cellular) while the C70A sector is dominated #y (eliance) Tata Indicom and 0TS. :pening up of international and domestic long distance telephony ser!ices are the ma+or growth dri!ers for cellular industry. Cellular operators get su#stantial re!enue from these ser!ices) and compensate them for reduction in tariffs on airtime) which along with rental was the main source of re!enue. The reduction in tariffs for airtime) national long distance) international long distance) and handset prices has dri!en demand. Bage no. 2 $a e 7

$odern growth A large population) low telephony penetration le!els) and a rise in consumers; income and spending owing to strong economic growth ha!e helped make India the fastest6 growing telecom market in the world. The first and largest operator is the state6owned incum#ent $S%&) which is also the 'th largest telecom company in the world in terms of its num#er of su#scri#ers. $S%& was created #y corporati<ation of the erstwhile 7TS -7epartment of Telecommunication Ser!ices1) a go!ernment unit responsi#le for pro!ision of telephony ser!ices. Su#se=uently) after the telecommunication policies were re!ised to allow pri!ate operators) companies such as $harti Telecom) Tata Indicom) *odafone) 0T%&) Idea) *odafone and $3& ha!e entered the space of ma+or operators in India. ,owe!er) rural India still lacks strong infrastructure. In 200') an article #y Business week maga<ine reported that India;s mo#ile phone market is the fastest growing in the world) with companies adding some 6 million new customers a month. The total num#er of telephones in the country crossed the 242 million mark on April >0 20?2. The o!erall tele6density has increased to '@.'? in April 20?2. In the wireless segment) 6.40 million su#scri#ers ha!e #een added in April 20?2. The total wireless su#scri#ers -9S0) C70A A B&& -.11 #ase is more than 22? million now. The wire line segment su#scri#er #ase stood at >?.@2 million in April 20?2.

Bage no.8

$a e 8

%rowth of mobile technology India has #ecome one of the fastest6growing mo#ile markets in the world. The mo#ile ser!ices were commercially launched in August ?224 in India. In the initial 4C6 years the a!erage monthly su#scri#ers additions were around 0.04 to 0.? million only and the total mo#ile su#scri#ers #ase in 7ecem#er 2002 stood at ?0.4 millions. ,owe!er) after the num#er of proacti!e initiati!es taken #y regulator and licensor) the monthly mo#ile su#scri#er additions increased to around 2 million per month in the year 200>6 0D and 200D604. Although mo#ile telephones followed the %ew Telecom 3olicy ?22D) growth was tardy in the early years #ecause of the high price of handsets as well as the high tariff structure of mo#ile telephones. The %ew Telecom 3olicy in ?222) the industry heralded se!eral pro consumer initiati!es. 0o#ile su#scri#er additions started picking up. The num#er of mo#ile phones added throughout the country in 200> was ?6 million) followed #y 22 million in 200D) >2 million in 2004 and 64 million in 2006. The only country with more mo#ile phones than India with 2D6 million mo#ile phones is China C D0@ million. India has opted for the use of #oth the 9S0 -glo#al system for mo#ile communications1 and C70A -code6di!ision multiple access1 technologies in the mo#ile sector. In addition to landline and mo#ile phones) some of the companies also pro!ide the B&& ser!ice. The mo#ile tariffs in India ha!e also #ecome lowest in the world. A new mo#ile connection can #e acti!ated with a monthly commitment of USE0.?4 only. In 2004 alone >2 million handsets were sold in India. The data re!eals the real potential for growth of the Indian mo#ile market. In April 20?2 the total 9S0 and C70A mo#ile su#scri#er #ase in the country was 22? million. In April 200@ the Indian 7epartment of Telecom -7oT1 has directed all mo#ile phone ser!ice users to disconnect the usage of un#randed Chinese mo#ile phones that do not ha!e International 0o#ile F=uipment Identity -I0FI1 num#ers) #ecause they pose a serious security risk to the country. 0o#ile network operators therefore planned to suspend the usage of around >0 million mo#ile phones -a#out @ country1 #y April >0. of all mo#iles in the

Bage no.@ $a e A

%e6t generation net7or,s In the %e/t 9eneration %etworks) multiple access networks can connect customers to a core network #ased on I3 technology. These access networks include fi#er optics or coa/ial ca#le networks connected to fi/ed locations or customers connected through Bi6.i as well as to >9 networks connected to mo#ile users. As a result) in the future) it would #e impossi#le to identify whether the ne/t generation network is a fi/ed or mo#ile network and the wireless access #road#and would #e used #oth for fi/ed and mo#ile ser!ices. It would then #e futile to differentiate #etween fi/ed and mo#ile networks C #oth fi/ed and mo#ile users will access ser!ices through a single core network. Indian telecom networks are not as intensi!e as de!eloped country"s telecom networks and India;s teledensity is low only in rural areas. 6'0)000 route kilometers -D?2)000 miles1 of optical fi#ers has #een laid in India #y the ma+or operators) e!en in remote areas and the process continues. $S%& alone has laid optical fi#er to >0)000 Telephone F/changes out of their >6 F/changes. Geeping in mind the !ia#ility of pro!iding ser!ices in rural areas) an attracti!e solution appears to #e one which offers multiple ser!ice facility at low costs. A rural network #ased on the e/tensi!e optical fi#re network) using Internet 3rotocol and offering a !ariety of ser!ices and the a!aila#ility of open platforms for ser!ice de!elopment) !i<. the %e/t 9eneration %etwork) appears to #e an attracti!e proposition. .i#re network can #e easily con!erted to %e/t 9eneration network and then used for deli!ering multiple ser!ices at cheap cost. Sco&e of Telecom Industry The telecom industry is growing at a great pace and the growth rate is e/pected to dou#le with e!ery passing year. There are many new de!elopments in the telecomm sector) including the ingress of >9 technology that the Indian market is witnessing at present. Bage no.5

$a e 10

I'TR()*"TI(' T( %S$

Bage no. 6

$a e 11

$eaning of %#S#$

-9lo#al System for 0o#ile1 The 9lo#al System for 0o#ile Communications -9S08 originally from 9rouped Special 0o#ile1 is the most popular standard for mo#ile phones in the world. 9S0 ser!ice is used #y o!er 2 #illion people across more than 2?2 countries and territories. The u#i=uity of the 9S0 standard makes international roaming !ery common #etween mo#ile phone operators) ena#ling su#scri#ers to use their phones in many parts of the world. 9S0 differs significantly from its predecessors in that #oth signaling and speech channels are 7igital call =uality) which means that it is considered a second generation -291 mo#ile phone system. The 9S0 standard is more impro!ed after the de!elopment of third generation ->91 standard de!eloped #y the >933. 9S0 networks will e!ol!e further as they #egin to incorporate fourth generation -D91 standards

Bage no. 7

$a e 12

+istory of %S$

The de!elopment and success of 9S0 has #een an outstanding e/ample of international enterprises in action. $elow you will find a #rief history of 9S0) descri#ing how it all comes a#out and how the Association was #orn) has grown and e!ol!ed. Be also include the many people who contri#ute to the association"s tremendous growth and highlight the ma+or achie!ements and milestones along the way. This history is complete from ?2@' through ?22') a further update will #e a!aila#le in due courses. The ultimate outcome of the #attle for dominance #etween these two competing cellular data transmission technologies may lie more in their history ) one need of a foundation in the forces that con!erged to push one technology ahead of their other. :ne of the most contentions #attles #eing waged in the wireless infrastructure industry is the de#ate o!er the efficient use and allocation of finite airwa!es. .or se!eral years) the world"s two methods C Code 7i!ision 0ultiple Access -C70A1 and 9lo#al System for 0o#ile Communications -9S01 C ha!e di!ided the wireless world into opposing camps.

Bage no. 8 $a e 18

The ,uro-Asian alternative: %S$ Analyst consider Hualcomm"s ma+or competiti!e disad!antage to #e its lack of access to the Furopean market now controlled #y glo#al system for mo#ile communications -9S01. The wireless world is now di!ided into 9S0 -much of Bestern Furope1 and C70A -%orth America and parts of Asia1. $ad timings may ha!e pre!ented the e!olution of one) single glo#al wireless standard. Iust two years #efore C70A"s ?224 introduction in ,ong Gong) Furopean carriers and manufacturers chose to support the first a!aila#le digital technology C Time di!ision multiple access -T70A1. 9S0 uses T70A as its core technology. Therefore) since the ma+ority of wireless users are in Furope and Asia) 9S0 has taken the worldwide lead as the technology of choice. 0o#ile handset manufacturers ultimately split into two camps) as 0otorola) lucent and %e/tel chose C70A) and %okia and Fricsson e!entually pushed these companies out and dominant 9S0 players.

Advantages of %S$: 9S0 is already used worldwide with o!er D40 million su#scri#ers. International roaming permits su#scri#ers to use one phone throughout Bestern Furope. C70A will work in Asia) #ut not .rance) 9ermany) the U.G. and other popular Furopean destinations. 9S0 is mature) ha!ing started in the mid6@0s. This maturity means a more sta#le network with ro#ust features. C70A is still #uilding its network. 9S0"s maturity means engineers cut their teeth on the technology) creating an unconscious preference. The a!aila#ility of su#scri#er identity modules) which are smart card that pro!ide secure data encryption gi!e 9S0 m6commerce ad!antages. Bage no. A $a e 1@

%.(/A.

S0ST,$

F(R

$(/I.,

%S$)

T,.,P+('0

S($,

SA.I,'T

F,AT*R,S: 9S0 ser!ices are a!aila#le in more than 2?2 countries networks. $y 2004) 9S0 networks accounted for more than '4 of the worldwide cellular

network market) ser!ing ?.4 #illion su#scri#ers. In 2004) the first ,S73A capa#le network also #ecame operational. The first ,SU3A network was launched in 200' and worldwide 9S0 su#scri#ers e/ceeded two #illion in 200@. The 9S0 Association estimates that technologies defined in the 9S0 standard ser!e @0 of the glo#al mo#ile market) encompassing more than 4 #illion people across more than 2?2 countries and territories) making 9S0 the most u#i=uitous of the many standards for cellular networks. In India) the total num#er of 9S0 su#scri#ers in the country crossed 6'' million #y Iuly 20?2. $,A(TI AI(TF& is the leading 9S0 operators of India with ?@' million Su#scri#ers.

Bage no. 10

$a e 15

Advantages of %S$

9S0 is matureJ this maturity means a more sta#le network with ro#ust features.

&ess signal deterioration inside #uildings. A#ility to use repeaters. Talktime is generally higher in 9S0 phones due to the pulse nature of transmission.

The a!aila#ility of Su#scri#er Identity 0odules allows users to switch networks and handsets at will.

9S0 co!ers !irtually all parts of the world so international roaming is not a pro#lem.

The much #igger num#er of su#scri#ers glo#ally creates a #etter network effect for 9S0 handset makers) carriers and end users.

Tools for unlocking 9S0 phones are widely a!aila#le. 0eaning it is easier to keep the same phone and go with another carrier using the same technology.

Bage no. 11

$a e 16

%S$ (verall ,fficiency

For Subscriber

For o&erators

*o cost Cntr! 2an"set =i"e >hoice an" a(aila%ilit! of han"set $nternal Roaming Cas! /u%scription

Cconomies of scale "ue to "ominant mar&et share in $n"ia >hoice of multiple (en"ors >ape# optimi+ation *o er su%scri%er ac;uisition cost /eamless interopera%ilit!

Bage no. 12 $a e 17

GSM World Coverage Map

$a e 18

%S$ 122 3 %S$ 4522 $+6 is used in most parts of the world8 Furope) Asia) Australia) 0iddle Fast) and Africa. %S$ 572 3 %S$ 4122 $+6 are used in the United States) Canada) 0e/ico and most countries of S. America.

3age no. ?>

%S$ %rowth in India

The su#scri#er growth saw a phenomenal increase from 2002 onwards. This was mainly due to lowered call tariffs and full6scale implementation of S0S ser!ices all o!er India. 7ecem#er 2002) where India touched the ?0 million mark could #e defined as a milestone for Indian wireless industry. Su#scri#er growth continued from 20026?2 and there were close to 6@0 million su#scri#ers as of Iuly 20?2. Two main elements for this phenomenal growth are ?. &owered call tariffs A free incoming calls Consumers who were once reluctant to su#scri#e to mo#ile su#scriptions founded feasi#le and con!enient to a!ail as now there was hardly any difference #etween the monthly #ills compared to fi/ed line) and mo#ility was definitely a crucial element. The a#o!e phenomenon in India is taking shape #ecause of the presence of huge middle class population. :n an estimate there are some >00 to >40 million people #elonging to this group in India. Unlike a car or a tele!ision set -where one is enough in the family1 with the lowered call tariffs it #ecame possi#le e!en for family mem#ers to own a mo#ile phone each.

. $a e 1A

Bage no. 1@

$a e 20

RE)IANCE COMPAN8 PRO%I)E

Bage no. 15

$a e 21

COMPAN8 PRO%I)E
Reliance Co unications )i ited

(eliance communication -formally reliance Info com1)along with (eliance Telecom and .lag Telecom) is part of (eliance communication *enture-(C:*&1.It"s an Indian Telecommunication company. The &ate 7hiru#hai Am#ani dreamt of a digital India K an India where the common man would ha!e access to afforda#le means of information and communication. 7hiru#hai) who single6handedly #uilt India"s largest pri!ate sector company !irtually from scratch) had stated as early as ?222. It was with this #elief in mind that (eliance Communications -formerly (eliance Info com1 started laying 60)000 route kilometers of a pan6India fi#re optic #ack#one. This #ack#one was commissioned on 2@ 7ecem#er 2002) the auspicious occasion of 7hiru#hai"s '0th #irthday) though sadly after his une/pected demise on 6 Iuly 2002. (eliance Communications has a relia#le) high6capacity) integrated -#oth wireless and wire line1 and con!ergent -!oice) data and !ideo1 digital network. It is capa#le of deli!ering a range of ser!ices spanning the entire info com -information and communication1 !alue chain) including infrastructure and ser!ices K for enterprises as well as indi!iduals) applications) and consulting. Today) (eliance Communications is re!olutioni<ing the way India communicates and networks) truly #ringing a#out a new way of life. Bage no. 16

$a e 22

5ead 9uarter'e# Peo!leProductUSP-

Navi Mu "ai: India C+air an- Mr& Anil * A "ani C*MA: GSM and ;road "and services Unli ited

<ision of Reliance Co

unication )td

/y 82479 be amongst the to& : most valued Indian com&anies9 Providing Information9 "ommunication ! ,ntertainment services9 and being the industry benchmar; in "ustomer ,x&erience9 ,m&loyee "entricity and Innovation#

Bage no. 17 $a e 28

COMPAN8 ;AC'GROUN*
A"out Reliance Co unication

(eliance Communications &imited founded #y the late Shari. 7hiru#hai , Am#ani -?2>2620021 is the flagship company of the (eliance Anil 7hiru#hai Am#ani 9roup. It has a market capitali<ation of USE ?4 #illion) net assets USE ' #illion. The A7A9 (eliance 9roup has a #usiness presence that e/tends to o!er 2D)000 towns and 6 lakhs -600)0001 !illages in India) and across the glo#e. The shareholder #ase is o!er ?2 million) among the largest in the world. The group is present in many sectors including Telecom) Capital) 3ower) Infrastructure) Fntertainment and ,ealth. rated among LAsia;s Top 4 0ost *alua#le Telecom CompaniesL) (eliance communications is India;s foremost and truly integrated telecommunications ser!ice pro!ider. The company) with a customer #ase of o!er ?24 million including o!er 2.4 million indi!idual o!erseas retail customers) ranks among the Top 4 Telecom companies in the world #y num#er of customers. (eliance Communications; corporate clientele includes 2?00 Indian and multinational corporations) and o!er 200 glo#al carriers. (eliance Communications has esta#lished a pan6India) ne/t generation) integrated -wireless and wire line1) con!ergent -!oice) data and !ideo1 digital network that is capa#le of supporting #est6of6class ser!ices spanning the entire infocomm !alue chain) co!ering o!er ?4)000 towns and D00)000 !illages. (eliance Communications owns and operates the world;s largest ne/t generation I3 ena#led connecti!ity infrastructure) comprising o!er ?64)000 kilometers of fi#re optic ca#le systems in India) USA) Furope) 0iddle Fast and the Asia 3acific region.The &ate 7hiru#hai Am#ani dreamt of a digital India K an India where the common man would ha!e access to afforda#le means of information and communication. Bage no. 18 $a e 2@

7hiru#hai) who single6handedly #uilt India"s largest pri!ate sector company !irtually from scratch) had stated as early as ?2228 M0ake the tools of information and communication a!aila#le to people at an afforda#le cost. They will o!ercome the handicaps of illiteracy and lack of mo#ility.N It was with this #elief in mind that (eliance Communications -formerly (eliance Infocomm1 started laying 60)000 route kilometers of a pan6India fi#re optic #ack#one. This #ack#one was commissioned on 2@ 7ecem#er 2002) the auspicious occasion of 7hiru#hai"s '0th #irthday) though sadly after his une/pected demise on 6 Iuly 2002. (eliance Communications has a relia#le) high6capacity) integrated -#oth wireless and wire line1 and con!ergent -!oice) data and !ideo1 digital network. It is capa#le of deli!ering a range of ser!ices spanning the entire infocomm -information and communication1 !alue chain) including infrastructure and ser!ices K for enterprises as well as indi!iduals) applications) and consulting. Today) (eliance Communications is re!olutionising the way India communicates and networks) truly #ringing a#out a new way of life.

Page no& .= $a e 25

COMPAN8 IN%ORMATION

T!pe Doun"e" 2ea";uarter 3e! Beople

Pu"lic (;SE- RCOM$ /33> Navi Mu "ai: Ma+aras+tra India .& Mr& Anil * A "ani /& Satis+ Set+: <ice C+air an 8. S&P S+u,la

$n"ustr! Bro"ucts

Teleco

unications

C*MA Services: GSM Services: ;road"and: Internet Services

Re(enue Cmplo!ees =e%sites

US? >&.4 ;illion /=:333 777&rco &co&in

Bage no. 20

$a e 26

Shri# )hirubhai + Ambani

)ecember 859 41:8- <uly =9 8228)

.ew men in history ha!e made as dramatic a contri#ution to their country"s economic fortunes as did the founder of (eliance) Sh. 7hiru#hai , Am#ani. .ewer still ha!e left #ehind a legacy that is more enduring and timeless.

About the Founder

$irthplace8 .ather"s %ame8 0other"s %ame8 Bife"s %ame8 .our Children8

>illage of "horwad in %u?arat +irachand %ovardhandas Ambani <amunaben +irachand Ambani @o;ilaben )hirubhai Ambani Two sons9 $u;esh Ambani and Anil Ambani. Two )aughter9 )i&ti Salgaocar and 'ina @othari#

Bage no. 21 $a e 27

"areer:

In ?2D2) at the age of ?') he went to Aden -now Oemen1 in search of opportunity) and worked as a dispatch clerk for A. $esse A Co. The sole selling distri#utor for shell products. ,e returned to India in ?24@ company named (eliance Commercial Corporation was started this was his .irst Company. In ?262) he identified an emerging opportunity in yarn trading the name of his company to (eliance Te/tile Industries &imited. In ?266) he purchased land in %aroda) 9u+arat) to set up a te/tile mill. In ?2'') the company went pu#lic. In ?22?) he set up (eliance ,a<ira) for the manufacture of petrochemicalsKthe ne/t link in the #ackward integration chain. At the time) (eliance ,a<ira represented the single largest in!estment made #y a pri!ate sector group in India at a single location. 0eanwhile) 7hiru#hai had firmed up plans of setting up a massi!e grassroots refineryKthe ne/t #ig leap in his o!erall strategic roadmap for (eliance. Concei!ed as the world"s largest grassroots refinery at the time) Iamnagar in 9u+arat was to ha!e an annual capacity of 2' million tonnes.

Bage no. 22 $a e 28

)hirubhai >ision: MBe will le!erage our strengths to e/ecute comple/ glo#al6scale pro+ects to facilitate leading6edge information and communication ser!ices afforda#le to all indi!idual consumers and #usinesses in India. Be will offer unparalleled !alue to create customer delight and enhance #usiness producti!ity. Be will also generate !alue for our capa#ilities #eyond Indian #orders and ena#le millions of India;s knowledge workers to deli!er their ser!ices glo#ally.N

Shri# )hirubhai AmbaniAs Stam&

:n 2@th 7ecem#er 2002) 0inistry of Communications) 9o!ernment of India released a commemorati!e postage stamp on industrialist and founder of the (eliance 9roup of Industries) Shri 7hiru#hai Am#ani in 0um#ai. Issued #y the 7epartment of 3osts) the stamp is in the denomination of (s. 4. Bage no. 28

$a e 2A

A/(*T T+, "+AIR$A'- R">.

Anil )hirubhai Ambani /orn on: /irth&lace: <une B9 4171 $umbai9 India

FatherAs name: )hirubhai +irachand Ambani $otherAs name: @o;ilaben )hirubhai Ambani ,ducation: /achelor of Science from the *niversity of $umbai and $/A from the Charton School9 *niversity of Pennsylvania9 *SA Family: $arried to Tina and has two sons <ai Anmol and <ai Anshul /usiness address: Reliance "ommunications .imited9 I /loc;9 8nd Floor9 )hirubhai Ambani @nowledge "ity9 'avi $umbai - B22D429 India Telephone8 P2? 22 >0>' 4422) P2? 22 >0>' 44>D) .a/8 P2? 22 >0>' 44'' ,mail: anil#ambaniErelianceada#com

Bage no. 2@

$a e 80

"hairmanAs Profile (egarded as one of the foremost corporate leaders of contemporary India) Shri Anil 7 Am#ani) 4>) is the chairman of all listed companies of the (eliance) 9roup) namely) (eliance Communications) (eliance Capital) (eliance Fnergy) (eliance Capital and (eliance %atural (esources limited. ,e is also Chairman of the $oard of 9o!ernors of 7hiru#hai Am#ani Institute of Information and Communication Technology) 9andhi %agar) 9u+arat. Till recently) he also held the post of *ice Chairman and 0anaging 7irector of (eliance Industries &imited -(I&1) India"s largest pri!ate sector enterprise. Anil 7 Am#ani +oined (eliance in ?2@> as Co6Chief F/ecuti!e :fficer) and was centrally in!ol!ed in e!ery aspect of the company"s management o!er the ne/t 22 years. ,e is credited with ha!ing pioneered a num#er of path6#reaking financial inno!ations in the Indian capital markets. ,e spearheaded the country"s first forays into the o!erseas capital markets with international pu#lic offerings of glo#al depositary receipts) con!erti#les and #onds. Starting in ?22?) he directed (eliance Industries in its efforts to rise o!er USE 2 #illion. ,e also steered the ?006year Oankee #ond issue for the company in Ianuary ?22'.

Bage no. 25

$a e 81

"hairmanFs $essage A 'ew Reliance for a 'ew Corld If the last century was a#out meeting human needs) the new millennium is a#out matching human aspirations. Be li!e in a world where the young are reaching higher) dreaming #igger and demanding moreJ a world that is challenging the limits of hope and possi#ility. %owhere is this more strikingly !isi#le than in India6a country that wakes up e!ery morning a little younger in age) #ut infinitely more am#itious in spirit. India"s demographic transition is an e/traordinary moment in world history. Today) o!er 600 million young people) or more than ? in 2 Indians are #elow the age of 24.In ?4 years) this num#er is set to touch '00 million) making India the largest community of youth anywhere in the world. %ew India show the Impatience of youthJ the desire for real and rapid changeKfor a =uality of life that is second to none. Transportation) communication) energy) information) entertainment) technology) education) healthcare and personal finance) %ew India wants world Cclass products and ser!ices. (eliance Anil 7hiru#hai Am#ani 9roup em#odies the spirit of this new resurgent India. :ur goal is not +ust to #uild a great enterprise for our stakeholders) #ut more importantly) to #uild a great future for our country and the whole at largeJ to gi!e hundreds of millions of people the power to fulfill their dreams) shape their own destiny) and the means to reali<e their true and di!erse potential. Fnergy and communications) financial ser!ices and infrastructure) new economy and old666our #usiness will span the entire !aried landscape of emerging human aspirations. Be will work with commitment and resol!e to create pathways that connect am#itions to achie!ement) promise to performance) and potential to reality.

Bage no. 26 $a e 82

Be will #ridge the gap #etween =uantity and =uality8 le!eraging our strength in managing large Cscale operations e!en as we deli!er #est Cof6class products and ser!ices to our customers. .ocusing on the #urgeoning aspiration of our young consumers will remain one of our key dri!ing !alues. Be will rethink e!ery #usiness process) product and ser!ice from the standpoint of the consumers6with a commitment to enhance e/perience at e!ery touch point. :ur founder) the legendary 7hiru#hai Am#ani) ga!e us a simple mantra for entrepreneurship8NThink $ig. Think .ast. Think AheadN Be will think #igger. Be will think faster. $ut) most important of all) we will think $etter6to stay ahead of competition and of our times. Belcome to the (eliance Anil 7hiru#hai Am#ani 9roup. It is the %ew (eliance for the %ew BorldQ Anil )hirubhai Ambani %rou& "hairman ! ",(

Bage no. 27

$a e 88

R,.IA'", "($P,TIT(R

Bage no. 28

$a e 8@

AirTel: AirTel is the largest 9S0 operator. AirTel is the most prominent of all the 9S0 networks in India. AirTel is owned #y $harti 9roup. AirTel num#ers start with ;2@D2;) ;2@66;) ;2200;) ;22D2;) ;22@2;) ;2242;) ;@00@;) ;2?'';) ;226>;);2642;);24'>;);2'0?;);2000;);26?@;);2440;);220@;);2'0D;);24>>;);2402;);26'6;);260 0;);2'@2;)2640)2@?0)22?0)2'?')2'24)''>@.

<odafone: *odafone Fssar group owned *odafone has a pretty good user #ase #ecause of the many attracti!e packages it offers. *odafone num#ers start with ;2@@; or ;2266; or ;2?60; or ;24@?; or ;2'0>; or ;2042; or ;26D2;) or ;24?0;) or '@>@.

Idea Cellular: Idea Cellular &imited is part of $irla &imited. R3re!iously TATA A ATAT were also partnersS. Idea num#ers start with ;2@D@;) ;22D@;) ;22?2;) ;2404;) ;2604;) ;260>;);2666;) ;2'04;);26D0;);20?0;);224?;);@022;.

;SN): $S%&;s mo#ile arm Cellone has a !ery good rural and su#ur#an user #ase. 3re6paid cards are sold as F/cel. $S%& num#ers start with ;2DD0;);2DD?;);2D20;);2D2?;);2D22;);2DD2;.

Aircel: Aircel is Chennai6#ased and the leader in Tamil %adu. Aircel has !ery good) cheap and inno!ati!e offers. Aircel num#ers start with ;2'00) @@0?) @6@6?.

Tata *oco o: :ne of India;s leading C70A operators) Tata Teleser!ices &td. -TTS&1 in association with Iapan;s leading 9S0 operator %TT 7:C:0: launched its operations in Andhra 3radesh on Iuly ?6) 2002. ;20>0;);20>2;);@0?2;);@?2?;. Bage no. 2A $a e 85

Uninor: I%7IA;S Unitech Bireless Company in association with %orway;s Telenor Company launched U%I%:( in 7ecem#er 2002.

>irgin: M*irgin 0o#ileN #rand is India"s Tfirst" national youth6focused mo#ile ser!ice.
M*irgin 0o#ileN #randed ser!ices are #eing offered to the Indian consumers #y Tata Teleser!ices through a #rand franchise with *irgin 0o#ile.

<ideocon: The *ideocon Telecommunications &td.) which was planning to launch its telecom ser!ices in Andhra 3radesh shortly) is shutting "o n its )B operations e!en as it remains uncertain whether it would lose its license as recommended #y Telecom (egulatory Authority of India - TR)$1 following the 29 spectrum scam.

Bage no. 80

$a e 86

A/(*T )IFF,R,'T S,R>I", PR(>I),R I' T,.,"($ I')*STR0:

AIR",. .I$IT,)

The Aircel group is a +oint !enture #etween 0a/is Communications $erhad of 0alaysia and Apollo ,ospital Fnterprise &td of India) with 0a/is Communications holding a ma+ority stake of 'D . Aircel commenced operations in ?222 and #ecame the leading mo#ile operator in Tamil %adu within ?@ months. In 7ecem#er 200>) it launched commercially in Chennai and =uickly esta#lished itself as a market leader C a position it has held since. Aircel #egan its outward e/pansion in 2004 and met with unprecedented success in the Fastern frontier circles. It emerged a market leader in Assam and in the %orth Fastern pro!inces within ?@ months of operations. Till today) the company gained a foothold in ?@ circles including Chennai) Tamil %adu) Assam) %orth Fast) :rissa) $ihar) Iammu A Gashmir) ,imachal 3radesh) Best $engal) Golkata) Gerala) Andhra 3radesh) Garnataka) 7elhi) U3-Best1) U3-Fast1) 0aharashtra A 9oa and 0um#ai. The Company has currently gained a momentum in the space of telecom in India post the allocation of additional spectrum #y the 7epartment of Telecom) 9o!t. of India for 2> new circles across India. These include 7elhi -0etro1) 0um#ai -0etro1) Andhra 3radesh) 9u+arat) ,aryana) Garnataka) Gerala) 0adhya 3radesh) 0aharashtra A 9oa) (a+asthan) 3un+a#) U3 -Best1 and U3 -Fast1.

$a e 87

Bage no. 81

Aircel has won many awards and recognitions. *oice and 7ata ga!e Aircel the highest rating for o!erall customer satisfaction and network =uality in 2006. Aircel emerged as the top mid6si<e utility company in $usiness world"s T&ist of $est 0id6Si<e Companies" in 200'. Additionally) Tele.net recogni<ed Aircel as the #est regional operator in 200@. Bith o!er 6> million happy customers in the country) Aircel the fast growing telecom company in India has re!!ed up plans to #ecome a full6fledged national operator #y end of 20?2.

+,A)G*ART,RS:

"hennai9 India

@ey Peo&le8

",( - $R# Sandi& )as. +ead (&erating division - <ean Pascal

>ision: $ecome the Ser!ice 3ro!ider of choice for the Fnterprise Segment

Bage no. 82 $a e 88

/+ARTI AIRT,.

$harti Airtel &imited is a leading integrated telecommunications company with operations in 20 countries across Asia and Africa. ,ead=uartered in %ew 7elhi) India) the company ranks amongst the top 4 mo#ile ser!ice pro!iders glo#ally in terms of su#scri#ers. In India) the company;s product offerings include 29) >9 and D9 ser!ices) fi/ed line) high speed #road#and through 7S&) I3T*) 7T,) enterprise ser!ices including national A international long distance ser!ices to carriers. In the rest of the geographies) it offers 29) >9 mo#ile ser!ices. $harti Airtel had o!er 2D6 million customers across its operations at the end of Iune 20?2.

Airtel comes to you from $harti Airtel &imited) India"s largest integrated and the first pri!ate telecom ser!ices pro!ider with a footprint in all the 2> telecom circles. $harti Airtel since its inception has #een at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and ser!ices. The #usinesses at $harti Airtel ha!e #een structured into three indi!idual strategic #usiness units -S$U"s1 6 0o#ile Ser!ices) Airtel Telemedia Ser!ices A Fnterprise Ser!ices. The mo#ile #usiness pro!ides mo#ile A fi/ed wireless ser!ices using 9S0 technology across 2> telecom circles while the Airtel Telemedia Ser!ices #usiness offers #road#and A telephone ser!ices in 24 cities and has recently launched India;s #est 7irect6to6,ome -7T,1 ser!ice) Airtel digital T*. The Fnterprise ser!ices pro!ide end6to6end telecom solutions to corporate customers and national A international long distance ser!ices to carriers. All these ser!ices are pro!ided under the Airtel #rand.

Bage no. 88

$a e 8A

+eadHuarters: @ey Peo&le: *SP:

'ew )elhi9 India "hairman9 $R# Sunil $ittal %ood 'etwor;

>ision:
$y 20?4 Airtel will #e the most lo!ed #rand) enriching the li!es of millions.

Bage no. 8@ $a e @0

$a e @1

/+ARAT SA'"+AR 'I%A$ .I$IT,7

$S%& is a pu#lic sector telecommunication

company in India. Its head=uarter are at

$harat sanchar $hawan) ,arish Chandra 0athur &ane) Ianpath) %ew 7elhi. It has a status of 0ini (atna) a status assigned to reputed pu#lic sector companies in India. $S%& is India"s oldest and largest communication ser!ice pro!ider. It had a customer #ase of 24 million as of Iune 20??. It is the largest pro!ider of fi/ed telephony and fourth largest mo#ile telephony pro!ider in India) and is also a pro!ider of #road#and ser!ices. It has footprints throughout India e/cept for the metropolitan cities of 0um#ai and %ew 7elhi which was managed #y 0T%&.

Availability: Founded: (wner: @ey Peo&le:

India wide exce&t )elhi and $umbai 41th century9 incor&orated 8222 The government of India R @ *&adhyay "$))

>ision: /e the leading telecom service &rovider in India with global &resence#

Bage no. 85

$a e @2

Idea "ellular

Incorporated as $irla Communications &imited. :#tained licenses for pro!iding 9S0 6 $ased ser!ices in the 9u+arat and 0aharashtra Circles following the original 9S0 license #idding process. Changed name to $irla ATAT Communications &imited following +oint !enture #etween 9rasim Industries and ATAT Corporation. 0erged with Tata Cellular &imited) there #y ac=uiring original license for the Andhra 3radesh Circle. Idea has reached the one million su#scri#er mark. Changed name to Idea Cellular &imited and launched LIdeaL #rand name. .irst operator in India to commercially launch F79F ser!ices 2004. The operator announced that I7FA >9 ser!ices will #e a!aila#le in 200 towns of ?? >9 circles #y mid6April 20??) progressi!ely growing at the rate of ten towns per day to co!er '40 towns #y mid620?? and D000 towns #y the end of 20?2.Idea crossed Su#scri#er #ase as on Iune) 20?2. ??' million su#scri#er mark

+eadHuarters: @ey Peo&le:

$umbai9 Indore9 )elhi9 Pune# "hairman: @umar $angalam /irla

$): +imanshu @a&ania

Bage no. 86 $a e @8

>odafone India

*odafone formerly *odafone Fssar and ,utchison Fssar) is the thir" largest mo%ile

India) net or&

operator in $n"ia after )irtel and (eliance Communications. It is #ased in 5um%ai' 5aharashtra and which operates nationally. It has appro/imately ?4>.'0 million customers as of Iune 20?2. :n Iuly 20??) *odafone 9roup agreed terms for the #uy6out of its partner Fssar from its Indian mo#ile phone #usiness. The UG firm paid E4.D6 #illion to its Indian counterpart to take Fssar out of its >> *odafone owning 'D stake in the Indian su#sidiary. It will lea!e will #e owned #y of the Indian #usiness) while the other 26

Indian in!estors) in compliance with Indian law. :n ?? .e#ruary) 200') *odafone agreed to ac=uire the controlling interest of 6' held #y &i Ga Shing ,oldings in ,utch6Fssar for USE??.? #illion) pipping (eliance Communications) ,indu+a 9roup) and Fssar 9roup) which is the owner of the remaining >> . The whole company was !alued at US7 ?@.@ #illion. The transaction closed on @ 0ay) 200'. It offers #oth prepaid and postpaid 9S0 cellular phone co!erage throughout India with good presence in the metros. *odafone India pro!ides 2.75? ser!ices #ased on 200 0,< and ?@00 0,< digital 9S0 technology. *odafone India launched 8? ser!ices in the country in the Ianuary60arch =uarter of 20?? and plans to spend up to E400 million within two years on its >9 networks.

+eadHuarters: (wners:

$umbai9 $aharashtra9 India# >odafone %rou&

Bage no. 87

$a e @@

Tata Teleser!ices &imited -TTS&1 is an Indian #road#and and telecommunications ser!ice pro!ider #ased in 0um#ai) 0aharashtra) India. It is a su#sidiary of the Tata 9roup) an Indian conglomerate. It operates under the #rand name Tata 7oCo0o in !arious telecom circles of India. In %o! 200@) Iapanese telecom giant %TT 7ocomo picked up a 26 per cent e=uity stake in Tata Teleser!ices for a#out (s ?>)0'0 crore -E2.' #illion1 or an enterprise !alue of (s 40)262 crore -E?0.>@ #illion1. In .e# 200@) TTS& announced that it would pro!ide C70A mo#ile ser!ices targeted towards the youth) in association with the *irgin 9roup on a .ranchisee model #asis. Tata Teleser!ices pro!ides mo#ile ser!ices under the following #rand names8 Tata )o"o$o ")$A ! %S$ mobile o&erator9 wireless broadband) >irgin $obile ")$A ! %S$ mobile o&erator) T8B $obile %S$ mobile o&erator 1. Tata Teleser!ices is one of India;s leading pri!ate telecom ser!ice pro!iders. The company offers integrated telecom solutions to its customers under the Tata Indicom #rand) and uses the latest C70A >9?U technology for its wireless network. Tata Teleser!ices limited) along with Tata Teleser!ices-0aharashtra1 &imited) ser!es o!er @4 million customers in more than D40)000 towns and !illages across the country) with a #ou=uet of telephony ser!ices encompassing the 9S0) C70A and >9 platforms) offering 0o#ile ser!ices) Bireless 7esktop 3hones) 3u#lic $ooth Telephony and Bire line 7ata Ser!ices across one unified and integrated #rand C TATA 7:C:0:. Tata Communications is a leading glo#al pro!ider of a new world of communications. Bith a leadership position in emerging markets) Tata Communications le!erages its ad!anced solutions capa#ilities and domain e/pertise across its glo#al and pan6India network to deli!er managed solutions to multi6national enterprises) ser!ice pro!iders and Indian consumers. Bage no. 88

$a e @5

Tata Communications &imited is listed on the $om#ay Stock F/change and the %ational Stock F/change of India and its A7(s are listed on the %ew Oork Stock F/change. -%OSF8 TC&1.

,ead=uarters Gey people8

'avi$umbai9 India "hairman: $r# Ratan ' Tata $) ! ",(): Srinath 'arasimhan

US3

Su&erior >oice "larity

>ision:
7eli!er a new world of communications to ad!ance the reach and leadership of our customer. 7eli!er a new world of communications to ad!ance the reach and leadership of our customers.

Bage no. 8A

$a e @6

>irgin $obile

M*irgin 0o#ileN #rand is India"s Tfirst" national youth6focused mo#ile ser!ice. M*irgin 0o#ileN #randed ser!ices is #eing offered to the Indian consumers #y Tata Teleser!ices through a #rand franchise with *irgin 0o#ile. *irgin 0o#ile India will pro!ide Tata Teleser!ices with e/perience and e/pertise in designing) marketing and ser!icing of M*irgin 0o#ileN #randed products for the youth segment. *irgin 0o#ile) a leading #randed !enture capital organi<ation) is one of the world;s most recogni<ed and respected #rands. Concei!ed in ?2'0 #y Sir (ichard $ranson) the *irgin 0o#ile 9roup has gone on to grow !ery successful #usinesses in sectors ranging from mo#ile telephony) to transportation) tra!el) financial ser!ices) leisure) music) holidays) pu#lishing and retailing. *irgin 0o#ile has created more than 200 #randed companies worldwide) employing appro/imately 40)000 people) in 22 countries. Its re!enues around the world in 2006 e/ceeded V?0 #illion -appro/. USE20 #illion1. ,ead=uarter Gey 3eople ,ngland "hairman: $r# Richard /randson

Bage no. @0

$a e @7

'ew ,ntrants

4# >ideocon I &romoted )atacom 8# *ninor :# .oo& Telecom The a#o!e mentioned pro!iders will #e pro!ided D.D 0,< spectrum for starting the 9S0 #ased ser!ices. The mo!e indicates that the Communication ministry is all set to allocate radio fre=uencies to the new players in other circles as well. %ew operators could result in lower tariffs and #etter =uality of ser!ices for customers. The 9o!ernment has introduced mo#ile num#er porta#ility which had made it easy for e/isting su#scri#ers to new operators without gi!ing up on their phone num#ers.

Bage no. @1

$a e @8

9S0 -9lo#al System for 0o#ile communication1 3layers in %ew delhi

AI(TF& $S%&

4# AIRT,.:
MAs we spread wings to e/pand our capa#ilities and e/plore new hori<ons) the fundamental focus remains unchanged8 seek out the #est technology in the world and put it at the ser!ice of our ultimate user8 our customer.N Sunil $harti 0ittal -Chairman and 9roup 0anaging 7irector1 $harti Tele6!entures limited were incorporated on Iuly ') ?224 for promoting in!estments in telecommunications ser!ices. Its su#sidiaries operate telecom ser!ices across India. Airtel is the world;s fourth6largest mo#ile telecommunications company with o!er 2D6 million su#scri#ers across 20 countries as of 0arch 20?2. It is the largest cellular ser!ice pro!ider in India) with o!er ?@'.>0 million su#scri#ers at the end of Iune 20?2.

Bage no. @2 $a e @A

$usiness strategy8
$harti Tele6!entures strategic o#+ecti!e is MTo capitali<e on the growth opportunities that the company #elie!es are a!aila#le in the Indian telecommunications market and consolidate its position to #e the leading integrated telecommunications ser!ices pro!ider in key markets in India) with a focus on pro!iding mo#ile ser!ices.N The company has de!eloped the following strategies to achie!e its strategic o#+ecti!e8 .ocus on ma/imi<ing re!enue and margins. Capture ma/imum telecommunications re!enue potential with minimum geographical co!erage. :ffer multiple telecommunications ser!ices to pro!ide customers with a Mone6 stop shopN solution. 3osition itself to tap data transmission opportunities and offer ad!anced mo#ile data ser!ices. .ocus on satisfying and retaining customers #y ensuring high le!el of customer satisfaction. &e!erage strengths of its strategic and financial partnersJ and Fmphasi<e on human resources de!elopment to achie!e operational efficiencies.

Bage no. @8 $a e 50

$usinesses8
$harti Tele6!entures current #usinesses include 0o#ile ser!ices .i/ed line %ational and international long distance ser!ices *6SAT) internet ser!ices and network solutions

Competiti!e strengths8
$harti Tele6!entures #elie!es that the following elements will contri#ute to the company"s success as an integrated telecommunication ser!ices pro!ider in India and will pro!ide the company with a solid foundation to e/ecute its #usiness strategy8 %ationwide footprint C as of Septem#er >0) 200D) appro/imately 24 of India"s

total mo#ile su#scri#ers resided in the company"s se!enteen mo#ile circles. These ?' circles collecti!ely accounted for appro/imately 46 landmass. .ocus on telecommunications to ena#le the company to #etter anticipate industry trends and capitali<e on new telecommunications related #usiness opportunities. The strong #rand name recognition and a reputation for offering high =uality ser!ice to its customers. Bage no. @@ $a e 51 of India"s

8# /S'.: :n :cto#er ?) 2000 the department of telecom operations) 9o!ernment of India #ecame a corporation and was christened $harat Sanchar %igam &imited -$S%&1. $harat Sanchar %igam &imited -a##re!iated $S%&1 is an Indian state6owned telecommunications company head=uartered in %ew 7elhi) India. It is the largest pro!ider of fi/ed telephony and fourth largest mo#ile telephony pro!ider in India) and is also a pro!ider of #road#and ser!ices. ,owe!er) in recent years the company;s re!enue and market share plunged into hea!y losses due to intense competition in Indian telecommunications sector.$S%& is India;s oldest and largest communication ser!ice pro!ider -CS31. It had a customer #ase of 24 million as of Iune 20??. It has footprints throughout India e/cept for the metropolitan cities of 0um#ai and %ew 7elhi) which are managed #y 0ahanagar Telephone %igam -0T%&1. As of Iune >0) 20?0) $S%& had '4 market share of fi/ed lines. Today) it has a#out D>.'D million line #asic telephone capacity) @.@> million B&& capacity) '2.60 million 9S0 capacity) >')@@4 fi/ed e/changes) 6@)?62 9S0 $TSs) ?2)0'? C70A Towers) ?2' Satellite Stations) 6)@6)6DD (Gm. of :.C) 40)D>0 (Gm. of microwa!e network connecting 62> districts) '>>0 cities5towns A 4.@ lakhs !illages . $S%& is the only ser!ice pro!ider) making focused efforts A planned initiati!es to #ridge the rural6ur#an digital di!ide in ICT sector. In fact there is no telecom operator in the country to #eat its reach with its wide network gi!ing ser!ices in e!ery nook A corner of the country A operates across India e/cept %ew 7elhi A 0um#ai. Bhether it is inaccessi#le areas of Siachen glacier or %orth6Fastern regions of the country) $S%& ser!es its customers with a wide #ou=uet of telecom ser!ices namely Bire line) C70A mo#ile) 9S0 mo#ile) Internet) $road#and) Carrier ser!ice) 03&S6*3%) *SAT) *oI3) I% Ser!ices) .TT,) etc. $S%& is numero uno of India in all ser!ices in its license area. The company offers wide ranging A most transparent tariff schemes designed to suit e!ery customer. $S%& has 20.02 million cellular A 4.06 million B&& customers as on >?.0'.20??. >9 .acility has #een gi!en to all 29 connections of $S%&. In #asic ser!ices) $S%& is miles ahead of its ri!als) with 2D.4@ million wire line phone su#scri#ers i.e. '?.2> share of the wireline su#scri#er #ase.

Bage no. @5 $a e 52

$S%& has set up a world class multi6giga#it) multi6protocol con!ergent I3 infrastructure that pro!ides con!ergent ser!ices like !oice) data A !ideo through the same $ack#one A $road#and Access %etwork. At present there are @.02 million #road#and customers. The company has !ast e/perience in planning) installation) network integration A maintenance of switching A transmission networks A also has a world class IS: 2000 certified Telecom Training Institute. 7uring the 20?06??) turno!er of $S%& is around (s. 22)'00 Crore.

Bage no. @6

$a e 58

I'TR()*"TI(' T( ")$A

Bage no. @7 $a e 5@

$eaning of "#)#$#A

-Code di!ision multiple access1 Code di!ision multiple access -C70A1 is a form of multiple/ing and a method of multiple access that di!ides up a radio channel not #y time) nor #y fre=uency -as in fre=uency6di!ision multiple access1) #ut instead #y using different pseudo6random code se=uences for each user. C70A is a form of Lspread6spectrumL signaling) since the modulated coded signal has a much higher #andwidth than the data #eing communicated. C70A also refers to digital cellular telephony systems that make use of this multiple access scheme) such as those pioneered #y Hualcomm) and B6C70A #y the International Telecommunication Union or ITU. C70A has #een used in many communications and na!ig ation systems) including the 9lo#al 3ositioning System and in the :mniT(ACS satellite system for transportation logistics.

Bage no. @8

$a e 55

+istory of ")$A

Code 7i!ision 0ultiple Access -C70A1 is #oth a modulation and multiple access schemes. (esearches started e!en from ?240"s Claude Shannon and (o#ert 3ierce had pro!ided C70A framework in ?2D2. 7e6(osa6(ogoff defined the direct se=uence spread spectrum method in ?240. (ake recei!er was first patented #y 3rice and 9reen in ?246 Cellular spread6spectrum application was suggested #y Cooper And %ettleton in ?2'@. IS624) the narrow #and C70A mo#ile network) has #een Standardi<ed in ?22> and commercial networks were introduced in ?224. >9 wide#and C70A systems) such as C70A2000 in U.S. and Furopean BC70A de!eloped from ?220s and still ongoing. At present) C70A commercial networks are esta#lished in a#out D0 countries. Almost 20 of all users in the world.

Bage no. @A $a e 56

")$A Segment overview

3resent Standard8 cdma2000 ?/F*67*. Started in April 200> &9 and Samsung hold ma+ority de!ice 0arket share

Streaming media options Always on internet connecti!ity from?DD k#ps to >.?m#ps.

Bage no. 50

$a e 57

")$A growth drivers

%ationwide roaming $undled internet facility C70A phones come with a data port where consumers can connect to internet at ?DD k#ps to >.?m#ps.

Fasy su#scription a!aila#ility) starting from Furo ?0 only ,uge !ariety of content :nline #ill !iew S0S #ased ser!ice acti!ations Aggressi!e launch

There was a #ig de#ate in India +ust #efore the launch of C70A ser!ices that will it Succeed or notW (ecent trends re!eal that C70A is here to stay) #ut that doesn;t mean that it is going to o!erpower 9S0. %ationwide roaming helped to #oost su#scri#er #ase) option of connecting to Internet using a simple data ca#le pro!ed as a catalyst in promoting C70A ser!ices in India. The call tariffs o!er C70A were initially lower as compared to 9S0 #ut today C70A and 9S0 call tariffs are moreo!er same. The calls are tariffed again on the distance parameter) which is already e/plained earlier. (eliance Infocomm was the first pri!ate operator to start with the C70A ser!ices in India. ,owe!er) $S%& and 0T%& offered C70A #efore (eliance they were una#le to tap su#scri#ers. (eliance"s strategic alliance with &9 and Samsung to offer their handsets along with their su#scriptions pro!ed to #e a catalyst in the process. $a e 58

Bage no. 51

Tata Indicomm) which was the second pri!ate operator to offer C70A ser!ices initially) failed to attract consumers #ut since early 200D) it has re!i!ed its strategy and has #een a#le to gain some market share.0TS the third pri!ate operator which offers C70A ser!ices. 0TS India is the Telecommunication Company of (ussian 0o#ile Telesystems head=uartered in %ew 7elhi with ?6 million su#scri#ers in 20??. 0TS pro!ides technology of C70A) F*7: to main states of India. The ownership shared to Sistema -46.6@ 1) Shyam 9roup -2>.2@ 1) and (ussian 9o!ernment -?'.?D 1. C70A operators hold a#out 20 market share of wireless su#scri#ers in India and

ha!ing ??D million su#scri#ers in India at a present.

Bage no. 52

$a e 5A

")$A (P,RAT(RS

(F&IA%CF TATA 7:C:0: 0TS

Bage no. 58

$a e 60

 ")$A (P,RAT(RS :-

")$A (&erators I R,.IA'",

$rand %ame8 (I06 (eliance India 0o#ile %etwork8 C70A 20006?/ %etwork Co!erage8 22 Telecom circles Su#scri#er #ase8 X ?4?.64 million 0arket Share8 @0 Su#scriptions8 3ost 3aid) 3re 3aid

Bage no. 5@ $a e 61

&ate 7hiru#hai Am#ani

#uilt (eliance from scratch to

#e in the reckoning for a place in the glo#al fortune 400 lists the achie!ement is e!en more significant due to the fact) that the entire growth was achie!ed in an organic manner and in a span of +ust 24 years. 7huri#hai was not +ust firmly rooted in traditional Indian !alues) #ut was also a =uintessentially modern man C the man of the new millennium. This was clearly reflected in his passion for mega6si<ed pro+ects) the most ad!anced technology and highest le!el of producti!ity. The corporate philosophy he followed was short simple and succinct6 MThink #ig. Think differently. Think fast. Think ahead. Aim for the #est.N ,e inspired the (eliance team to do #etter than the #est not only in India #ut also in the world. 7hiru#hai Am#ani) .ounder A Chairman of the (eliance 9roup) had an acute sense that education alone empowers people. ,e was the great communicator. ,e communicated to inspire) to guide) to educate and to moti!ate. ,e employed telephone as a powerful tool to achie!e these goals. ,e used telephone to defeat distance) to compress time and to remain a#reast of e!ents. ,e was acutely aware of the power of information and communication. ,e would often say8 Mmake the tool of infocomm a!aila#le to people at an afforda#le cost) they will o!ercome the handicaps of illiteracy and lack of mo#ility.N ,e wanted a telephone call to #e cheaper than a postcard. This) he #elie!ed) would transform e!ery home) empower e!ery Indian) remo!e the road#locks to opportunity and demolish the #arriers that di!ide our society. 7huri#hai Am#ani was of the con!iction that infocomm would energi<e enterprises) gal!ani<e go!ernance) make li!elihood an en+oyment) learning an e/perience) and li!ing an e/citement. (eliance infocomm is a fascinating outcome of this con!iction. It is a ma+or initiati!e to translate his inspiring dream into reality. Bage no. 55 $a e 62

I%.:C:00 $USI%FSS (eliance Infocomm will offer a complete range of telecom ser!ices) co!ering mo#ile and fi/ed line telephony including #road#and) national and international long distance ser!icesJ data ser!ices and wide range of !alue added ser!ices and application that will enhance producti!ity of enterprises and indi!iduals. (eliance India 0o#ile) the first of infocommYs initiati!es was launched on 7ecem#er 2@) 2002 the '0th #irthday of the (eliance group founder) Sh. 7hiru#hai ,. Am#ani. This makes the #eginning of (eliance"s dream of ushering in the digital re!olution in India #y #ecoming a ma+or catalyst in impro!ing =uality of life and changing the face of India. Its aim to achie!e this #y putting the power of information and communication in the hand of the people of India at afforda#le costs. (eliance Infocomm will e/tend its efforts #eyond the traditional !alue chain to de!elop and deploy telecom solution for India"s farmers) #usinesses) hospitals) go!ernment and pu#lic sector organi<ations. The (eliance 9roup founded #y 7hiru#hai ,. Am#ani -?2>2620021 is India;s largest #usiness house with total re!enues of o!er (s 22)000 crore -USE 22.6 #illion1) cash profit of (s ?2)400 crore -USE 2.@ #illion1) net profit of (s 6)200 crore -USE ?.D #illion1 and e/ports of (s ?4)200 crore -USE >.6 #illion1. The 9roup;s acti!ities span e/ploration and production -FA31 of oil and gas) refining and marketing) petrochemicals -polyester) polymers) and intermediates1) te/tiles) financial ser!ices and insurance) power) telecom and infocom initiati!es. The 9roup e/ports its products to more than ?00 countries the world o!er. (eliance emerged as India;s 0ost Admired $usiness ,ouse) for the third successi!e year in a T%S 0ode sur!ey for 200>. (eliance 9roup re!enue is e=ui!alent to a#out >.4 contri#utes nearly ?0 of India;s 973. The 9roup of India;s of the country;s indirect ta/ re!enues and o!er 6 Bage no. 56 $a e 68

e/ports. An in!estor family of o!er >.? million 6 India"s largest) trusts reliance. (eliance Industries &td. 6 India;s largest pri!ate sector company (eliance Industries &imited -(I&1 is India;s largest pri!ate sector company on all ma+or financial parameters with gross. In 20?? its re!enue crossed (s. 2)40)000 crore mark -(s. 2)4@)64? crore) USE [email protected] #illion1) %et 3rofit crossed (s. 20)000 crore mark -(s. 20)2@6 crore) USE D.4 #illion1 and Total Assets crossed (s. 2)@0)000 crore mark -(s. 2)@D)'?2 crore) USE 6>.@ #illion1) unparalleled in the Indian 3ri!ate sector. 7uring the year 20?0) (I& and $3 announced a strategic partnership in the oil and gas #usiness. This partnership comprises $3 taking >0 per cent stake in 2> oil and gas production sharing contracts that (eliance operates in India) including the G9676 #lock) and the formation of a +oint !enture -408401 for sourcing and marketing gas in India. (I& emerged as the only Indian company in the list of glo#al companies that create most !alue for their shareholders) pu#lished #y .inancial Times #ased on a glo#al sur!ey and research conducted #y 3rice water house Coopers in 200D. (I& features in the .or#es 9lo#al list of world;s D00 #est #ig companies and in .T 9lo#al 400 list of world;s largest companies. (I& emerged as the ;$est 0anaged Company; in India in a study #y $usiness Today and A.T. Gearney in 200>. The company emerged ;India;s #iggest wealth creator; in the pri!ate sector o!er a 46year period in a study #y $usiness Today 6 Stern Stewart in 200D. :ne out of e!ery four in!estors in India is a (eliance shareholder. Bith glo#ally competiti!e capital and operating cost positions) (eliance 9roup dominates the rapidly growing Indian market deri!ing o!er @0 (I& alone accounts for8 ?' per cent of the total profits of the pri!ate sector in India ' per cent of the profits of the entire corporate sector in India 6 per cent of the total market capitali<ation in India Beightage of ?4 per cent in the $SF Sense/ Beightage of ?2 per cent in the %ifty Inde/. of its re!enues from the domestic market.

Bage no. 57 $a e 6@

TATA )("($(

$rand %ame8 TATA or TATA 7:C:0:

%etwork8 C70A 20006?/

%etwork Co!erage8 22 Telecom circles

Su#scri#er #ase8 X @>.' million

0arket Share8 @

Su#scriptions8 3ost 3aid) 3re 3aid

$a e 65

Bage no. 58

TATA )("($(

Tata Teleser!ices is part of the I%( 6D)>40 Crore -USE?D.> #illion1 Tata 9roup) that has o!er 20 companies) o!er 2?0)000 employees and more than 2.?6 million shareholders. Bith an in!estment of o!er I%( 2)000 Crore -USE 2 #illion1 in Telecom) the 9roup has a formida#le presence across the telecom !alue chain. The Tata 9roup plans an additional in!estment of around I%( 200056 Crore -USE 2 #illion1 in this sector in the ne/t two years. Tata Teleser!ices spearheads the 9roup;s presence in the telecom sector. Incorporated in ?226) Tata Teleser!ices was the first to launch C70A mo#ile ser!ices in India with the Andhra 3radesh circle. Starting with the ma+or ac=uisition of ,ughes Tele.com -India1 &imited Rnow renamed Tata Teleser!ices -0aharashtra1 &imitedS in 7ecem#er 2002) the company has swung into e/pansion mode. Tata Teleser!ices operates in 20 circles i.e. Andhra 3radesh) Chennai) 9u+arat) Garnataka) 7elhi) 0aharashtra) 0um#ai) Tamil %adu) :rissa) $ihar) (a+asthan) &ucknow) ,aryana) ,imachal 3radesh) Uttar 3radesh -F1) Uttar 3radesh -B1) Gerala) Golkata) 0adhya 3radesh and Best $engal. The company has a customer #ase of o!er > million. The in!estment in the company as of 0arch 200D totals I%( 4224 Crore -USE ?200 million1. ,a!ing pioneered the C70A >9?/ technology platform in India) Tata Teleser!ices has esta#lished a ro#ust and relia#le telecom infrastructure that ensures =uality in its ser!ices. It has partnered with 0otorola) Fricsson) &ucent and FCI Telecom for the

$a e 66

deployment

of

relia#le)

technologically

ad!anced

network.

Bage no. 5A

The company) which heralded con!ergence technologies in the Indian telecom sector) is today the market leader in the fi/ed wireless telephony market with a customer #ase of ?.@ million. Tata Teleser!ices; #ou=uet of telephony ser!ices includes 0o#ile ser!ices) .i/ed Bireless 3hones) 3u#lic $ooth Telephony) and Bireline ser!ices. :ther ser!ices include !alue added ser!ices like !oice portal) roaming) post6paid Internet ser!ices) >6 way conferencing) group calling) Bi6.i Internet ser!ices and data ser!ices. Tata Teleser!ices has recently) marked its entry into the prepaid segment #y launching ?00 Sacchai True 3aid) across all its e/isting 20 circles. Bith the latest talktime on True 3aid. The company will #e initiati!e) Tata Indicom has opened up new frontiers for the Indian prepaid customers #y offering ?6second pulse and ?00 shortly launching a new ser!ice for Corporate called 3ush6To6TalkZ -first across the world to partner with Hualcomm for $(FB Chat1. This ser!ice will #e a!aila#le for the masses across the country. Tata Indicom has also launched a collection of ?000 mo#ile games one of the largest collections of mo#ile games in the world. The company has launched prepaid .B3 and pu#lic phone #ooths) new handsets) e/pand Bi6.i across pu#lic hotspots) new !oice A data ser!ices such as $(FB games) picture messaging) polyphonic ring tones) interacti!e applications like news) cricket) astrology) etc. Tata Teleser!ices has a strong workforce of 4400. The company is in the process of recruiting personnel for its new circles and will create more than 20)000 +o#s #y 0arch 2004) which will include ?0)000 indirect +o#s through outsourcing of its manpower needs. Today) the company ser!es more than > million customers in o!er @2D towns. Bith an am#itious rollout plan #oth within e/isting circles and across new circles) Tata

$a e 67

Teleser!ices will offer world6class technology and user6friendly ser!ices to o!er ?000 cities in 20 circles #y 0arch 2004.

Bage no. 60

$TS I')IA

$rand %ame8 0TS

%etwork8 C70A ?/

%etwork Co!erage8 ?4 Telecom circles

Su#scri#er #ase8 X ?6 million

0arket Share8 ?.'@ $a e 68

Su#scriptions8 3ost 3aid) 3re 3aid Bage no. 61

$TS
0o#ile TeleSystems or simply 0TS India is an Indian su#di!ision of (ussian 0o#ile TeleSystems Telecommunication Company head=uartered in %ew 7elhi) India. It pro!ides wireless !oice) #road#and Internet) messaging and data ser!ices in India. 0TS India is a su#sidiary of (ussian conglomerate Sistema and operates across India with o!er ?6 million customers. Sistema Shyam TeleSer!ices &td. -SST&1 is a !enture) in!ol!ing e=uity participation #y Sistema Ioint Stock .inancial Corporation of (ussia -MSISTF0A IS.CN1) the (ussian .ederation and the Shyam 9roup of India. Sistema IS.C is the ma+ority shareholder in the Company. Appro/imately 2.4 e=uity stake is held #y pu#lic. The company has #een awarded Unified Access Ser!ices &icense -MUAS&N1 #y the 7epartment of Telecommunication) 9o!ernment of India to pro!ide telecom ser!ices across all 22 telecom circles of India. In 200@) Sistema formed 'D826 +oint !enture with India"s Shyam 9roup to form Sistema Shyam Teleser!ices -SST&1) and ac=uired 3an6India license to pro!ide C70A ser!ices in the country. In 0arch 2002) SST& launched the 0TS #rand in state of Tamil %adu) followed #y neigh#oring state Gerala and B.$engal in April and 0ay respecti!ely.. As of ?4 0arch 20?? the total su#scri#er #ase of 0TS India is o!er ?0 million present in ?4 circles) +ust launched in Uttar 3radesh Fast and Best. $a e 6A

Bage no. 62

SC(T Analysis of Telecom Industry

$a e 70

Bage no. 68

$a e 71

SC(T Analysis of Telecom Industry

Strengths

,uge wireless su#scri#er potential

.astest growing mo#ile market in the world

Consumers are ready to pay for cutting edge ser!ices

9o!ernment proposes to hike .7I limit in Telecom to 'D

Unified license regime

Bage no. 6@ $a e 72

Cea;ness

&owest call tariffs in the world

0arket strongly regulated #y 9o!ernment #ody C 9o!erning $oth IS3 and Telecom sectors

Too many authorities ruling the sector

,uge potential for low end and cheap handsets

Bide scale Consumer churn in Telecom and IS3

Bide spread *AS deployment is restricted due to language and literacy pro#lems primarily a !oice #ased market

Bage no. 65 $a e 78

(&&ortunity

To offer !alue added ser!ices on 9S0) C70A and I3

&anguage independent ser!ices

0o#ile 0arketing concepts

Content influenced #uy local culture and 9lo#al success stories

06Commerce

Unified messaging platforms

Bage no. 66 $a e 7@

Threats

&ow cost ser!ice pro!iders C no possi#ility of #reaking e!en in Short term

Beak I3( protection

Software and digital content 3iracy

3olitical insta#ility

(egulatory interference

Bage no. 67

$a e 75

%rowth of %S$ ! ")$A Till 8242

Bage no. 68 $a e 76

S*/S"RI/,RS %S$ A') ")$A /AS, )," 8242

$a e 77

Bage no. 6A

%S$!")$A /ase - F,/ 8244

$a e 78

Bage no. 70

"($PARISI(' ")$A >S %S$

Bage no. 71

$a e 7A

Research $ethodology

Bage no. 72

$a e 80

Title of t+e stud#6 5ar&et /trateg! $n Reliance >ommunication for ?/5<>-5) Bostpa" /er(ices *uration of t+e stud#- 20th 5a! to 15th Eul! : 8 ea&s ).

(b?ectives of the Research

To know a#out 0a+or player in ser!ice pro!ider.

To find general pro#lems in ser!ices of (eliance Communication.

To analysis the Satisfaction le!el of retailers from there ser!ice pro!ider.

To collect the suggestion of retailers regarding there ser!ice pro!ider.

Bage no. 78

$a e 81

Sco&e of the Study

Scope defines the units to #e co!ered and the practical implications of the study. To get good results there must #e a specific area and a respondent to which yours study is concerned. Therefore we co!ered following areas for our study6 9handewalan Garol#agh &akshmi nagar Canaughat place I met the people of all ages groups with any type of demographical profiles #ecause mo#ile is today a ser!ice which is used #y e!eryone..or con!enience of the study)my respondents are (etailers.

Bage no. 7@

$a e 82

%S$ Airtel $S%& *odafone

")$A

(eliance infocom Tata 7ocomo 0TS

The finding of the sur!ey will #e useful for the a#o!e mentioned ser!ice pro!iders. They will #e a#le to know a#out where they stand in the market and how to reposition them to gain a differential ad!antaged.

Bage no. 75

$a e 88

Research $ethodology

$a e 8@

Bage no. 76

Research $ethodology Sam&ling )esign

Sampling design is a definite plan) which is determined #efore any data are actually collected for o#taining a sample from a gi!en population. I ha!e used con!enience6 sampling techni=ues. In this type of sampling techni=ue data is collected as per the con!enience of the researcher.

Sam&ling unit A decision has to #e taken concerning a sampling unit #efore selecting sample sampling unit of my study includes only retailers.

Sam&le Si6e Sample si<e refers to the num#er of times to #e selected from the uni!erse to constitute a sample. It should #e optimum and must lead to the population so that it leads to relia#le results. In our study the sample si<e of respondent I ha!e ?00 retailers.

Bage no. 77 $a e 85

)ata "ollection $ethod

I ha!e used primary as well as secondary data in my study.

Primary )ata Secondary )ata telecom industry#

to collect retailer"s response. to study the positioning strategy of leading players in

)ata collection Instrument

A structured Huestionnaire was used for primary data collection. .or secondary data collection !arious maga<ines) newspapers and Internet were used for study.

$a e 86

Bage no. 78

)ATA A'A.0SIS A') I'T,RPR,TATI('

$a e 87

Bage no. 7A

$a e 88

)ATA A'A.0SIS A') I'T,RPR,TATI('

?. 7o you ha!e new outletW Sr# 'o# ? 2 @nowledge OFS %: Res&ondents ?4 @4

Ta#le %o. ?

9raph %o. ?

Interpretation8 @4 ha!ing new outlet.

retailer don"t ha!e ha!e new outlet and remaing ?4

are

$a e 8A

Bage no. 80 2. 7o you ha!e latest posters 86 a1 0%3 #1 %et 3lans c1Tarrif

Sr# 'o# ? 2

@nowledge OFS %:

Res&ondents '4 24

Ta#le %o. 2

9raph %o. 2

Interpretation8 '4 ha!ing.

retailer ha!ing the latest poster and remaing 24

are not

Bage no. 81 >. 7o you ha!e facility of FT:3W

$a e A0

Sr# 'o# ? 2

@nowledge OFS %:

Res&ondents 60 D0

Ta#le %o. >

9raph %o. >

Interpretation8 60 ha!ing.

retailer ha!ing the facility of FT:3 and D0

are not

Bage no. 82

$a e A1

D. 7o you ha!e all schemes of (eliance communication in writingW Sr# 'o# ? 2 @nowledge OFS %: Res&ondents 44 D4

Ta#le %o. D

9raph %o. D

Interpretation8 44

retailer ha!ing the written schemes and D4

are not ha!ing.

Bage no. 88 $a e A2

$a e A8

4. 7o you remem#er all our schemesW Sr# 'o# ? 2 @nowledge OFS %: Res&ondents ?00 0

Ta#le %o. 4

9raph %o. 4

Interpretation8 ?00

retailer remem#er all our schemes.

$a e A@

Bage no. 8@ 6. Are you satisfied from the .:S5ser!icesW Sr# 'o# ? 2 @nowledge OFS %: Res&ondents @0 20

Ta#le %o. 6

9raph %o. 6

Interpretation8 @0

retailers satisfy from the .:S5ser!ice.

$a e A5

Bage no. 85

$a e A6

'. 7o you ha!e any pro#lem relating to (eliance Company 5distri#utorW Sr# 'o# ? 2 > D 4 6 @nowledge 7isplay Claim Sim Acti!ation $alance Cut %etwork Sales 0an Res&ondents 24 >4 4 4 24 4

Ta#le %o. '

9raph %o. '

$a e A7

Interpretation8 24 24

retailers says pro#lem relating to display) >4

says claim)

says network and remaining ?4 are e=ually distri#uted #etween sim

acti!ation) $alance cut and sales man pro#lem.

86

$a e A8

@. 0ark the point on scale indicating the o!erall satisfaction le!elW

Sr# 'o# ? 2 9ood >

@nowledge F/cellent

Res&ondents 4 42 2'

A!erage D 3oor 4 *ery 3oor > @

Ta#le %o. @

9raph %o. @

$a e AA

Interpretation8 42 2'

retailers says o!erall good satisfaction le!el) 4 says poor and remaining > says !ery poor

says e/cellent)

says a!erage) @

Bage no. 87.

"('".*SI('

$a e 100

Bage no. 88

$a e 101

CONCLUSION

Telecom sector is #ooming sector. Its market is =uite competiti!e in 7elhi with so many companies !enturing here. (eliance Company is ha!ing high #rand image and large num#er of su#scri#ers) #ut retailers are not satisfied with its distri#ution ser!ice. 0ost of the customers are associated with Airtel due to its good connecti!ity A co!erage. *odafone A idea has lost its market share due to its low good connecti!ity A co!erage. 7ue to the growing need for mo#ile phones) it"s no wonder that ser!ice pro!iders are going all out to capture) as much market space as they can. As the num#er of mo#ile phone users are estimated to rise to a#out 2 in 20?D) it"s not

surprising that most of the leading ser!ice pro!iders in India ha!e started #randing and marketing their ser!ices more aggressi!ely .India"s telecommunication sector has #een touted as one of the most lucrati!e markets for mo#ile ser!ice pro!iders and also for glo#al mo#ile companies.

Bage no. 8A

$a e 102

.I$ITATI('S (F T+, ST*)0

$a e 108

Bage no. A0

$a e 10@

.I$ITATI('S (F T+, ST*)0

The respondent may #e #iased while gi!ing their !iews.

The pro+ect study is limited to 7elhi and hence generali<ation of findings cannot #e done.

It is difficult to state) e/actly) the marketing strategies as retailers used layman language.

Bage no. A1 $a e 105

/I/.I(%RAP+0

Bage no.A2

$a e 106

/I/.I(%RAP+0

BF$ SITFS8
7 7 7 7 7 www.telecomtalk.info www.wikipedia.org www.tatateleservices.com www.rcom.co.in www.vodafone.in

%FBS 3A3F(8
7 7 Economic times Times of India

Bage no. A8

$a e 107

A'',J*R,

$a e 108

Bage no. A@

$a e 10A

G*,STI(''AIR, F(R R,TAI.,RS (etailer"s %ame\\\\\\\\\\. Contact %o\\\\\\..................... Area\\\\\\\\\\\\\\ ?. 7o you ha!e new outlet. Oes %o

2. 7o you ha!e latest posters 86 a1 0%3 Oes %o

#1 %et 3lans c1Tarrif

>. 7o you ha!e all schemes of (eliance communication in writingW Oes %o

D. 7o you remem#er all our schemesW Oes %o

4 .7o you ha!e facility of FT:3W C70A 9S0

6. Are you satisfied from the .:S5ser!icesW Oes %o

Bage no. A5 $a e 110

'. 7o you ha!e any pro#lem relating to (eliance Company 5distri#utorW 7isplay Claim Sim Acti!ation $alance Cut %etwork Sales 0an

@. 0ark the point on scale indicating the o!erall satisfaction le!elW ?. F/cellent 2. 9ood >. A!erage D. 3oor 4. *ery 3oor Any feed#ack recommended #y youW \\\\\\\\\..

Bage no.A6

$a e 111