StarbucksCompanyTimeline
1994 Totalstores:425
1971 StarbucksopensfirststoreinSeattlesPikePlaceMarket.
1982 HowardSchultzjoinsStarbucksasdirectorofretail operationsandmarketing.Starbucksbeginsprovidingcoffee tofinerestaurantsandespressobars.
1995 BeginsservingFrappuccinoblendedbeverages.
IntroducesStarbuckssuperpremiumicecream. Announcessecondtwoforonestocksplit. OpensroastingfacilityinYork,Pa. Totalstores:677
1983 HowardtravelstoItaly,wherehesimpressedwiththe popularityofespressobarsinMilan.Heseesthepotentialto developasimilarcoffeehousecultureinSeattle.
1984HowardconvincesthefoundersofStarbuckstotestthe coffeehouseconceptindowntownSeattle,wherethefirst StarbucksCaffLatteisserved.Thissuccessfulexperimentis thegenesisforacompanythatSchultzfoundsin1985.
1996 BeginssellingbottledFrappuccinocoffeedrinkthrough NorthAmericanCoffeePartnership(StarbucksandPepsi ColaNorthAmerica).
Opensstoresin:Japan(firststoreoutsideofNorthAmerica) andSingapore. Totalstores:1,015
1985 HowardfoundsIlGiornale,offeringbrewedcoffeeand espressobeveragesmadefromStarbuckscoffeebeans.
1997 EstablishesTheStarbucksFoundation,benefitinglocal literacyprograms.
1987 IlGiornaleacquiresStarbucksassetswiththebackingof localinvestorsandchangesitsnametoStarbucks Corporation.OpensinChicagoandVancouver,Canada.
Opensstoresin:thePhilippines. Totalstores:1,412
Totalstores*:17
1998 AcquiresTazo,ateacompanybasedinPortland,Ore. ExtendstheStarbucksbrandintogrocerychannels acrosstheU.S. LaunchesStarbucks.com. Opensstoresin:Malaysia,NewZealand,Taiwan,Thailand andU.K. Totalstores:1,886
1988 Offersfullhealthbenefitstoeligiblefullandparttime employees.
Totalstores:33
1989 Totalstores:55
1990 StarbucksexpandsheadquartersinSeattle.
Totalstores:84
1999 PartnerswithConservationInternationaltopromote sustainablecoffeegrowingpractices. AcquiresHearMusic,aSanFranciscobasedmusic company. Announcesthirdtwoforonestocksplit. Opensstoresin:China,Kuwait,LebanonandSouthKorea. Totalstores:2,498
1991 BecomesthefirstprivatelyownedU.S.companytooffera stockoptionprogramthatincludesparttimeemployees.
OpensfirstlicensedairportstoreatSeattlesSeaTac InternationalAirport. Totalstores:116
1992 Completesinitialpublicoffering(IPO),withcommonstock beingtradedontheNASDAQNationalMarketunderthe tradingsymbolSBUX.
2000 HowardSchultztransitionstochairmanandchiefglobal strategist,OrinSmithpromotedtopresidentandchief executiveofficer. EstablisheslicensingagreementwithTransFairUSAtosell FairtradecertifiedcoffeeinU.S.andCanada. Opensstoresin:Australia,Bahrain,HongKong,Qatar,Saudi ArabiaandUnitedArabEmirates. Totalstores:3,501
Totalstores:165
1993 OpensroastingplantinKent,Wash. Announcesfirsttwoforonestocksplit. Totalstores:272
2011STARBUCKSCOFFEECOMPANY.ALLRIGHTSRESERVED.
StarbucksCompanyTimeline
2001 Introducesethicalcoffeesourcingguidelinesdevelopedin partnershipwithConservationInternational. IntroducestheStarbucksCard,aninnovativestoredvalue cardforcustomerstouseandreload. Announcesfourthtwoforonestocksplit. Opensstoresin:AustriaandSwitzerland. Totalstores:4,709
2007 Eliminatesallartificialtransfatandmakes2percentmilk thenewstandardforespressobeveragesinallU.S.storesas partofcommitmenttohealthandwellness. Opensstoresin:RomaniaandRussia. Totalstores:15,011 2008 ChairmanHowardSchultzreturnsaschiefexecutive officer. AcquiresCoffeeEquipmentCompanyanditsClover brewingsystem. LaunchesMyStarbucksIdea,Starbucksfirstonline community. AnnouncesStarbucksSharedPlanet,thecompanys longtermcommitmenttoconductingbusinessresponsibly. ExpandspartnershipwithConservationInternationalfor workonethicalsourcingandclimatechange. LaunchesPikePlaceRoastTM**,whichquicklybecomes Starbuckstopsellingcoffee. Opensstoresin:Argentina,Bulgaria,CzechRepublicand Portugal. Totalstores:16,680 2009 LaunchesStarbucksVIAReadyBrewCoffee. OpensEastAfricaFarmerSupportCenterinKigali,Rwanda. Starbuckspartnerswith(RED)tohelpsavelivesinAfrica. Starbucksnamedonofthemostengagedbrandinsocial media.LaunchesmyStarbucksandStarbucksCardiPhone appsandStarbucksCardMobilepayment. Opensstoresin:PolandandAruba. Totalstores:16,635 2010 Expandsdigitalofferingsforcustomerswithfree unlimitedWiFi,StarbucksDigitalNetworkinU.S. stores. SeattlesBestCoffeereinventsbusinessstrategyto extendbrandsreach. ExpandscoffeeofferingswithultrapremiumStarbucks ReservelineandStarbucksNaturalFusions,thefirst nationallybrandednaturallyflavoredpackagedcoffee AnnouncesfirstAsiaFarmerSupportCenterinYunnan Province,China. Opensstoresin:HungaryandElSalvador. Totalstores:16,858
2002 Starbucksentersintolicensingagreementswithnational FairTradeorganizationstosellFairtradecertifiedcoffeein thecountrieswhereStarbucksdoesbusiness. EstablishesStarbucksCoffeeTradingCompany(SCTC)in Lausanne,Switzerland. Opensstoresin:Germany,Greece,Indonesia,Mexico Oman,PuertoRicoandSpain. Totalstores:5,886
2003 AcquiresSeattleCoffeeCompany,whichincludesSeattles BestCoffeeandTorrefazioneItaliacoffeebrands. OpensroastingfacilityinCarsonValley,Nev.,and Amsterdam,Netherlands. Opensstoresin:Chile,Cyprus,PeruandTurkey. Totalstores:7,225
2004 OpensfirstFarmerSupportCenterinSanJose,CostaRica. ReleasesRayCharles,GeniusLovesCompanyCDthrougha collaborationwithConcordRecords. IntroducesStarbucksCoffeeMasterProgram. Opensstoresin:France. Totalstores:8,569
2005 JimDonaldbecomespresidentandchiefexecutiveofficerto replaceretiringOrinSmith. AcquiresEthosWater. Announcesfifthtwoforonestocksplit. Opensstoresin:Bahamas,IrelandandJordan. Totalstores:10,241
2006 Launchestheindustrysfirstpaperbeveragecup containingpostconsumerrecycledfiber,saving morethan75,000treeseachyear. Opensstoresin:BrazilandEgypt. Totalstores:12,440
*Allstorecountsreflectendoffiscalyearforcompanyownedstores **(PikePlaceisatrademarkofthePikePlaceMarketPDA,usedunderlicense).
2011STARBUCKSCOFFEECOMPANY.ALLRIGHTSRESERVED.
