TABLE NO 4.2 GENDER OF THE RESPONDENTS [Link] 1 2 Male Female TOTAL Gender No.
of the Respondents 80 70 150 Percentage (%) 53.3 47.7 100
Source: Primary data From the above table it is inferred that 53.3 % of the respondents were male and 47.7% of the respondents were female
TABLE NO 4. 3 EDUCATIONAL QUALIFICATION OF THE RESPONDENTS [Link] 1 2 3 4 Educational qualification Scool level UG PG Others TOTAL No. of the Respondents 8 76 31 36 150 Percentage (%) 5 50.7 20.7 23.6 100
Source: Primary data It is obvious from the above table that 50.7% of the respondents are Under Graduates, 23.6 % of the respondents are diploma holders, 20.7% of the respondents are Post Graduates and 5% of the respondents fall into Others category.
AGE OF THE RESPONDENTS
[Link] 1 2 3 4 15 -20 20 - 30 31 40 Above 40
Age
No. of the Respondents 57 160 72 11 150
Percentage (%) 19 53.3 24 3.7 100
TOTAL
Source: Primary data The above table indicates that 53.3 % of the respondents are of the age group 17 to 20 years, 24 % of the respondents are of the age group 21 to 24 years, 19% of the respondents are of the age group less than 17 years and 3.7% of the respondents are of the age group more than 24 years.
OCCUPATIONAL OF THE RESPONDENTS
[Link] 1 2 3 4 5 6
Age Govt. employee Private employee Business Student Unemployed Others TOTAL
No. of the Respondents 17 24 9 68 27 5 150
Percentage (%) 11.3 16 6 45.3 18 3.3 100
[Link] 1 2 3 4
Incomel Level Below 10000 10001 - 20000 20001 - 30000 More than 30000 TOTAL
No. of the Respondents 81 29 13 27 150
Percentage (%) 54 19.3 8.7 18 100
[Link] 1 2 Yes NO
Mobile use
No. of the Respondents 150 0
Percentage (%) 100 0 100
TOTAL
150
[Link] 1 2 3
Choice of use Prepaid Postpaid Both TOTAL
No. of the Respondents 109 28 12 150
Percentage (%) 72.6 18.7 8.7 100
TABLE NO 4.6 FACTOR CONSIDERED FOR CHOOSING MOBILE SERVICE No. of the Respondents 75 76 54 59 36 TOTAL Source: Primary data The above table states that 25.3% of the respondents choose mobile for Brand image, 25% of the respondents choose mobile based on network coverage, 19.7% of the respondents choose mobile based on tariff plans, 18% of the respondents choose mobile based on VAS, 12% of the respondents choose mobile based on Friends/family influences 150
S. No 1 2 3 4 5
Factors Network coverage Brand image Tariff plans Friends/Family influences VAS
Percentage (%) 25 25.3 18 19.7 12 100
Years of use DURATION OF MOBILE USED BY THE RESPONDENTS (YEARS)
S. No 1 2 3 4 Lessthan1 1.1-3 3.1-6
Usage (In years)
No. of the Respondents 18 69 46 17 150
Percentage (%) 12 46 31.6 11.3 100
More than 6.1 TOTAL
Source: Primary data
It is highlighted from the above table that 42.7% of the respondents use mobile for 1-3 year, 27.3% of the respondents use mobile for less than 1year, 23.7% of the respondents use mobile for 4-6 years and 6.3% of the respondents use mobile for more than 6 years.
SOURCE OF INFORMATION FOR NEW MOBILE SERVICES
S. No 1 2 3 4 Media ads SMS Dealers Friends
Source (In years)
No. of the Respondents 42 31 22 16 40
Percentage (%) 27.74 20.7 14.4 10.6 40.6 100
Other sources TOTAL
150
It is clear from the above table that 27.7% of the respondents obtained information from media ads, 26.7% of the respondents got information from other sources, 20.6% of the respondents got information from SMS, 14.3% of the respondents got information from dealers, and 10.7% of the respondents got information from friends about new mobile services
Converted from other network
[Link] 1 2 Yes No
Option
No. of the Respondents 109 41
Percentage (%) 72.6 27.4 100
TOTAL
150
[Link] 1 2 3 4 5 6 7 8 9 10
VAS Rate cutter call & msg Internet services SMS pack Job alerts News alerts Ring tones Hello tunes Missed call alerts Airtel radio Cricket pack
Weight 1209 1450 1612 452 595 827 250 1082 370 853
Mean Score 8.1 9.7 10.7 3.0 4.0 5.5 1.7 7.2 2.5 5.7
Rank III II I VIII VII VI X IV IX V
TABLE NO 4.11 SERVICE AWARENESS OF THE RESPONDENTS
Aware [Link] Details No. of the Respondents 114 89 94 73 75 150 Percentage (%) 75.7 59.3 62.7 48.3 49.7 100
Unaware No. of the Respondents
37 61 56 78 76
Percentage (%) 24.3 40.7 37.3 51.7 50.3 100
1 2 3 4 5
Various schemes Periodical offers Tariff plans Validity period of services Mode of payment TOTAL
150
From the above table it is observed that 75.7% of the respondents are aware and 24.3% of the respondents are unaware about the various schemes. 59.3% of the respondents are aware and 40.7% of the respondents are unaware about the periodical offers like FTT, other offers etc 62.7% of the respondents are aware and 37.3% of the respondents are unaware about the tariff plans 51.7% of the respondents are unaware and 48.3% of the respondents are aware about the validity of the services 50.3% of the respondents are unaware and 49.7% of the respondents are aware about the mode of payment
CHART NO 4.11 AWARENESS OF THE RESPONDENTS
75.7
80 70 60
Percentage
59.3
62.7
50 40 30 20 10 0
Various Periodical schemes offers Tariff plans
48.3
49.7
Aware Unaware
Validity period of services
Mode of payment
Services
