Report on Comparison of marketing strategies between Nasir glass and PHP glass
Chapter 1: Introduction
1.1 Over view & Background of the companies:
Nasir lass Industries, the biggest and first float glass manufacturer in Bangladesh. Produces different sized and colored float glass according to the requirements of the buyer. The manufacturing plant is located within the short distance of the capital city Dhaka, at ripur in !azipur made at a cost of Tk "## crore. Built in $##%, &asir !lass 'ndustry, the country(s first float glass plant, has a capacity to produce )#,### tonnes of float glass, strong enough for furniture, besides window and door panes. The glass factory produces clear and tinted heat absorbing glass, clear, bronze, blue and dark gray and light gray glass. The factory, producing glass from $mm to 1$mm thickness, has already achie*ed international standards in producing glass. +ur country has an annual market for Tk ".## billion glassware and almost all of them are imported from ,hina, Thailand, -alaysia and 'ndonesia. But because of the poor local demand, it can sell only "%## tones in the local market and e.port around 1%## tonnes to the neighboring countries of 'ndia, &epal and Bhutan. /s a ma0or portion of the raw1materials are procured locally, the prospects of the float glass industry is bright indeed. 't sells glass at much lower price compared to that of the imported glasses with similar quality. /bout %#1 2 1### People are employed directly or indirectly in this industry. 'ts total annual sales !olume 3 41 -illion 2 3 4$.% -illion. Its main e"porting markets are &orth /merica, outh /merica, 5estern 6urope, 6astern 6urope, 6astern /sia, outheast /sia, -id 6ast, /frica, and +ceania. The company is named after its owner &asir 3ddin Biswas, the group has an annual turno*er of around Tk 1# billion. &!'7 is a multi1functional float glass comple. set up with a dream. prawled o*er $" acres of lush green land at 8oinabazar, reepur, !azipur, Bangladesh, N I# has a buitt1up area of o*er half a million square feet with some structures rising o*er 9# feet. 5ith ": meters ;1$1 feet< high imposing water tower and :% meters ;$=) feet< lofty chimney, &!'7 presents a panoramic *iew of eloquent beauty with impressi*e grandeur. Dotted by architecturally attracti*e workstations surrounded by elegantly crafted paths which are landscaped by intertwined trees, shrubs and lawns, the factory is an ecological dream. Therefore good marketing must be able to create a >proposition? or set of benefits for the end customer that deli*ers *alue through products or ser*ices.
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PHP lass Industries is another glass company which is *ery much familiar in our country. That glass industries 6.ploring the opportunity the P@P !roup, by setting up Bangladesh(s first float glass1manufacturing facility to add a new dimension to infrastructural de*elopment of country as another step on its principle concept of introducing pro0ects to manufacture import substitute products. The P@P !roup has accepted this challenge apart from contributing to go*ernment e.chequer by being among the top ta. payers and e.porter, is seriously concern about sa*ing the country(s Aore. outgo against imports of products which can be produced indigenously, off course not without e.traordinary courage and willingness to accept the challenges. The P@P(s new Aloat glass comple. is being set up at ,hittagong with annual production capacity of %=,### under the company P@P A7+/T !7/ '&D3 TB'6 7TD. P@P Aloat !lass 'nd. 7td. has been incorporated as a pri*ate limited company on C /pril $##", which has set up with technical assistance with 7uoyang Aloat !lass Technology of ,hina with an annual capacity of %=,### -T. The pro0ect is manufacturing high quality clear and tinted Aloat !lass heets as an import substitute to cater the domestic market and the foreign market as well. The 'nd. has been built on a $#1acre of land at Barabkunda, itakunda, ,hittagong, the main port1city in the country, beside the Dhaka1,hittagong highway. The key technical personnel of P@P !lass ha*e been trained in ,hina and at site for efficient and effecti*e operation of the plant. !lass sheet produced by P@P !lass through float process is better because of absence of wa*es on surface, bubbles and *isible impurities. 1$% Objective of the Report 1$%$1: eneral &b'ecti!e: The general ob0ecti*e of this report is to compare with marketing strategies between &/ 'B glass and P@P glass. To know about their marketing operations, creating market, import procedure and other information. 1$%$%: (pecific &b'ecti!e The purposes of this research are mentioned hereD To know the unique features associated between the companies. To gather knowledge about their marketing strategies. To identify the target customer of each company. To learn about the import procedure. To know their position into the market. To know how to able fill up the customers satisfaction.
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