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Karaoke Business

Singing is a national pastime in the Philippines. It is done at almost all types of events: from fiestas and weddings to band gigs and solitary beer nights. Seldom is the television free of singing contests. So it only makes sense that a Filipino, Roberto del Rosario, holds the patent for the invention of the karaoke device, even if it is mostly seen as a piece of Japanese culture and ingenuity. It is said that in 1975, Del Rosario developed the sing along system, otherwise known as the minus one(music minus the lead voice). From then, Filipino entertainers brought the minus one through the 1960s and 1970 to places they performed in, including Japan. As we all know, the rest is history. The karaoke spread to the rest of Asia, and further on to the US, where it has become a part of American culture, especially as depicted in films such as When Harry Met Sally and My Best Friend’s Wedding. Filipinos are obsessed with singing. This of course can be a good thing as it keeps people happy and upbeat, but unfortunately the obsession has gone beyond that.

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Abi Samson
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1K views3 pages

Karaoke Business

Singing is a national pastime in the Philippines. It is done at almost all types of events: from fiestas and weddings to band gigs and solitary beer nights. Seldom is the television free of singing contests. So it only makes sense that a Filipino, Roberto del Rosario, holds the patent for the invention of the karaoke device, even if it is mostly seen as a piece of Japanese culture and ingenuity. It is said that in 1975, Del Rosario developed the sing along system, otherwise known as the minus one(music minus the lead voice). From then, Filipino entertainers brought the minus one through the 1960s and 1970 to places they performed in, including Japan. As we all know, the rest is history. The karaoke spread to the rest of Asia, and further on to the US, where it has become a part of American culture, especially as depicted in films such as When Harry Met Sally and My Best Friend’s Wedding. Filipinos are obsessed with singing. This of course can be a good thing as it keeps people happy and upbeat, but unfortunately the obsession has gone beyond that.

Uploaded by

Abi Samson
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Karaoke Business: * ---------- * (Tertiary Industry; Food and Entertainment) -May food service -Themed rooms * ---------- * Market

analysis - Food and Entertainment Firm's target market - Yuppies, Students, Families Customers - mentioned above Competitors - Business with the same industry; e.g., Redbox, Karaoke products (Kung bibilinalangsilang Magic sing) How will we compete in the marketplace - promotional and marketing, (e.g., Themed rooms, membership cards, Student and Senior Citizen Discounts) Potential sales and market shares - Karaoke services, food services, Accomodations (reservations), Packages (party package), Rewarding systems (Hall of fame pics for those who will get perfect scores) * ---------- * Market segmentation according to segments Geographic segmentation - Location of customers; Target classes are from Classes D (Average people) to A (Lucio Tan level); Urban Areas (Ubelts, Makati etc.,) Age- From all ages Gender - GBBTT Income - Average Income earners to High-end people Family SizeBig room is for 10 pax per customer / regular rooms are for 4-5 pax per customer

Psychographic variable Personality Lifestyle - Outgoing people who have the time to celebrate and party party Behavioral Variable - All types of behaviors Product type Service; Food

Marketing Strategy Opening - Ribbon cutting; complementary food; 1 basket of nachos and fries na may dip Pagnagrentatleast 1 hour, complementary food Promotional Tickets - movie tickets Pets are allowed Mas mahalsagabi Webpage

* ---------- * Space: Space rental, mall rental, 4-5 pax per room minimum. Up and down building. Two-storey building 1 comfort room/1 kitchen/1 for 10 pax/6 for 4-5 pax (walang extend-extend) 10 pax room - Outer space

Themes for 6 rooms (4-5 pax): Food: By menu/orders Paris (Romantic setting) Hawaii (Beach setting) Japan (Mt. Fuji winter setting) New York (City Lights setting) Middle east (Sandy setting) Philippines (wonders ngphilippines)

* ---------- * Lahat managing partner.Sales, financing.

Competitors - Magic sings etc, Red box (We will beat them with our Value added), Businesses with same industry Competitive Intelligence Sales Estimation

3 taosa kitchen. 1 master chef, 2 sous chef/waiters. 1 Maintenance and liason officer (Janitor), 2 receptionists Aira- Marketing manager Mike and Jeni - Accounting and Finance Remo-Internal Auditor Bevz and Abie - Operations Manager

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