AN INSIGHTFUL ART
visualization to communicate with general audiences
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
Is storytelling the future of visualization?
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
SOURCE: Beginning Psychology http://2012books.lardbucket.org/books/beginning-psychology/s12-01-memories-as-types-and-stages.html
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
SOURCE: Beginning Psychology http://2012books.lardbucket.org/books/beginning-psychology/s12-01-memories-as-types-and-stages.html
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
Francis Gagnon http://www.chezvoila.com/ blog/visualized14
Is managing complexity the future of visualization?
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
WIND MAP!
Fernanda Viegas and Martin Wattenberg
http://hint.fm/projects/wind/
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
http://fellinlovewithdata.com/reections/data-soul
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
Telling evidencebased stories?
Taming! complexity?
Revealing! causation?
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
2012
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
2012
2015*
Y M M U
V O C
R E
*Fingers crossed!
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
warning
SPOILERS! AHEAD!
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
What are the features that dene a great infographic or data visualization?
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
1. Truthful! 2. Functional! 3. Beautiful! 4. Insightful! 5. Enlightening
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
1. Truthful! 2. Functional! 3. Beautiful! 4. Insightful! 5. Enlightening
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
1. Truthful! 2. Functional! 3. Beautiful! 4. Insightful! 5. Enlightening
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
1. Truthful! 2. Functional! 3. Beautiful! 4. Insightful! 5. Enlightening
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
1. Truthful! 2. Functional! 3. Beautiful! 4. Insightful! 5.
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
1. Truthful! 2. Functional! 3. Beautiful! 4. Insightful! 5. Enlightening
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
TRUTHFUL
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
Journalists vs. Public Relations Specialists and Managers in the U.S.
per 100,000 people 100
Public Relations Specialists and Managers
Chart: ! The Insightful Art. Prologue!
!
Source:!
!
75
50
Total editorial workforce
25
Radio and TV
Newspapers
0 1980 1990 2000 2009
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
http://smallbusiness.chron.com/10-principles-public-relations-10661.html
Never deceive the public (but) present the facts in a way that sheds as much positive light on your company as possible !
!
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
http://smallbusiness.chron.com/10-principles-public-relations-10661.html
Never deceive the public unless you cannot present the facts in a way that sheds as much positive light on your company as possible !
!
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
http://blog.visual.ly/using-video-and-data-visualization-for-activism-and-social-change/
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
http://www.thefunctionalart.com/2014/01/article-about-infographics-gets.html
The thought starts with the message and then gets into putting other related information together to support it instead of starting with the data and thinking of what to make of it the message. The advantage of taking this route is also that you are not just restricted by topics or numbers or just presenting news. You can go a step further and air your views too to make a point.
Raj Kamal
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
The rst principle is that you must not fool yourself--and you are! the easiest person to fool
Richard Feynman, 1974, Caltech Graduation Address
http://www.lhup.edu/~DSIMANEK/cargocul.htm
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
http://www.periscopic.com/
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
FUNCTIONAL! AND BEAUTIFUL
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
The great innovator - William Playfair
http://en.wikipedia.org/wiki/William_Playfair
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
"We need to fear the consequences of our work more than we love the cleverness of our ideas.
Mike Monteiro - How Designers Destroyed the World http://t.co/Kfegq3ldj6
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
http://www.washingtonpost.com/wp-srv/special/sports/2014-olympics/winter-vs-summer-olympics/
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
!"#$%&'#(&'($)*+,($--($)*".(-&+&%/(.0*"/0.1"--2($%3( &%.,--&/,%.-24($)*".(5&'&%/(.*(.0,(3,#$%3(.*(),(&%1*5#,34( $-,5.($%3(5,'6*%'&+,4($)*".(),&%/($)-,(.*(#$7,($('*"%3( 8$',(1*5($(80*&8,(*1 (+$-",'($%3(/*$-'4($%3($)*".(&%.,/5&.2( &%(-&+&%/($88*53&%/(.*(.0,(1*5#,5($%3(3,.,5#&%$.&*%(&%( ',,7&%/(.*($80&,+,(.0,(-$..,59
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
!"#$%&'#(&'($)*+,($--($)*".(-&+&%/(.0*"/0.1"--2($%3( &%.,--&/,%.-24($)*".(5&'&%/(.*(.0,(3,#$%3(.*(),(&%1*5#,34( $-,5.($%3(5,'6*%'&+,4($)*".(),&%/($)-,(.*(#$7,($('*"%3( 8$',(1*5($(80*&8,(*1 (+$-",'($%3(/*$-'4($%3($)*".(&%.,/5&.2( &%(-&+&%/($88*53&%/(.*(.0,(1*5#,5($%3(3,.,5#&%$.&*%(&%( ',,7&%/(.*($80&,+,(.0,(-$..,59
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
The Picasso approach to innovation in visualization
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
The Picasso approach to innovation in visualization
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
http://www.nytimes.com/interactive/2009/07/31/business/20080801-metrics-graphic.html
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
http://50yearsofchange.com/
Made by graduate students of cartography University of Wisconsin, Madison
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
INSIGHTFUL
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
Fischer, Eric - Language Communities of Twitter
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
http://workshop.chromeexperiments.com/projects/armsglobe/
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
Ben Fry - All Streets
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
http://graphics.wsj.com/health-care-explorer
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
ENLIGHTENING
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
Our rst responsibility is towards the planet, humankind, citizens, and only after that towards clients and employers or even towards your artsy inner world. You must be a creator of devices that make this Earth a better place before you can even think of becoming a ne artist.
http://www.thefunctionalart.com/2014/02/against-irresponsible-design-and-blind.html
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
THANK YOU
THANK YOU
Alberto Cairo University of Miami www.thefunctionalart.com Twitter: @albertocairo
