Marketing Management - 18 DUS KA DUM EMPLOYEE SPECIAL CONTEST CLICK HERE LIST OF ATTEMPTED QUESTIONS AND ANSWERS True/False

Question A !annel"s len#t! is also alle$ as !ori%ontal $i&ension' Corre t Ans(er False Your Ans(er False Multi)le C!oi e Sin#le Ans(er Question It on entrates on or#anisation $esi#n an$ (or* +lo( Corre t Ans(er Flotilla Your Ans(er Statisti al ,ualit- ontrol Sele t T!e .lan* Question //////// $istri0ution is use$ (!en a s&all )er enta#e o+ usto&ers a ount +or a lar#e )art o+ sale' Corre t Ans(er Sele ti1e Your Ans(er Sele ti1e Multi)le C!oi e Multi)le Ans(er Question T!e reseller"s assort&ent in+luen es it"s Corre t Ans(er Mar*etin# &i2 3 Custo&er &i2 3 Su))lier &i2 Your Ans(er Mar*etin# &i2 3 Custo&er &i2 3 .u-er &i2 Sele t T!e .lan* Question S)e i+i //////// e&er#e +ro& 0roa$ strate+#ies Corre t Ans(er Ta ti s Your Ans(er O04e ti1es Multi)le C!oi e Sin#le Ans(er Question W!at is Mar*et $e1elo)&ent5 Corre t Ans(er E2istin# )ro$u t6Ne( &ar*et Your Ans(er Ne( )ro$u t6Ne( &ar*et Multi)le C!oi e Multi)le Ans(er Question In o&e3o u)ation3e$u ation3 a#e3&arital status are +a tors o+ (!i ! t-)e o+ se#&entation5 Corre t Ans(er 7eo#ra)!i 3 De&o#ra)!i Your Ans(er De&o#ra)!i Sele t T!e .lan* Question T!ere are &ore nu&0er o+ su0stitutes +or //////// )ro$u ts' Corre t Ans(er Multi use Your Ans(er Multi use

Multi)le C!oi e Multi)le Ans(er Question T!ese are t!e !ara teristi s o+ ser1i es Corre t Ans(er Sol$ on 0asis o+ 0ene+its 3 Qualit- ontrol is tou#! Your Ans(er Sol$ on 0asis o+ 0ene+its 3 Qualit- ontrol is tou#! Multi)le C!oi e Multi)le Ans(er Question Plannin# o+ lon# ter& strate#ies are 0ase$ on +ollo(in# +a tors8 Corre t Ans(er O))ortunit- 3 O04e ti1es3 Strate#ies3 Situation assess&ent3 Or#anisation &ission 3 Resour es Your Ans(er Stren#t!s 3 O04e ti1es3 Strate#ies3 Situation assess&ent3 Or#anisation &ission 3 Resour es Sele t T!e .lan* Question Co&)etition ten$s to +o us on //////// as a )ro$u t &o1es t!rou#! its li+e - le' Corre t Ans(er Pri e Your Ans(er QualitSele t T!e .lan* Question T!e onus o+ a$1ertisin#3 )ri in# an$ sales )ro&otion )oli ies is )ut on //////// $istri0ution' Corre t Ans(er E2 lusi1e Your Ans(er Inte#ral Sele t T!e .lan* Question ////////is a stron# internal sti&ulus i&)ellin# a tion Corre t Ans(er Dri1e Your Ans(er Dri1e True/False Question Mar*et +orea sts are a1aila0le +ro& sour es li*e #o1ern&ent Corre t Ans(er False Your Ans(er True Multi)le C!oi e Multi)le Ans(er Question P!-si al $istri0ution &ana#e&ent in lu$es Corre t Ans(er Manu+a turer 3 Mi$$le&en 3 Ware!ouse o)erators Your Ans(er Manu+a turer 3 Custo&er 3 Mi$$le&en 3 Ware!ouse o)erators True/False Question Consu&er 0e!a1iour is &ore !allen#in# a ross international 0or$er' Corre t Ans(er True Your Ans(er True

Multi)le C!oi e Sin#le Ans(er Question Manu+a turers o++erin# 1ariet- o+ )ri e )ro&otions to t!eir &i$$le&en is alle$ Corre t Ans(er Tra$e )ro&otion Your Ans(er Tra$e6in allo(an e Sele t T!e .lan* Question Total ost is t!e su& o+ //////// 9 :aria0le ost' Corre t Ans(er Fi2e$ ost Your Ans(er Fi2e$ ost Multi)le C!oi e Multi)le Ans(er Question Mone- is in1este$ 0- (a- o+ Corre t Ans(er De0t 3 E,uitYour Ans(er Ris* 3 E,uitSele t T!e .lan* Question //////// $es ri0es a )erson"s +a1oura0le or un+a1oura0le a tion ten$en ies to(ar$s o04e t Corre t Ans(er Attitu$es Your Ans(er Attitu$es Multi)le C!oi e Sin#le Ans(er Question Consu&eris& e&er#e$ in (!i ! era o+ Mar*etin#5 Corre t Ans(er Sales Your Ans(er Sales Mat ! T!e Follo(in# Question Corre t Ans(er Your Ans(er Wi$e &ar*et o1era#e is a !ie1e$' Intensi1e $istri0ution' Intensi1e $istri0ution' ;el)s in t!e )ro ess o+ &at !in# $e&an$ an$ su))l-' Mar*etin# !annel Mar*etin# !annel No inter&e$iaries 0et(een )ro$u er an$ onsu&er' Dire t !annel Dire t !annel Co&0inin# t(o or &ore le1els o+ a !annel un$er one )arti i)ant"s ontrol' :erti al inte#ration :erti al inte#ration

True/False Question Lo#isti s is an area o+ )otentiall- !i#! ost sa1in# an$ i&)ro1es usto&er satis+a tion' Corre t Ans(er True Your Ans(er True

Multi)le C!oi e Sin#le Ans(er Question De line in 0u-in# )o(er $ue to )ri e le1els risin# &ore ra)i$l- t!an in o&e is alle$ Corre t Ans(er In+lation Your Ans(er In+lation True/False Question In )ure o&)etition &an- sellers an$ 0u-ers are t!ere an$ !a1e &a4or e++e t on $e&an$ an$ su))l- o+ t!e )ro$u t"s &ar*et )ri e Corre t Ans(er False Your Ans(er True Sele t T!e .lan* Question //////// &easures a tual sales an$ not intentions to 0uCorre t Ans(er Mar*et tests Your Ans(er Mar*et tests Multi)le C!oi e Sin#le Ans(er Question T!is strate#i )osture in1ests su++i ientl- to sta- in t!e ra e 0ut a1oi$s )re6&ature o&&it&ents Corre t Ans(er Reser1e t!e ri#!t to )laYour Ans(er Reser1e t!e ri#!t to )laMulti)le C!oi e Sin#le Ans(er Question As a )erson a ,uires a$$itional units o+ a )ro$u t3 t!e a&ount o+ satis+a tion<ea ! unit a$$s to total satis+a tion=3 is less t!an t!e )re1ious unit' T!is is alle$ Corre t Ans(er La( o+ $i&inis!in# &ar#inal utilitYour Ans(er La( o+ $i&inis!in# &ar#inal utilitMulti)le C!oi e Sin#le Ans(er Question Ne( )ro$u t +or&s an$ 0ran$s enter in (!i ! sta#e o+ )ro$u t li+e - le5 Corre t Ans(er 7ro(t! Your Ans(er Intro$u torSele t T!e .lan* Question //////// lea$s to #eneralisation (!ere si&ilar sti&ulus #enerate t!e sa&e *in$ o+ res)onse Corre t Ans(er Rein+or e&ent Your Ans(er Cues True/False Question Mar*eter s!oul$ *ee) o&)an-"s &ission an$ &ar*etin# o04e ti1es in &in$ (!ile &a*in# )ri in# $e isions' Corre t Ans(er True Your Ans(er True Multi)le C!oi e Multi)le Ans(er

Question So io6 ultural en1iron&ent onsists o+ Corre t Ans(er So ial lass 3 Culture Your Ans(er Te !nolo#- 3 So ial lass 3 Culture Multi)le C!oi e Multi)le Ans(er Question Co&&er ial sour es !a1e +ollo(in# sour es Corre t Ans(er A$1ertisin# 3 Pa *a#in# 3 Sales )ersons Your Ans(er A$1ertisin# 3 Pa *a#in# 3 Mass &e$ia True/False Question A+ter sales ser1i e is )ro1i$e$ in a usto&er orirnte$ +ir& Corre t Ans(er True Your Ans(er True Multi)le C!oi e Sin#le Ans(er Question Pro$u t s!oul$ 0e onsi$ere$ +ro& t!e )oint o+ 1ie( o+ Corre t Ans(er Custo&er Your Ans(er Custo&er Multi)le C!oi e Multi)le Ans(er Question T-)es o+ Or#anisational Mar*et Corre t Ans(er Reseller &ar*et 3 In$ustrial &ar*et 3 7o1ern&ent &ar*et Your Ans(er Reseller &ar*et 3 In$ustrial &ar*et 3 7o1ern&ent &ar*et Multi)le C!oi e Multi)le Ans(er Question Resear ! $esi#n is lassi+ie$ as 8 Corre t Ans(er Fun tion 3 Met!o$olo#Your Ans(er Fun tion 3 Met!o$olo#- 3 Pre$i ti1e 3 E2)eri&ental Multi)le C!oi e Sin#le Ans(er Question A $iet ons ious )erson a+ter )la-in# +oot0all is t!irst-' ;e o)ts +or 86 Corre t Ans(er Diet o*e Your Ans(er Diet o*e True/False Question >I$ea s reenin#> sta#e re$u es t!e nu&0er o+ i$eas 0ase$ on o&)an-"s riteria' Corre t Ans(er True Your Ans(er True Multi)le C!oi e Multi)le Ans(er Question Cate#ories o+ a$o)ters are Corre t Ans(er Inno1ators 3 Earl- a$o)ters 3 La##ar$s Your Ans(er Inno1ators 3 Earl- a$o)ters 3 Late a$o)ters 3 La##ar$s True/False

Question Se on$ar- $ata is !ea)er an$ +aster to olle t t!an )ri&ar$ata Corre t Ans(er True Your Ans(er True Multi)le C!oi e Sin#le Ans(er Question T!is &et!o$ ena0les t!e +ore aster to ta*e into onsi$eration seasonal +lu tuations an$ lon# ter& +lu tuations Corre t Ans(er Ti&e Series Anal-sis Your Ans(er Ti&e Series Anal-sis Sele t T!e .lan* Question W!olesalers an$ retailers !el) &anu+a turer in arr-in# //////// +lo( to +inal 0u-ers' Corre t Ans(er Title Your Ans(er Title True/False Question >Pro&otion> is onsi$ere$ in on4un tion (it! >Con1enien e> ' Corre t Ans(er False Your Ans(er True Multi)le C!oi e Sin#le Ans(er Question To ser1e a &ar*et se#&ent )ro+ita0l- &eans Corre t Ans(er Sales re1enue #enerate$ is &ore t!an ost o+ &ar*etin# e++ort Your Ans(er Sales re1enue #enerate$ is &ore t!an ost o+ &ar*etin# e++ort Multi)le C!oi e Multi)le Ans(er Question Uses o+ Mar*et resear ! are8 Corre t Ans(er A$1ertisin# e++e ti1eness 3 Sales +ore astin# 3 I$enti+-in# &ar*et tren$s Your Ans(er A$1ertisin# e++e ti1eness 3 Sales +ore astin# 3 I$enti+-in# &ar*et tren$s 3 MIS +or&ation Mat ! T!e Follo(in# Question Corre t Ans(er Your Ans(er Moti1ational resear ! It anal-ses onsu&er &oti1es It is use$ to +ore ast +uture 1alues su ! as sales re1enue et ;istori al resear ! Uses )ast e2)erien es to +in$ solutions Uses )ast e2)erien es to +in$ solutions Sur1e- resear ! O0tains $ata +ro& res)on$ents in )erson O0tains $ata +ro& res)on$ents in )erson

E2)eri&ental resear ! One +a tor is onstant an$ !ol$in# ot!er +a tors Tests !-)ot!esis a0out t!e relations!i) 0et(een $e)en$ent 1aria0les at ?8@A AM B o&&ents Lin*s to t!is )ost La0els8 Mar*etin# Mana#e&ent<Set6:= Marketing Management - 17 LIST OF ATTEMPTED QUESTIONS AND ANSWERS Question T!e *e- to su s-ste&s a))roa !' Corre t Ans(er True Your Ans(er True ess+ul ne( )ro$u t intro$u tion lies in a

Question E2e uti1e 4u$#e&ent te !ni,ue &a- 0e use$ to su))le&ent ot!er te !ni,ues Corre t Ans(er True Your Ans(er True Question Con$itions +or a Su ess+ul Co&&uni ation are 8 Corre t Ans(er Sen$er trans&its &essa#e 3 Re ei1er re ei1es &essa#e Your Ans(er Sen$er trans&its &essa#e 3 Re ei1er re ei1es &essa#e 3 Messa#e !as &eanin# Question Li&itations o+ Tra$itional ost a ountin# are Corre t Ans(er Assu&es +a tor- as an isolate$ entit- 3 It &easures onl- t!e ost o+ )ro$u in# Your Ans(er Assu&es +a tor- as an isolate$ entit- 3 It &easures onl- t!e ost o+ )ro$u in# 3 It uses ti&e as a unit o+ &easure Question //////// o urs (!en )eo)le ins)ite o+ 0ein# ,uali+ie$ an$ e2)erien e$ an$ traine$ !a1e to settle +or a lo( le1el 4o0' Corre t Ans(er Un$ere&)lo-&ent Your Ans(er Un$ere&)lo-&ent Question Pro$u t s!oul$ 0e onsi$ere$ +ro& t!e )oint o+ 1ie( o+ Corre t Ans(er Custo&er Your Ans(er Custo&er Question Pro$u t3 )la e an$ )ro&otion ele&ents in t!e &ar*etin# &i2 are 1ie(e$ as ost +a tors' Corre t Ans(er True Your Ans(er True Question A$1anta#e o+ &ulti61ariate se#&entation is 8 Corre t Ans(er More in+or&ation a0out a1aila0le )eo)le Your Ans(er More in+or&ation a0out a1aila0le )eo)le Question //////// is so&e !ara teristi o+ )eo)le in t!e &ar*et t!at !el)s in $i1i$in# it' Corre t Ans(er Fa tor Your Ans(er Se#&ent

Question Inter)ersonal o&&uni ation is 0et(een8 Corre t Ans(er Sour e an$ re ei1er Your Ans(er Sour e an$ re ei1er Question //////// )ro1i$es &ore in+or&ation t!an A$1ertisin# an$ is relati1el- ine2)ensi1e' Corre t Ans(er Pu0li itYour Ans(er Pu0li itQuestion //////// is an i&)ortant tool +or )lannin# an$ ontrollin# t!e +ir&"a a ti1ities Corre t Ans(er Sales Fore ast Your Ans(er Sales Fore ast Question Corre t Ans(er Your Ans(er Strate#i or#anisational )lannin# To) Mana#e&ent ;o( to a !ie1e o04e ti1es O04e ti1es W!at is to 0e a o&)lis!e$ W!at is to 0e a o&)lis!e$

Strate#ies ;o( to a !ie1e o04e ti1es To) Mana#e&ent Poli ies Constraints t!at li&its t!e alternati1es a1aila0le Constraints t!at li&its t!e alternati1es a1aila0le

Question A transa tion ta*es )la e (!en Corre t Ans(er T!ere is ti&e an$ )la e o+ a#ree&ent 3 T(o t!in#s o+ 1alue 3 A#ree$ u)on on$itions Your Ans(er One t!in# o+ 1alue 3 T(o t!in#s o+ 1alue 3 A#ree$ u)on on$itions Question T!e &ost o&&on riteria +or lassi+-in# )ro$u ts is 0ase$ on Corre t Ans(er .u-er 0e!a1iour Your Ans(er .u-er 0e!a1iour Question Corre t Ans(er Your Ans(er Air6+rei#!t It is t!e 0est ,ualit- t-)e o+ trans)ortation a1aila0le' T!e a$1anta#e is s)ee$ an$ +le2i0ilit- in arr-in# s&all loa$s' In1entor- arr-in# ost It in reases as t!e ,uantit- or$ere$ in reases' It in reases as t!e ,uantit- or$ere$ in reases' Or$er )ro essin# ost It $e reases as t!e ,uantit- or$ere$ in reases' It $e reases as t!e ,uantit- or$ere$ in reases' Pi)e6line It is use$ to trans)ort )etroleu& )ro$u ts to re+ineries' It is use$ to trans)ort )etroleu& )ro$u ts to re+ineries'

Question For //////// ite&s3 reseller reor$ers #oo$s (!en in1entor#ets lo(

Corre t Ans(er Stan$ar$ Your Ans(er Stan$ar$ Question ;o( $oes "stru ture" re$u e internal un ertainit- arisin# out o+ !u&an 0e!a1iour Corre t Ans(er Control &e !anis& 3 De)art&entalisation Your Ans(er Fore astin# 3 Control &e !anis& 3 De)art&entalisation Question //////// is a )art o+ t!e o&)an- t!at !as a se)arate &ission an$ o04e ti1es Corre t Ans(er S.U Your Ans(er Strate#i )lannin# Question T!ese are t!e !ara teristi s o+ ser1i es Corre t Ans(er Sol$ on 0asis o+ 0ene+its 3 Qualit- ontrol is tou#! Your Ans(er Sol$ on 0asis o+ 0ene+its 3 Me !anise$ an$ auto&ate$ 3 Qualit- ontrol is tou#! Question 7rou)s !a1in# a $ire t in+luen e on a )erson are alle$ Corre t Ans(er Me&0ers!i) #rou)s Your Ans(er Me&0ers!i) #rou)s Question Pros)erit- sta#e in 0usiness - le is also alle$ Corre t Ans(er .oo& Your Ans(er .oo& Question An un!ealt!- )ort+olio !as Corre t Ans(er More $o#s 3 Fe( stars Your Ans(er More $o#s 3 Fe( stars Question Mini&u& nu&0er o+ se#&ents in a &ulti se#&ent strate#-8 Corre t Ans(er C Your Ans(er C Question Rise an$ +all o+ interest rates !as a &a4or e++e t on onsu&er"s $e ision to 0u- )ro$u ts on re$it Corre t Ans(er True Your Ans(er True Question //////// is s-non-&ous (it! non6re urrent $ata s-ste&<RDS= Corre t Ans(er Mar*et resear ! Your Ans(er Mar*etin# &i2 Question Wa-s to &a*e )eo)le $o trial )ur !ases5 Corre t Ans(er Cou)on o++ers 3 Dis ounts 3 Sa&)les Your Ans(er Cou)on o++ers 3 Dis ounts 3 Sa&)les Question T!ese are &o1es t!at (ill )a- o++ irres)e ti1e o+ (!at !a))ens in t!e +uture Corre t Ans(er No6re#ret &o1es Your Ans(er .i# 0ets Question W!i ! is t!e s!ortest &ar*etin# !annel +or an in$ustrial )ro$u t5 Corre t Ans(er Pro$u er666DIn$ustrial user Your Ans(er Pro$u er666DConsu&er

Question >I&a#e 0uil$in#> o04e ti1es are o&&on in (!i ! t-)e o+ &ar*et stru ture5 Corre t Ans(er Oli#o)olYour Ans(er Co&)etition Question Ma4or reason +or su )ro$u t' Corre t Ans(er Su)erior Your Ans(er Well a$1ertise$ ess +or ne( )ro$u t is ////////

Question A+ter sales ser1i e is )ro1i$e$ in a usto&er orirnte$ +ir& Corre t Ans(er True Your Ans(er True Question Au#&ente$ )ro$u t in lu$es t!e a tual )ro$u t )lus ana$$itional ser1i es su ! as &aintenan e3 intallation et ' Corre t Ans(er True Your Ans(er True Question St-le o+ a o&)an- are t!e )atterns o+ a tions ta*en 0&e&0ers o+ to) &ana#e&ent o1er a )erio$ o+ ti&e Corre t Ans(er True Your Ans(er True Question Pro$u t //////// )la-s a &a4or role in $istri0ution strate#-' Corre t Ans(er A(areness Your Ans(er Pro&otion Question T!is strate#i )osture in1ests su++i ientl- to sta- in t!e ra e 0ut a1oi$s )re6&ature o&&it&ents Corre t Ans(er Reser1e t!e ri#!t to )laYour Ans(er Reser1e t!e ri#!t to )laQuestion Mone- is in1este$ 0- (a- o+ Corre t Ans(er De0t 3 E,uitYour Ans(er De0t 3 E,uit- 3 Return Question T-)es o+ )s- !olo#i al )ri in# are Corre t Ans(er Presti#e 3 Lea$er Your Ans(er Presti#e 3 O$$ 3 Lea$er Question //////// is a $eli1er- o+ stan$ar$ o+ li1in# to so ietCorre t Ans(er Mar*etin# Your Ans(er Satis+a tion Question It is t!e relati1e $i++i ult- in un$erstan$in# or usin# t!e )ro$u t Corre t Ans(er Co&)le2itYour Ans(er Co&)le2itQuestion Custo&ers are 0ran$3st-le an$ t-)e ons ious (!en 0u-in# //////// )ro$u ts' Corre t Ans(er S)e ial Your Ans(er S!o))in#

Question MIS )ro1i$es &ar*eters (it! t!e ri#!t a&ount an$ t-)e o+ in+or&ation in a ti&el- +as!ion' Corre t Ans(er True Your Ans(er True Question Mar*et se#&entation is t!e $e ision to i$enti+- $i++erent #rou)s t!at o&)ose t!e &ar*et an$ to $e1elo) s)e i+i )ro$u t +or ea ! o+ t!ese #rou)s' Corre t Ans(er False Your Ans(er True Question Learnin# onsists o+ Corre t Ans(er Cues 3 Dri1es 3 Res)onse Your Ans(er Cues 3 Dri1es 3 Res)onse Question T-)es o+ strate#i 0usiness units are 8 Corre t Ans(er Stars 3 Cas! o(s 3 Question &ar*s Your Ans(er Stars 3 Cas! o(s 3 Question &ar*s Question Disa$1anta#es o+ Pri&ar- $ata are 8 Corre t Ans(er Cost +a tor 3 Ti&e +a tor Your Ans(er Cost +a tor 3 Ti&e +a tor 3 Cre$i0ilitQuestion Fir&s t!at la * )ro&otional a)a0ilities rel- on &i$$le&en' Corre t Ans(er True Your Ans(er False