Business Communication Article Review

Contents Chosen Article...........................................................................................................................3 Contents.....................................................................................................................................1 Chosen Article: .........................................................................................................................3 Reconceptualising Cultural Identity and Its Role in Intercultural Business Communication, by Daphne A Jameson...............................................................................................................3 Introduction:..............................................................................................................................3 b!ecti"es:.................................................................................................................................3

Justi#ication #or the study:.........................................................................................................3 $iterary re"ie%:.........................................................................................................................3 Results and discussion: ............................................................................................................& $imitations:...............................................................................................................................& Re#erence:.................................................................................................................................'

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Chosen Article:

Reconceptualising Cultural Identity and Its Role in Intercultural Business Communication, by Daphne A Jameson

Introduction: In this article the author has ad"ocated increased emphasis on the indi"idual perspecti"e and a reconception o# cultural identity to gi"e as much prominence to such components as "ocation and class as to nationality and ethnicity. (e also did an e)tensi"e study %ith "arious cultures, the signi#icance o# culture, %hat culture means to a person, ho% important *no%ing the cultural di##erences, its signi#icance in business communications etc.

Objectives: +he article deals %ith the #ollo%ing ,etting an insight into the e)isting de#initions and perceptions o# culture and cultural identity. (o% scienti#ically %e can rede#ine the concept o# cultural identity as per the ne% %orld scenario. +he signi#icance o# cultural identity in intercultural communications and ho% it can be impro"ed-

Justi ication or the study: 1. +here are a lot o# misconceptions pertaining to identi#y a person.s cultural identity. /ery o#ten scholars get con#use upon a person.s cultural identity %ith his nationality and all %hich may not be the accurate one. 0. +he approaches to identi#y a person.s cultural identity are not %ell de#ined.

!iterary revie": As a part o# the literary re"ie% the author has highlights the #indings o# "arious studies conducted in the #ield o# inter cultural business communication, occupational identity,
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cultural identity o# "arious cultures, theories o# cultural identi#ications, in#luence o# culture on business negotiations, cross cultural adaptations, social group di##erentiation, intergroup communication and a detailed study about the "arious cultures across the %orld. (e says that intercultural business communication needs to #ocus more on indi"idual sel#1analysis and ho% this change re2uires a reconception o# cultural identity. 3pon this, he de"eloped a model o# cultural identity that integrates social elements, accounts #or change o"er time, ac*no%ledges the impact o# po%er and pri"ilege, recogni4es the role o# emotion and relates identity to communication. (e also e)plains ho% this uni#ied model can in#orm teaching and research in intercultural business, technical, and pro#essional communication. 5oreo"er he also discussed the "arious approaches laid do%n by the prominent scholars to%ards identi#ying culture, cultural di##erences and their subse2uent role in communication. (e also noted do%n the "arious #actors by %hich the identity is de#ined "i46 "ocation, class, geography, philosophy, language, biological traits %ith cultural aspects and the "arious attributes o# cultural identity.

Results and discussion: +he author studied in detail the di##erent perspecti"es o# de#ining %hat is called culture and cultural identity. 3sing this as a base he laid his #indings on the importance o# these #actors in intercultural and business communications. (e discussed the attributes o# cultural identity, the e)isting de#initions and the need to rede#ine the current de#inition o# culture and cultural identity to incorporate the globali4ed scenario. 5oreo"er he de#ined a model through %hich ho% #actors o# cultural identity a##ected the li"es o# people in thin*ing, #eelings and actions could be e"aluated. 5uch o# the author.s #indings are in consistent %ith pre"ious researches in this area o# study 7Beamer, $. 7188'9. A schemata model #or intercultural encounters and case study: +he :mperor and the en"oy. Journal o# Business Communication, 30709, 1&11 1;19, 7(arris, <. R., 5oran, R. +., = 5oran, >. /. 70??&9. 5anaging cultural di##erences: ,lobal leadership strategies #or the 01st century 7;th ed.9. Amsterdam, the @etherlands: :lse"ierAButter%orth1(einemann9

!imitations: >ome o# the $imitations o# the article are: 1. +he author %as completely dependent on secondary research

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0. :"en though he re#erred to too many authors, he %as 2uite apprehensi"e to those %ho had a di##erent thought apart #rom his point o# "ie%. 3. <roper testing o# the model de"eloped by him to #ind out the cultural identity %as not done.

Re erence: http:AA!ob.sagepub.comAcontentA&&A3A188.abstract

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