Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools
Part 15 Public Hearing, November 12-13, 2009
National Transportation Safety Board Conference Center, Washington, D.C.
THURSDAY, 12 NOVEMBER
8:00 – 8:15 a.m. Opening Remarks
Thomas Abrams
8:15 – 8:20 a.m. Pew Prescription Project/The Pew Charitable Trusts
Alan Coukell
8:20 – 8:30 a.m. Coalition for Healthcare Communication
John Kamp
8:30 – 8:40 a.m. Eli Lilly and Company
Michele Sharp
8:40 – 8:50 a.m. AdvaMed Advertising and Promotion Working Group
Tony Blank
8:50 – 9:00 a.m. Center for Medicine in the Public Interest
Peter J. Pitts
9:00 – 9:15 a.m. Ogilvy 360 Digital Influence
Rohit Bhargava
9:15 – 9:30 a.m. PhRMA
Jeffrey K. Francer
9:30 – 9:45 a.m. Pharma Marketing News
John Mack
9:45 – 10:00 a.m. The Advertising Coalition
James H. Davidson
10:00 – 10:15 a.m. 15-minute BREAK – next presentation starts promptly at 10:15 a.m.!
10:15 – 10:30 a.m. Arnold I. Friede & Associates
Arnold I. Friede
10:30 – 10:45 a.m. Integrated Media Solutions/The Sandino Group/Caleco Pharma Corp
James A. Sandino
10:45 – 11:00 a.m. Interactive Advertising Bureau
David G. Adams
11:00 – 11:15 a.m. National Research Center for Women & Families
Diana Zuckerman
11:15 – 11:30 a.m. VuMedi, Inc.
Robert Winder
11:30 – 11:45 a.m. WebMD
Wayne Gattinella
11:45 – 12:00 p.m. WEGO Health
Jack Barrette, Bob Brooks, and Marie Connelly
DRAFT VERSION 11.29.2009 – Please note this agenda is subject to change
Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools
Part 15 Public Hearing, November 12-13, 2009
National Transportation Safety Board Conference Center, Washington, D.C.
THURSDAY, 12 NOVEMBER (continued)
12:00 – 1:00 p.m. 1-hour LUNCH BREAK – next presentation starts promptly at 1:00 p.m.!
1:00 – 1:15 p.m. Consensus Interactive
Tiffany A. Mura
1:15 – 1:30 p.m. Global Prairie Integrated Marketing
Alex Vandevere
1:30 – 1:45 p.m. sanofi-aventis
Craig M. Audet
1:45 – 2:00 p.m. Social Media Working Group
Mark Gaydos
2:00 – 2:15 p.m. Yahoo!
David Zinman
2:15 – 2:30 p.m. Waterfront Media Inc.
Ben Wolin
2:30 – 2:45 p.m. Johnson & Johnson Family of Companies
Philomena McArthur and Elizabeth Forminard
2:45 – 3:00 p.m. Manhattan Research
Mark Bard
3:00 – 3:15 p.m. 15-minute BREAK – next presentation starts promptly at 3:15 p.m.!
3:15 – 3:30 p.m. Acsys Interactive
Stan Valencis
3:30 – 3:45 p.m. comScore
John Mangano
3:45 – 4:00 p.m. Envision Solutions, LLC
Fard Johnmar
4:00 – 4:15 p.m. MISI Company
Kathleen Fourte, Alejandra Diaz, and Jerilyn MacLaren-Hall
4:15 – 4:25 p.m. Compass Healthcare Communications
Peter Nalen and Maureen Miller
4:25 – 4:35 p.m. Euro RSCG Life 4D
Lawrence Mickelberg
4:35 – 4:45 p.m. McCann Healthcare Worldwide
W. John Reeves
4:45 – 5:00 p.m. Google
Mary Ann Belliveau and Amy Cowan
5:00 p.m. Adjournment
DRAFT VERSION 11.29.2009 – Please note this agenda is subject to change
Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools
Part 15 Public Hearing, November 12-13, 2009
National Transportation Safety Board Conference Center, Washington, D.C.
FRIDAY, 13 NOVEMBER
8:00 – 8:15 a.m. Opening Remarks
Thomas Abrams
8:15 – 8:20 a.m. AdvaMed Advertising and Promotion Working Group
Tony Blank
8:20 – 8:25 a.m. Individual Consumer
Kim Witczak
8:25 – 8:30 a.m. Consumers Union
Steven Findlay
8:30 – 8:35 a.m. LehmanMillet
David A. Saggio
8:35 – 8:40 a.m. HealthCentral
Christopher M. Schroeder
8:40 – 8:45 a.m. Semantelli Corporation
Shaleen Gupta
8:45 – 8:55 a.m. PhRMA
Jeffrey K. Francer
8:55 – 9:05 a.m. Ogilvy 360 Digital Influence
Rohit Bhargava
9:05 – 9:15 a.m. The Advertising Coalition
James H. Davidson
9:15 – 9:25 a.m. Arnold I. Friede & Associates
Arnold I. Friede
9:25 – 9:35 a.m. GolinHarris
Rick Wion
9:35 – 9:45 a.m. Heartbeat Digital
Bill Drummy and MK Tantum
9:45 – 9:55 a.m. National Research Center for Women & Families
Diana Zuckerman
9:55 – 10:05 a.m. PatientsLikeMe
James Allen Heywood
10:05 – 10:20 a.m. 15-minute BREAK – next presentation starts promptly at 10:20 a.m.!
10:20 – 10:30 a.m. Pharma Marketing News
John Mack
10:30 – 10:40 a.m. Sermo
Daniel Palestrant
DRAFT VERSION 11.29.2009 – Please note this agenda is subject to change
Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools
Part 15 Public Hearing, November 12-13, 2009
National Transportation Safety Board Conference Center, Washington, D.C.
FRIDAY, 13 NOVEMBER (continued)
10:40 – 10:50 a.m. TGaS Advisors
Donna Wray
10:50 – 11:00 a.m. VeoMed
Aaron Krinsky and Kay Metis
11:00 – 11:10 a.m. v-Fluence Interactive
Jay Byrne
11:10 – 11:20 a.m. WCI Consulting Ltd.
Tara M. Churik
11:20 – 11:30 a.m. WEGO Health
Jack Barrette, Bob Brooks, and Marie Connelly
11:30 – 11:40 a.m. Word of Mouth Marketing Association
John Bell and Melissa Davies
11:40 – 11:50 a.m. Bridge Worldwide/Dose of Digital
Jonathan Richman
11:50 – 12:00 p.m. Accelerated Medical Ventures
Zen Chu
12:00 – 1:00 p.m. 1-hour LUNCH BREAK – next presentation starts promptly at 1:00 p.m.!
1:00 – 1:05 p.m. Individual Consumer
Kim Witczak
1:05 – 1:10 p.m. Consumers Union
Steven Findlay
1:10 – 1:15 p.m. PatientsLikeMe
James Allen Heywood
1:15 – 1:20 p.m. Bulletin News/Custom Briefings
Paul Roellig
1:20 – 1:30 p.m. ORC Guideline, Inc.
Morris Whitcup
1:30 – 1:40 p.m. HealthCentral
Christopher M. Schroeder
1:40 – 1:50 p.m. LehmanMillet
David A. Saggio
1:50 – 2:00 p.m. Heartbeat Digital
Bill Drummy and MK Tantum
2:00 – 2:10 p.m. Semantelli Corporation
Shaleen Gupta
DRAFT VERSION 11.29.2009 – Please note this agenda is subject to change
Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools
Part 15 Public Hearing, November 12-13, 2009
National Transportation Safety Board Conference Center, Washington, D.C.
FRIDAY, 13 NOVEMBER (continued)
2:10 – 2:20 p.m. Sermo
Daniel Palestrant
2:20 – 2:30 p.m. TGaS Advisors
Donna Wray
2:30 – 2:40 p.m. VeoMed
Aaron Krinsky and Kay Metis
2:40 – 2:50 p.m. Bridge Worldwide/Dose of Digital
Jonathan Richman
2:50 – 3:00 p.m. Ignite Health
Fabio Gratton
3:00 – 3:15 p.m. 15-minute BREAK – next presentation starts promptly at 3:15 p.m.!
3:15 – 3:25 p.m. imc2 health and wellness
Hensley Evans
3:25 – 3:35 p.m. RAPP
Robert Grammatica
3:35 – 3:45 p.m. Rosetta
Jamie Peck
3:45 – 3:55 p.m. W2 Group, Inc.
Larry Weber
3:55 – 4:05 p.m. Word of Mouth Marketing Association
John Bell and Melissa Davies
4:05 – 4:15 p.m. Digitas Health
Bruce Grant
4:15 – 4:25 p.m. Cadient Group
Jim Walker
4:25 – 4:35 p.m. Intouch Solutions
Wendy Blackburn
4:35 – 4:55 p.m. Pfizer
Freda C. Lewis-Hall and Clifford Thumma
4:55 – 5:00 p.m. Closing Remarks
Thomas Abrams
DRAFT VERSION 11.29.2009 – Please note this agenda is subject to change
