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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Aimee Harrington
NetID ahar414
Group Number: 205
Website Link: http://infosys110group205.blogspot.co.nz
Tutorial Details
Tutor: Day: Time:
Johnnie Shubert Wednesday 10am
Time Spent on
Assignment:
26 hours Word Count: 1638

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FORGET ME WATT
INTRODUCTION
The problem exists that people often leave potentially dangerous devices plugged into
electrical sockets whilst turned on. This is caused by people being forgetful, easily
distracted, and generally unaware of the concequences which include fires, high energy
consumption, and potential product deterioration. The Forget Me Watt (FMW) system
remedies this problem by allowing a user to check whether or not they remebered to power
off appliances, and switch them off if need be when away from the home or office. Push
notifications can also be enabled for further protection informing a user of potential risks.
All of this from the convenience of your phone or tablet.
3. BUSINESS SECTION
3.1 Vision
We intend to provide our customers with peace of mind over the safety of their homes and
offices whilst reamianing convenient and informative to create a more sustainable use of
energy.
3.2 Industry Analysis: Technology Industry
Industry: Technology Industry.
Force: High/Low: Justification:
Buyer power: High Buyer power is high because buyers have many
different choices of whom to buy from. The
technology industry has many companies within
it making and providing rival products and
services. The technology industry is far from
being a monopoly with according to PWC 4 out of
the global top 10 companies by market

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capitalisation are technology companies. (Price
Waterhouse Cooper (PWC), (n.d.).)
Supplier power: Low Supplier power is low because FMW has many
choices of who to buy from. There are many
suppliers of raw materials. An example of this can
be seen in application developers. There are
many developers available to choose from to
complete the same service. (Sourcing Line. (n.d.).)
Threat of new entrants: Low The threat of new entrants is low because it isnt
very easy for new entrants to enter the market.
Significant barriers to entrance excist including
high start up costs for research, design, and
production. Along side this a great deal of skill
and knowledge is required for the creation of
such products and services. Furthermore with the
excistence of a wide range of technological
advances, patented ideas/work pose as limits to
new product creation. (WikiWealth, (n.d.).) On
the other hand the barriers to entry are declining
more and more due to out sourcing and on-
demand business models. Because of this the
threat of new entrants is increasing. (Deloitte,
(n.d.).)
Threat of substitutes: High The threat of substitute products and services is
high because there are many alternative products
and services available. There are many different
companies producing/providing slightly variated

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versions of the same product. An example of this
can be seen in the retail store Noel Leeming. Noel
Leeming sell a large variety of different brands of
desktop computers including Apple, Acer, HP, and
many more. Customers have the choice to
purchase from any of these brands to get the
goods/services they desire. (Noel Leeming,
(n.d.).).
Rivalry among existing
competitors:
High Rivalry among existing competitors is high as
competition within the market is fierce. The high
level of competition is demonstrated in the large
amounts of money spent on the advertisement of
products and services in the hope to attract more
customers ahead of competitors. For example,
Samsung during their 2013 financial year spent
8,019,462 million Korean won on advertising for
their products. (Samsung. (n.d.).).
Overall attractiveness of the industry: The overall attractiveness of the industry is pretty
low. With buyer power high and supplier power low most companies dont have much of an
ability to manipulate their price level as they have to remain price competitive. Whilst
barriers to enter into the technology industry currently exist, they are decreasing as time
goes on, hence the threat of new entrants is increasing. Many variations of products are
available within the industry to fulfill customers needs and wants. This means that the
threat of substitute products is high and will only increase further as the threat of new
entrants increases. Rivalry among existing competitors is fierce due to the large number of
substitues already available and high levels of buyer power.
3.3 Customers and Thei r Needs

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Our target group of customers are owners of electronic appliances/devices. This is because
people owning electronic appliances/devices want to ensure the safety of such devices as
well as the environment in which they are using them. Because our target audience is is so
wide the types of people using the FMW system will be varied. Not everyone using the
sysytem is going to be technology savy and because of this will require the system to be
easy to operate. As well as this the information generated from the system needs to be easy
to understand/interperate. Customers will also need to find FMW more convenient then
other methods.
3.4 The Product and Service
FMW satisfies customers need for convenience as instead of having to rush home to check
on their appliances/devices users can instead quickly check their appliances/devices power
usage and switch it off if required. The need for ease of operation is catered for as users are
able to follow a simple step by step set up process that can easily be altered at any time.
Once the system is set up users merely have to navigate from the menu to access their
desired function. The information presented to users is formatted in generally
accepted/recognised units. For example, when looking at a appliances/devices energy
consumption a range of statistics are displayed from wattage through to the cost.
3.5 Suppliers and Partners
FMW is produced within the company. Our suppliers include those who provide raw
materials for the powerboard such as plastic, wire, and circuts. Our partners are application
platform providers such as Apple, Android, and the Google Play Store. They provide the
platform for our application to run on. Without this customers would be unable to access
the application rendering the system useless.
3.6 Strategy: Differenciation
FMW focuses on a broad market as its competitive scope. This is because users of electronic
apliances/devices arent a niche market as the majority of people in the developed world
use electronic appliances/devices everyday. The FMW system doesnt focus on offering the
cheapest option, instead providing the best and most beneficial to achieve its purpose.

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The overall strategy is therefore Differeciation.
3.7 Value Chain Activity: Technology development (and research and devel opment)
The most important value chain activity for this business is Technology development
(research and development)
In order for the the FMW system to carry out its vision it needs to run using the most
advanced technology to optimise safety and convenience. By using a differenciation strategy
we are able to allocate as many resouces as required without the worry of remaining low
cost. Completing research and development to develop our technology is important in
assuring we provide peace of mind to a large variety of customers.
3.8 Business Processes
3.8.1. RESEARCH AND DEVELOPMENT PROCESS This process is important as it ensures FMW
fulfills its vision of providing users with safety, convenience and peace of mind. By going
through the research and development process these factors are increased to ensure they
are satisfying customers needs as effectively as possible. The best version of our product
can be delivered through this process.

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3.8.2. CUSTOMER SATISFACTI ON AND SUPPORT PROCESS This process is important as it
allows us to ensure that FMW is meeting its requirements. It asks, can customers easily use
the system and does it work conveniently for them? Feedback gathered during this process
is vital information for the research and development of the product.




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3.9 Functionalities
3.9.1. RESEARCH AND DEVELOPMENT PROCESS
Collate and analyse data.
Develop new technology.
3.9.2. C CUSTOMER SATISFACTION AND SUPPORT PROCESS
Contact a customer.
Record feedback.
3.10 Systems

3.10. 1. DATA MANAGEMENT SYSTEM Supports the functionality of collating and analysing
data. This is done through taking raw data and presenting it in a more useful, user friendly
manor. The data management system uses business intelligence as part of decision support
systems to take large amounts of data and transform it into information to give knowledge.
This knowledge allows us to identify where to develop to better achieve our goal of safety
for customers.
3.10. 2. DEVELOPMENT MANAGEMENT SYSTEM Supports the functionality of developing new
technology. Technolohgy development is achieved by the creation and sharing of ideas.
Collaborating and sharing information helps to produce the highest quality product or
solution. This is to ensure customers safety and convenience. Collaboration occurs between
team members developing the product and also between customers and developers, as the
customers express what they want in the product.
3.10. 3. CUSTOMER PROCESSING SYSTEM Supports the functionality of contacting a
customer. Managing customer relationships is important as customers provide feedback to
inform us on whether FMW is meeting its requirements and achieving its goals. The system
helps by recording customer information and alerting operators of when to contact
customers. Customers can experience peace of mind knowing any issues they have are
being taken care of.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
development
(research
and
development)
1. Research and
development
process.
1. Collate and analyse data.

2. Develop new technology.

Data management system.

Development management
system.
Decision support system

Colaborations system
1. Customer
satisfaction
and support
process.
1. Contact a customer.

2. Record feedback.
Customer processing
system.
Customer relationship
management system

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CONCLUSION
The FMW system is designed to allow users to remotely check and alter the power status of
their electronic appliances/devices. Through the use of a variety of information systems the
information technology within the product can continue to develop. This allows us to
provide the highest level of safety, convenience, and peace of mind to our customers. We
also provide the tools they require to make informed choices on their energy consumption,
hopefully an increased awareness will result in customers taking positive steps towards a
more sustainable lifestyle in terms of energy consumption.

REFERENCES

1. Price Waterhouse Cooper. (n.d.). Global top 100 companies the risers and fallers.
Retrieved from http://www.pwc.com/gx/en/audit-services/capital-
market/publications/top100-market-capitalisation.jhtml

2. WikiWealth. (n.d.). Technology industry five forces analysis. Retrieved from
http://www.wikiwealth.com/five-forces:technology-industry

3. Noel Leeming. (n.d.). Desktop computers at Noel Leeming. Retrieved from
http://www.noelleeming.co.nz/shop/computers/desktop-computers/c10005-
c101755-p1.html

4. Deloitte. (n.d.). Technology industry sector without a status quo. Retrieved from
http://www.deloitte.com/view/en_si/si/b857ad9fed2fb110VgnVCM100000ba42f00
aRCRD.htm

5. Samsung. (n.d.). Samsung Electronics Co., Ltd. and Subsidiaries NOTES TO THE
CONSOLIDATED FINANCIAL STATEMENTS. Retrieved from
http://www.samsung.com/us/aboutsamsung/investor_relations/financial_information/downloads/20
13/2013_con_quarter04_note.pdf

6. Sourcing Line. (n.d.). Top mobile app developers and development firms|directory &
reviews. Retrieved from http://www.sourcingline.com/directory/mobile-application-
developers