58 Artisans
21 Traditional Crafts
One new Beginning
An Initiative by
Gramshree & Khamir
www.craftroots.org
“As human beings our greatness liesnot so much in being able to remakethe world as in
being able to remakeourselves.” -Mahatma Gandhi
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Concept
Craftroots
Gramshree and Khamir present the first annual Craftroots fest on
January 8, 9and 10th at the Karnavati Club to spotlight a wide
range of talented artisans and exquisite craft traditions from across
Gujarat.
(Please see www.craftroots.org for more info).
Aim
Craft is a vital and vibrant part of our daily lives, and yet, our purchasing
choices and market substitutes are slowly pushing these indigenous
techniques and knowledge into extinction.
Craftroots is a platform to create awareness (through videos, live demonstrations and a
photo/written exhibition) in the market about the skills, time and creativity artisans invest into
their craft and communicate how our purchasing choices directly impact the livelihoods of
thousands of artisans and the survival of generations-old traditions. In addition to displaying
innovative uses and designs of traditional craft, we will also be selling an assorted variety of
stunning handcrafted products.
About Organizers
GRAMSHREE
Gramshree’s mission is to enable women and artisans to be catalysts of
sustainable economic and social change in order to strengthen their
families and positively impact their communities. In addition to
encouraging the holistic development of slum and rural-dwelling
women, we also strengthen artisans by equipping them with proper
design inputs and marketing support in order to awaken their
entrepreneurial spirit. Additionally, by ensuring them fair wages as well
as educating customers about the processes behind various craft
traditions, we can help artisans thrive and simultaneously preserve and
promote India’s rich craft traditions.
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KHAMIR
KHAMIR stands for Kachchh Heritage, Arts and Craft, Music and
Integrated Resources. For centuries, animal husbandry, rain-fed agriculture, and
craft have been Kachchh’s predominant livelihoods. Each is an integral part of
the local culture and landscape. In every Kachchhi home you will find a glimpse
of the region’s vibrant heritage, rich craft and music traditions, and unique
ecology as they are a source of local strength, identity, and pride. Appropriately, khamir means
“intrinsic pride” in Kachchhi, the region’s dialect. Khamir works to reposition craft and folk music in
Kachchh and to revitalize Kachchh’s creative industries.
Target Audience
The middle and upper-class consumer markets
Architects, Interior Designers, Corporate, Fashion/Merchandise Designers, Heads of
Educational Institutes, Politicians, Hoteliers, Media Personalities
List of Crafts
• Khadi - Gondal
• Mashru - Patan and Kachchh
• Organic Cotton (Herbal Dying and Block printing) – Kachchh
• Ajrakh (Natural Dyes - Cotton/Gajji) - Kachchh
• Bell Making - Kachchh
• Embroidery – across Gujarat
• Leather - Kachchh
• Lacquer - Kachchh
• Silver - Kachchh
• Pottery - Kachchh
• Bandhani - Kachchh
• Moti – Shroff Foundation
• Vaas – Shroff Foundation
• Warli - Ahmedabad
• Pithora - Ahmedabad
• Mata Ni Pachedi – Ahmedabad
• Stonework – Dhrangadhra
• Mud Horses – Palanpur
• Mud Work – Banni
• Woodwork – Ludiya
• Handmade Paper – Kalam Khush
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List of Merchandise
• Interior
• Corporate Gifting
• Gifting
• Apparel
• Accessories
Sponsorship
Craftroots is looking for a title sponsorship of Rs. 15,00,000 to help organize this event. A total
of 25 crafts will be sponsored Rs 50,000 each to be a part of this big dream. (The total of which
comes up to Rs 12,50,000.) The remaining Rs 2,50,000 will be used towards covering expenses
of food and accommodation of all the artisans that will be participating in this 3 day festival.
This event will provide Index-c a unique opportunity, to brand as cutting edge, artsy, stylistic
and distinct to a wide group of hip, trendsetting, educated, fashionable consumers. We are
looking for two kinds of partnerships.
Strategic Partners
We are looking for companies that would like to promote their products or services through
facilitating their products and services to artisans, art and décor of the fest space. We are
looking for partners that are in the fields of: Telecommunication (such as Mobile, Internet and
mobile network providers), consumer electronics manufactures and sellers, online portals,
media outlets (television, radio, newspapers, online portals, magazines), colleges with design
courses, retail outlets that sell artifacts for décor, personal use and/or gifting. We are also open
to other possible partners in other fields than the ones mentioned above.
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Ad-based Partners
We will be looking to sell ad-space to partners interested in collaborating with our project. We
will be promoting our partners’ brand by placing them on the Craftroots’ website, posters,
flyers, banners, slideshow presentations, television, radio and web commercial coverages.
We have various kinds of Ad-based Sponsorship packages available for companies to choose
plus special custom packages will be available for strategic partners. We also are open to
tailoring any of our sponsorship packages to your budgets and needs.
Sponsor /Partner Benefits:
• Logo on the website
• Logo on posters
• Logo on festival banners
• Logo acknowledging all our partners in the festival brochure
• Logo on Hoardings
These are the minimum offerings we can provide, since we are still in talks with various news
papers, magazines, media outlets and celebrities. These benefits will be added as and when
locked with them as well.
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For more information please contact
GRAMSHREE
Anar Patel
Gramshree,
10, New Vidhya Vihar Society,
Ramji Mandir Road, Ranip
Ahmedabad - 380009
Tel: 079 27522248
Mob: 9825583347
www.gramshree.org
KHAMIR
Meera Goradia
KHAMIR Craft Resource Centre,
Behind BMCB Social City,
Lakhond-Kukma Crossroads,
Post Kukma, Bhuj - 370105
Tel : 02832 271272 / 271422 , Mob: 9825321082
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