To:
Mr. Vignesh Prabhudesai
Date: February 19th, 2014
PROPOSAL
PROJECT BRIEF
The Project is to conduct and present a Pre-Launch Market Research for an
Android/iOS Carpool Application. The final delivery for the Project includes two
reports, namely
1. The Feasibility Report
whether the application will work or not for the defined geographies
analysis of the ecosystem
pros and cons of the product
suggestions and recommendations
2.
The Marketing Plan
Details of Market Research Project:
Locations: Goa, Mumbai, Pune and Bengaluru
Product type: Mobile application
Target Market: All demographics interested in carpooling
Sample size: 500 respondents (per geography)
Areas of Research:
1. Consumer behavior pain areas, preferred alternatives, desired services
2. Present Competitors and Comparison
3. Effective media for marketing/branding of the product
FINAL DELIVERABLES
The Feasibility Report
Marketing Plan
This proposal is CONFIDENTIAL and Property of adVENTURA Media Pvt. Ltd.
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THE PROCESS
The Brief
Research
Visual Research and Benchmarking
Sketching & Conceptualizing
Refining & Detailing
Presentations
STAGES
1.
Research and Analysis
2. Consumer Survey
3. Competitor Survey
4. Data Analysis
5. Report Presentation
6. Client Communication
PROJECT QUOTE
The total quote for the project shall be under:
Phase
Timeline
(Days)
Value
Payment Schedule
5 days
INR 15,000
50% Advance
50% just before
Report Delivery
5 days
INR 15,000
As above
Feasibility Report
Marketing Plan
Total
*The above quote does not include the cost of material for prototype and other material
transition. The same, if any, would be charged at actual.
**Two Revisions to the final product shall be provided to the client Free of Cost. Any
subsequent revisions will be charged at INR 5,000 per revision.
This proposal is CONFIDENTIAL and Property of adVENTURA Media Pvt. Ltd.
Page 2
Terms & Conditions
Scope: Altering the scope with reference to this document will vary development quote and
time. A separate quote will be given if scope with reference to this document is changed.
Timeline: The client is expected to give timely approvals during each phase of the project.
Failure to do so will increase project development time.
Payment Terms: As per the Schedule provided above
Payment Modes: Cash, Cheque or Direct Transfer
Taxes: Any & all taxes if applicable will be extra.
Content: All text, images, policies, content etc will be provided by client. The client will
specifically provide the following documents.
Supporting Materials: To the extent client possesses such items and to better enable
designers to develop the project, client agrees to provide Designers any photographs, videos,
samples, models, conceptual renderings or any other device or image embodying the product
features.
Client Materials and Ownership: Client shall own all work product delivered to him or her in
connection with the Product Development Services. Client may retain and use all brochures,
research and other materials generated on Clients behalf.
Project Start: The project will commence at such time as (1) both parties have signed this
Agreement and (2) Designers has received the Fee (or such portion of the fee as agreed to by
the parties) in accordance with Section Project Details. In the event Client is late in the
payment of all or any part of the Fee, Designers can, at its sole discretion, chose to delay or
suspend the performance of the Services until such payment is received.
Entire Agreement: This agreement, including all schedules and attachments attached hereto,
contains the entire understanding between the parties with respect to the services to be
provided by Designers, and no representation, statements or inducements, either oral or
written, not contained herein shall bind either party.
Indemnification: Client shall indemnify, defend and hold harmless Designers, its affiliates and
each of their respective officers, directors, equity holders, employees and agents, against any
and all claims, suits, losses, liabilities, damages, costs, fees and expenses resulting from or
arising, directly or indirectly, out of any untruth, inaccuracy, misrepresentation or breach of the
representations made by Client.
Non-Disclosure: The parties shall be responsible for Information Sharing and any information
exchanged between the parties for market research project shall become part of this
agreement. Either party will not share the information shared by the other party to anyone
other than the intended recipient without express permission from that party.
This proposal is CONFIDENTIAL and Property of adVENTURA Media Pvt. Ltd.
Page 3
Execution: The parties have carefully read this Agreement and by signing it agree to be bound
by its terms and conditions.
Approved By
For
Name:
For adVENTURA
Name:
Signature:
Signature:
Date:
Date:
This proposal is CONFIDENTIAL and Property of adVENTURA Media Pvt. Ltd.
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