Study
preparatio
n
Monitoring
&
Reformatio
n
Impleme
ntation
Determina
tion of
objectives
Basic
Tourism
Planning
Process
Recomme
ndation
Surveys
Analysis
Policy &
Plan
formulati
ons
Study Preparation
Decision made by the government, in consultation
with the private sector & general public through its
institutional process, to develop tourism, or expand
or improve its present development, in a planned
manner
Any issues relative to economic, environmental &
social costs and benefits of developing or expanding
tourism then a prefeasibility assessment should be
carried out
Plans should have a horizon year indicating when
the plan and its targets and recommendations are to
be realized; provide a time framework for making
projections, setting targets and staging
development
Time framework long range involved 15-20 years,
while short range less than 5 years but should be
flexible (short term vs long term)
Determination of Goals and
Objectives
Goals & objectives indicate the desired results of
developing tourism
Study on economic benefits, minimizing
environmental & sociocultural impacts
Objectives should be decided at the commencement of
the study because they will influence the types of
surveys & analyses and formulation of the policy, plan
and recommendations
After the analysis has been completed and during the
formulation of policy, plan and other
recommendations, there is feedback to the objectives
to determine whether the objectives are being
achieved
If it is found that some objectives are incompatible,
alternative plans to reach the different objectives can
be prepared & presented to the policy makers before a
decision is made on which plan & related objectives to
finalize
Surveys
Involves collecting data, quantitative and qualitative
Need to be carefully organized to be efficiently
conducted and will include field surveys (tourist
attractions, facilities and services, transportation,
other infrastructure, discussion with
government/private sector and any means to obtain
information)
Important ideas can be gained through discussion
with local persons
Although always not feasible, study team can travel
together during field survey so that they can exchange
ideas
Tourist market survey on tourist arrivals and
characteristics
Place of Origin
the nationality & the country of residence (very useful for marketing
purposes)
Purpose of Visit
includes the categories of holiday, business, study or visiting friends
Length of Stay
based on the number of nights spend in the area (important in determining
the extent of facility use & expenditure of tourist)
Age, sex and number of family members traveling together
Tourist market survey on tourist
arrivals and characteristics
Type of employment and income levels
Where traveled & stayed during the visit
Number of times visited
Visitor attitudes and satisfaction level
Analysis and Synthesis
Both quantitative & qualitative analysis & synthesis
(combination and integration of the various
components of the analysis) of the survey information
must be carefully done (Figure 3.1, pg 50)
An important type of synthesis is the identification of
the major opportunities & problems or constraints for
developing tourism in an area
These opportunities & constraints provide much of
the foundation for determining future tourism
development
The analysis & synthesis phase is a major activity,
which usually requires considerable time &
specialized capabilities
The quality & extent of analysis very much depend
on the availability of adequate & accurate survey
data
Policy and Plan Formulation
Normally lead by the government can be encourage
or discourage the development of tourism
Focus on domestic tourism or international tourism
The reasons of development should be stated in policy
economic reasons, social reason, to achieve
environmental conservation etc
Type of tourism to be develops, location and staging
development
Any recommendation on enhancement of destination
areas, integration of tourist trail, improvement of tourism
bases, development of entry points, promoting or
marketing strategy for the destinations
The alternative plans are evaluate in terms of their
potential economic - physical and sociocultural costs &
benefits
The plan that achieves the most objectives while not
exposing the destination to potentially serious problems is
then selected and then drawn up in full
Recommendations
The completed plan is submitted to the authorities
together with selection of recommendation
concerning the optimum methods of developing
tourism in the destination and achieving the plans
objectives
For some types of recommendations, alternatives must
also be evaluated before the most suitable ones can be
determined
For some elements of the plan, no changes to the
existing situation may be necessary, but that fact must
be stated
Implementation
The methods of implementing the development plan
will be consider throughout most stages of its
construction
Thus, by the time that the implementation stage is
reach, all the necessary legislation and regulation
controls will be bring into effect (implementable)
Also known as action plan
Monitoring and Reformation
Once the development plan is implemented, it must be
monitor closely in order to defect any deviations, which
may occur from the projected path of development
Any deviations, which may occur from the projected path
of development
These deviations must be analyzed in order to assess how
they will affect the development plan and its objectives
Thus, any recommendation and measure can be prepared
in order to stay on target
End of Subtopic
