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List of 50 Important Marketing Questions for SBI PO Exam Preparation

1).Which among the following would involve for the concern of IBM about the interest rate it
must pay in the next quarter to acquire needed financial resources?
a) A marketing environment input
b) Its marketing approach
c) A marketing environment output
d) Its marketing mix
e) None of these
Answer is: A
2).For effectively monitor changes in the marketing environment, marketers must engage
in_______.
a) Marketing research
b) Environmental scanning and analysis
c) Use of the marketing concept
d) Information research
e) Environmental management
Answer is: B
3).If Cadburys found a magazine article that provided key information in television viewing
habits of heavy buyers of chocolate; it is an example of information obtained through
environment?
a) scanning
b) management
c) forces
d) analysis
e) None of these
Answer is: A
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4).Jenkins is a small retail chain in south Wales and considering changes in its marketing
strategy, and the firms management looks only at changes in shopper attitudes and spending
patterns. According to responding environmental forces smiths approach is described as?
a) Dominant and proactive
b) Passive and proactive
c) Aggressive and reactive
d) Passive and reactive
e) Aggressive and proactive
Answer is: D
5).Every Marketers view political forces as_______.
a) Not to accept
b) Easily ignored
c) Simple to recognize
d) Beyond their control
e) Easily influenced
Answer is: D
6).Which among the following statements about self-regulatory programmes is FALSE?
a) Their guidelines are generally more realistic and operational
b) They are usually less expensive than governmental ones
c) Nongovernmental ones have neither the tools nor the authority to enforce
guidelines
d) The guidelines are generally stricter than governmental ones
e) None of these
Answer is: D
7).Why high material standard of living simply not enough in society today?
a) Material goods are not for the purpose of happiness
b) People desire a variety of intangible benefits from products
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c) Human beings never totally satisfy their desires
d) People also desire a high degree of quality in their lives
e) None of these
Answer is: D
8).During a recession of marketing strategy should include?
a) A reduction in advertising
b) A reduction in the expenditures for new product development
c) A reduction in the number of sales personal
d) Promotional efforts that promote value and utility
e) Increase in expenditures for marketing operations
Answer is: D
9).If the Kellogg Company has decided to build a new cereal plant because it anticipates the
next five years will bring low unemployment and increase in buying power; it is forecasting a
period of_________.
a) austerity
b) prosperity
c) recession
d) depression
e) recovery
Answer is: B
10).Which among the following is the period of recovery for the best marketing strategy for
Electrolux?
a) Flexibility
b) Retrenchment
c) Boldness
d) Aggressiveness
e) Austerity
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Answer is: A
11).What is the difference between Direct and Indirect Marketing?
a)

Direct Marketing is to other Banks employees. Indirect is to outsiders

b)

Direct Marketing is to Banks owners, Indirect is to outsiders

c)

Direct Marketing is to outsiders, Indirect is to employees

d)

Direct Marketing is to Banks employees, Indirect is to outsiders

e)

None of these

Answer is: E
12).What is mean by Transaction Marketing?
a)

doing banking transactions

b)

mere selling of goods

c)

marketing only to strangers

d)

All the above

e)

None of these

Answer is: E
13).Advertisement comes under which type of marketing?
a)

Direct marketing

b)

Internet banking

c)

Service marketing

d)

Indirect marketing

e)

Internal marketing

Answer is: A
14).The sales process begins with______.
a)

Customer identification

b)

Sales presentation

c)

Lead generation

d)

Sales meet

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e)

Sales closure

Answer is: A
15).Who are all the target groups for tractor loans?
a)

Farm labourers

b)

Farmers with large landholding

c)

Agriculture colleges

d)

Vegetable vendors

e)

Cold storage plants

Answer is: B
16).What is mean by Cross-selling?
a)

Selling new products

b)

Selling to enemies

c)

Reversal of a sale

d)

Selling other products to existing customers

e)

Public relations

Answer is: D
17).A Lead means ________.
a)

Product offering

b)

Discounts sales

c)

ATM usage

d)

A likely buyer

e)

A type of credit card

Answer is: D
18)To Close a Call means ________.
a)

Online marketing

b)

Indoor marketing

c)

To clinch the sales deal

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d)

Telemarketing

e)

To look for new clients

Answer is: C
19).The segmentation of markets based on the gender of the customer is a type of __________.
a)

Psychographic Segmentation

b)

Demographic Segmentation

c)

Geographic Segmentation

d)

Lifestyle-based Segmentation

e)

Socio-cultural Segmentation

Answer is: B
20).Mass communication with customers or potential customers, usually through paid public
media, is called as______.
a)

sales promotion

b)

publicity

c)

advertising

d)

brand building

e)

public relations

Answer is: C
21).Who is the target group for a car loan?
a)

car designers

b)

a family with more than two members

c)

car garages

d)

all persons owing a car

e)

car showrooms

Answer is: B
22).Which of the following includes in the standard marketing practices?
a)

phishing

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b)

unhealthy discount schemes

c)

lowering the selling price

d)

unhealthy competition

e)

poaching

Answer is: C
23).In todays changing banking scenario, aggressive promotion of business is necessary
where the competition exists on ________.
a)

Delightful customer service

b)

Use of advanced digital technology

c)

Expeditious service

d)

Branch up-keep

e)

All of these

Answer is: E
24).Which among the following products, by way of an instrument of payment, are called
plastic money?
a)

Greeting card

b)

Bankers cheque

c)

Debit card

d)

Identify card

e)

Plastic card

Answer is: C
25).Short-term planning focuses on_______.
a)

Functional plans

b)

Long-term objectives

c)

Specific goals

d)

Both 1) and 3)

e)

None of these

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Answer is: D
26).In marketing terms, attitude can best be defined as _______.
a)

Ego of the marketing executive

b)

Rude behavior of consumer

c)

Mental state of consumer

d)

Rude behavior of consumer

e)

None of these

Answer is: C
27).In a selling process in todays world________.
a)

the seller need not have product knowledge

b)

no customization is required

c)

only standard products are sold

d)

the seller should aim at customer satisfaction

e)

only quantum of sales matters

Answer is: D
28).Among the following which statement is TRUE?
a)

Marketing involves additional work.

b)

Marketing is a waste of the emloyees time.

c)

Marketing is not required in India due to its vast population.

d)

Marketing involves team work.

e)

Marketing is not required today due to IT advancement

Answer is: D
29).A person who ultimately determines any part or whole of the buying decision is
called______.
a)

decider

b)

initiator

c)

user

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d)

buyer

e)

influencer

Answer is: A
30).A package which has a secondary usefulness after its contents have been consumed is
called _______.
a)

Dual use package

b)

Bulk package

c)

Both 1) and 2)

d)

Consumer package

e)

Industrial package

Answer is: A
31).Which of the following buying situation is MOST consistent with routine response
behavior?
a)

Henry buying a new fishing rod and reel

b)

Mary buying a new set of tyres for her car

c)

John buying his first pair of basketball shoes

d)

Sally buying a quarter pounder at McDonalds

e)

Bill buying a new software programme

Answer is: D
32).Maria wants to impress her prospective employer, so she did a shopping for a designer
suit to wear to an important interview. Maria will most likely use which type of consumer
decision making?
a)

Intensive

b)

Limited

c)

Extensive

d)

Normal

e)

Routine response

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Answer is: C
33).Which is MOST likely requiring consumer to use extended problem solving?
a)

Stereo equipment

b)

Gasoline

c)

Kitchen utensils

d)

Cereal

e)

Shaving cream

Answer is: A
34).Before hosting a dinner party, Mike notices that he does not have enough dishes and
decides to look for another set. Mike has just gone through which stage of consumer decisionmaking process?
a)

Problem recognition

b)

Evoked formation

c)

Evaluation of alternatives

d)

Information search

e)

None of these

Answer is: A
35).Stirling Hotels places an advertisement with a coupon in the travel section of the Sunday
Times. This ad is intended to help consumers in which phase of the decision-making process?
a)

Framing

b)

Purchase

c)

Cognitive dissonance

d)

External search

e)

Internal search

Answer is: D
36).When shopping for detergent, Jane looks at Tide, Daz, Surf and Ariel and chooses the one
that is on promotional offer. These brands make up her?
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a)

Problem set

b)

Alternative set

c)

Evoked set

d)

Purchase set

e)

None of these

Answer is: C
37).George purchase a new Micra, after that he sees a Fiesta pass him on the street and
begins to wonder if he made the right choice. George is affected by _______.
a)

Internal search

b)

Cognitive dissonance

c)

Problem recognition

d)

Alternative evaluation

e)

framing

Answer is: B
38).The Kellys are on a family outing. As they approach Bellvue Zoo, a type on their car is
punctured by a metal object on the road. Using the spare, they drive to the next petrol station,
where they buy a new tyre. Here the buying process was affected by ______.
a)

framing

b)

a situation factor

c)

cognitive dissonance

d)

a cognitive factor

e)

an internal search factor

Answer is: B
39).Tom is trying to close a major sale with a customer who is a trout fishing enthusiast. Tom
starts reading fishing catalogues and going to sports good shops to learn as much as he can
about fly roads etc. His interest in such products would be best classified as __________
involvement
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a)

enduring

b)

high

c)

low

d)

situational

e)

perceived

Answer is: D
40).The consumer is MOST likely to use limited problem solving for _____.
a)

A new car

b)

Toothpaste

c)

Laundry detergent

d)

A blender

e)

A foreign holiday

Answer is: D
41).What is the three major personal influences believed to affect the consumer buying
decision process?
a)

Demographic, situational and attitudes.

b)

Personality, learning, and perception.

c)

Perception, motives, and attitudes.

d)

Situational, lifestyle, and demographic

e)

Situational, perception, and motives

Answer is: D
42).The purchase of _______ is least likely to be affected by demographic factors.
a)

a computer for home use

b)

table salt

c)

a car

d)

fast food

e)

low fat cheese

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Answer is: B
43).Buyers tend to remember information inputs that support their beliefs and forget inputs that
do not. This is known as selective ________.
a)

information

b)

exposure

c)

retention

d)

organisation

e)

distortion

Answer is: C
44).If a consumer receives information that is inconsistent with her or his feelings or beliefs,
the consumer may alter this information. This is known as selective:
a)

information

b)

distortion

c)

retention

d)

organisation

e)

exposure

Answer is: B
45).Psychological forces that influence where a person purchases products on a regular basis
are called_______.
a)

Shopping motives

b)

Patronage motives

c)

Convenience responses

d)

Pattern responses

e)

Routine decision

Answer is: B
46).A dept interview is MOST likely to be used to_____.
a)

Identify a buyers personality.

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b)

Increase a buyers knowledge of a product.

c)

Discover a buyers motives.

d)

Influence a buyers perceptions of a product

e)

After a buyers attitudes towards a product

Answer is: C
47).Having used both Mum and Sure deodorants; Ann feels that Sure is a good product and
the one that best meets her needs. She has formed ________ about Sure.
a)

a cognition

b)

a motive

c)

an evoked

d)

an attitude

e)

a self-concept

Answer is: D
48).A consumers buying decisions are affected in part by the people around him or her. These
people and the forces they exert on a buyer are called_______.
a)

Roles

b)

Social factors

c)

Motivational influences

d)

Personality influences

e)

Cultural influences

Answer is: B
49).Damien is torn between buying a new swing set for his children and buying a new set of
Wilson golf clubs for him. He is experiencing ______.
a)

Belief assessment

b)

Cognitive dissonance

c)

Role inconsistency

d)

Attitude formation

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e)

personality

Answer is: C
50).Which among the following is MOST likely to be a product for which both the purchasing
decision and the brand decision are strongly influenced by reference groups?
a)

Soap

b)

Bed linen

c)

Leans

d)

Instant coffee

e)

Canned peaches

Answer is: C

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