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Your Local Executive Summary

The median list price in RANCHO SANTA FE, CA this week is $3,397,000. Inventory has been tightening and days-on-market increasing recently. The Market Action Index has been basically flat, not providing strong indication for market conditions.

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0% found this document useful (0 votes)
50 views1 page

Your Local Executive Summary

The median list price in RANCHO SANTA FE, CA this week is $3,397,000. Inventory has been tightening and days-on-market increasing recently. The Market Action Index has been basically flat, not providing strong indication for market conditions.

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Monday February 15, 2010

Your Local Executive RANCHO SANTA FE, CA


Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 3,397,000 ==
Asking Price Per Square Foot $ 548 ±+
The median list price in RANCHO SANTA FE, CA this week is Average Days on Market (DOM) 306 ==
$3,397,000.
Percent of Properties with Price Decrease 31 %
Percent Relisted (reset DOM) 15 %
Inventory has been tightening and days-on-market increasing
recently. The Market Action Index has been basically flat, not Percent Flip (price increased) 2%
providing strong indication for market conditions. Median House Size (sq ft) 6192
Median Lot Size 1.0 - 2.5 acres
Median Number of Bedrooms 5.0
Median Number of Bathrooms 5.5

Supply and Demand Market Action Index Strong Buyer's 13.5 ±+

Inventory levels have been relatively consistent relative to sales. ±+ No change == Strong upward trend ≠≠ Strong downward trend
Despite the fact that there is a relatively high amount of available
inventory, this Buyer's market is still seeing prices move higher. = Slight upward trend ≠ Slight downward trend
Given inventory levels, these price conditions are relatively fragile.
If the market cools off further, the price trend is likely to reverse.

Price
Market Action Index This week saw relatively little price change from last week.
However, prices continue demonstrate a nice up trend in general
over the last several weeks.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the


Market?" By measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -


where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
2.5 - 5.0
Top/First $ 6,995,000 9540 acres 6.0 7.0 9 63 2 2 387 Most expensive 25% of properties

1.0 - 2.5
Upper/Second $ 3,995,000 7515 acres 5.0 5.5 11 63 2 2 298 Upper-middle 25% of properties

1.0 - 2.5
Lower/Third $ 2,765,000 5144 acres 5.0 4.5 19 63 9 9 271 Lower-middle 25% of properties

1.0 - 2.5
Bottom/Fourth $ 1,725,000 3500 acres 4.0 3.5 24 63 1 2 268 Least expensive 25% of properties

Pickford Escrow and The Escrow Firm

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