WIRE
FINDING IP
FOR BUSINESS
DESIGN
PATENT
TRADEMARK
PATENT
TRADEMARK
COPYRIGHT
INSIGHT
Business world is consistently coping with the demands of new products, innovative creations, and solutions for
current problems. However, many a times during initial growth or at the peak of business log, R&D is overlooked
thus jeopardizing Intellectual Property (IP) and ultimately exiting the competition by simply being eliminated.
Therefore, it is of paramount importance that an entity realizes that solution it creates, howsoever minor, it may be
- an improvement or customization, can be a part of an Intellectual Property that shall shape the future and
perennial growth.
Finding IP is designed to help you understand various forms of intellectual property rights and how to reap the
best out of it.
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Intellectual property refers to any form of knowledge or
expression which is created by human intellect.
Types of IP
Coverage
Rights
Patents
A new process or product or both
or any im provement thereof
The owner has the exclus ive rig ht
to m ake, use, sell or license,
import the invention
Trademarks
Letters, num bers, words, colors, a
phras e, sound, scent, logo, s hape,
picture, aspect of packaging or
any combination of these in any
trade or business
The owner has the exclus ive rig ht
to use, sell or license the trade
mark
Designs
2D designs as in prints, patterns
or color combination and 3D
designs as in a shape and
configuration of an article
The owner has the exclus ive rig ht
to make, use, sell or license the
regis tered design
Copyrights
Expression in the form of Art,
literature, music, film, broadcasts,
com puter programs
The owner has the exclus ive rig ht
to use, s ell or license the
copyrighted work
Geographical
indications
Distinctiveness based on quality
by virtue of clim atic or cultural
aspects of a geographical location
The community has the exclusive
right to use and s ell the registered
GI
Trade secrets &
others
These types of IP rights give
creators certain rights and
privileges depending on the type
of IP protection
The owner has the right to use,
sell or license the IP
BENEFITS
Helps in enhancing book value, acquiring loans, raising funds and attracting VC
Funding
Provides added value in M&A, IPO and Spin-offs
Easy access to technology or partnering through cross-licensing
Assist in penetrating new market through licensing out
Advanced planning for new products and services
Improves a companys financial status
Secures extra edge in business competition
Keeps one ahead in terms of negotiation and technological advancements
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PATENTABILITY
Meaning
Novelty
The product or process should be new at the time of
filing and should not be published in any form in
any country
Inventiveness
It should not be obvious to a person skilled in the
art
Industrial Applicability
The invention has industrial application and is
capable of being made or used in an industry
Patentable
The Invention does not fall under any of the
inventions set out in the list of non-patentable
inventions as per respective Patent Laws
Industry
Agriculture
Aviation
Automobile
Biotech
Chemicals
Electrical &
Electronics
Food
IT
Pharmaceuticals
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20 Years from the date of
filing
Exclusive right to make,
use, sell or import the
invention
in
the
protected territory
RRIGHTS
IGHTS
Criteria
T E RTERM
M
PATENTABILITY
A patent is reward of one's intellect issued by the government, for a
novel product or process, in lieu of proper disclosure, that excludes
others from using the invention for any commercial or other purposes
for a set period of time.
Patentable Components
Agricultural compon ents & machinery, fertilizers, farm food processing,
Chemical Compositions for use in Agriculture
Wings, radars, fuselage, airframes, engines, aircraft con trollers, fuel
comp ositions, air traffic system tools, runway & parking management tools
Engine parts, ele ctrical p arts and spark parts, drive transmission and steerin g,
VTS, braking parts, suspension, chassis parts, paints, p olish, fuels, pistons, shafts
Vaccine s, therapeutics, diagnostic kits, bio-fertilizers, bio-pesticides, enzymes,
gene sequences, biomedical devices, bio-markers, GM microbes, Mutants
Basic chemicals, polyme rs, petroche micals, consumer chemicals, paints, dyes,
pigments, basic inorganic, industrial process, precious me tal extraction
Electrical devices & machineries, cables, motors & ge nerators, bulbs & lightings,
renewable energy equipmen ts, solar pane ls & inverte rs, household appliance s,
electronics ap pliances, batteries, communication equipments
Food p rocessing methods, recipe, formulations, health supplements, packaging,
beverage manufacturin g, dairy p roducts, oil & fat manufacturing, bakery product
manufacturing
Int erest ing Fact s
80- 85% i nven tory of gran ted paten ts
rem ai n idle with no com mercialization
On ly 8% of gran ted paten ts generate
90 % of total reven ue worl dwide
60 % of p atent ap pli catio ns are rejected
due to failu re to m eet patentabi lity
criteria
30-4 0% o f patent app lication s ar e
rejected du e to poo r dr aftin g or p oor
str ategy
Chips, hardware, telecommunications, web based technologies
C hi na, US, Japan, K orea & EU are major
filers of p atent app li cation s
New drugs, compositions, formulations, dosage forms, diagnostic kits, vaccines,
antigens, antitoxins and analogous products
32% of w orldwi de p aten t app lication s
are fi led in the fi el d of electri cal
engi neer ing
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TRADEMARKS
Meaning
Examples
Distinctive
The mark should not provide any
likelihood of confusion between the
mark of the applicant and a mark
already registered or pending by
another party.
The mark should not describe the
quality of the goods and/or services
in which the registration is sought.
Colgate AND Colagate
Knight AND Night
Zee TV AND G TV
Creamy for Milk
Kangan for Bangles
Heal for medicine
Perpetual
upon
subsequent renewal
The mark should not be of nature
that is common, everyday name for
goods and services and everyone has
the right to use such terms to refer to
their goods and services.
Motorcar
showroom
The owner has the
exclusive territorial right
to use, sell or license the
trade mark
Non Descriptive
Non Generic
Type
for
Car
Clinics for a Hospital
RIGHTS
Criteria
TERM
REGISTRATION
Any word, name or symbol or logo or mark adopted or used by an
individual, corporation or other entity to distinguish its goods or services
from others' goods or services.
Famous Examples
Word
Coined word
Logo
Surname
Int erest ing Fact s
Combination
Acronym
You m ay u se th e sym b ol TM or
SM w ith out filin g th e trad em ar k
app lication
You can not us e th e sym bo l
w ith out registr ati on of your m ar k
You m ay fi le a civil su it w itho ut
h avi ng regi stered m ark in cas e of any
in frin gem en t
Place
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R ej ection of m ark does no t mean
closu re or restrictio n of ongoi ng
b usi ness
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Meaning
Novelty
The visual appearance of product should be new at
the time of filing and should not be published in any
form, in any country
Distinctive
The visual appearance must not be similar to a known
design or combinati on of known designs.
Non Functionality
The aesthetic aspect of the pr oduct should not have
any functional aspect.
15 years subject to renewal
The owner has the exclusive
territorial right to use, sell or
license the product
RIGHTS
Criteria
TERM
REGISTRATION
A design is the visual or ornamental or aesthetic appearance of a product
created by one's intellect issued by the government that excludes others
from using the novel and aesthetic design for any commercial or other
purposes without permission for a set period of time.
BENEFITS
Prevents from being copied and imitated by competitors, and thereby
strengthening competitive position.
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Obtain a fair return on investment made in creating and marketing the relevant
product, and thereby, improving profits.
Industrial designs are business assets that can increase the commercial value of a
company and its products. The more successful a design, the higher is its value to
the company.
A protected design may also be licensed (or sold) to others for a fee. By licensing,
it may be possible to enter markets, that otherwise would have been
unapproachable.
Helps in attracting and retaining customers
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A copyright is an exclusive right over the way of expression.
Criteria
Meaning
Creators Life + 60 years*
Term
[ * T&C Ap ply]
Originality
The work should be original and not being
a part of any adaptation
The owner has the exclusive worldwide
right to use, sell or license the copyrighted
work
Books
Novels
Poems
Plays
Films
Newspapers
Songs
Lyrics
Software
Mobile Apps
Databases
Musical Compositions
Choreography
Performing Arts
Paintings
Drawings
Photographs
Brochures
Letter Head
Web Page s
Sculptures
Architecture
Advertisements
Maps
Techn ical Drawings
Presentations
Documentaries
Animations
Music
White Papers
Research Papers
Thesis
Rights
Intere sting Facts
PUBLIC DOMAIN CHARACTERS
You own the copyright right away with creation of a
work [say, on pressing the click button of cam era]
If you are working as an employee, your works under
employment belong to the company
You own the rights to any im ages/music/written
material you make during a freelance assignment
You cant copyright an idea
If you download picture/song/video from the
internet and use* it for own purpose s, it is a
[* T& C Apply]
copyright infringement.
You may sell or transfer the ownership of a
copyright. However, you would retain a "moral right"
to the property which is non-transferable.
The use of the copyright symbol appearing on your
creative work indicates a claim of ownership.
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Robin Hoo d
Zorro
Dracula
Alladin
King Kong
Mad Hatter
Sherlock
Ho lmes
Alice
S indbad
Gulliv er
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REGISTRATION
A geographical indication specifies a product on the basis of its origin from a
particular geographical location having a special quality or reputation.
Criteria
Meaning
Ori gin
Product shoul d belong to specific area, locality,
territory or country.
Product should have a reputation, quality or
characteristics mainly due to geographi cal
conditi ons of the area, locali ty, terri tory or
country.
Product should involve natur al and/or human
factors viz. climatic, hydrological, geological,
topographical and ecological factor s and skill s
and expertise of producer s decisive to
reputation, quality and characteristics of the
product.
Quality
Reputation
&
Human or Natural
Factor
Agricultural products, foodstuffs,
wine and spirit drinks, handicrafts,
and industrial products.
Type
Perpetual
renewal
Term
Mysore Agarbati
Bidriware
Coorg Or gane
Muga Silk
Hadagali Jasmine
Suj ani Embr oider y
Allahabad Sur kha
Blue Pot tery
Jaipur
Pokkali Rice
BENEFITS
subsequent
An authorized user has the
exclusive rights to use geographical
indication in relation to goods to
which it is regi stered
Solapur Towel
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upon
Rights
Provides legal protection to the old and famous products
Increases the productivity due to community centered production
Restri cts counterfeit products hence increases fai th and goodwill among
consumers
More product demand increases more working opportunity and less migration
Increases the economi c prosperity of the community
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A trade secret is confidential information pertaining to a formula, practice, process,
design, instrument, pattern, commercial method, or compilation of information which is
not usually known or reasonably ascertainable by others, and by which a business can
obtain an economic advantage over competitors or customers.
It is of utmost importance for a business entity to appropriately identify and classify the knowhow and trade-secrets and ensure the protection in every possible manner. For, even in the court
of law, a secret is a secret so far it is protected. One needs to acknowledge that every damage
control or compensation is insufficient once the secret is out!
KNOW HOW
'Know-how' is a term for tactic knowledge on how to accomplish something. Most often,
it is difficult to transfer it to another person by means of writing it down or verbalising it.
Indeed, it is a component in the transfer of technology in national and
international environments, co-existing with or separate from other IP
rights such as patents, trademarks and copyright and is considered
as an economic asset.
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PATENTS
The company has grown in an unprecedented manner by being aggressive on protecting its IP.
DESIGNS
The company has captured major market share which is attributed to the IP protections, mainly designs. It is an
interesting case study of business leveraged due to better strategy in IP protection..
TRADEMARKS
The company has captured major market share which is attributed to the quality products and goodwill in
generic market.
COPYRIGHTS
RS Entertainment of Ramesh Sippy till date has very effectively protected its creation Sholay and the
characters especially the Gabbar Singh. It has been diligent in the full utilization of IP created, monetarily as
well as morally!
TRADE SECRETS
Hamdard Laboratories set an ideal example of protection of know-how and trade-secret maintained thus far.
The refreshing drink has been successful in keeping the brand forever fresh in consumer minds!
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Disclaimer
Patentwire has used reasonable endeavours to ensure that contents of this report were correct at the time the relevant pages were created, modified
and published. Patentwire does not make any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy,
completeness, or usefullness of any information. Reference herein to any specific commercial product, process, or service by trade name, trademark,
manufacturer, or otherwise, does not necessarily constitute or imply its endorsement, recommendation, or favoring by the Patentwire.
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