LISA LOCKWOOD

71 Southport Court • San Jose, CA 95138 • 408.281.2775 • Cell 408.309.9096 • [email protected]

SUMMARY

Results-oriented e-commerce and web program manager with proven ability to:
• Leverage advanced technologies to optimize websites and e-commerce portals, achieve and maintain
best-in-class standards, recommend and implement upgrades, monitor service provider operations and traffic
reports, and implement and assess complex website analytics.
• Manage all aspects of website development, including product launches, redesigns, marketing
campaigns, e-commerce implementations, store management, budgets, and timelines.
• Direct, mentor, and train team members, including information architects, UI/UE designers, visual
designers, photographers, writers, editors, web producers and engineers.
• Use exceptional written, oral, and interpersonal communication skills, along with strong multitasking and
time management abilities, to successfully deliver against project metrics, standards, and deadlines.

PROFESSIONAL EXPERIENCE

Senior Manager, Web Marketing, 2009 – 2010

McAfee, Santa Clara, CA

• Managed all aspects of web production for McAfee’s B2B website, and for its partner portal, intranet, and
campaign microsites. Worked with business owners and other stakeholders to define requirements and
produce content and assets for products, solutions, demos, marketing campaigns, and other initiatives,
including new sections of McAfee.com. Developed timelines, managed QA process, and ensured on-time
launch of multiple projects simultaneously. Handled ongoing site updates and maintenance, and provided
monthly analytics for website and campaign ROI.
• Played a key role on team responsible for major redesign of the McAfee website. Helped establish site
goals and objectives; defined technical, database, and CMS requirements; managed visual design and
content development processes; set and managed production and QA schedule; and hired, trained, and
managed front-end development team.
• Led cross-functional team of nine UI designers, architects, visual designers, writers, editors, and
developers.

Senior Project Manager, Corporate Web Group, 2007 – 2008

Palm, Sunnyvale, CA

• Managed eight major product releases from concept to completion, including the Centro, Treo Pro, and
Treo 800W. Identified and prioritized stakeholder needs. Coordinated with cross-functional teams to
define and document project scope.
• Developed and maintained project plans, budgets, and schedules.
• Continually monitored, evaluated, and communicated project risks, issues, and status to team
members and management.

Senior Product Manager, Interactive Group, 2007

Cumulus Media, San Francisco, CA

• Designed and managed vertical-market websites for jobs, automotive, and real estate, as well as a
new Cumulus portal site for 350 radio stations.
• Negotiated contracts and maintained relationships with third-party content providers.
• Directed development and design teams, collaborated with executive staff and senior management,
and interfaced with marketing, support/technical staff, vendors, and engineers.
Web & Ecommerce Manager, 2003 – 2007
Magellan, Santa Clara, CA

• Managed e-commerce systems and seven corporate websites (four Internet, two extranet, and one
intranet) for company providing global positioning system (GPS) products and grossing $9B annually.
• Established overall strategies relating to pricing, product offerings, promotions, direct mail, and
discounts.
• Increased e-commerce sales by 200% for three consecutive years while expanding company’s gross
margin.

Program/Release Manager, 2002

WebEx Communications, San Jose, CA

• Implemented program management and product lifecycle methodologies.

• Interfaced with internal customers to determine cost, schedule, scope, risks, issues, quality, and
budget guidelines. Generated plans to meet client requirements. Coordinated with engineering,
manufacturing and quality staff. Managed budgets, schedules, and resources. Authorized program
expenditures and modifications. Monitored and reported on program status and issues.
• Successfully launched two major product releases and several minor product releases on time and
within budget.

Program Manager, 2001

Ariba, Sunnyvale, CA

• Implemented program management and product lifecycle methodologies to support company’s B2B
software initiatives.
• Provided leadership in strategic, functional, and technical areas.
• Consistently delivered both short- and long-term projects on schedule and within budget guidelines.

Senior Program Manager, 1997 – 2001

Promoted from Production Supervisor & Senior Project Manager (1998 – 1999) & Web Developer (1998)
marchFIRST, Cupertino, CA

• Advanced into senior-level role managing all elements of multimillion-dollar projects, including project
charter, business requirements, design, use case documentation, functional and technical specifications,
budgets, schedules, and resource allocation.
• Contracted and managed professional services with external vendors. Liaised between contractors
and internal staff. Assembled and led teams of developers and contractors.
• Supervised team of graphic designers, developers, and project managers in varied technical Internet
projects for a variety of Silicon Valley clients. Helped launch world-class e-commerce websites for
Walgreens, Nortel Networks, Televisa, and others.

TECHNICAL SKILLS

• Tools: Microsoft Project, Word, Excel, PowerPoint, Visio, Outlook, Internet Information Server, Exchange
Server, SQL Server, Visual Studio, FrontPage, Dreamweaver, Adobe Photoshop, Illustrator, ImageReady
and Acrobat, UltraEdit, Remote PC, Apache, ATG BroadVision, Oracle, SQL Anywhere, Perforce,
Interwoven, Clearquest, Vignette, WebLogic, Webtrends, Hitbox, Eloqua
• Development environment: ASP, .Net, Javascript, HTML, DHTML, CSS, SQL, XML, Perl, CGI, Ajax,
Windows, Mac, Linux and Unix (limited), Vault, Visual Source Safe, Visual Studio

EDUCATION

B.S. in Business Management (in progress)

San Jose State University, San Jose, CA
University of Colorado, Boulder, CO
Coursework completed: Market Strategy, Public Relations, Critical Thinking, Economics for Business,
Financial Analysis for Managers, Business Law, Global Business Strategies