Kathleen M.
Cook
[email protected]
(301) 800-9989
SUMMARY
Results oriented marketing and communications professional with experience creating and executing integrated
communication strategies seeks a position in a collaborative environment that welcomes innovation and creative thinking
to achieve organizational mission.
EXPERIENCE
INDEPENDENT COMMUNICATIONS CONSULTANT, Rockville, Md.
May 2014 - present
Provide full service account management for diverse client base (B2B & B2G) - develop strategic, integrated, marketing
communications campaigns for clients to grow market share and realize significant return on investment, including
marketing, public relations, branding and social media.
Sand Solutions Limited a leading provider of comprehensive and tailored application hosting that extends to
software integration, development, and consulting for enterprise resource planning solutions. This includes fully
compliant, private and hybrid cloud hosting (SaaS), client specific disaster recovery (DRaas), and data loss
prevention strategies
Communications and Training Change Management for Audi of America - developed communications and
training strategy to launch major IT initiative for U.S. field and dealerships, representing both Audi and
Volkswagen on a national level
LOCKHEED MARTIN Information Systems & Global Solutions, Gaithersburg, Md.
Communications Representative
March 2011 May 2014
Developed and executed comprehensive internal and external communication strategies supporting key corporate
initiatives serving 30,000 employees
Delivered an integrated communications plan for the realignment of more than 20,000 engineers and technologists
into a matrix organization
Served as Editor-in-Chief for Lockheed Martins internal employee newsletter Connect Magazine which followed AP
Style and featured executive business strategy messaging moved the vehicle from print to electronic
Supported Cyber Security Alliance Partnership communications which included new partnership announcements and
program updates
Led Cyber Security Awareness Month efforts in coordination with industry, national, state and local organizations, and
educational institutions to coordinate messaging, executing ten events throughout the month with emphasis on media
relations, metrics and social media
Proactively sought executive speaking opportunities and industry recognition awards to assist with thought leadership
and top industry positioning
Managed global advertising campaigns for IT product lines, cyber security, cloud, big data and mobility
Assisted corporate protocol leader in international media and customer events
KC CONSULTING, Rockville, Md.
Senior Communications Contractor / Consultant / Owner
Aug. 2004 March 2011
National Institutes of Health (NIH)
Hired and managed a team of four to execute re-branding of the NIH acquisition contract which included
revising all messaging, logo and branding of website and collateral, advertising campaigns, public relations,
tradeshows and customer training department - exceeded volume of business by over $50 million in revenue
Developed Health IT messaging for thought leadership and industry recognition
National Strategies Inc.
Served as counsel to executive team on all communication matters internally (key stakeholders and
employees) and externally (marketing and public relations messages), writing all promotional materials
including press releases, presentations, text for websites, agendas, scripts, show-flows and talking points
Secured Fast Company blog for Director of Technology for national thought leadership positioning
Authored press releases and led public relations campaigns gaining exposure in the Wall Street Journal and
Fortune Magazine
FANNIE MAE, Washington, D.C.
Senior Communications Manager
Oct. 2002 Aug. 2004
Supported "Single Family Division" through client communications and event marketing programs
Executed $1 million sponsorship of U.S. Open Golf championship which hosted and required direct liaison with
over 60 major financial institution business leaders
GENERAL ELECTRIC, Mt. Laurel, N.J., Rockville, Md., Gaithersburg, Md.
Corporate Communications Lead and B2B Marketing Communications Senior Manager
Executive and Client Events Manager
Marketing Communications and Sales Promotion Specialist
March 1991 May 2002
Led GE Global Exchange Services, internal communications and community relations as the primary liaison for
2,500 global employees in 30 countries
Managed $6 million dollar profit and loss (P&L) that included growing event management program to generate
$1.3 million in revenue
Served as lead marketing communications and sales promotion specialist for 125 person location, maintained GE
branding and identity standards for all print and electronic communications
Collaborated with client council gaining consensus and buy-in for future product enhancements
Targeted complex innovative campaigns to multi-tiered, segmented audiences to meet corporate objectives
resulting in increased revenues, new sales, growing existing accounts and expanding customer base
Worked with sales to uncover client success story with Motorola and sold it to EDI World Magazine editor as
cover story, which was also featured that year in the GE annual report representing the entire ecommerce division
Conducted work sessions to identify on-going opportunities and developed strategic partnerships while leading a
30 person team of outsourced vendors to achieve financial results and minimized internal overhead
Led large cross-functional teams to influence business decisions and included members from sales, product
marketing, facilities, finance, sourcing, logistics, legal, internal communications, and client events
AWARDS
2014 Lockheed Martin COMET Award for Cyber Security Awareness Month
2013 Lockheed Martin Excellence Award for Cyber Security Awareness Month
2012 Lockheed Martin Leadership Award for launch and support of the LM Grow Initiative
2012 Lockheed Martin Achievement Award for support of Diversity &Inclusion event and video series
2011 Lockheed Martin Achievement Award for support of EVP Town Hall in Colorado Springs, Colo.
APEX Award of Excellence for Marketing Materials
Aurora Gold Award for Video Production
Awarded 250 GE stock options one of two awarded out of 50+ marketing team
GE Presidential Award of Excellence and Teamwork and Leadership Awards nine consecutive years
TRAINING
Lockheed Martin: Cross Cultural Communications, Tools for Emerging Leaders, Face-to-Face Leadership
Communications, Building Loyalty & Commitment in the Workplace, Business Writing Workshop, Social Media Boot Camp
General Electric: Six Sigma Quality Greenbelt Training, Managerial Skills Development Course, Workshop in Negotiation
Skills, Interpersonal Communications Workshop, Improving Your Public Relations, Desktop Publishing
EDUCATION
B.A. in English Literature, West Chester University, West Chester, Pa.
