Scribd
Upload
2K views5 pages

Questionare For Market Research - Noodles (Sumeet - Lbsim)

This document contains a questionnaire for market research on existing noodle brands. The research will help a company launching a new noodle variety by identifying customer purchase parameters like age, lifestyle, income and brand perception. The questionnaire contains questions on noodle products sold, popular brands, reasons for brands' popularity, purchasing habits and potential customer groups. It will be distributed to local shops to understand their stocking patterns and margins for different brands. Personal details of respondents will remain confidential and only be used for research purposes.

Uploaded by

Rahul Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
2K views5 pages

Questionare For Market Research - Noodles (Sumeet - Lbsim)

This document contains a questionnaire for market research on existing noodle brands. The research will help a company launching a new noodle variety by identifying customer purchase parameters like age, lifestyle, income and brand perception. The questionnaire contains questions on noodle products sold, popular brands, reasons for brands' popularity, purchasing habits and potential customer groups. It will be distributed to local shops to understand their stocking patterns and margins for different brands. Personal details of respondents will remain confidential and only be used for research purposes.

Uploaded by

Rahul Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

1

Questionnaire for Market Research of existing Noodles Brands

Case: Noodles
INTRODUCTION
This project involves Market Research for a Company launching new variety of Noodles in
Market which will be competing against highly popular and existing brands of noodles.
In this market research, we have to prepare a questionnaire and the research is primarily
focussed on local shops (Kirana shops).
Through this market research we will be able to find out parameters that are involved while
customer buys noodles for market some of which are as follows:

AGE & SEX


LIFESTYLE
INCOME LEVEL
ATTITUDE & PERCEPTION
PURCHASE INTENTION
BRAND IMAGE

ACKNOWLEDGEMENT
I hereby declare that all the responses collected will be used solely for research purpose and will
not be used for any other purpose. Also, the personal information of the respondents will not be
shared or used for any purpose that serves other than this research project.

Newton Consultancy

Questionnaire for Market Research of existing Noodles Brands

QUESTIONNAIRE

1. Do you have noodle based products in your shop?


Yes

No

2. Which age group of customers does usually visit for purchase of noodles?
a. Less than 10 Years
b. 10-25 Years
c. 26-40 Years
d. 41-60 Years
e. More than 60 Years

3.

Which brand is most preferable by the customers?


Maggi
Yippee
Ching's
Knorr
Foodles
Top ramen
Smith & Jones
Other ___________________

4. if you are asked which of the above brand would you suggest to a potential customer ?

Newton Consultancy

Questionnaire for Market Research of existing Noodles Brands

5. What can be the main reason for the above particular brand being so popular?

Taste
Health reasons
Variety / Flavours
Hygeine / Purity
Packaging (in terms of easy to open/attractive)
Price
Brand ambassador
Structure of noodles
Any other ___________________

6. What is the packet size does customer purchase?


Small
Medium
Large
Extra large
7. What is the frequency of renewing your stocks?

Daily
Weekly
Once in two weeks
Monthly

8. Which Noodle type is most favorable?

Wheat/atta noodle
Rice noodle
Veg Noodle
Egg noodle
Regular

9. How does the sales effect when noodles are being purchased in combo offers?
Increase
Decrease
Doesnt much effect

Newton Consultancy

Questionnaire for Market Research of existing Noodles Brands

10. Potential customers for noodles according to you are: (Multiple choice)
Students
Working Professionals
Senior aged group

11. Which brand offers you the maximum margins?


__________________________________________________________

12. How do you differentiate its positioning from the other brands at your store?
____________________________________________________________________________
____________________________________________________________________________

Personal Details:
Name: ____________________________
Age: __________
Gender:

a. Male

b. Female

Area: _____________

Newton Consultancy

Questionnaire for Market Research of existing Noodles Brands

Thank you for your co-operation.

Have a nice day!!..

Submitted by :
Sumeet Kachroo
Student, Lbsim

Newton Consultancy

You might also like