Non-Verbal for Non-Profits
Vanessa Van Edwards
ScienceOfPeople.org
The Rise of Nonverbal Science
Nixon
vs.
Kennedy
Beyond Words
1/3 Verbal Content
1/3 Face and Body
1/3 Voice Tone
!
= 2/3 Nonverbal
Higher Teacher Ratings
Higher Content Ratings
Higher Textbook Ratings
= Great nonverbal makes everything better.
*Journal of Educational Psychology, 1995
Nature or Nurture?
Researchers at the University of British Columbia
discovered that nonverbal behavior once assumed to
be acquired through environment is in fact innate.
Donor Stewardship:
Why Nonverbal?
Donor Hidden Emotions
Caring for Donors
Empathizing with Donors
Demonstrating for Donors
Part I:
Decoding the Face
Caring for Donors
Reading Colleagues
Interviewees and Interviewing
(Friends, spouses, family...)
Microexpressions
Fear
Brows raised and drawn together, usually flat
Eyes has upper white showing
Mouth open and lips stretched or drawn back
Anger
Brows Lowered and drawn together, vertical lines on the
forehead
Lips tense (or yelling position)
Chin juts forward
Eyes Narrow (Suspicion)
Happiness
Crows feet at the eyes
Cheeks raised
Lips drawn up and back (showing teeth or not)
Contempt
One side of the mouth raises
Eyes can be narrowed at target
Turns body away
Surprise
Brows raised and curved, horizontal forehead wrinkles
White of the eye above and below, eyelids open
Jaw drops and teeth can be parted (as if to yell)
!
Disgust
Nose crinkled
Lips pulled up
Sadness
Inner corners of eyebrows drawn up (hard to fake)
Eyes droopy
Mouth pulled down, chin back
Lips can be in a pout
!
Examples
Donors
Anger at an asking amount
!
Interviews
Fear Talk to me a little about salary
!
Colleagues
How do you feel about working with this __
donor?
Part II:
Your Nonverbal
Emotions
Non Verbals
*Amy Cuddy, Harvard Business School
Hormone Changes
Cortisol
Testosterone
The stress hormone
The power hormone
Improves endurance
Decreases the immune
system
Increases blood
pressure
Bad for long term
memory
Sharpens cognitive
abilities
Increases muscle mass
86% more
risk taking
Low Confidence
Contracted
As little space as
possible
Vitals Protected
Head Down or Bowed
Shoulders In
High Confidence
Expansive
Claiming Territory
Trunk and Vitals
Exposed
Head Up, Chest Up
Shoulders Back
Behind the Scences Poses
In-Person Power Poses
Loose Arms
Face Up
Non-Contracted Legs
Expansive Arms
In-Person
Upper Body Movement
Chest Up
Shoulders Down
Hands Visible
How Do We Use This?
In-Person Meetings
Emails
Phone Conversations
We can identify 16 different
types of smiles from sound
alone. (Drahota and Costal,
1979)
The Power of Voice Tone
Paralinguistics
Voice Tone Tips
Authoritative Voice Tone
Power Posing Helps!
Question Inflection
Dropping on Volume
Mirroring Vocally
Part III:
Top Nonverbal Tips for
Fundraising
Hiring
Interviewing
Interacting with colleagues
Negotiating
In 30 minutes, two people
can send over 800
nonverbal signals.
1. Watch For Withholding
Pursed Lips
2. Watch For Shame
Blocking Behavior
3. Use Triple Nods
Research shows that people will talk 3 to
4 times more than usual if the listener
nods their head.
Faster = impatient
Slow = engaged
4. Show Your Hands
Research shows
its the first place
we look.
Power Poses:
Hands are always
visible
5. Mirroring
6. Use Your Clients Learning
Style
35% visualI see what
you mean
25% audioI hear you
40% feelingscant
quite grasp it, lets kick
the idea around
7. Encourage Open Body
Language
Demonstrate It (so they mirror
you)
Encourage It
Bring Props
PDFs
Business Cards
Water / Snacks
Go to Their Side of the Table
8. Avoid:
Pointing
Peering over your glasses
9. Positioning
Across the Table Seating
Less recall of what was said
Reject more proposals
Shorter sentences
Solution:
Take-Aways
Dont Forget Nonverbal!
!
Body Language Helps Others and Yourself
!
Practice Your Microexpressions
!
Use Your Powers for Good and Not Evil
!
More Info:
Vanessa Van Edwards
[email protected]www.ScienceofPeople.org