Plain English
Plain English
'A communication is in plain English if it meets the needs of its audience by using
language, structure, and design so clearly and effectively that the audience has the
best possible chance of readily finding what they need, understanding it, and using
it.'
"Plain English is clear, straightforward expression, using only as many words as are
necessary. It is language that avoids obscurity, inflated vocabulary and convoluted
sentence construction. It is not baby talk, nor is it a simplified version of the English
language. Writers of plain English let their audience concentrate on the message
instead of being distracted by complicated language. They make sure that their
audience understands the message easily."
Professor Robert Eagleson
George Orwell set out for writing English in his essay Politics and the English
Language (1946)
1. Never use a metaphor, simile, or other figure of speech which you are used to
seeing in print.
Avoiding stilted writing of this kind can be difficult, but if you succeed it will keep
your writing fresh, and force you to think more carefully about what youre trying to
say which is usually a good thing.
2.
3.
This rule is about cutting out verbiage. You can find examples and guidance on the
subject of avoiding redundant expressions .
4.
Never use the passive where you can use the active.
An active verb has a subject which is performing the action of the verb, for
example:
The teenagers fixed the fence.
[Fixed is the verb. The teenagers are the subject they were doing the fixing.
Good for them!]
A passive verb has a subject which is undergoing the action of the verb, rather than
carrying it out, for example:
The fence was fixed.
[but we dont know who did it. The fence didnt do anything. It just stood there,
passively, being a fence, while being fixed by a hidden hand.]
Martin Cutts amends Orwells rule to Prefer the active voice unless theres a good
reason for using the passive, and devotes a short, very useful chapter to this in
the Oxford Guide to Plain English.
In short, if you know who the do-er or subject in the sentence is, its better to
name this person or thing and rewrite the sentence in the active voice (in other
words, make the do-er the subject of the sentence).
5.
Never use a foreign phrase, a scientific word, or a jargon word if you can think
of an everyday English equivalent.
Jargon, by definition, is the opposite of plain English. Jargon is special words or
expressions used by a profession or group that are difficult for others to
understand. This post on the Oxford Dictionaries blog looks at some of the worst
examples of corporate jargon.
Its important to avoid jargon when youre talking to people outside of your field, or
writing documents or instructions for public use. Of course, it can sometimes be
appropriate to use less-than-plain language in your work or studies. For example, if
youre writing an article on a scientific topic for a journal, you cant (and shouldnt)
avoid using longer words and phrases that arent familiar to everybody. If youre a
Marketing Executive and youre writing a report for your Marketing Manager, you
could probably use terms and phrases that are specific to your department or
specialism, safe in the knowledge that your reader will understand the meaning you
want to get across. You can write devise strategies to drive institutional
subscription usage as shorthand for come up with a few different ways to help
librarians to encourage their patrons to use the online services that the libraries
have paid for more frequently.
However, if you are going to use this kind of language, make sure you know the
meaning of any specialist terms, long words, or jargon you use, and use these
correctly, and as sparingly as you can.
6.
Break any of these rules sooner than say anything outright barbarous.
Its been some time since I read the whole essay, but I think this is Orwells way of
saying that common sense should always have a place in your writing!
If you want to improve your English, these rules could be a good starting point; but
more recent and more detailed rules and guidelines for writing plain English are also
available, including the Oxford Guide to Plain English.
For me, the golden rule is: think about your readers, and dont make them
work too hard. When you follow that rule, you will find yourself striving to get your
meaning across effectively, and doing the hard work of writing plainly yourself,
rather than risk confusing your readers.
Idioms are expressions that do not have a literal meaning; rather, they establish
their connotation by how they are used in speech. Clichs are expressions that are
so common and overused that they fail to impart any real impact on your
sentence. Jargon is the specialized, often technical, language that is used by
people in a particular field, profession, or social group. Slang is the informal
JT - A joint
NPO - A patient should not take
anything by mouth
IM - Intramuscular
TD - Temporary duty
SQDN - A squadron
States
Differently-abled instead of
handicapped or disabled
Chronologically-challenged
instead of late