VIM106

Name:______________________________________________________

Marks:554

RollNo:______________________________________________________

Duration:20.0Minutes

Total:______________________________________________________
Date:______________________Signature:______________________

Q1)Whichofthefollowingreflectsthemarketingconceptphilosophy?
1)"youwon'tfindabetterdealanywhere."

2)whenit'sprofitsversuscustomers'needs,

3)we'reinthebusinessofmakingandselling

4)wedon'thaveamarketingdepartment,we

superiorproducts.

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profitswillalwayswinout.

haveacustomerdepartment.

Explanation:

Q2)ModernMarketingprecedes_________

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1)Distribution

2)Production

3)Research

4)Noneoftheabove

Explanation:

Q3)Allindividualsandhouseholdswhobuygoodsandservicesforpersonal

consumptionmakeupthe__________________

1)IndustrialMarket

2)Consumermarket

3)Businessmarket

4)SpecialMarket

Explanation:

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Q4)ThefourPsrepresentthesellersviewofthemarketingtoolsavailablefor

influencingbuyers.Fromabuyerspointofview,eachmarketingtoolisdesignedto
deliveracustomerbenefit.RobertLauterbornsuggestedthatthesellersfourPs
correspondtothecustomersfourCs.ThefourCsare________.

1)customerfocus,cost,convenience,and

2)customersolution,customercost,

3)convenience,control,competition,andcost

4)competition,cost,convenience,and

communication

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convenience,andcommunication

communication

Explanation:

Q5)Demandfortransmissiongerais

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1)Domesticbuyingbehaviout

2)Industrialbuyingbehavior

3)Regionalbuyingbehavior

4)Localbuyingbehavior

Explanation:

Q6)Airconditionersareanexampleof.goods.

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1)Brown._x000D_

2)White._x000D_

3)Red_x000D__x000D_

4)Orange.

Explanation:

Q7)Marketingevaluationand________processesarenecessarytounderstandthe

efficiencyandeffectivenessofmarketingactivitiesandhowbothcouldbeimproved.

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1)control

2)analysis

3)measurement

4)feedback

Explanation:

Q8)Theterm'marketingmix'describes:

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1)acompositeanalysisofallenvironmental

2)aseriesofbusinessdecisionsthataidin

3)therelationshipbetweenafirm'smarketing

4)ablendingofstrategicelementstosatisfy

factorsinsideandoutsidethefirm.

strengthsanditsbusinessweaknesses.

Explanation:

sellingaproduct.

specifictargetmarkets.

Q9)amazon.comisaexampleof

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1)MarketPlace

2)MarketSpace

3)Metamarket

4)IndustryMarket

Explanation:

Q10)Krogersupermarketsareaggressivelypursuingastrategyofcapturingalargershare

ofthecustomersstomach.Whichofthefollowingshiftsinmarketingmanagement
ismostappropriateforthisexample?

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1)Fromrelyingonoldmarketpositionsto

2)Frommarketingdoesthemarketingto

3)Fromafocusongainingmarketsharetoa

4)Fromfocusingonprofitabletransactionsto

uncoveringnewones.

focusonbuildingcustomershare.

everyonedoesthemarketing.

focusingoncustomerlifetimevalue.

Explanation:

Q11)Whatarethefourbroadcomponentsofholisticmarketing?

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1)relationship,internal,position,and

2)integrated,internal,position,andperformance

3)relationship,integrated,internal,and

4)integrated,relationship,socialresponsibility,

performancemarketing

performancemarketing

Explanation:

marketing

andpositionmarketing

Q12)Themarketsinwhichgoodsareboughtandsoldinbulkquantities.
1)_x000D_Worldmarket_x000D_

2)Wholesalemarket

3)Retailmarket

4)Noneofthese_x000D_

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Explanation:

Q13)A(n)________needisaneedthattheconsumerexplicitlyverbalizes.
1)stated

2)affirmative

3)unsought

4)delight

Explanation:

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Q14)Whicharetheextended3Psfromfollowing?

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1)Price,Process,PhysicalEvidence

2)Product,People,Process

3)Promotion,Price,PhysicalEvidence

4)Noneoftheabove

Explanation:

Q15)Itislikemakinghabitualpurchaseandinvolvesanautomaticchoice...............

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1)Straightrebuy

2)Modifiedrebuy

3)systembuyingandselling

4)noneoftheabove

Explanation:

Q16).Interest:Gatherinformation::Decision:

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1)Consumerknowtheproduct

2)Adoptionorrejection

3)Buyproducttoexperiment

4)Rethinkthedecision

Explanation:

Q17)Accordingtothebuyerdecisionprocesssuggestedinthetext,thefirststage

is_x000D_characterizedasbeingoneof:

1)awareness.

2)informationsearch.

3)needrecognition.

4)demandformulation.

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Explanation:

Q18)Whichofthefollowingisnottruewithroutinedecisionmaking
1)Timepressureishigh

2)Impulsepurchase

3)Purchasedelay

4)Rebuythesamebrand

Explanation:

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Q19)Salesofwoollenclothingusuallyincreaseduringthewinterseasonanddecline

thereafter.Thisisanexampleof________demand.

1)irregular

2)declining

3)latent

4)negative

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Explanation:

Q20)Incorporatingtheholisticviewofmarketing,thefourPsofthemarketingmixcanbe

updatedto________.

1)product,price,promotion,andpeople

2)product,positioning,people,andprice

3)product,processes,price,andpeople

4)people,processes,programs,and

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performance
Explanation:

Q21)Marketingisaconceptwhichcancreate__________forproducts&servicesin

market.

1)Demand

2)Supply

3)Consumer

4)Competitors

Explanation:

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Q22)WhichofthefollowingisnotDimensionsoftransactions

1.Atleasttwothingsofvalue.

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2.Agreeduponconditions.
3.Productdimensions
4.Atimeofagreement.
5.Aplaceofagreement.
6.Monitoryvalueoftransaction.
1)1&3

2)4&6

3)5&2

4)3&6

Explanation:

Q23)Goodmarketingisnoaccident,butaresultofcarefulplanningand
1)execution

2)selling

3)strategies

4)tactics

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Explanation:

Q24)......goodsarepurchasedwithoutanyplanningorsearcheffort.
1)_x000D_Impluse._x000D_

2)Staple.

3)Emergency._x000D__x000D_

4)Noneofthese.

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Explanation:

Q25)Companieswhoforma________collectinformationoneachcustomerspast

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transactions,demographics,psychographics,andmediaanddistribution
preferences.
1)salesnetwork

2)holisticunion

3)marketingnetwork

4)supplychainnetwork

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Explanation:

Q26)Companieswhoforma________collectinformationoneachcustomerspast

transactions,demographics,psychographics,andmediaanddistribution
preferences

1)salesnetwork

2)supplychainnetwork

3)marketingnetwork

4)integratednetwork

Explanation:

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Q27)A(n)________needisonethattheconsumerisreluctantorunwillingtoexplicitly

verbalize.

1)secondary

2)unstated

3)delight

4)secret

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Explanation:

Q28)Asocietycannotreapthefullbenefitsofspecializationuntilitdevelopsthemeansto

facilitate:

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1)importationofessentialsfromothersocieties.

2)productionofessentialsbyeachmemberof

3)thetradeandexchangeofsurplusesamongits

4)productionofgoodsinadditiontoservices.

members.

society.

Explanation:

Q29)________arebasichumanrequirements.

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1)Needs

2)Wants

3)Demands

4)Products

Explanation:

Q30).Whenacustomerhasa(n)________needthecustomerwantstobeseenbyfriends

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asasavvyconsumer

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1)real

2)unstated

3)delight

4)secret

Explanation:

Q31)Risingpromotioncostsandshrinkingprofitmarginsaretheresultof________.
1)changingtechnology

2)globalization

3)deregulation

4)heightenedcompetition

Explanation:

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Q32)______________orientationisbasedonassumptionthatconsumerswillfavour

thoseproductsthatofferthemostquality,performanceorinnovativefeatures.

1)Production

2)Product

3)Selling

4)Marketing

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Explanation:

Q33).________reflectstheperceivedtangibleandintangiblebenefitsandcoststo

customers.

1)Loyalty

2)Satisfaction

3)Value

4)Expectations

Explanation:

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Q34)MarketingMyopiais

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1)Longtermviewofmarketing

2)Shorttermmarketing

3)Shortsightedviewofmarketing

4)Broadmindedviewofmarketing

Explanation:

Q35)Transportsystemcreatesutility.
1)Placeutility_x000D_

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2)Timeutility_x000D_

3)Customerutility_x000D__x000D_

4)Allofthese

Explanation:

Q36)The"Malaysia,TrulyAsia"adcampaignthatshowcasedMalaysia'sbeautiful

landscapeanditsmulticulturalsocietyinordertoattracttouristsisanexampleof
________marketing.

1)event

2)idea

3)service

4)place

Explanation:

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Q37)NonProfitandGovernmentalMarketisatypeof_____Market.
1)KeyCustomerMarket

2)Globalmarket

3)Businessmarket

4)ConsumerMarket

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Explanation:

Q38)Thebusinessmarketernormallydealswith_____________thantheconsumer

marketerdoes.

1)fargreaterbutsmallerbuyers

2)fargreaterandlargerbuyers

3)farfewerbutfarlargerbuyers

4)farfewerandsmallerbuyers

Explanation:

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Q39)Thefactthatservicescannotbestoredforlateruseorsaleisevidenceoftheir:
1)Intangibility

2)Inseparability

3)Variability

4)Perishability

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Explanation:

Q40)Whencustomerexpectationsregardingproductquality,servicequality,andvalue

basedpricearemetorexceeded,_____iscreated.

1)customersatisfaction

2)planningexcellence

3)aqualityrift

4)avalueline

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Explanation:

Q41)WhensatishsellsaTVtoarnavandreceivesRs5000incash,a___________hasjust

occurred.

1)transfer

2)contribution

3)donation

4)transaction

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Explanation:

Q42)________marketinghastheaimofbuildingmutuallysatisfyinglongtermrelations

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withkeypartiessuchascustomers,suppliers,distributors,andothermarketing
partnersinordertoearnandretaintheirbusiness
1)Holistic

2)Demandbased

3)Direct

4)Relationship

Explanation:

Q43)The________processconsistsofanalyzingmarketingopportunitiesselecting

targetmarketsdesigningmarketingstrategiesdevelopingmarketingprogramsand
managingthemarketingeffort.

1)marketingplanning

2)strategicplanning

3)marketresearch

4)opportunityanalysis

Explanation:

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Q44)WhichofthefollowingisNOToneofthefourcomponentsofholisticmarketing?
1)Relationshipmarketing

2)Integratedmarketing

3)Socialmarketing

4)Targetmarketing

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Explanation:

Q45)Consumerpurchasesareinfluencedstronglybycultural,social,personal,and

________

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1)psychographiccharacteristics

2)psychologicalcharacteristics

3)psychometriccharacteristics

4)supplyanddemandcharacteristics

Explanation:

Q46)Marketersoftenusetheterm________tocovervariousgroupingsofcustomers.
1)people

2)buyingpower

3)market

4)socialclassposition

Explanation:

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Q47)Identifythecorrectstatementaboutmarketingmanagement.
1)Itisprimarilyconcernedwiththesystematic

gathering,recording,andanalysisofdata
aboutissuesrelatedtomarketingproducts
andservices.

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2)Itfocusesmostlyonmonitoringthe

profitabilityofacompany'sproductsand
services.

3)Itfocusessolelyonattaininganorganization's

salesgoalsinanefficientmanner.

4)Itoccurswhenatleastonepartytoapotential

exchangethinksaboutthemeansofachieving
desiredresponsesfromotherparties.

Explanation:

Q48)whichofthefollowingisnotthecharacteristicoforganizationalbuying?
1)Reciprocity

2)Deriveddemand

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3)fewerbuyers

4)Indirectpurchasing

Explanation:

Q49)MohanSawhneyhasproposedtheconceptof________todescribeaclusterof

complementaryproductsandservicesthatarecloselyrelatedinthemindsof
consumersbutarespreadacrossadiversesetofindustries.

1)metamarket

2)verticalintegration

3)horizontalintegration

4)betamarket

Explanation:

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Q50)Withrespecttopostpurchasebehavior,thelargerthegapbetweenexpectationsand

Performance:

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1)thegreaterlikelihoodofrepurchase.

2)thegreaterthecustomersdissatisfaction.

3)thelesslikelytheconsumerwillbeinfluenced

4)thelesslikelytheconsumerwillneedsales

byadvertising.

confirmationandsupport.

Explanation:

Q51)McCarthy:FourPs::WilliamMindak:

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1)SellingConcept

2)MarketingMyopia

3)PublicRelations

4)Consumerism

Explanation:

Q52)FindthemissingstepinBuyerDecisionProcess._x000D_NeedRecognition

InformationSearchEvaluationofAlternativesPurchaseDecision
????????

1)Aftersalesservice

2)Postpurchasebehavior

3)Marketresearch

4)Customerfeedback

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Explanation:

Q53)Allofthefollowingareamongtheprimarydifferencesbetweenabusinessmarket

andaconsumermarketEXCEPT:

1)purchasedecisionstosatisfyneeds.

2)marketstructureanddemand.

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3)thenatureofthebuyingunit.

4)thetypesofdecisionsandthedecision

processinvolved.

Explanation:

Q54)SoftDrinks,Salt,airtickets,shoes,cosmeticsaremajorlysoldin
1)BusinessMarkets

2)ConsumerMarkets

3)IndustrialMarkets

4)GovernmentMarkets

Explanation:

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Q55)Biogenicneedsare

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1)Selfesteemstatus

2)Security,Protection

3)Hunger,Thirst

4)Senseofbelonging,Love

Explanation:

Q56)Understandingconsumerbuyingbehaviorisnoteasy.Theanswersareoftenlocked

deepwithintheconsumershead.Thecentralquestionformarketersis:

1)howmuchmoneyistheconsumerwillingto

2)howmuchdoestheconsumerneedthe

3)howmuchdoesadiscountoracouponaffect

4)howdoconsumersrespondtovarious

spend?

thepurchaserate?

Explanation:

productbeingofferedforsale?

marketingeffortsthecompanymightuse?

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Q57)Buyingteafallsunderoneofthefollowingbuyingbehavior
1)Dissonancereducing

2)Varietyseeking

3)Habitual

4)Complex

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Explanation:

Q58)Whichofthefollowingisnotanelementofpromotionmix.
1)Advertisement

2)Branding

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3)Personalselling

4)Salespromotion

Explanation:

Q59)Risingpromotioncostsandshrinkingprofitmarginsaretheresultof
1)globalisation

2)privatisation

3)deregulation

4)heightenedcompetition

Explanation:

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Q60)______isnotaorganizationalproduct

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1)Soap

2)Faxmachine

3)Copier

4)Typewriter

Explanation:

Q61)Whenjaideeppurchaseshisairconditioningunitinthewintertoavoidthehigh

pricesfoundinthesummer,heisexhibiting________demand.

1)irregular

2)declining

3)impulse

4)latent

Explanation:

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Q62)Aggressivepromotion,strongpublicity,heavypricediscounts,highpowerpersonal

sellingallthesefactorsareassociatedwith___________

1)ExchangeConcept

2)SalesConcept

3)ProductConcept

4)ProductionConcept

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Explanation:

Q63)A________isaclusterofcomplementaryproductsandservicesthatareclosely

relatedinthemindsofconsumersbutarespreadacrossadiversesetofindustries.

1)metamarket

2)marketspace

3)marketplace

4)synchronizedmarket

Explanation:

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Q64)Chooseonewordforthefollowingdescription_x000D_Anidealmarketstructure

characterizedbyalargenumberofsmallfirms,identicalproductssoldbyallfirms,
freedomofentryintoandexitoutoftheindustry,andperfectknowledgeofprices
andtechnology.

1)Monopoly

2)MonopolisticCompetition

3)PerfectCompetition

4)OligopolisticCompetition

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Explanation:

Q65)AnilcomestoconclustionthatMarutiisthecarforhisfamilyThisstatementis

stageofconsumerbuying

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1)Needrecognition

2)Developmenyofdecision

3)Evaluationofalternative

4)decision

Explanation:

Q66)referstothebuyingbehavioroffinalconsumers.
1)Consumerbuyerbehavior

2)Targetmarketbuying

3)Marketsegmentbuying

4)Businessbuyingbehavior

Explanation:

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Q67)Additional3Psofmarketingmixare

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1)People,Process,Physicalevidence

2)Product,Price,Promotion

3)People,Process,Promotion

4)Physicalevidence,Process,Place

Explanation:

Q68)Atestinwhichpeopleareshownalistofbrandsandaskedwhichtheyrememberis

called:

1)Recalltest

2)Recognition

3)brandmemorytest

4)UnderstandingTEST

Explanation:

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Q69)Astagewherepersonbecomesmorereceptivetoinformationaboutaproduct
1)Visitingstore

2)HeightenedAttention

3)ReadingMaterial

4)PhoningFriends

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Explanation:

Q70)WhichofthefollowingisnotoneofMcCarthy'sFourP's?
1)product

2)place

3)profit

4)price

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Explanation:

Q71)Advertising,personalselling,pointofpurchasedisplays,andpublicityarerelatedto

whichelementofthemarketingmix?_x000D__x000D_

1)Place

2)Product

3)Price

4)Promotion_x000D_

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Explanation:

Q72)HenryFord:MassProduction::Mccarthy:

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1)SellingConcept

2)MarketingMyopia

3)4PsofMarketing

4)Consumerism

Explanation:

Q73)Volumeofbuyingishighin

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1)Consumerbuying

2)IndustrialBuying

3)Individualbuying

4)localbuying

Explanation:

Q74)ThemostUniqueElementof4Psis:

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1)Price

2)Place

3)product

4)Promotion

Explanation:

Q75)InformationSourceswhicharepreferredbyconsumerstocollectinformationare

_________

1)Personal

2)Commercial

3)Public

4)Alloftheabove

Explanation:

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Q76)TheconceptofMarkeingMyopiawasconceivedby..
1)Maxweber

2)TheodereLevitt

3)KelvinLaneKeller

4)PhilipKotler

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Explanation:

Q77)ThefirststageintheBuyingProcessis
1)InformationSerach

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2)EvaluationofAlternatives

3)PurchaseDecision

4)Need/ProblemRecognition

Explanation:

Q78)Ifperformancemeetsconsumerexpectations,theconsumeris________.
1)delighted

2)satisfied

3)disappointed

4)surprised

Explanation:

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Q79)19.__________involvessupportingbehaviorchangecampaigns.
1)Corporatesocialmarketing

2)Causemarketing

3)Causerelatedmarketing

4)Corporatephilanthropy

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Explanation:

Q80)Aclusterofcomplimentaryproducts&servicesthatarecloselyrelatedintheminds

ofconsumersbutarespreadacrossasetofdiverseindustriesiscalled

1)Metamarket

2)Marketplace

3)Marketsapce

4)RetailMarket

Explanation:

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Q81)_________doesnotconstituteanorganizationalcustomer
1)Satish

2)MRF

3)Redcross

4)Banks

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Explanation:

Q82)MajorPromotiondecisionsincludesAdvertising,SalesPromotion,DirectMarketing,

Personalselling&_________

1)OutdoorAdvertising

2)OutdoorAdvertising

3)PublicRelations

4)Discounts

Explanation:

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Q83).Problemawareness:unfulfilleddesire::stimulus:
1)Alternatives

2)Cueordrive

3)weighingfeatures

4)pickingwheretobuy

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Explanation:

Q84)The________processconsistsofanalyzingmarketingopportunitiesselecting

targetmarketsdesigningmarketingstrategiesdevelopingmarketingprogramsand
managingthemarketingeffort.

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1)marketingplanning

2)strategicplanning

3)marketresearch

4)opportunityanalysis

Explanation:

Q85)Toyadvertisementsareaimedatyoungchildren:

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1)becausetheyaretherealdecisionmakers.

2)inthehopethattheywillinfluencetheir

3)becausetheyhaveagreatdealofpurchasing

4)becauseTVadsaimedatchildreninIndiaare

power.

Explanation:

parents.

subsidizedbythegovernment.

Q86)CustomerDelightimpliesthathefeels:

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1)lightlyhappy

2)veryhappy

3)mostsatisfied

4)hegotvalueforhismoney

Explanation:

Q87)Externalsourcesdonotinvolve

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1)Personalsourcelikefamily

2)Nonpersonalsourcelikeadvertisements

3)Thirdpartyreports

4)Retrievinginformationfrommemory

Explanation:

Q88)Ifacompanyisguiltyofmarketingmyopia,thenitis:

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1)indangerofhavingdangerouscostoverruns

2)sotakenwithitsproductsthatitfocusesonly

3)guiltyofprejudicetowardscertaincustomer

4)fallingintothetrapofcopyingratherthan

becauseitistryingtopleasetoomanydiverse
customergroups.

groups.

onexistingwantsandlosessightof
underlying

inventingproducts.

Explanation:

Q89)Whatis'marketingmyopia'?

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1)Customervalue

2)TotalQualityManagement

3)Value,satisfaction,andquality

4)Ashortrangeviewthatfocusesoncurrent

wantsandlosessightofunderlyingcustomer
needs

Explanation:

Q90)The________promisestoleadtomoreaccuratelevelsofproduction,moretargeted

communications,andmorerelevantpricing.

1)AgeofGlobalization

2)AgeofDeregulation

3)IndustrialAge

4)InformationAge

Explanation:

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Q91)Marketingevaluationand________processesarenecessarytounderstandthe

efficiencyandeffectivenessofmarketingactivitiesandhowbothcouldbeimproved

1)control

2)analysis

3)measurement

4)feedback

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Explanation:

Q92)WhichofthefollowingisnotDimensionsoftransactions_x000D_

1.Atleasttwothingsofvalue._x000D_
2.Agreeduponconditions._x000D_
3.Productdimensions_x000D_
4.Atimeofagreement._x000D_
5.Aplaceofagreement._x000D_

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6.Monitoryvalueoftransaction.
1)1&3

2)4&6

3)5&2

4)3&6

Explanation:

Q93)The________conceptholdsthatconsumersandbusinesses,ifleftalone,will

ordinarilynotbuyenoughoftheorganizationsproducts

1)production

2)selling

3)marketing

4)holisticmarketing

Explanation:

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Q94)Productorientedmarketingis________conceptofmarketing.
1)New

2)Old

3)Future

4)Recent

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Explanation:

Q95)Identifytheconceptthatemergedinthemid1950sasacustomercentered,sense

andrespondphilosophy.

1)theproductconcept

2)theproductionconcept

3)thesellingconcept

4)themarketingconcept

Explanation:

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Q96)Thetaskofbusinessistodeliver______________ataprofit
1)Products

2)CustomerValue

3)ProductsandServices

4)CustomerNeeds

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Explanation:

Q97)HolisticMarketingInvolves:_x000D_
1)EmployeesandCustomers

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2)CompanyandEmployers

3)CustomersandCompany

4)Alloftheabove_x000D_

Explanation:

Q98)MarketingMixforserviceshas:

Marks:1.0
Id:46324

1)4Ps

2)3Ps

3)6Ps

4)7Ps

Explanation:

Q99)Demandis

Marks:1.0
Id:46337

1)wants+need

2)want+abilitytobuy+desiretobuy

3)want+demand

4)want+desire

Explanation:

Q100)Onceyouhavedecidedyouneedanewcar,youmaysearchweb,talktofriendsand

gatherinformationthisstageinbuyerdecisionPorcessisrefereedas____________

1)Needrecognition

2)Informationsearch

3)alternativeevaluation

4)Purchasedecision

Explanation:

Marks:1.0
Id:46699

Q101)Whenacustomerhasa(n)________need,thecustomermightexpectsomethinglike

admirationfromfriendsbecauseheorshehaspurchasedsomethingthatmight
indicateacertainmarketsavvy.

1)real

2)unstated

3)delight

4)secret

Marks:1.0
Id:46676

Explanation:

Q102)Whichamongthefollowingmarketingconceptthatincorporatestheethical,

environmental,legal,andsocialcontextofmarketingactivitiesandprograms?

1)SocialresponsibilityMarketing

2)RelationshipMarketing.

3)InternalMarketing

4)IntegratedMarketing

Marks:1.0
Id:46414

Explanation:

Q103)Thetotaldemandformanybusinessgoodsandservicesisnotmuchaffectedby

pricechanges.Thus,thisdemandis________.

1)inelastic

2)derived

3)fluctuating

4)multiple

Marks:1.0
Id:46498

Explanation:

Q104)WhenVolvorunsadvertisementssuggestingthatitisthesafestcarmoneycanbuy,

Marks:1.0
Id:46677

itisengaginginwhichofthefollowingformsofmarketingprogramming?
1)Technological

2)Positioning

3)Marketsegmentation

4)Publicrelations

Explanation:

Q105)Anythingthatcanbeofferedtoamarketforattention,acquisition,use,or

consumptionthatmightsatisfyawantorneediscalleda(n):_x000D_

1)Idea.

2)Demand.

3)Product.

4)Service._x000D_

Explanation:

Marks:1.0
Id:46546

Q106)whichisnotthecharacteristicsofBusinessMarket
1)fewerbuyers

2)Largebuyers

3)Closesupplierrelationship

4)individualbuyers

Marks:1.0
Id:46784

Explanation:

Q107)Marketersarealwaystryingtospot____________inordertodiscovernewproducts

thatmightbewanted.

1)opiniongraphers

2)culturalshifts

3)benchmarks

4)dissonantgroups

Explanation:

Marks:1.0
Id:46537

Q108)WebsterandWinddefine________asthedecisionmakingprocessbywhichformal

organizationsestablishtheneedforpurchasedproductsandservicesandidentify,
evaluate,andchooseamongalternativebrandsandsuppliers.

1)marketingchannels

2)organizationalbuying

3)demandorientedbuying

4)purchasing

Marks:1.0
Id:46708

Explanation:

Q109)Whichofthefollowingisachallengeinwhichbusinessmarketersdifferfromthe

consumermarketers?

1)understandingdeepcustomerneedsinnew

2)identifyingnewopportunitiesfororganic

Marks:1.0
Id:46495

ways
3)geographicallyconcentratedbuyers

businessgrowth
4)calculatingbettermarketingperformanceand

accountabilitymetrics

Explanation:

Q110)Intheterminologyofmarketingmix,placerefersto
1)Geographicalarea

2)Market

3)Company

4)DistributionChannels

Explanation:

Marks:1.0
Id:46592

Q111)WhichofthefollowingisNOTpartofMaslow'sHierarchyofNeeds?
1)SelfEsteemneeds

2)Safetyneeds

3)Customerneeds

4)Physiologicalneeds

Marks:1.0
Id:38945

Explanation:

Q112)..................................isaprocessofselectinganappropriateoptionfromtwoormore

alternatives.

1)Problemrecognition

2)Informationsearch

3)Decisionmaking

4)Noneoftheabove

Explanation:

Marks:1.0
Id:46525

Q113)WaltDisneysMagicKingdomrepresents________marketing:customersvisitafairy

kingdom,apirateship,orahauntedhouse.

1)experiential

2)services

3)event

4)celebrity

Marks:1.0
Id:46661

Explanation:

Q114)Mostlargecompaniesresearch_____buyingdecisionstofindoutwhattheybuy,

wheretheybuy,howandhowmuchtheybuy,whentheybuy,andwhytheybuy.

1)market

2)permanent

Marks:1.0
Id:46740

3)consumer

4)social

Explanation:

Q115)Whatdoescognitivedissonancestate?

Marks:1.0
Id:46499

1)Theindividualoftenhasdoubtsandsecond

2)Individualconsumersuselimiteddecision

3)Consumersusuallybuyproductsbasedon

4)Marketerscansellmoreproductsby

thoughtsaboutthechoicemade

emotion

Explanation:

makingtoreducetheiranxietylevels

increasingchoicesavailabletoconsumers

Q116)TheIntroduction,growth,maturityanddeclinearethestagesof
1)MarketingResearch

2)ProductDevelopment

3)ProductLifeCycle

4)MarketingMix

Marks:1.0
Id:46381

Explanation:

Q117)Ultimately,theamountofsteelsoldtoGeneralMotorsdependsontheconsumers'

demandforGMcarsandtrucks.Fromthestandpointofthesteelmanufacturer,
whichofthefollowingdemandformsismostpertinent?

1)deriveddemand

2)inelasticdemand

3)geographicdemand

4)relationaldemand

Explanation:

Marks:1.0
Id:46496

Q118)Thelaststepinsellingphilosophyis

Marks:1.0
Id:46571

1)Consumption_x000D_

2)Feedback_x000D_

3)Relationshipmarketing_x000D_

4)Consumersatisfaction_x000D_

Explanation:

Q119)IfaconsumerusesGoogletofindcomparativereportsonnewautomobilesin

preparationfordecidingonwhethertopurchaseoneornot,theconsumerisusing
whichofthefollowinginformationsourcesforassistance?

1)Personal

2)Public

Marks:1.0
Id:46701

3)Commercial

4)Experiential

Explanation:

Q120)Advertising,SalesPromotion,PublicRelation,Personalsellingareimportant

elementsof_______.

1)MarketingMix

2)CommunicationMix

3)ProductMix

4)Noneofthese

Explanation:

Marks:1.0
Id:38864

Q121)Whichapproachassumesthatcustomerswillbuytheproductifitsavailable&

affordable?

1)ProductionConcept

2)ProductConcept

3)SalesConcept

4)MarketingConcept

Marks:1.0
Id:46321

Explanation:

Q122)The4PsofMarketingMixforgoodsare:

Marks:1.0
Id:46348

1)Product,prize,present,andpromotion

2)Promotion,people,process,physicalevidence

3)place,price,promotion&product

4)product,price,people&promotion

Explanation:

Q123)Goodmarketingisnoaccident,butaresultofcarefulplanningand
1)execution

2)selling

3)strategies

4)tactics

Marks:1.0
Id:46393

Explanation:

Q124)InwhichEra,senseandrespondwasthecompanyorientationtowardsthemarket

place?

1)Sellingconcept

2)HolisticConcept

3)ProductionConcept

4)MarketingConcept

Explanation:

Marks:1.0
Id:38862

Q125)ThemainobjectiveofMarketingasopposedtosellingis
1)Profit

2)CustomerValue

3)Targets

4)Growth

Marks:1.0
Id:46345

Explanation:

Q126).________marketinghastheaimofbuildingmutuallysatisfyinglongtermrelations

withkeypartiessuchascustomers,suppliers,distributors,andothermarketing
partnersinordertoearnandretaintheirbusiness.

Marks:1.0
Id:46633

1)Holistic

2)Demandbased

3)Direct

4)Relationship

Explanation:

Q127).arewantsforspecificproductsbackedbyanabilitytopay
1)Demand

2)Supply

3)Need

4)Utilitlies

Explanation:

Marks:1.0
Id:46611

Q128)AccordingtoRobertLauterbornwhichofthesellers4Pscorrespondsto

communication?

1)Product

2)Price

3)Place

4)Promotion

Marks:1.0
Id:46591

Explanation:

Q129)Theonlyrevenueproducingelementinthemarketingmixis.
1)Product._x000D__x000D_

2)Price._x000D_

3)Place.

4)Promotion.

Explanation:

Marks:1.0
Id:46561

Q130)______________assistbuyerstomoveseamlesslythroughaclusterof

complimentaryproducts&servicesthatarecloselyrelatedinthemindsof
consumersbutarespreadacrossasetofdiverseindustries.

1)Metamediaries

2)Marketmediaries

3)Retailers

4)Wholesalers

Marks:1.0
Id:46582

Explanation:

Q131)Whohascoinedtheterm"marketingmyopia"?
1)PhilipKotler

2)J.Stanton

Marks:1.0
Id:46425

3)JamesCulliton

4)TheodoreLevitt

Explanation:

Q132)Marketwheredemandforgoodsisgreaterthansupply
1)_x000D_Sellersmarket_x000D_

2)Buyersmarket

3)Retailmarket_x000D__x000D_

4)Wholesalemarket

Explanation:

Marks:1.0
Id:46554

Q133)Thetermmarketingmixisdevelopedbywhom?
1)TheodoreLevitt

2)PhilipKotler

3)RajanSaxena

4)NeilH.Borden

Marks:1.0
Id:46430

Explanation:

Q134)Marketisdefinedas

Marks:1.0
Id:46383

1)groupofcustomers

2)groupofcompetitors

3)companiesdoingtheirbusiness

4)whereallthreeaboveexist

Explanation:

Q135)____________workinavirtualtradingspacecalledmetamarketsthatconnect

customerswiththeprovidersofgoodsandservicestheyneedtofilltheirneeds.

1)Metamediaries

2)Marketmediaries

3)Retailers

4)Wholesalers

Marks:1.0
Id:46583

Explanation:

Q136)Holisticmarketingincorporates________,ensuringthateveryoneintheorganization

embracesappropriatemarketingprinciples,especiallyseniormanagement.

1)profitobjectives

2)shareofcustomer

3)internalmarketing

4)themarketingmix

Explanation:

Marks:1.0
Id:46638

Q137)InWaltDisney'sMagicKingdom,customerscanvisitafairykingdom,apirateship,

orevenahauntedhouse.Disneyismarketinga(n)________.

1)experience

2)service

3)event

4)organization

Marks:1.0
Id:46382

Explanation:

Q138)________activitiesarethemeansbywhichfirmsattempttoinform,persuade,and

remindconsumersdirectlyorindirectlyaboutthebrandstheysell.

1)Consumerbehavior

2)Marketsegmentation

Marks:1.0
Id:46656

3)Marketingresearch

4)Marketingcommunication

Explanation:

Q139).iscreatedbyinformingprospectivebuyersthataproductexist
1)FormUtility

2)PlaceUtility

3)TimeUtility

4)InformationUtility

Explanation:

Marks:1.0
Id:46608

Q140)Marketingisbothanartandasciencethereisconstanttensionbetweenthe

formulatedsideofmarketingandthe________side

1)creative

2)selling

3)management

4)forecasting

Marks:1.0
Id:46444

Explanation:

Q141)Theroleofadvertisingandthesalesforceistomakeconsumerdesiresfitthe

attributesoftheproductsbeingmanufacturedduringthe....................

1)ProductEramarketing

2)SellingEraMarketing

3)ProductionEraMarketing

4)HolisticEraMarketing

Explanation:

Marks:1.0
Id:46567

Q142)Managersof________businessesconcentrateonachievinghighmanufacturing

efficiency,lowcosts,andmassdistribution.

1)sellingoriented

2)productoriented

3)productionoriented

4)marketingoriented

Marks:1.0
Id:46407

Explanation:

Q143)______________isapersonwhosawstheseedincustomersmindtobuythe

product

1)Decider

2)Buyer

3)Initiator

4)User

Marks:1.0
Id:46767

Explanation:

Q144)FactorsaffectingConsumerBehaviorareCulturalFactors________andPersonal

Factors

1)LegalFactors

2)SocialFactors

3)PoliticalFactors

4)EnvironmentalFactors

Marks:1.0
Id:46333

Explanation:

Q145)Problemrecognitionispartof:

Marks:1.0
Id:46529

1)Themarketingmix.

2)Personalinfluence.

3)Thedecisionprocess.

4)Segmentation

Explanation:

Q146)FindthemissingstepinBuyerDecisionProcess.NeedRecognitionInformation

SearchEvaluationofAlternativesPurchaseDecision????????

1)Aftersalesservice

2)Postpurchasebehavior

3)Marketresearch

4)Customerfeedback

Explanation:

Marks:1.0
Id:46318

Q147)Acompanymustalwaysguardagainstdissatisfyingcustomers.Onaverage,a

satisfiedcustomertells3peopleaboutagoodpurchaseexperience.Adissatisfied
customer,however,onaveragegripesto________people.

1)7

2)9

3)11

4)30

Marks:1.0
Id:46761

Explanation:

Q148)___________developonthebasisofwealth,skillsandpower.
1)Economicalclasses

2)Purchasingcommunities

3)Competitors

4)Socialclasses

Explanation:

Marks:1.0
Id:46511

Q149)Consumerexhibit________typeofbehaviourwhenthecustomerarenotverybrand

consciousandoftenswitchtothebrand.

1)Extensiveproblemsolvingbuyingbehaviour

2)Routinizedbuyingbehaviour

3)Varietyseekingbehaviour

4)ImpulsebuyingBehaviour

Marks:1.0
Id:38865

Explanation:

Q150)Whichofthefollowingmatchofvalueandcostiscorrect._x000D__x000D_

i)Productvaluea)Psychiccost_x000D_
ii)Servicevalueb)Energycost_x000D_

Marks:1.0
Id:46416

iii)Personnelvaluec)Timecost_x000D_
iv)Imagevalued)Monitorycost
1)id,iia,iiib,ivc

2)ic,iid,iiia,ivd

3)id,iic,iiib,iva

4)ic,iia,iiib,ivd

Explanation:

Q151)Underwhichofthefollowingcompanyorientationstowardthemarketplacewouldwe

expecttofindthebettermousetrapfallacy?

1)Productionconcept

2)Productconcept

3)Sellingconcept

4)Marketingconcept

Explanation:

Marks:1.0
Id:46670

Q152)The________conceptholdsthatconsumersandbusinesses,ifleftalone,will

ordinarilynotbuyenoughoftheorganization'sproducts.

1)production

2)selling

3)marketing

4)product

Marks:1.0
Id:46461

Explanation:

Q153)________________isoneofthemostbasicinfluencesonanindividualsneeds,

wants,andbehaviorofaconsumer.

Marks:1.0
Id:38940

1)Brand

2)Culture

3)Product

4)Price

Explanation:

Q154)IntheEra,outputincreasestomeetdemand
1)Production

2)Sales

3)Marketing

4)Barter

Explanation:

Marks:1.0
Id:46609

Q155)Whichofthefollowingistrueforbusinessmarketers?

Marks:1.0
Id:46494

1)Theydealwithmoreandlargerbuyersthan

2)Theydealwithmoreandsmallerbuyersthan

3)Theydealwithfewerandlargerbuyersthan

4)Theydealwithfewerandsmallerbuyersthan

consumermarketers.

consumermarketers.

consumermarketers.

consumermarketers.

Explanation:

Q156)In________morecustomerswouldliketobuytheproductthancanbesatisfied.
1)latentdemand

2)irregulardemand

3)overfulldemand

4)excessive

Explanation:

Marks:1.0
Id:46617

Q157)Ateenagegirlcontinuallynagshermothertobuyherapairofhighheeledshoes

thatfeelveryuncomfortabletowalkin,butarewornbyallofherfriends.Thisisan
exampleof:

1)physiologicalneeds.

2)personalneeds.

3)safetyneeds.

4)socialneeds.

Marks:1.0
Id:46719

Explanation:

Q158)Marketplaceis:
1)Touristcentre

Marks:1.0
Id:46357
2)Mall

3)Placeyouwillgeteverything

4)crowdedmarket

Explanation:

Q159)AccordingtoMaslowsHierarchyofNeeds,thelowestorderofneedsarecalled:
1)a.selfactualizationneeds.

2)b.socialneeds.

3)c.safetyneeds.

4)d.physiologicalneeds.

Explanation:

Marks:1.0
Id:46478

Q160)CharlesRevsonofRevlonobserved:Inthefactory,wemakecosmeticsinthestore,

________.

1)wemakeprofits

2)wechallengecompetitors

3)weimplementads

4)wesellhope

Marks:1.0
Id:46446

Explanation:

Q161)Matchthefollowingswhenacustomersstatedneedwhilepurchasingcaristhe

customerwantsaninexpensivecar_x000D_

1.Realneedsa.Customerexpectsgoodservicefromcustomer_x000D_
2.Unstatedneedsb.AcustomerwantstoberecognizedasaTechSavvy
customer_x000D_
3.Delightneedsc.Customerwantsacarwhoseoperating&maintenancecost
islow._x000D_
4.Secretneedsd.Customerwouldlikethedealertoincludefreecarmusic
system.
1)1c,2a,3d,4b

2)1a,2c,3d,4b

Marks:1.0
Id:46470

3)1d,2a,3b,4d

4)1d,2b,3c,4a

Explanation:

Q162)________referstothedecisionmakingprocessbywhichformalorganizations

establishtheneedforpurchasedproductsandservicesandidentify,evaluate,and
chooseamongalternativebrandsandsuppliers.

1)Marketingchannels

2)Organizationalbuying

3)Corporateretailing

4)Inventorycontrol

Explanation:

Marks:1.0
Id:46493

Q163)Amajorreasonforthechangingtraditionalpurchasingrolesforfamiliesisthat:

Marks:1.0
Id:46489

1)theeconomicconditionsareforcingmore

2)morewomenthaneverholdjobsoutsidethe

3)childrenarespendingmoretimeontheWeb.

4)menandwomennowshoptogetherorshop

teenstowork.

home.

untilyoudropforentertainment_x000D_
purposes.

Explanation:

Q164)Theplaceinthebusinessbuyingbehaviormodelwhereinterpersonalandindividual

influencesmightinteractiscalledthe:

Marks:1.0
Id:46530

1)Environment

2)Response

3)Stimuli

4)Buyingcenter

Explanation:

Q165)Ifyourcompanyweretomakelightbulbstobeusedinphotocopiers,Itwouldmost

likelybesellingtoa________________market.

1)Consumer

2)business

3)government

4)service

Explanation:

Marks:1.0
Id:38911

Q166)Industryboundariesareblurringatanincrediblerateascompaniesarerecognizing

thatnewopportunitieslieattheintersectionoftwoormoreindustriesthisiscalled
________.

1)industryconvergence

2)heightenedcompetition

3)customization

4)globalization

Marks:1.0
Id:38872

Explanation:

Q167)________istheartandscienceofchoosingtargetmarketsandgetting,keeping,and

growingcustomersthroughcreating,delivering,andcommunicatingsuperior
customervalue.

1)Marketingmanagement

2)Knowledgemanagement

3)Operationsmanagement

4)Strategicmanagement

Explanation:

Marks:1.0
Id:46373

Q168)Thevalueofanofferingisdescribedas________.

Marks:1.0
Id:46457

1)thepriceconsumersarechargedforaproduct

2)thecostofmanufacturingaproduct

3)theintangiblebenefitsgainedfromaproduct

4)thesumofthetangibleandintangiblebenefits

andcoststocustomers

Explanation:

Q169)Asocialprocessinvolvingtheactivitiesnecessarytoenableindividualsand

organizationstoobtainwhattheyneedandwantthroughexchangeswithothersisa
definitionof:

Marks:1.0
Id:46386

1)distribution.

2)marketing.

3)barter.

4)countertrade.

Explanation:

Q170)Thereasonthathigherpricesmaynotaffectconsumerbuyingis_______________.

Marks:1.0
Id:38943

1)Mostconsumerspreferbrandnameswhich

2)70%ofthetotalpopulationlooksforquality

3)Consumersbelievethathigherpricesindicate

4)Mostconsumersfeelthatthepriceisactually

havehigherprices

higherqualityorprestige

Explanation:

servicesandiswillingtopayhigherprices

affordable

Q171)ForsomebrandloyalcustomerswhatdoeswearingLevis501jeansprovidethat

otherjeanscannot?

1)Needfulfillment

2)Needrecognition

3)Wantrecognition

4)Wantsatisfaction

Marks:1.0
Id:46389

Explanation:

Q172)Dissonancereducingbuyingbehaviourmeans................................

Marks:1.0
Id:46526

1)Whentheconsumerisangry

2)whentheconsumerisdissatisfiedwithhis

3)noneoftheabove

4)alloftheabove

purchase

Explanation:

Q173)Buyingprocessisdividedintovariousstages,Arrangethestagesinproper

sequence

1)Informationsearch

2)Purchase

3)NeedRecognition

4)EvaluationofAlternatives

Explanation:

Marks:1.0
Id:46744

Q174)Risingpromotioncostsandshrinkingprofitmarginsaretheresultof________
1)heightenedcompetition

2)privatization

3)deregulation

4)globalization

Marks:1.0
Id:38920

Explanation:

Q175)Customerserviceactivitiesare

Marks:1.0
Id:46570

1)Identifiable,butrelativelyintangible_x000D_

2)Unrelatedtothesuccessofgoodsand

3)Unidentifiable,butrelativelytangible_x000D_

4)Unimportanttocustomers_x000D_

Explanation:

services_x000D_

Q176)TransactionalMarketingConceptcanalsobecalledas
1)SocietalMarketingConcept

2)TraditionalMarketingConcept

3)HolisticMarketingConcept

4)SocietalMarketingConcept

Marks:1.0
Id:46330

Explanation:

Q177)ProductionConceptsays
1)Consumerswillpreferproductsthatarewidely

availableandinexpensive

Marks:1.0
Id:46420
2)Consumerswillpreferbetterproducts

3)Consumerswillpreferlowerprices
4)Havingthegoodsproducedinalargescale

factorywithassemblylines.

Explanation:

Q178)________________emphasize(s)thatprofitablemarketingbeginswiththediscovery

andunderstandingofconsumerneedsandthendevelopsamarketingmixtosatisfy
theseneeds.

1)Themarketingconcept

2)Thestrategicplan

3)Theproductinfluences

4)Thepriceinfluences

Explanation:

Marks:1.0
Id:46509

Q179)Whenaconsumermakesthefinaldecisiononwhichbrandtobuy,heorsheselects

abrandfromthe________set.

1)choice

2)awareness

3)consideration

4)total

Marks:1.0
Id:46702

Explanation:

Q180).________includesalltheactualandpotentialrivalofferingsandsubstitutesthata

buyermightconsider.

Marks:1.0
Id:46648

1)Competition

2)Theproductoffering

3)Avalueproposition

4)Thesupplychain

Explanation:

Q181)FormalBuyingProcedureisusedwhilebuying:
1)ConsumerProducts

2)IndustrialProducts

3)AllProducts

4)Noproducts

Explanation:

Marks:1.0
Id:46325

Q182)MetaMarketisaclusterof_______productsandservices
1)Complementary

2)Contradictory

3)Customary

4)Noneoftheabove

Marks:1.0
Id:46331

Explanation:

Q183)Whichofthefollowingistrueofbusinessmarkets?
1)Buyersareusuallynotskilledatcomparing

competitiveproductofferings.

Marks:1.0
Id:46491

2)Buyershavelimitedpurchasingpower.
3)Productssoldinsuchmarketsareusuallynot

standardized.

4)Businessbuyersbuygoodstomakeorresella

producttoothersataprofit.

Explanation:

Q184)Cognitivedissonanceoccursinwhichstageofthebuyerdecisionprocessmodel?
1)needrecognition

2)informationsearch

3)evaluationofalternatives

4)postpurchaseconflict

Marks:1.0
Id:46477

Explanation:

Q185)DavidPackardofHewlettPackardoncesaid,Marketingisfartooimportanttoleave

Marks:1.0

to________.

Id:46651

1)theadvertisingboys

2)themarketingdepartment

3)novices

4)theCEO

Explanation:

Q186)Companiessee________asanopportunitytoenhancetheircorporatereputation,

raisebrandawareness,increasecustomerloyalty,buildsales,andincreasepress
coverage.

1)causerelatedmarketing

2)brandmarketing

3)equitymarketing

4)directmarketing

Explanation:

Marks:1.0
Id:46641

Q187)Customers,Employees,MarketingpartnersandFinancialmembersareKey

Constituentsof____________

1)RelationalMarketingConcept

2)SocietalMarketingConcept

3)HolisticMarketingConcept

4)Noneoftheabove

Marks:1.0
Id:46328

Explanation:

Q188)Marketingisbothanartandasciencethereisconstanttensionbetweenthe

formulatedsideofmarketingandthe________side.

1)creative

2)selling

3)management

4)forecasting

Explanation:

Marks:1.0
Id:38891

Q189)AccordingtoMaslowsHierarchyofNeeds,thelowestorderofneedsarecalled:
1)a.selfactualizationneeds.

2)b.socialneeds.

3)c.safetyneeds.

4)d.physiologicalneeds.

Marks:1.0
Id:46515

Explanation:

Q190)._______reflectstheperceivedtangibleandintangiblebenefitsandcoststo

customers.

1)Loyalty

2)Satisfaction

Marks:1.0
Id:46646

3)Value

4)Expectations

Explanation:

Q191)OnlineShoppingisaclassicexampleof__________
1)Marketplace

2)Marketspace

3)Metamarket

4)Noneoftheabove

Explanation:

Marks:1.0
Id:38889

Q192)Whenonlinedot.coms,suchaseBayandAmazoncutoutthemajorityofmiddlemen

thatnormallywouldparticipateintheexchangeprocess,theywereadvocating
________.

1)categorykillers

2)everydaylowprices

3)reintermediation

4)disintermediation

Marks:1.0
Id:46669

Explanation:

Q193)Quality,features,style,options,brandname,packaging,guaranteesandwarranties,

andservicearerelatedtowhichelementofthemarketingmix?_x000D_

1)Place

2)Price

3)Product

4)Promotion_x000D_

Explanation:

Marks:1.0
Id:46549

Q194)conceptofMarketingMyopiawascoinedby

Marks:1.0
Id:38899

1)PhilipKotler

2)KevinKeller

3)CKPralhad

4)TheodoreLevitt

Explanation:

Q195)The________conceptholdsthatconsumersandbusinesses,ifleftalone,will

ordinarilynotbuyenoughoftheorganizationsproducts.

1)production

2)selling

3)marketing

4)product

Marks:1.0
Id:46628

Explanation:

Q196)Fourcomponentsof______________orientationarerelationshipmarketing,

integratedmarketing,internalmarketing&sociallyresponsibilitymarketing.

1)Product

2)Selling

3)Marketing

4)HolisticMarketing

Marks:1.0
Id:46587

Explanation:

Q197)________________isoneofthemostbasicinfluencesonanindividualsneeds,

Marks:1.0

wants,andbehavior.

Id:46510

1)Brand

2)Culture

3)Product

4)Price

Explanation:

Q198)Juliaisworriedabouttherisingpollutionlevelsinhercity.Shedoesn'tmindpaying

extraforgoodsandservicesthatusesustainableprocessestohelpcontrol
pollution.Thisisanexampleof________forpollution.

1)decliningdemand

2)nonexistentdemand

3)latentdemand

4)negativedemand

Explanation:

Marks:1.0
Id:46442

Q199)Whenanonprofitorganization,likeauniversity,purchasescopyingpaperinbulkfor

itsphotocopyingmachines,whatisitpurchasing?

1)Aconsumergood.

2)Aconsumerservice.

3)Anindustrialgood.

4)Anindustrialservice.

Marks:1.0
Id:46490

Explanation:

Q200)Theincentiveandpremiumreceivedonproductandservicesinordertoboostshort

termsaleiscalledas___________.

1)advertising

2)publicrelation

3)salesPromotion

4)directMarketing

Explanation:

Marks:1.0
Id:38877

Q201)KenilworthInc.isshiftingfromitsrentedfourroomofficetoastandaloneoffice

buildingownedbythecompanyitself.Thiscanbeclassifiedasa________.

1)modifiedrebuy

2)straightrebuy

3)newrebuy

4)newtask

Marks:1.0
Id:46504

Explanation:

Q202)The________conceptholdsthatconsumerswillfavorthoseproductsthatofferthe

mostquality,performance,orinnovativefeatures.

1)product

2)marketing

Marks:1.0
Id:46627

3)production

4)selling

Explanation:

Q203)The________conceptholdsthatconsumerswillfavorofferingswiththebestquality,

performance,orinnovativefeatures.

1)product

2)marketing

3)production

4)selling

Explanation:

Marks:1.0
Id:46408

Q204)WhichofthefollowingPsisconcernedwithvariousmethodsoftransportingand

storinggoods,andthenmakingthemavailableforthecustomer.

1)Product

2)Price

3)Place

4)Promotion

Marks:1.0
Id:46413

Explanation:

Q205).Inthepurchasingdecisionprocess,the________arethosewhohavethepowerto

preventsellersorinformationfromreachingmembersofthebuyingcenter.

1)gatekeepers

2)buyers

3)initiators

4)approvers

Explanation:

Marks:1.0
Id:46704

Q206)______________classifiedmarketingmixinto4Ps.
1)McCarthy

2)Kotler

3)Culliton

4)Bordon

Marks:1.0
Id:46590

Explanation:

Q207)Whichofthefollowingisnotcustomervalue.

Marks:1.0
Id:38883

1)Productvalue&imageVale

2)Servicevalue&PersonalValue

3)Personnelvalue&imagevalue

4)Demandvalue&SupplyValue

Explanation:

Q208)Varunthoughthehadreceivedthebestdealonhisnewcar.Shortlyafterthe

purchase,Varunlstartedtonoticecertaindisadvantagesofhisnewcarashelearned
moreaboutothercarsavailable.Varunisexperiencing________.

1)postpurchasecognitivedissonance

2)b.postpurchaseculture

3)c.informationevaluation

4)d.selectiveperception

Explanation:

Q209)

Marks:1.0
Id:46736

Understanding__________isthestartingpointoftheentiremarketingactivity.
1)Competitor

2)Economy

3)Markets

4)CustomerNeeds

Marks:1.0
Id:46400

Explanation:

Q210)FactorsaffectingConsumerBehaviorareCulturalFactors,________andPersonal

Factors

1)LegalFactors

2)SocialFactors

3)PoliticalFactors

4)EnvironmentalFactors

Explanation:

Marks:1.0
Id:46471

Q211)Whohascoinedtheterm"MarketingMix"initially?
1)NeilHBorden

2)JamesCulliton

3)Macarthy

4)PhilipKotler

Marks:1.0
Id:46426

Explanation:

Q212)WhichofthefollowingisnotapartofServicesMarketingMix
1)Procedure

2)People

3)Physicalevidence

4)Product

Explanation:

Marks:1.0
Id:46342

Q213)Thepurchasingdepartmentbuysofficesuppliesonaroutinebasisfromapre

approvedlistofsuppliers.Thistypeofpurchaseisclassifiedasa________.

1)straightrebuy

2)modifiedrebuy

3)newtask

4)secondarypurchase

Marks:1.0
Id:46503

Explanation:

Q214)Thosewhobuygoodsandservicesfortheirownpersonaluseortheuseofothersin

theirimmediatehouseholdare:

1)Customer

2)organizationalcustomers.

Marks:1.0
Id:46440

3)intermediaries.

4)ultimateconsumers.

Explanation:

Q215)___________peopleareinvolvedinthepurchaseofinvolvementproducts
1)Few

2)Some

3)More

4)Moderate

Explanation:

Marks:1.0
Id:46743

Q216)Thepurchasedecisionandconsumptionprocessalwaysoccurinthecontextof

_____.

1)others

2)aspecificsituation

3)marketingcommunications

4)anextendeddecisionmakingprocess

Marks:1.0
Id:46754

Explanation:

Q217)Theutilizationofmarketingapproachesbyhospitals,theaters,universitiesand

nonprofitorganizations:

1)hasnotchangedcomparedtopracticesinthe

past.

2)hasincreasedsubstantiallyintherecentpast.
3)isoutsidethedomainofmarketingperse.

4)isonlyappropriateinforprofitsituations.

Explanation:

Marks:1.0
Id:46439

Q218)Agapbetweenapersonsactualanddesiredstateonsomephysicalor

psychologicaldimensionisa(n):

1)unsatisfiedneed.

2)unsatisfiedwant.

3)marketinefficiency.

4)unsatisfieddemandfunction.

Marks:1.0
Id:46387

Explanation:

Q219)Anequilibriumisasituationinwhichtheactualquantitydemandedisequaltothe

actualquantitysupplied.

1)True.

2)False.

Marks:1.0
Id:46486

3)Partiallytrue.

4)Partiallyfalse.

Explanation:

Q220)The________holdsthattheorganizationstaskistodeterminetheneeds,wants,

andinterestsoftargetmarketsandtodeliverthedesiredsatisfactionsmore
effectivelyandefficientlythancompetitorsinawaythatpreservesorenhancesthe
consumersandthesocietyswellbeing.

1)customercenteredbusiness

2)focusedbusinessmodel

3)societalmarketingconcept

4)ethicallyresponsiblemarketingmanager

Explanation:

Marks:1.0
Id:46359

Q221)Aproductwiththeisagreenproduct.
1)Ecomark

2)Agmark_x000D__x000D_

3)ISIMark_x000D_

4)noneofthese

Marks:1.0
Id:46566

Explanation:

Q222)Whichstatementaboutrelationshipmarketingiscorrect?
1)Itisshortrunoriented_x000D_

2)Itplacesanemphasisonkeeping

3)Itcannotbeconductedwithfinal

4)Itisnotagoodpolicyfornonprofit

consumers_x000D__x000D_

Explanation:

customers._x000D_

organisations

Marks:1.0
Id:46569

Q223)Whencompaniesmeasurethenumberofpeoplewhoarewillingandabletobuytheir

products,theyaremeasuring________.

1)Marketpotential

2)realneeds

3)standardofliving

4)disposableincome

Marks:1.0
Id:46403

Explanation:

Q224)__________socialissuesthrougheffortssuchassponsorships,licensing

agreementsandadvertising.

1)Corporatesocialmarketing

2)Causemarketing

Marks:1.0
Id:46594

3)Causerelatedmarketing

4)Corporatephilanthropy

Explanation:

Q225)Reordering,notdecisionmaking,isusuallyappliedwhen

Marks:1.0
Id:46576

1)Afirmhasnotpreviouslypurchasedthe

2)Mediumpricedproductspreviouslybought

3)Competitivebiddingisverylow_x000D_

4)Perceivedriskisverylow

product_x000D_

Explanation:

infrequentlybythefirmnowneedtobe
purchased._x000D__x000D_

Q226)Attheheartofanymarketingprogramisthe________thefirmstangibleofferingto

themarket.

1)serviceoffer

2)product

3)salessupportteam

4)packaging

Marks:1.0
Id:46655

Explanation:

Q227)InresponsetothreatsfromsuchcompaniesasAmazon,Yahoo,eBayanddozensof

others,establishedmanufacturersandretailersbecamebrickandclickorientedby
addingonlineservicestotheirexistingofferings.Thisprocessbecameknownas
________.

1)ecommerce

2)disintermediation

3)ecollaboration

4)reintermediation

Explanation:

Marks:1.0
Id:38871

Q228)For__________toexist,bothability&willingnesstobuyarenecessary.
1)Need

2)Wants

3)Demands

4)Value

Marks:1.0
Id:46598

Explanation:

Q229)Marketersarguefora________inwhichallfunctionsworktogethertorespondto,

serve,andsatisfythecustomer

1)crossfunctionalteamorientation

2)collaborationmodel

Marks:1.0
Id:38924

3)customerorientation

4)managementdrivenorganization

Explanation:

Q230)Thebuyingprocessstartswhenthebuyerrecognizesa_________.
1)Product

2)anadvertisementfortheproduct

3)asalespersonfromapreviousvisit

4)problemorneed

Explanation:

Marks:1.0
Id:46492

Q231)________goodsconstitutethebulkofmostcountries'productionandmarketing

efforts.

1)Durable

2)Impulse

3)Physical

4)Luxury

Marks:1.0
Id:46379

Explanation:

Q232)Toiletsoapisinvolvementproduct

Marks:1.0
Id:46770

1)High

2)No

3)Low

4)Moderate

Explanation:

Q233)Consumerexhibit________typeofbehaviourwhentheyindulgeinbuyingexpensive,

infrequentlypurchasedandunfamiliarproducts.

1)Varietyseekingbehaviour

2)ImpulsebuyingBehaviour

3)Extensiveproblemsolvingbuyingbehaviour

4)Routinizedbuyingbehaviour

Marks:1.0
Id:38867

Explanation:

Q234)The________ispracticedmostaggressivelywithunsoughtgoods,goodsthat

buyersnormallydonotthinkofbuying,suchasinsurance,encyclopedias,and
funeralplots.

1)marketingconcept

2)sellingconcept

3)productionconcept

4)productconcept

Marks:1.0
Id:46438

Explanation:

Q235)Whichofthefollowingisthemostrecentstageofmarketingevolution?
1)Customercentricera

2)Productionera

3)Salesera

4)Marketingdepartmentera

Marks:1.0
Id:38908

Explanation:

Q236)Inmarketingthetermindustryrefersto

Marks:1.0
Id:46580

1)Groupofsellers

2)Groupofbuyers

3)Groupofofbuyers&sellers

4)Physicalplace

Explanation:

Q237)Whatcanwesayaboutthesizeofthebusinessmarketcomparedtoconsumer

markets?

1)Itisapproximatelythesame.

2)Itissmaller.

3)Itissomewhatlarger.

4)Itishuge.

Explanation:

Marks:1.0
Id:46732

Q238)Withrespecttoconsumerdecisionmaking,the________isthesetofstrong

contendersfromwhichonewillbechosenasasupplierofagoodorservice.

1)decisionset

2)awarenessset

3)considerationset

4)choiceset

Marks:1.0
Id:46695

Explanation:

Q239)__________________aimstobuildlongtermmutuallysatisfyingrelationswithkey

parties,whichultimatelyresultsinmarketingnetworkbetweenthecompanyandits
supportingstakeholders._x000D__x000D_

1)HolisticMarketing

2)RelationshipMarketing

3)SocietalMarketing

4)IntegratedMarketing_x000D_

Explanation:

Marks:1.0
Id:46542

Q240)Ifactualperformanceexceedstheexpectedperformanceoftheproduct,Then

customeris___________________

1)Satisfied

2)Dissatisfied

3)Delighted

4)Neutral

Marks:1.0
Id:46397

Explanation:

Q241)The________consistsofalltheorganizationsthatacquiregoodsandservicesused

intheproductionofotherproductsorservicesthataresold,rented,orsuppliedto
others.

1)businessmarket

2)consumermarket

Marks:1.0
Id:46709

3)ecommercemarket

4)globalmarket

Explanation:

Q242)Inbusinesstobusinessmarketingemphasisismoreon____
1)Tradechannel

2)Personalselling

3)Onlinemarketing

4)Advertising

Explanation:

Marks:1.0
Id:46780

Q243)Thesituationinwhichconsumersreceiveinformationhasanimpactontheir

behaviorandisreferredtoasthe_____situation.

1)Communications

2)Purchase

3)Usage

4)Disposition

Marks:1.0
Id:46757

Explanation:

Q244)Thedecisionmakingunitofabuyingorganisationis.....................
1)Gatekeepers

2)Management

3)ThePurchasingdepartment

4)Thebuyingcentre

Explanation:

Marks:1.0
Id:46522

Q245)Whencustomergetsalltheservicesunderonerooffromdiversifiedindustriesthat

marketiscalled................

1)BusinessMarket

2)ConsumerMarket

3)Metamarket

4)Greymarket

Marks:1.0
Id:46352

Explanation:

Q246)DMUis__________

Marks:1.0
Id:46781

1)Datameasuringunit

2)Decisionmonitoringunit

3)Decisionmakingunit

4)Decisionmappingunit

Explanation:

Q247)In________consumersmayshareastrongneedthatcannotbesatisfiedbyan

existingproduct.

1)negativedemand

2)latentdemand

3)decliningdemand

4)irregulardemand

Marks:1.0
Id:38915

Explanation:

Q248)Somecompaniesarenowswitchingfrombeingsolelyproductcentered(with

Marks:1.0
Id:46652

productmanagersandproductdivisionstomanagethem)tobeingmore________
centered.
1)competency

2)strategy

3)marketing

4)customersegment

Explanation:

Q249)ThedesiretodrinkaCokeinsteadoforangejuiceisanexampleofa(n):
1)necessity.

2)need.

3)want.

4)requirement.

Explanation:

Marks:1.0
Id:46390

Q250)Demandiswantsbackedby:

Marks:1.0
Id:46532

1)MarketingPeople

2)Physiologicalneeds

3)PurchasingPower

4)PurchasingPowerandWillingnesstobuy

Explanation:

Q251)WhichofthefollowingisNOToneofthefivestagesofthebuyerdecisionprocess?
1)Needrecognition

2)Brandidentification

3)Informationsearch

4)Purchasedecision

Explanation:

Marks:1.0
Id:46505

Q252)Thedemandforbusinessgoodsisultimatelyderivedfromthedemandfor________.
1)rawmaterials

2)consumergoods

3)services

4)ecommerce

Marks:1.0
Id:46497

Explanation:

Q253)Latentdemandissaidtoexistwhen
1)Consumersdislikeaproduct

Marks:1.0
Id:46747
2)Consumersareunawareofaproduct

3)Consumershaveastrongneedwhichcantbe

satisfiedbyexistingproduct

4)Moreconsumerswouldliketobuyaproduct

thatcanbesatisflied.

Explanation:

Q254)______________isneeddirectedtowardsspecificproducts.(fillintheblank)
1)Demand

2)Want

3)Value

4)Need

Explanation:

Marks:1.0
Id:46344

Q255)Marketingisnotadepartmentsomuchasa________.
1)companyorientation

2)philosophy

3)function

4)branchofmanagement

Marks:1.0
Id:46639

Explanation:

Q256)Asocialdefinitionofmarketingsays________.

Marks:1.0
Id:46377

1)effectivemarketingrequirescompaniesto

2)acompanyshouldfocusexclusivelyon

3)marketingistheprocessbywhichindividuals

4)marketingistheprocessofaggressiveselling

removeintermediariestoachieveacloser
connectionwithdirectconsumers

andgroupsobtainwhattheyneedandwant
throughcreating,offering,andfreely

achievinghighproductionefficiency,low
costs,andmassdistributiontofacilitatethe
broadestpossibleaccesstothecompany's
products

andpromotiontoencouragethepurchaseof
productsthatmightotherwisebeunsoughtby

exchangingproductsandservicesofvalue
withothers

theconsumer

Explanation:

Q257)Whichapproachassumesthatcustomers&businesseswillnotbuyenoughofthe

organizationsproductsifleftalone?

1)ProductionConcept

2)ProductConcept

3)SellingConcept

4)HolisticConcept

Explanation:

Marks:1.0
Id:46341

Q258)Whichofthefollowingisafrequenttypeofcriticismofmarketing'simpactonsociety

asawhole?

1)Culturalpollution.

2)Toofewsocialgoods.

3)Falsewantsandtoomuchmaterialism.

4)Toomuchpoliticalpower.

Marks:1.0
Id:46423

Explanation:

Q259)Thewantsatisfyingpowerofaproductiscalledits
1)Utility

2)Demand

3)Supply

4)Need

Explanation:

Marks:1.0
Id:46607

Q260)A________________isagroupofpeoplewithsharedvaluesystemsbased

on_x000D_commonlifeexperiencesandsituations.

1)culture

2)subculture

3)lifestylecomposite

4)socialclass

Marks:1.0
Id:46475

Explanation:

Q261)Companiesaddressneedsbyputtingfortha________,asetofbenefitsthatthey

offertocustomerstosatisfytheirneeds.

Marks:1.0
Id:46405

1)brand

2)valueproposition

3)deal

4)demand

Explanation:

Q262)WhatdoestheacronymKFCstandsfor?

Marks:1.0
Id:46668

1)Kentukifriedchutney

2)KentukiFriedChicken

3)KentukiFriedChips

4)KentukiFreeChips

Explanation:

Q263)Whenacustomerhasa(n)________needthecustomerwantstobeseenbyfriends

asasavvyconsumer.

1)real

2)unstated

3)delight

4)secret

Marks:1.0
Id:46643

Explanation:

Q264)Themostformaldefinitionofmarketingis________.
1)meetingneedsprofitably

2)identifyingandmeetinghumanandsocial

3)the4Ps(Product,Price,Place,Promotion)

4)anorganizationalfunctionandasetof

Marks:1.0
Id:46445

needs

processesforcreating,communicating,and
delivering,valuetocustomers,andfor
managingcustomerrelationshipsinwaysthat
benefittheorganizationanditsstakeholders

Explanation:

Q265)UnderProductConcept,themarketingstrategyofacompanyisto

Marks:1.0
Id:38896

1)Carryingoutpromotionforlargescaleselling

2)Anticipating&fulfillingtheneed&wantsof

3)makingcontinuousproductimprovements

4)makingavailableaffordableproducts

Explanation:

consumers

Q266)Ifamarketerdecidestousewarehouses,transportationcompanies,banks,and

insurancecompaniestofacilitatetransactionswithpotentialbuyers,themarketeris
usingwhatiscalleda________.

1)servicechannel

2)distributionchannel

3)brandchannel

4)relationshipchannel

Marks:1.0
Id:46647

Explanation:

Q267)CRMMeans:

Marks:1.0
Id:46533

1)ConsumerReactionManagement

2)ConsumerReactionMeasurement

3)ConsumerRelationshipManagement

4)Alloftheabove

Explanation:

Q268)Whichofthe4PisreferredtoastheHeartofMarketingMix?
1)Place

2)Promotion

3)Product

4)Price

Marks:1.0
Id:46437

Explanation:

Q269)Twoofthemostimportantpsychologicalfactorsthatimpactconsumerdecision

makingprocessareproduct_____________andproductinvolvement.

Marks:1.0
Id:46738

1)Marketing

2)Strategy

3)Price

4)Knowledge

Explanation:

Q270)Withrespecttocustomersatisfaction,smartcompaniesaimto:

Marks:1.0
Id:46685

1)a.givethecustomeranythingandeverything

2)b.makecustomersaddictedtotheirproducts

3)c.delightcustomersbypromisingonlywhat

4)alwayssavethecustomersmoney,time,and

theywant.

theycandeliver,thendeliveringmorethan
theypromise.

Explanation:

andservices.

otherresources.

Q271)Brandsthatmeetconsumersinitialbuyingcriteriaarecalledthe________.
1)totalset

2)awarenessset

3)considerationset

4)choiceset

Marks:1.0
Id:46694

Explanation:

Q272)________canbeproducedandmarketedasaproduct.

Marks:1.0
Id:46614

1)Information

2)Celebrities

3)Durablegoods

4)Organizations

Explanation:

Q273)Whichofthefollowingisnotthestepinthebuyersdecisionprocess?
1)Informationsearch

2)Socialpressures

3)Evaluationofalternatives

4)Postpurchasebehavior

Explanation:

Marks:1.0
Id:46777

Q274)MarketingMixConsistsof:_x000D_

Marks:1.0
Id:46534

1)TheProducts

2)TheServices

3)TheChannels

4)TheFourPs._x000D_

Explanation:

Q275)Causerelatedmarketingcanreflectadoptionof
1)Massscustomisation

2)SocialMarketing

3)Customerorientation

4)SalesOrientation

Explanation:

Marks:1.0
Id:46606

Q276)Thetermmarketingrefersto:

Marks:1.0
Id:46369

1)newproductconceptsandimprovements.

2)advertisingandpromotionactivities.

3)aphilosophythatstressescustomervalueand

4)planningsalescampaigns

satisfaction.

Explanation:

Q277)SoftDrinks,Salt,airtickets,shoes,cosmeticsaresoldin
1)BusinessMarkets

2)ConsumerMarkets

Marks:1.0
Id:46339

3)IndustrialMarkets

4)GovernmentMarkets

Explanation:

Q278)Whenacustomerhasa(n)________needhe/shewantsacarwhoseoperatingcost,

notitsinitialprice,islow.

1)stated

2)real

3)unstated

4)delight

Explanation:

Marks:1.0
Id:46642

Q279)Inbusinessmarkets,advertisingcanplayarole,butastrongerrolemaybeplayed

bythesalesforce,______,andthecompanysreputationforreliabilityandquality.

1)brandimage

2)distribution

3)price

4)promotion

Marks:1.0
Id:38917

Explanation:

Q280)Thesumoftheperceivedtangible&intangiblebenefitspercoststocustomersis

called:

1)Price

2)Satisfaction

3)Value

4)Cost

Explanation:

Marks:1.0
Id:46350

Q281)Whichofthefollowingisunwholesomedemand

Marks:1.0
Id:46745

1)Consumersbuyingallproductsputinto

2)Moreconsumerswouldliketobuytheproduct

3)consumersmaxbeattractedtoproductsthat

4)Consumersbegintobuytheproductless

marketplace.

mayhaveunderstandable,social
consequences

thancanbesatisfied.

frequently.

Explanation:

Q282)Manycountrieshave________industriestocreategreatercompetitionandgrowth

opportunities.

1)openmarket

2)deregulated

3)regulated

4)scientificallysegmented

Marks:1.0
Id:46622

Explanation:

Q283)WhohascoinedtermMarketingMyopia

Marks:1.0
Id:46681

1)AmericanMarketingAssociation

2)AbrahamLevitt

3)TheodoreLevitt

4)NeilBorden

Explanation:

Q284)Basicneedssuchasfood,clothing,andsafetyreferto:

Marks:1.0

Id:46724
1)Socialneeds

2)Physicalneeds

3)Physicalwants

4)Individualneeds

Explanation:

Q285)WhocoinedtheconceptofMarketingMixinanarticleTheConceptoftheMarketing

Mix.

1)PhilipKotler

2)E.JeromeMcCarthy

3)NeilBorden

4)JamesCulliton

Explanation:

Marks:1.0
Id:38904

Q286)Theclusterofcomplementaryproductsandservicesrelatedinconsumersmind,but

spreadacrossdiversesetofindustriesiscalledas_______________

1)FishMarket

2)DynamicMarket

3)MetaMarket

4)GovernmentMarket

Marks:1.0
Id:38910

Explanation:

Q287)Whichofthefollowingconsumerbuyingbehavioursrequirestheleasteffort?
1)Highinvolvementbuyingsituation.

2)Newbuyingsituation.

3)Routinebuying.

4)Impulsivebuying.

Explanation:

Marks:1.0
Id:46716

Q288)Raviisveryupsetthathecan'tgetticketstohisfavoritemoviebecausetheyaresold

out.WhichofthefollowingdemandstatesappliestoRavi'ssituation?

1)nonexistentdemand

2)latentdemand

3)fulldemand

4)overfulldemand

Marks:1.0
Id:46441

Explanation:

Q289)Matchthepair_x000D_

GroupAGroupB_x000D_
1.ProductI.CustomerConvenience_x000D_

Marks:1.0
Id:46415

2.PriceII.CustomerSolution_x000D_
3.PlaceIII.Communication_x000D_
4.PromotionIV.CustomerCost
1)1IV,2III,3I,4II

2)1II,2IV,3I,4III

3)1I,2III,3IV,4II

4)1II,2IV,3III,4I

Explanation:

Q290)Marketingisbothanartandasciencethereisconstanttensionbetweenthe

formulatedsideofmarketingandthe________side.

1)creative

2)selling

3)management

4)forecasting

Explanation:

Marks:1.0
Id:46602

Q291)Whichofthefollowingisconsideredtobebiggestsinglesourceofconsumer

informationfromacommercialsource(over40percentofcarbuyersusethissource
togatherinformation)?

1)theU.S.ChamberofCommerce

2)J.D.Power&Associates

3)ConsumerReports

4)TheBetterBusinessBureau

Marks:1.0
Id:46693

Explanation:

Q292)Agelifecycle,Occupation,EconomicSituationcompriseof________________factor
1)Social

2)Cultural

Marks:1.0
Id:46507

3)Physiological

4)Personal

Explanation:

Q293)In________consumersmayshareastrongneedthatcannotbesatisfiedbyan

existingproduct.

1)negativedemand
3)decliningdemand

Explanation:

2)latentdemand

Marks:1.0
Id:46616

Q294)ProfitthroughCustomerSatisfactionIsaimedin.Concept
1)Marketing

2)Production_x000D_

3)Holistic_x000D__x000D__x000D_

4)Selling

Marks:1.0
Id:46551

Explanation:

Q295)Constantlybeingonthelookoutfornovelwaystosolvefamiliarproblemsoraddress

familiarneedsinengagingin__________________________.

1)adoption

2)useinnovativeness

3)consumerculture

4)attitudebehavior

Explanation:

Marks:1.0
Id:46727

Q296)MohanSawhneyhasproposedtheconceptof________todescribeaclusterof

complementaryproductsandservicesthatarecloselyrelatedinthemindsof
consumersbutarespreadacrossadiversesetofindustries._x000D_

1)Metamarket

2)Verticalintegration

3)Horizontalintegration

4)Betamarket_x000D_

Marks:1.0
Id:46550

Explanation:

Q297)AccordingtoinformationfoundinRadicalMarketing,acompanycanemulatea

radicalmarketerbydoingallofthefollowingEXCEPT________.

1)hiringonlypassionatemissionaries,not

marketers

Marks:1.0
Id:46667

2)havingtheCEOownthemarketingfunction
3)usingmarketingresearchateveryopportunity

4)creatingacommunityofconsumers

Explanation:

Q298)HandlingcustomercomplaintsispartofwhichPoutof7Ps?
1)PhysicalEvidence

2)Promotion

3)Process

4)People

Explanation:

Marks:1.0
Id:38881

Q299)Thebuyingprocesscanbetriggeredbya(n)__________whenoneofthepersons

normalneedshunger,thirst,risestoalevelhighenoughtobecomeadrive.

1)awareness

2)externalstimuli

3)internalstimuli

4)experientialmotivation

Marks:1.0
Id:46759

Explanation:

Q300)Aseconomiesadvance,agrowingproportionoftheiractivitiesfocusesonthe

productionof________.

1)products

2)experiences

3)luxurygoods

4)services

Explanation:

Marks:1.0
Id:46431

Q301)Consumerslookingforpostpurchasereinforcementareexperiencing:
1)dissonance.

2)anxiety.

3)interest.

4)trial.

Marks:1.0
Id:46722

Explanation:

Q302)TheSoccerWorldCupispromotedaggressivelytobothcompaniesandfans.Thisis

anexampleofmarketinga(n)________.

1)idea

2)service

3)luxuryitem

4)event

Explanation:

Marks:1.0
Id:46433

Q303)Aplacewheremanycomplementarygoodsandservicesacrossdiversesetof

industriesiscalled_____________.

1)Marketplace

2)Metamarket

3)Marketspace

4)ResourceMarket

Marks:1.0
Id:46364

Explanation:

Q304)_________________referstothebuyingbehavioroffinalconsumers.
1)Consumerbuyerbehavior

2)Targetmarketbuying

Marks:1.0
Id:38949

3)Marketsegmentbuying

4)Businessbuyingbehavior

Explanation:

Q305)WalMarthasbecometheworldslargestretailerbydeliveringonitspromise,

Alwayslowpricesalways.Thiswouldbeanexampleofthemarketingphilosophy
thatsays:

1)Takecareofyourcustomers,andmarket

shareandprofitswillfollow.

2)Buycheap,sellcheap.
3)Alwaystakediscountsandpasssomeof

themontoconsumers.

4)Distributionisthesecrettoallconquestsin

marketing.

Explanation:

Marks:1.0
Id:46636

Q306)Holisticmarketingincorporates________andunderstandingbroaderconcernsand

theethical,environmental,legal,andsocialcontextofmarketingactivitiesand
programs.

1)safeproductdesign

2)culturalmarketing

3)socialresponsibilitymarketing

4)crossfunctionalteams

Marks:1.0
Id:46640

Explanation:

Q307)Companiesomittoaskthevitalquestion,"Whatbusinessarewein?"
1)Customer

2)MarketingMyopia

Marks:1.0
Id:46367

3)CustomerLoyalty

4)Selling

Explanation:

Q308)Membershipgroupisatypeof_______group.
1)Primary

2)Secondary

3)Dissociative

4)Reference

Explanation:

Marks:1.0
Id:46329

Q309)____________isindividualsandhouseholdswhobuygoodsandservicesfor

personalconsumption

1)Thetargetmarket

2)Amarketsegment

3)Theconsumermarket

4)Theethnographicmarket

Marks:1.0
Id:38950

Explanation:

Q310).Withrespecttoconsumerbehaviour,one'sfriendsandrelativescouldbe

considereda/an:

1)impersonalinfluence.

2)referencegroupinfluence.

3)perceptualinfluence.

4)institutionalinfluences.

Explanation:

Marks:1.0
Id:46715

Q311)Whenacustomerhasa________needhe/shewantsacarwhoseoperatingcost,not

itsinitialprice,islow.

1)stated

2)unstated

3)secret

4)real

Marks:1.0
Id:38928

Explanation:

Q312)Consumerswillfavorproductsthatarewidelyavailableandinexpensive.
1)HolisticMarketingConcept

2)ProductionConcept

3)MarketingConcept

4)TransactionalMarketingConcept

Explanation:

Marks:1.0
Id:46468

Q313)Weguaranteeeveryproductwesellappealtomotive.
1)Curosity_x000D_

2)Variety_x000D_

3)Quality_x000D_

4)Comfort_x000D_

Marks:1.0
Id:46560

Explanation:

Q314)Whichofthefollowingisnotoneofthefivestagesofbuyerdecisionprocessmodel?
1)NeedRecognition

2)InformationSearch

Marks:1.0
Id:38886

3)PurchaseDecision

4)BrandIdentification

Explanation:

Q315)Whichofthefollowingconditionsarenotnecessaryforanexchangetotakeplace?

Marks:1.0
Id:38935

1)Eachpartymusthavesomethingthatinterests

2)Eachpartymustbeinpositionto

3)Thepartiesmustinvolvethemselvesevenif

4)Eachpartymustbefreetoacceptorrejectany

theother

theyconsidereachotherundesirableor
unacceptabletodealwith

Explanation:

communicateanddelivertheproduct

offerfromtheotherparty

Q316)_________________isthemostcommontypeorconsumerdecisionmakingprocess

andthewayconsumerspurchasemostpackagedgoods.

1)Limiteddecisionmaking

2)Extendeddecisionmaking

3)Routinedecisionmaking

4)Alternativesearch

Marks:1.0
Id:46481

Explanation:

Q317)Consumersshow.............whilebuyingtheirproductsonregularbasis
1)DissonanceReductionBuyingBehaviour

_x000D_

2)VarietySeekingBuyingBehaviour_x000D_
3)HabitualBuyingBehaviour_x000D_

4)ComplexBuyingBehaviour

Marks:1.0
Id:46558

Explanation:

Q318)WhenIKEAnoticedthatpeoplewantedgoodfurnitureatasubstantiallylowerprice

andcreatedknockdownfurniture,theydemonstratedmarketingsavvyandturneda
privateorsocialneedintoa(n)________.

1)marketneed

2)profitablebusinessopportunity

3)productdevelopment

4)invention

Explanation:

Q319)

Marks:1.0
Id:46658

Inamodernexchangeeconomy,allofthefollowingmarketsarelikelytoexist
EXCEPT________.
1)classmarket

2)manufacturermarket

3)governmentmarket

4)consumermarket

Marks:1.0
Id:46665

Explanation:

Q320)Counterfeiter,cloner,adapter,imitatorsarethestrategiesof_____whiledealingwith

thecompetitioninthemarketplace?

1)MarketNicher

2)MarketChallenger

3)MarketFollower

4)MarketNicher

Explanation:

Marks:1.0
Id:38859

Q321)Buyingdecisionprocessinvolves:

Marks:1.0
Id:46487

1)3steps

2)5steps

3)7steps

4)only1step

Explanation:

Q322)Thatbusinessmarketshavemorebuyersinvolvedinthepurchasedecisionis

evidenceofwhichofthefollowingcharacteristicdifferencesbetweenbusinessand
consumermarkets?

Marks:1.0
Id:46764

1)marketstructureanddemand

2)thenatureofthebuyingunit

3)typesofdecisionsmade

4)typeofdecisionprocessitself

Explanation:

Q323)Customervaluetriadincludesquality,service&_________
1)Performance

2)Price

3)Retailoutlet

4)Satisfaction

Explanation:

Marks:1.0
Id:46599

Q324)Adoptionreferstothedecisionofconsumingunitstopurchasenewproductsand

services______________.

1)regularly

2)occasionally

3)seldom

4)onholidays

Marks:1.0
Id:46725

Explanation:

Q325)_________________isthemajorobjectiveofmarketing.
1)Profit

2)Sales

3)Consumersatisfaction

4)Reputation

Explanation:

Marks:1.0
Id:46399

Q326)AccordingtoMaslowsHierarchyofNeeds,thehighestordersofneedsarecalledas
1)selfactualizationneeds

2)socialneeds

3)safetyneeds

4)physiologicalneeds

Marks:1.0
Id:38948

Explanation:

Q327)Companiesthatpractice________areimplementingatotalmarketorientationand

arelikelytobethemostsuccessful.

1)reactivemarketorientation

2)proactivemarketingorientation

3)bothreactiveandproactivemarketing

4)inventandmarket

Marks:1.0
Id:46673

orientation
Explanation:

Q328).__________________isdiscomfortcausedbypostpurchaseconflict
1)Intention

2)Decision

3)alternativeevaluation

4)cognitivedissonance

Explanation:

Marks:1.0
Id:46698

Q329)Automobilemanufacturers,newcarandusedcardealers,financingcompanies,and

insurancecompaniesareallpartoftheautomobile________.

1)marketplace

2)marketspace

3)metamediary

4)metamarket

Marks:1.0
Id:46450

Explanation:

Q330)Twoofthemostimportantpsychologicalfactorsthatimpactconsumerdecision

makingprocessareproduct_____________andproductinvolvement.

1)Marketing

2)Strategy

3)Price

4)Knowledge

Explanation:

Marks:1.0
Id:38941

Q331)Latentdemandexistswhen

Marks:1.0
Id:46578

1)Consumersdislikeaproduct

2)Consumersareunawareofaproduct

3)Consumersshareastrongneedwhichcannot

4)Moreconsumerswouldliketobuyaproduct

besatisfiedbyanexistingproduct

thancanbesatisfied

Explanation:

Q332)Inthepurchasingdecisionprocess,the________arethosewhorequestthat

somethingbepurchased.Theymaybeusersorothersintheorganization.

Marks:1.0
Id:46713

1)users

2)initiators

3)influencers

4)deciders

Explanation:

Q333)Followingistheadvantageofcustomerloyalty
1)Increaseinbrandawareness

2)Increaseinthefrequencyofpurchase

3)Increaseinthemarketingspend

4)Increaseinpricepercustomer

Explanation:

Marks:1.0
Id:46353

Q334)________activitiesarethemeansbywhichfirmsattempttoinform,persuade,and

remindconsumersdirectlyorindirectlyaboutthebrandstheysell

1)Consumerbehavior

2)Marketsegmentation

3)Marketingresearch

4)Marketingcommunication

Marks:1.0
Id:46521

Explanation:

Q335)Inwhichofthefollowingdimensionsofholisticmarketingmightwefindanemphasis

oncommunications,productsandservices,andchannels?

1)Internalmarketing

2)Integratedmarketing

3)Sociallyresponsiblemarketing

4)Relationshipmarketing

Explanation:

Marks:1.0
Id:46674

Q336)______canbesaidtobespecificrequirementofanindividual,which,whenbacked

upbypurchasingpowergetsconvertedinto_____

1)Need,Want

2)Need,Demand

3)Demand,Desire

4)Want,Demand

Marks:1.0
Id:46412

Explanation:

Q337)WhichofthefollowingisNOTtrue?
1)Likingtheadvertisementusuallymeansliking

thebrand.

Marks:1.0
Id:46742
2)Likingtheadvertisementleadstobuyingthe

brand.

3)Likingtheadvertisementandlikingthebrand

areseparatetheoreticalconstructs

4)Likingtheadvertisementmaynotleadto

buyingthebrand.

Explanation:

Q338)Ifafemaleconsumerhatessmokingandiswillingtopayanextrataxjusttohelp

eliminatesmokinginhercity,sheisexhibiting________withrespecttoherviews
towardsmoking.

1)negativedemand

2)nonexistentdemand

3)latentdemand

4)decliningdemand

Explanation:

Marks:1.0
Id:46664

Q339)________arebasichumanrequirements,while________arethewaysinwhichthose

requirementsaresatisfied.

1)Wantsneeds

2)Demandswants

3)Needswants

4)Needsdemands

Marks:1.0
Id:46398

Explanation:

Q340)Companiessellingmassconsumergoodsandservicessuchassoftdrinks,

cosmetics,airtravel,andathleticshoesandequipmentspendagreatdealoftime
tryingtoestablishasuperiorbrandimageinmarketscalled________.

1)businessmarkets

2)globalmarkets

3)consumermarkets

4)nonprofitandgovernmentalmarkets

Explanation:

Marks:1.0
Id:38916

Q341)ThefourPsrepresentthesellersviewofthemarketingtoolsavailablefor

influencingbuyers.Fromabuyerspointofview,eachmarketingtoolisdesignedto
deliveracustomerbenefit.RobertLauterbornsuggestedthatthesellersfourPs
correspondtothecustomersfourCs.ThefourCsare________

1)customerfocus,cost,convenience,and

2)customersolution,customercost,

3)convenience,control,competition,andcost

4)competition,cost,convenience,and

communication

Marks:1.0
Id:38926

convenience,andcommunication

communication

Explanation:

Q342)Whichamongthefollowingholisticmarketingconceptthatincorporatestheethical,

environmental,legal,andsocialcontextofmarketingactivitiesandprograms?

Marks:1.0
Id:46311

1)SocialresponsibilityMarketing

2)RelationshipMarketing.

3)InternalMarketing

4)IntegratedMarketing

Explanation:

Q343)In_____,randomassignmenttogroupsisneverpossibleandtheresearchercannot

manipulatetheindependentvariable.

Marks:1.0
Id:46472

1)basicresearch

2)quantitativeresearch

3)experimentalresearch

4)causalcomparativeandcorrelationalresearch

Explanation:

Q344)Ofkeyinteresttomarketersarethemajorinformationalsourcestowhichthe

consumerwillturnandtherelativeimportanceofeach.Whichofthefollowingwould
beconsideredtobeanexperientialinformationsource?

1)Usingtheproductitself.

2)Usingtheproductitselfa.

3)Acquaintances.

4)Websites.

Marks:1.0
Id:46692

Explanation:

Q345)Accordingto___________theory,Consumersarenotonlygivepreferencetothe

productcapability(functionalaspects)butalsocueslikesize,coloranddesignofthe
product.

1)Herzberg

2)Sigmundfreud

3)AbrahamMaslow

4)Noneofthese

Explanation:

Marks:1.0
Id:38861

Q346)Buyingbiscuitsfallsunderoneofthefollowingbuyingbehavior________
1)dissonancereducing

2)Varietyseeking

3)Habitual

4)complex

Marks:1.0
Id:46778

Explanation:

Q347)Matchthefollowingswhenacustomersstatedneedwhilepurchasingcaristhe

customerwantsaninexpensivecar

1.Realneedsa.Customerexpectsgoodservicefromcustomer

Marks:1.0
Id:46317

2.Unstatedneedsb.AcustomerwantstoberecognizedasaTechSavvy
customer
3.Delightneedsc.Customerwantsacarwhoseoperating&maintenancecost
islow.
4.Secretneedsd.Customerwouldlikethedealertoincludefreecarmusic
system.
1)1c,2a,3d,4b

2)1a,2c,3d,4b

3)1d,2a,3b,4d

4)1d,2b,3c,4a

Explanation:

Q348)Identifythestatementwhichisnotrelatedtoproblemrecognitionstage
1)Whichmaytakeplaceoveraperiodoftime

2)Whichmayoccurasaresultofroutine

3)whichincludedecisionaboutchoicecriteria

4)Whichisinitiatedbyemotionalor

depeletion

psychologicalneed

Marks:1.0
Id:46748

Explanation:

Q349)Goodmarketingisnoaccident,butaresultofcarefulplanningand________.
1)execution

2)selling

3)strategies

4)tactics

Marks:1.0
Id:46601

Explanation:

Q350)Becausebusinesspurchasesareusuallymorecomplexthanconsumerpurchases,

businessbuyerstendto________.

Marks:1.0
Id:46733

1)beinfluencedbytheattitudesofothers

2)useamoreformalizedbuyingprocess

3)actindependently

4)relyonintuition

Explanation:

Q351)InresponsetothreatsfromsuchcompaniesasAOL,Amazon,Yahoo,eBay,

ETRADE,anddozensofothers,establishedmanufacturersandretailersbecame
brickandclickorientedbyaddingonlineservicestotheirexistingofferings.This
processbecameknownas________.

1)reintermediation

2)disintermediation

3)ecommerce

4)ecollaboration

Explanation:

Marks:1.0
Id:46626

Q352)Inresponsetogiantretailersandcategorykillers,entrepreneurialretailersare

buildingentertainmentintostoreswithcoffeebars,lectures,demonstrations,and
performances.Theyaremarketinga(n)________ratherthanaproductassortment.

1)experience

2)customervalue

3)customerdelight

4)totalservicesolution

Marks:1.0
Id:46625

Explanation:

Q353)Companiesthatpracticebothareactiveandproactivemarketingorientationare

implementinga________andarelikelytobethemostsuccessful.

Marks:1.0
Id:46631

1)totalmarketorientation

2)externalfocus

3)customerfocus

4)competitive,customerfocus

Explanation:

Q354)Successfulmarketingrequiresthatcompaniesfullyconnectwiththeircustomers.

Adoptinga________marketingorientationmeansunderstandingconsumers
gaininga360degreeviewofboththeirdailylivesandthechangesthatoccurduring
theirlifetimes.

1)holistic

2)customer

3)segmented

4)focused

Explanation:

Marks:1.0
Id:46707

Q355)Companiessee________asanopportunitytoenhancetheircorporatereputation,

raisebrandawareness,increasecustomerloyalty,buildsales,andincreasepress
coverage

1)causerelatedmarketing

2)brandmarketing

3)equitymarketing

4)directmarketing

Marks:1.0
Id:38927

Explanation:

Q356)Aconsumer'sexpectationsaremostlikelyNOTtobesatisfiedinwhichofthe

followingsituations?

1)Aspecializeditemacustomerwantsisoutof

2)Aneconomyclasspassengerisseatedin

3)Astudentwaitsinlineoneminuteatabank

4)Awomanattendsherfirstselfhelpgroup

stockandthesalesclerkofferstoorderit.

branchonthefirstdayofthemonth.

Marks:1.0
Id:46720

businessclassbecauseoflackofseats.

meetingofanorganizationsheknowslittle

about.
Explanation:

Q357)Marketingismanagingprofitable_____________.
1)Business

2)Image

3)Products

4)CustomerRelationships

Explanation:

Marks:1.0
Id:46396

Q358)Withrespecttoconsumerbehaviour,one'sfriendsandrelativescouldbeconsidered

a/an:

1)impersonalinfluence.

2)referencegroupinfluence.

3)perceptualinfluence.

4)institutionalinfluences.

Marks:1.0
Id:46485

Explanation:

Q359)WhichofthefollowingisnottheexampleofMetaMarket

1.www.insurancepandit.com
2.www.carwale.com
3.www.wikipedia.com
4.www.yatra.com
5.www.google.com
6.www.makemytrip.com
7.www.shaadi.com
8.www.olx.com
1)3&5

2)4&6

Marks:1.0
Id:46315

3)2&7

4)1&8

Explanation:

Q360)Thenegativefeelingwhichariseafterpurchasecausinginnertensionis_x000D_

knownas......................._x000D_

1)Cognitivedissonance

2)Postpurchasedissonance_x000D_

3)Buyersremorse_x000D_

4)Allofthese_x000D_

Explanation:

Marks:1.0
Id:46559

Q361)__________referstotheinformationaconsumerhasstoredintheirmemoryabouta

productorservice.

1)Cognitivedissonance

2)Productknowledge

3)Productresearch

4)Marketingresearch

Marks:1.0
Id:46501

Explanation:

Q362)Marketingis___________

Marks:1.0
Id:38892

1)Sellingmore

2)Managingcustomerrelationshipsprofitably

3)FrequentlyAdvertising

4)Making&distributingproducts

Explanation:

Q363)Marketingisboth,anartandasciencethereisaconstanttensionbetweenthe

formulatedsideofmarketingandthe____________side

1)creative

2)selling

3)management

4)forecasting

Marks:1.0
Id:46354

Explanation:

Q364)Inmarketingthetermmarketrefersto

Marks:1.0
Id:46579

1)Groupofsellers

2)Groupofbuyers

3)Groupofofbuyers&sellers

4)Physicalplace

Explanation:

Q365)WhichofthefollowingisnottheexampleofMetaMarket_x000D_

1.www.insurancepandit.com_x000D_
2.www.carwale.com_x000D_
3.www.wikipedia.com_x000D_
4.www.yatra.com_x000D_
5.www.google.com_x000D_
6.www.makemytrip.com_x000D_
7.www.shaadi.com_x000D_
8.www.olx.com
1)3&5

2)4&6

3)2&7

4)1&8

Explanation:

Marks:1.0
Id:46418

Q366)Howtheconsumerprocessesinformationtoarriveatbrandchoicesoccursduring

_x000D_whichstageofthebuyerdecisionprocess?

1)needrecognition

2)informationsearch

3)evaluationofalternatives

4)purchasedecision

Marks:1.0
Id:46476

Explanation:

Q367)Apersonwhopurchasesaproductorserviceeitherforhisownconsumptionor

_x000D_forothersisknownas._x000D_

1)Buyer_x000D_

2)Consumer_x000D__x000D_

Marks:1.0
Id:46556

3)Customer_x000D_

4)Noneofthese

Explanation:

Q368)Acustomercanhaveanycolourhelikesforhiscarsolongasit'sblackHenry

Ford,_x000D_statementapplicableto_x000D_

1)ProductConcept

2)ProductionConcept

3)SellingConcept

4)MarketingConcept_x000D_

Explanation:

Marks:1.0
Id:46543

Q369)Whoproposedthe4Psclassificationsin1960?
1)NeilBorden

2)E.JeromeMcCarthy

3)P.J.Verdoorn

4)PhilipKotler

Marks:1.0
Id:38903

Explanation:

Q370)___________arethegroupsthatindividualslooktowhenformingattitudesand

opinions.

1)Referencegroups

2)Teenagegroups

3)Religiousgroups

4)Adultgroups

Explanation:

Marks:1.0
Id:38944

Q371)________reflectsacustomer'sjudgmentofaproduct'sperformanceinrelationtohis

orherexpectations.

1)Brandimage

2)Satisfaction

3)Value

4)Perception

Marks:1.0
Id:46456

Explanation:

Q372)In_______consumerranksbrandsandformspurchaseintentions
1)alternativeevaluation

2)Purchasedecision

3)Postpurchasedecision

4)Needrecognition

Explanation:

Marks:1.0
Id:46697

Q373)A________issomeoneseekingaresponse(attention,apurchase,avote,a

donation)fromanotherparty,calledthe________.

1)salesperson,customer

2)fundraiser,contributor

3)politician,voter

4)marketer,prospect

Marks:1.0
Id:46615

Explanation:

Q374)The__________________isapersonwithinareferencegroupwho,becauseof

specialskills,knowledge,personality,orothercharacteristics,exertsinfluenceon
others.

Marks:1.0
Id:38947

1)facilitator

2)referentactor

3)opinionleader

4)socialroleplayer

Explanation:

Q375)Whendemandis________,itimpliesthatmorecustomerswouldliketobuythe

productthancanbesatisfied.

1)irregular

2)latent

3)overfull

4)full

Explanation:

Marks:1.0
Id:46392

Q376)Whichofthefollowingstatementsaboutmarketingistrue?

Marks:1.0
Id:46372

1)Itisoflittleimportancewhenproductsare

2)Itcanhelpcreatejobsintheeconomyby

3)Ithelpstobuildaloyalcustomerbasebuthas

4)Itismoreimportantforbiggerorganizations

standardized.

noimpactonafirm'sintangibleassets.

increasingdemandforgoodsandservices.

thansmallerones.

Explanation:

Q377)________canbeseenasthedevelopment,design,andimplementationofmarketing

programs,processes,andactivitiesthatrecognizesthebreadthand
interdependenciesoftheireffects.

Marks:1.0
Id:38860

1)Nichemarketing

2)Holisticmarketing

3)Relationshipmarketing

4)Supplychainmarketing

Explanation:

Q378)PurchaseofMercedesmaybeastatusconsideration.Thisis
1)Economiccriteria

2)Socialcriteria

3)Technicalcriteria

4)Personalcriteria

Explanation:

Marks:1.0
Id:46753

Q379)Duringmarketsegmentationanalysis,themarketeridentifieswhichsegments

presentthegreatestopportunity.Thesesegmentsarecalled________.

1)targetmarkets

2)primarymarkets

3)tertiarymarkets

4)demographicmarkets

Marks:1.0
Id:46644

Explanation:

Q380)Inorganizationalbuying,productspecificbuyingfactorsleadingtojointdecision

makingusuallyinclude..........................._x000D__x000D_

1)_x000D_Technologyorientation

2)Lowtimepressureforpurchases_x000D_

3)Routineproducts_x000D__x000D_

4)Lowperceivedrisk

Explanation:

Marks:1.0
Id:46575

Q381)Wantscanbecomedemandsiftheyarebackedby__________
1)Needs

2)Buyingpower

3)Products

4)Consumerresearch

Marks:1.0
Id:46402

Explanation:

Q382)Ashortsightedandinwardlookingapproachtomarketingiscalled
1)MetaMarket

2)MarketingMyopia

3)DirectMarketing

4)PersonalSelling

Marks:1.0
Id:38882

Explanation:

Q383)Theprocessthatcreateschangesinbehaviouriscalled:
1)selectiveadaptation.

2)learning.

3)involvementmanipulation.

4)attitudeadjustment.

Marks:1.0
Id:46717

Explanation:

Q384)Thosewhobuygoodsandservicesforresale,asinputstoproductionofothergoods

Marks:1.0

orservices,orforuseinthedaytodayoperationsoftheorganizationare:
1)intermediaries.

2)utilitarianconsumers.

3)organizationalcustomers.

4)countertraders.

Id:46517

Explanation:

Q385)McCarthyclassifiedmarketingactivitiesintothefourPsofthemarketingmix.These

fourPsstandfor________.

1)product,positioning,place,andprice

2)product,production,price,andplace

3)place,promotion,production,andpositioning

4)product,price,promotion,andplace

Explanation:

Marks:1.0
Id:46410

Q386)Thefivestagemodeloftheconsumerbuyingprocessincludesallofthefollowing

stagesEXCEPT________.

1)problemrecognition

2)informationsearch

3)socialinteraction

4)purchasedecision

Marks:1.0
Id:46689

Explanation:

Q387)Carrentalfirms,hairdressers,andmanagementconsultantsprovide________.
1)Goods

2)Experiences

3)Services

4)Events

Explanation:

Marks:1.0
Id:46380

Q388)WhenVishubuyshisownhouse,hewouldliketohaveahometheatersystemanda

jacuzzi.Heplanstosaveenoughmoneyinthenextthreeyearssothathecanfulfill
hiswish.Vishu'sdesireforthehometheaterandthejacuzziisanexampleofa(n)
________.

1)need

2)want

3)unstatedneed

4)latentdemand

Marks:1.0
Id:46451

Explanation:

Q389)www.shaadi.comisaexampleof

Marks:1.0
Id:46539

1)MarketPlace

2)MarketSpace

3)Metamarket

4)IndustryMarket

Explanation:

Q390)__________________ismorethanjustrepeatpurchasebehavior.Italsoincludesa

preferenceforaparticularbrandandapositiveemotionalresponsetothebrand.

1)Attitude

2)Individualism

3)Purchasebehavior

4)Brandloyalty

Explanation:

Marks:1.0
Id:46726

Q391)Atransactioninvolves________.

Marks:1.0
Id:38913

1)eachpartyhassomethingthatmightbeof

2)eachpartyiscapableofcommunicationand

3)eachpartyisfreetoacceptorrejectthe

4)alloftheabove

valuetotheotherparty

exchangeoffer

delivery

Explanation:

Q392)AscomparedtoConsumerMarkets,BusinessMarketsgenerallydealwith
1)ManyLargerbuyers

2)OnlyFewerbuyers

3)individualbuyers

4)Fewerbutlargerbuyers

Explanation:

Marks:1.0
Id:38902

Q393)Theshrinkingofdistancesduetotechnologicaladvancessuchascomputer,

internet,mobileareonecharacteristicofwhatnewchallengetomarketing?

1)TheIT&Wirelessrevolution

2)Thechangingworldeconomy

3)Thecallformoresociallyresponsible

4)Rapidglobalization

marketing

Marks:1.0
Id:38912

Explanation:

Q394)Acustomerissaidtobedelightedwhen:
1)Hegetsmorethanwhatheexpects

Marks:1.0
Id:46338
2)Hegetswhatheexpects

3)Hedoesnotgetwhatheexpects

4)Hegetslessthanwhatheexcpects

Explanation:

Q395)isperceivedasanexpert

Marks:1.0
Id:46768

1)Buyer

2)User

3)Initiator

4)Influencer

Explanation:

Q396)Whenwantisbackedbythepurchasingpowerofconsumerthenitiscalledas..........
1)Need

2)UnsatisfiedWant

3)ConsumerSatisfaction

4)Demand

Marks:1.0
Id:46351

Explanation:

Q397)Thetermmarketingmyopiawascoinedby

Marks:1.0
Id:46545

1)PhilipKotler

2)HenryFord

3)ThedoreLevitt

4)PeterDrucker

Explanation:

Q398)Goodmarketingisnoaccident,butaresultofcarefulplanningand
1)execution

2)selling

3)strategies

4)research

Marks:1.0
Id:46384

Explanation:

Q399)Thebuyingprocessstartswith________,inwhichthebuyerrecognizesaproblemor

need.

1)needrecognition

2)informationsearch

3)evaluationofalternatives

4)separationofneedsandwants

Marks:1.0
Id:46730

Explanation:

Q400)______________isthesetofmarketingtoolsafirmusestopursueitsmarketing

objectives.

1)Exchange

2)Transaction

3)MarketingMix

4)Value

Marks:1.0
Id:46589

Explanation:

Q401)ThePromotionalcampaignMalaysiaTrulyAsiatriestoattracttouriststovisit

Marks:1.0
Id:38936

Malaysia.Thistypeofpromotion/advertisingisknownas
1)EventMarketing

2)PersonMarketing

3)IdeaMarketing

4)PlaceMarketing

Explanation:

Q402)Whichofthefollowingisnotincludedinthedecisionmakingunitofabuying

organization?

Marks:1.0
Id:46734

1)individualswhousetheproductorservice

2)individualswhocontrolbuyinginformation

3)individualswhomakethebuyingdecision

4)individualswhosupplytheproduct

Explanation:

Q403)Thesociologicalaspectswhichhelpmarketerstounderstandconsumerbehavior

include.

1)Family

2)ReferenceGroup

3)Opinionleader

4)Alloftheabove

Marks:1.0
Id:46332

Explanation:

Q404)Cognitivedissonanceishighwhen

Marks:1.0
Id:46750

1)Purchaseisexpensive

2)Purchaseismadeinfrequently

3)Consumersfacesocialrisk

4)Productislowinvolvement

Explanation:

Q405)Thesumoftheperceivedtangible&intangiblebenefitsandcoststocustomersis

called:

1)Price

2)Satisfaction

3)Value

4)Cost

Marks:1.0
Id:46343

Explanation:

Q406)Marketingmyopiameans______sightedness.
1)Short

2)Long

Marks:1.0
Id:46680

3)medium

4)broad

Explanation:

Q407)Whenmarketersinterviewasmallnumberofrecentpurchasers,askingthemtorecall

theeventsleadingtotheirpurchase,themarketersareusingthe________methodto
learnmoreabouttheconsumerbuyingprocess

1)introspective

2)retrospective

3)prospective

4)prescriptive

Explanation:

Marks:1.0
Id:46703

Q408)Companiesarerecognizingthatmuchoftheirmarketvaluecomesfrom________,

particularlytheirbrands,customerbase,employees,distributorandsupplier
relations,andintellectualcapital.

1)variableassets

2)thevalueproposition

3)intangibleassets

4)tangibleassets

Marks:1.0
Id:46653

Explanation:

Q409)Identifythestatementwhichisnotrelatedtohighinvolvementlevelofpurchase
1)Expenditureisveryhigh

2)Typeofbuyisroutinepurchase

3)Riskinvolvedishigh

4)Timetakenishigh

Explanation:

Marks:1.0
Id:46749

Q410)Opinionleadersaresometimesreferredtoas_______________.
1)upperclass

2)buzzmarketers

3)Influentials

4)lowerclass

Marks:1.0
Id:38875

Explanation:

Q411)Theintensityofpostpurchasedissonancewillbegreatestwhen_____________.
1)Theproductisaspecialtyproductwithfew

alternativechoices

Marks:1.0
Id:46483

2)Theproducthaslowfunctionalrisk
3)Theproductisaconvenienceproductwith

numerousalternatives
4)Thereareanumberofavailablealternatives,

eachwithmanyofthedesiredfeatures

Explanation:

Q412)Whichofthefollowingholdsthatconsumerspreferproductsthatarewidely

availableandinexpensive?

1)theproductconcept

2)theproductionconcept

3)thesellingconcept

4)themarketingconcept

Explanation:

Marks:1.0
Id:46406

Q413)JanetisveryupsetthatshecantgetticketstothenewRollingStonesconcert.Why

dotheykeepadvertisingtheshowifyoucantgettickets?wondersJanet.Whichof
thefollowingdemandstatesappliestoJanetssituation?

1)nonexistentdemand

2)latentdemand

3)overfulldemand

4)unwholesomedemand

Marks:1.0
Id:46662

Explanation:

Q414)MohanSawhneyhasproposedtheconceptof________todescribeaclusterof

complementaryproductsandservicesthatarecloselyrelatedinthemindsof
consumersbutarespreadacrossadiversesetofindustries

Marks:1.0
Id:46480

1)metamarket

2)verticalintegration

3)horizontalintegration

4)betamarket

Explanation:

Q415)Considertherealestateindustry.The________forthisindustryincludes

constructioncompanies,financinginstitutions,paintmanufacturers,interior
decorators,furnituremanufacturers,andplumbingindustries.

1)marketspace

2)latentmarket

3)geographicmarket

4)metamarket

Explanation:

Marks:1.0
Id:46449

Q416)InwordsofthelateSamWaltonfounderofWalMartThereisonlyonebossthe
1)Dealer

2)Customer

3)Product

4)Company

Marks:1.0
Id:46605

Explanation:

Q417)Matchthepair

Marks:1.0
Id:46312

GroupAGroupB
1.ProductI.CustomerConvenience
2.PriceII.CustomerSolution
3.PlaceIII.Communication
4.PromotionIV.CustomerCost
1)1IV,2III,3I,4II

2)1II,2IV,3I,4III

3)1I,2III,3IV,4II

4)1II,2IV,3III,4I

Explanation:

Q418)HenryFord:Massproduction::LeDoux:

Marks:1.0
Id:46686

1)SellingConcept

2)MarketingMyopia

3).Preservation

4)Consumerism

Explanation:

Q419)Whatcanbemarketedasanexperience?

Marks:1.0
Id:38888

1)Places

2)Ideas

3)Information

4)AmusementParks

Explanation:

Q420)Theabilityofacompanytodealwithcustomersoneatatimehasbecomepractical

asaresultofadvancesin________,computers,theInternet,anddatabasemarketing
software.

1)improvedcommunicationflow

2)informationtechnology

3)justintimemanufacturing

4)factorycustomization

Explanation:

Marks:1.0
Id:46635

Q421)ThedesiretodrinkaCokeinsteadoforangejuiceisanexampleofa(n):_x000D_

_x000D__x000D_

1)Necessity.

2)Need.

3)Demand.

4)Want

Marks:1.0
Id:46547

Explanation:

Q422)Manybrickandclickcompetitorsbecamestrongercontendersinthemarketplace

thanthepureclickfirmsbecausetheyhadalargerpoolofresourcestoworkwith
and________.

1)betterprices

2)greatervalue

Marks:1.0
Id:38921

3)wellestablishedbrandnames

4)oneononecommunications

Explanation:

Q423)Theoccurrenceofpostdecisionanxietyisrelatedtotheconceptof__________.
1)Extensivedecisionmaking

2)Cognitivedissonance

3)Limiteddecisionmaking

4)Marketingstrategy

Explanation:

Marks:1.0
Id:46500

Q424)ToolsInc.buyshammers,boltsandotherhardwareitemsandsellsthemtohardware

shopsatapricethatincludesaprofit.ToolsInc.wouldbeapartofwhatkindof
market?

1)Resellermarket

2)Producermarket

3)Institutionalmarket

4)Targetmarket

Marks:1.0
Id:38934

Explanation:

Q425)Whywouldmostconsumersspendmoreonaproductthantheyknowitisavailable

forelsewhere?

Marks:1.0
Id:46718

1)Theconsumerisnotaneconomicbuyer.

2)Theconsumerisnotinarushtobuy.

3)Theconsumerhasn'tconsideredhisorher

4)Theconsumerdoesn'tfeelitisworthtravelling

economicneeds.

Explanation:

togetthelowerprice.

Q426)ExperientialInformationsourcesuggests________theproduct.
1)Buying

2)Selling

3)Handling

4)Ignoring

Marks:1.0
Id:38885

Explanation:

Q427)Ifperformanceislowerthanexpectations,satisfactionis
1)High

2)Low

3)Medium

4)Noneofthese

Marks:1.0
Id:46541

Explanation:

Q428)Understandingconsumerbuyingbehaviorisnoteasy.Theanswersareoften

locked_x000D_deepwithintheconsumershead.Thecentralquestionformarketers
is:

1)howmuchmoneyistheconsumerwillingto

2)howmuchdoestheconsumerneedthe

3)howmuchdoesadiscountoracouponaffect

4)howdoconsumersrespondtovarious

spend?

thepurchaserate?

Explanation:

productbeingofferedforsale?

marketingeffortsthecompanymightuse?

Marks:1.0
Id:46473

Q429)Bystudyingandunderstandingconsumers,organizationscanestablishand

maintainacompetitiveadvantageinthe:

1)Stockmarket

2)academicuniverse

3)marketplace

4)medicalindustry

Marks:1.0
Id:46690

Explanation:

Q430)___________________referstothedecisionofconsumingunitstopurchasenew

productsandservicesregularly.

1)Attitude

2)Disposal

3)Adoption

4)Diffusion

Explanation:

Marks:1.0
Id:46728

Q431)1.Goodmarketingisnoaccident,butaresultofcarefulplanningand________.
1)a.execution

2)b.selling

3)c.strategies

4)d.tactics

Marks:1.0
Id:46427

Explanation:

Q432)Tounderstandaconsumer'sbehavior,wemustknowaboutthe_____.

Marks:1.0
Id:46755

1)company

2)situation

3)stimulusobject

4)b,andc

Explanation:

Q433)63.Inthecourseofconvertingtoamarketingorientation,acompanyfacesthree

hurdles________.

Marks:1.0
Id:46630

1)organizedresistance,slowlearning,andfast

2)management,customerreaction,competitive

3)decreasedprofits,increasedR&D,additional

4)forecasteddemand,increasedsalesexpense,

forgetting

distribution

Explanation:

response

increasedinventorycosts

Q434)The________ispracticedmostaggressivelywithunsoughtgoods,goodsthat

buyersnormallydonotthinkofbuying,suchasinsurance,encyclopedias.

1)productionconcept

2)sellingconcept

3)marketingconcept

4)productconcept

Marks:1.0
Id:38873

Explanation:

Q435)_________functionisnotafunctionofphysicalsupplyofmarketing.
1)Transportation

2)ChannelDistribution

3)Advertisement

4)Storage&Warehousing

Explanation:

Marks:1.0
Id:46428

Q436)The________ispracticedmostaggressivelywithunsoughtgoods,goodsthat

buyersnormallydonotthinkofbuying,suchasinsurance,encyclopediasand
smokedetectors.

1)marketingconcept

2)sellingconcept

3)productionconcept

4)holisticmarketingconcept

Marks:1.0
Id:38922

Explanation:

Q437)Customerswithalongrecordofpurchasesfromapreferredprovidercausedbytheir

psychologicalandemotionalbondwithaparticularproductarecalledas
_______________

Marks:1.0
Id:38909

1)LoyalCustomer

2)SatisfiedCustomer

3)Dissatisfiedcustomer

4)Alloftheabove

Explanation:

Q438)Desireforspecificsatisfiersofneedsarecalled
1)Wants

2)Demands

3)Delight

4)Value

Explanation:

Marks:1.0
Id:46597

Q439)Marketingactivitiesareoftendesignedtoinfluence_______________andleadto

profitableexchanges.

1)Consumerdecisionmaking

2)Salesstrategies

3)Advertisingstrategies

4)Exportstrategies

Marks:1.0
Id:46453

Explanation:

Q440)Servicesare_______

Marks:1.0
Id:46346

1)Tangible

2)Physical

3)Inconsistent

4)Incapable

Explanation:

Q441)Amarketingmanagerforanewlineofdetergentdecidestomailfreesamplesto

consumers.Thelogicforusingthisapproachisbestexplainedby:

1)theneedtoreducedissonance.

2)consumerattitudes.

3)reinforcement.

4)thetypicalconsumer'sadoptionprocess.

Marks:1.0
Id:46723

Explanation:

Q442)________reflectstheperceivedtangibleandintangiblebenefitsandcoststo

customers.

1)Value

2)Satisfaction

3)Expectations

4)Loyalty

Marks:1.0
Id:38876

Explanation:

Q443)AnumberofcompaniesincludingtheBodyShop,Ben&Jerrys,andPatagonia

haveachievednotablesalesandprofitgainsbyadoptingandpracticingaformofthe
societalmarketingconceptcalled________bywhichacompanywithanimage,
product,orservicetomarketbuildsarelationshiporpartnershipwithacause,ora
numberofcauses,formutualbenefit.

1)socialmarketing

2)environmentalmarketing

3)causerelatedmarketing

4)benefitmarketing

Explanation:

Marks:1.0
Id:46675

Q444)Thepurchasingdepartmentbuysofficesuppliesonaroutinebasis.Thistypeof

purchaseisclassifiedasa________.

1)straightrebuy

2)modifiedrebuy

3)newtask

4)secondarypurchase

Marks:1.0
Id:46712

Explanation:

Q445)Whichofthefollowingmatchofvalueandcostiscorrect.

i)Productvaluea)Psychiccost
ii)Servicevalueb)Energycost
iii)Personnelvaluec)Timecost
iv)Imagevalued)Monitorycost
1)id,iia,iiib,ivc

2)ic,iid,iiia,ivd

3)id,iic,iiib,iva

4)ic,iia,iiib,ivd

Marks:1.0
Id:46313

Explanation:

Q446)Whichofthefollowingisnotastageintheconsumerdecisionmakingprocess?
1)NeedRecognition

2)Postpurchaseevaluation

3)Evaluationofalternatives

4)Straightrepurchase

Marks:1.0
Id:38938

Explanation:

Q447)Themostimportantcharacteristicofmarketingasabusinessfunctionisitsfocus

on:

Marks:1.0
Id:46363

1)interfunctionalresponsibilities.

2)customerneeds.

3)barterexchangerequirements.

4)productionefficiencies.

Explanation:

Q448)Extendeddecisionmaking:delayedpurchase::Routinedecisionmaking:
1)Slowpurchase

2)Repurchase

3)Nopurchase

4)Fastpurchase

Explanation:

Marks:1.0
Id:46775

Q449)Productconceptapproachtomarketingisalsoknownas____________.(fillinthe

blank)

1)Technologypushmodel

2)QualityPushModel

3)QualityModel

4)Technoqualitymodel

Marks:1.0
Id:46679

Explanation:

Q450)Whenconsumersshareastrongneedthatcannotbesatisfiedbyanexisting

product,itiscalled________.

1)negativedemand

2)latentdemand

3)irregulardemand

4)nonexistentdemand

Explanation:

Marks:1.0
Id:46443

Q451)Whichofthefollowingarethecoreconceptsofmarketing?
1)Need,value,marketingmix

2)Needwant,demand

3)market,marketing&marketer

4)need,desire,customer

Marks:1.0
Id:46322

Explanation:

Q452)Marketplaceis_____________andMarketspaceis________________

Marks:1.0
Id:38893

1)virtual,real

2)nonexistent,physical

3)physical,digital

4)clusterofproducts,groupofmetamediaries

Explanation:

Q453)Marketingisimportantto

Marks:1.0
Id:46552

1)Economy_x000D__x000D_

2)Companies_x000D__x000D_

3)Consumers

4)Allofthese

Explanation:

Q454)Todayssuccessfulcompaniesatalllevelshaveonethingincommon.Thecommon

Marks:1.0

themecanbestbedescribedasonewherethecompaniesare:

Id:46620

1)orientedaroundpublicservice.

2)stronglycustomerfocusedandheavily

3)movingtowardglobalizationandsocialization.

4)moreinterestedingovernmentalregulation

committedtomarketing.

andcontrolthaneverbefore.

Explanation:

Q455)Aconsumerorientationdoesnotusuallyfocuson
1)_x000D_Productioncapacity_x000D_

2)Marketneeds_x000D_

3)Planning_x000D_

4)Goals

Explanation:

Marks:1.0
Id:46572

Q456)Whichmarketischaracterizedbyclusterofcomplementaryproductsthatareclosely

relatedinconsumermindbutspreadacrossadiversesetofindustries?

1)ConsumerMarket

2)ResourceMarket

3)BusinessMarket

4)Metamarkets.

Marks:1.0
Id:38866

Explanation:

Q457)Marketinginidentifying,creating,___________,deliveringvaluetothecustomer.

Marks:1.0
Id:46612

1)Advertising

2)Attracting

3)Communicating

4)Conserving

Explanation:

Q458)The________promisestoleadtomoreaccuratelevelsofproduction,moretargeted

communications,andmorerelevantpricing

1)AgeofGlobalization

2)IndustrialAge

3)InformationAge

4)ProductionAge

Explanation:

Marks:1.0
Id:38919

Q459)Iftheautomobileindustrysendsadvertisingcommunicationsandpersonalsales

messagestoprospectivebuyersinasimplemarketingsystem,itexpects________
inreturniftheexchangeprocessisreallyworking.

1)goods

2)services

3)money

4)information

Marks:1.0
Id:46666

Explanation:

Q460)Familyisoneofthe________factorsthatinfluenceconsumerbehavior.
1)cultural

2)business

3)psychological

4)personal

Explanation:

Marks:1.0
Id:46729

Q461)Severalscholarshavefoundthatcompanieswhoembracethemarketingconcept

achievesuperiorperformance.Thiswasfirstdemonstratedforcompaniespracticing
a________understandingandmeetingcustomersexpressedneeds.

1)reactivemarketorientation

2)proactivemarketingorientation

3)totalmarketorientation

4)impulsivemarketorientation

Marks:1.0
Id:46629

Explanation:

Q462)The________includestheimmediateactorsinvolvedinproducing,distributing,and

promotingtheoffering.Themainactorsarethecompany,suppliers,distributors,
dealers,andthetargetcustomers.

1)operationsenvironment

2)managementenvironment

Marks:1.0
Id:46649

3)strategicenvironment

4)taskenvironment

Explanation:

Q463)Varadisintheprocessofbuyinganewcar.Heishighlyinvolvedinthepurchase

andperceivessignificantdifferencesamonghisthreefavouritemodels.Varad'snext
stepismostlikelytobe________.

1)opinionleadership

2)b.cognitivedissonance

3)c.evaluationofalternatives

4)d.postpurchasebehavior

Explanation:

Marks:1.0
Id:46735

Q464)HolisticMarketingincludes

Marks:1.0
Id:38895

1)InternalMarketing

2)IntegratedMarketing

3)RelationshipMarketing

4)Alloftheabove

Explanation:

Q465)Inlowinvolvementpurchasingsituations,consumers
1)Actslowly_x000D_

2)Useextendeddecisionmaking_x000D_

3)Havearelativelyhighdegreeoffunctional

4)Arepassiveaboutacquiring

perceivedrisk_x000D_

Explanation:

information_x000D_

Marks:1.0
Id:46574

Q466)Measuringcustomersatisfactionisessentialbecause
1)Highlysatisfiedcustomerisnottheonewhich

staysloyallonger

Marks:1.0
Id:46765

2)Buysmore
3)Costmoretoserve

4)Talkfavourableaboutcompany

Explanation:

Q467)Inwhichsituationdomarketersattempttoplacetheiradsinappropriatemedia

contextstoenhancetheireffectiveness?

Marks:1.0
Id:46758

1)communications

2)purchase

3)usage

4)disposition

Explanation:

Q468)Achildisnormallyexposedtoallofthefollowingvalues_x000D_EXCEPT:
1)achievementandsuccess.

2)activityandinvolvement.

3)materialcomfort.

4)collectivism.

Explanation:

Marks:1.0
Id:46514

Q469)________includesalltheactualandpotentialrivalofferingsandsubstitutesthata

buyermightconsider

1)Competition

2)Theproductoffering

3)Avalueproposition

4)Thesupplychain

Marks:1.0
Id:38929

Explanation:

Q470)Themarketingconceptholdsthat________.
1)afirmshouldfindtherightproductsforits

customers,andnottherightcustomersforits
products

Marks:1.0
Id:46463
2)customerswhoarecoaxedintobuyinga

productwillmostlikelybuyitagain

3)anewproductwillnotbesuccessfulunlessit

ispriced,distributed,andsoldproperly

4)abetterproductwillbyitselfleadpeopleto

buyitwithoutmucheffortfromthesellers
Explanation:

Q471)Customersareshowinggreaterpricesensitivityintheirsearchfor________.
1)therightproduct

2)therightservice

3)therightstore

4)value

Explanation:

Marks:1.0
Id:46519

Q472)Ifmarketersarecharacterizedasgardeningratherthanhunting,the________is

mostlikelytobetheconceptthemarketersarefollowing.

1)productionconcept

2)productconcept

3)sellingconcept

4)marketingconcept

Marks:1.0
Id:46671

Explanation:

Q473)Tangiblizetheintangible.

Marks:1.0
Id:46467

1)People

2)Process

3)Product

4)PhysicalEvidence

Explanation:

Q474)MajorPromotionalelementsincludesAdvertising,SalesPromotion,DirectMarketing,

Personalselling&_________

1)OutdoorAdvertising

2)ElectronicOutdoorAdvertising

3)PublicRelations

4)Discounts

Marks:1.0
Id:46368

Explanation:

Q475)Individualorgroupofindividualswhoofferdonationsormoneyinlieuofreligious

servicesofferedtothembyreligiousorganisationliketemple,churchand
mosque.Thisisa______________

Marks:1.0
Id:46424

1)religiousprocess

2)relation

3)transction

4)charity

Explanation:

Q476)Thedegreetowhichthereisamatchbetweencustomerexpectationsandtheactual

performanceofagoodorserviceisknownas

1)Marketing_x000D_

2)Consumermarketing_x000D_

3)Customerservice_x000D_

4)Customersatisfaction_x000D_

Explanation:

Marks:1.0
Id:46573

Q477)WhichofthefollowingisNOTaconsumptionresponse?
1)taskdefinition

2)problemrecognition

3)purchase

4)disposition

Marks:1.0
Id:46756

Explanation:

Q478)AccordingtoTheodoreLevitt,whodrewaperceptivecontrastbetweentheselling

andmarketingconcepts,________ispreoccupiedwiththeneedtoconvertproducts
intocash.

1)marketing

2)selling

3)directmarketing

4)holisticmarketing

Explanation:

Marks:1.0
Id:38923

Q479).________canincreasinglybeconductedelectronically,withbuyerandsellerseeing

eachotherontheircomputerscreensinrealtime.

1)Publicrelations

2)Ecommerce

3)Advertising

4)Personalselling

Marks:1.0
Id:46654

Explanation:

Q480)...................ischaracterisedbycomplexinteractionprocessesbothwithinthe

marketingandpurchasingcompaniesandbetweenthesecompanies.

1)Marketing

2)Organisationalbuying

Marks:1.0
Id:46524

3)Organisationalmarketing

4)Alloftheabove

Explanation:

Q481)Whichofthefollowingisanexampleofasocialinfluenceonconsumerbehavior?
1)Theeditoroffashionmagazineswritesthat

anyteenwhowantstobewellshouldbe
dressedinstyleforthefirstdayofschool

Marks:1.0
Id:46737

2)Themanufacturerofalineofaromatherapy

candlesmarketsthematveryexclusivestores

3)WhenKanchanwenttothestoretobuyanew

dressforMrudul,shedecidednottobuy
anythingbecauseofthecrowdedconditionsof
thestore

4)NikhilpurchasedapairofTatabrandclogs

insteadofthedazzaleshewantedbecausethe
Dazzalesweretooexpensive

Explanation:

Q482)A________issomeoneseekingaresponse(attention,apurchase,avote,a

donation)fromanotherparty,calledthe________

1)salesperson,customer

2)fundraiser,contributor

3)marketer,prospect

4)politician,beggar

Marks:1.0
Id:38914

Explanation:

Q483)CustomerDelightiswhen
1)Customersexpectationsarefulfilled

Marks:1.0
Id:38907
2)Customersgetsproduct

3)Customersgetsmorethanexpected

4)Customersexpectationsarenotfullfilled

Explanation:

Q484)Theactualandpotentialrivalofferingsandsubstitutesthatabuyermightconsider

arereferredtoasthe________.

1)supplychain

2)globalmarket

3)valueproposition

4)competition

Explanation:

Marks:1.0
Id:46411

Q485)Doestnothelporganizationalbuyertoreducerisk
1)Experiencewithsupplier

2)Vendorimage

3)Televisionadvertisement

4)Supplierstandinginindustry

Marks:1.0
Id:46782

Explanation:

Q486)Thesameteachermayteachdifferentlyontwodifferentdays,twodifferenttopics

talksaboutwhichP?

1)Promotion

2)PhysicalEvidence

3)Price

4)People

Explanation:

Marks:1.0
Id:46466

Q487)Aconsumeris:

Marks:1.0
Id:46513

1)acustomer

2)enduserofthegoods

3)alcoholist

4)tiredcustomer

Explanation:

Q488)MarketersatJohnnyInc.believeinputtingtheircustomersaheadofeverythingelse.

Theirproductsarecarefullydesignedtomeetcustomerrequirementsandtheentire
focusisonachievingcustomersatisfaction.JohnnyInc.,followsthe________
conceptindoingbusiness.

1)production

2)product

3)selling

4)marketing

Marks:1.0
Id:46460

Explanation:

Q489)Marketersoftenusetheterm________tocovervariousgroupingsofcustomers
1)people

2)demographicsegment

3)socialclassposition

4)market

Marks:1.0
Id:46518

Explanation:

Q490)Whichfromthefollowingdoesnotinfluencetheconsumerbuyingbehavior?

Marks:1.0
Id:38898

1)CulturalFactors

2)SocialFactors

3)PersonalFactors

4)Technologicalenvironment

Explanation:

Q491)Marketersarguefora________inwhichallfunctionsworktogethertorespondto,

serve,andsatisfythecustomer.

1)crossfunctionalteamorientation

2)collaborationmodel

3)customerorientation

4)managementdrivenorganization

Explanation:

Marks:1.0
Id:46632

Q492)Behaviourexhibitedwhilepurchasingacarisanexampleof.
1)DissonanceReductionBuyingBehaviour

2)HabitualBuyingBehaviour

3)VarietySeekingBuyingBehaviour

4)ComplexBuyingBehaviour

Marks:1.0
Id:46557

Explanation:

Q493)_____________involvesmanagingdemand,whichinturnsinvolvesmanaging

customerrelationship.

1)DirectMarketing

2)MarketingManagement

3)ProductionManagement

4)ProductManagement

Explanation:

Marks:1.0
Id:46432

Q494)TheDecisionMakingUnitdescribedinconsumerbehaviouriscomprisedofwhichof

thefollowing?

1)Influencer

2)Decider

3)User

4)Alloftheabove

Marks:1.0
Id:38937

Explanation:

Q495)In________morecustomerswouldliketobuytheproductthancanbesatisfied.
1)latentdemand

2)irregulardemand

3)overfulldemand

4)negativedemand

Marks:1.0
Id:46361

Explanation:

Q496)Marketinwhichsupplyisgreaterthandemand.
1)Sellersmarket

2)Buyersmarket

3)Retailmarket_x000D_

4)Wholesalemarket

Marks:1.0
Id:46553

Explanation:

Q497)Consumerbehaviourstudycoversaspectsof:

Marks:1.0

Id:46512
1)prebuyingbehaviour

2)behaviourduringconsumption

3)postbuyingbehaviour

4)behaviourduringallstagesofabove3phases

Explanation:

Q498)Marketingmanagementis________.

Marks:1.0
Id:46603

1)managingthemarketingprocess

2)monitoringtheprofitabilityofthecompanies

3)theartandscienceofchoosingtargetmarkets

4)developingmarketingstrategiestomovethe

andgetting,keeping,andgrowingcustomers
throughcreating,delivering,and
communicatingsuperiorcustomervalue

Explanation:

productsandservices

companyforward

Q499)Aconsumer'sneedisescalatedtoamotiveunderwhichofthefollowingconditions?
1)Crisis

2)Theneedisarousedtoasufficientlevelof

3)Pressure

4)Seekingsatisfaction

Marks:1.0
Id:38939

intensity

Explanation:

Q500)Businessmarketshaveseveralcharacteristicsthatcontrastsharplywiththoseof

consumermarkets.Allofthefollowingwouldbeamongthosecharacteristics
EXCEPT________.

1)fewer,largerbuyers

2)closesuppliercustomerrelationship

Marks:1.0
Id:46710

3)professionalpurchasing

4)inverteddemand

Explanation:

Q501)WhichofthefollowingisTrue?

Marks:1.0
Id:38900

1)Childrenhaveastronginfluenceonfamilys

2)HusbandWifeinvolvementinbuyingvaries

3)AllFamilymemberscanstronglyinfluence

4)Alloftheabove

buyingdecisions

buyerbehavior

widelybyproductcategory

5)thelossesfromthesaleofcapitalassets

needsnotbedeductedfromtherevenueto
ascertainnetincome.

6)goingconcernconceptrequiresthatalways

nonmonetaryassetsshouldbevaluedand
recordedatmarketvalue.

7)accordingtoconsistencyconcept,theresult

ofoneaccountingperiodofabusinesscannot
becomparedwiththatofinthepast

8)thetermofconservatismconceptallprobable

lossesmustbeconsideredincomputationof
income

Explanation:

Q502)_____isneversimple,yetunderstandingitistheessentialtaskofmarketing

management.

1)Brandpersonality

2)Consumptionpioneering

3)Earlyadoption

4)Consumerbuyingbehavior

Explanation:

Marks:1.0
Id:46739

Q503)Allofthefollowingwouldbeamongthemajorindustriesthatmakeupthebusiness

marketEXCEPT________.

1)agriculture,forestry,andfisheries

2)theInternet

3)construction

4)banking,finance,andinsurance

Marks:1.0
Id:46711

Explanation:

Q504)______________orientationisbasedonassumptionthatconsumers&business,if

leftalone,willordinarilynotbuyenoughoforganizationsproduct.

1)Production

2)Product

3)Selling

4)Marketing

Explanation:

Marks:1.0
Id:46586

Q505)Foreachtargetmarket,thefirmdevelopsa________.Theofferingispositionedin

themindsofthetargetbuyersasdeliveringsomecentralbenefit(s).

1)valueoffering

2)nicheoffering

3)marketoffering

4)segmentoffering

Marks:1.0
Id:46645

Explanation:

Q506)______________orientationisbasedonassumptionthatmarketinginvolves

creation,deliveryandcommunicationofsuperiorvaluetotargetmarketthan
competitors.

1)Production

2)Product

3)Selling

4)Marketing

Marks:1.0
Id:46588

Explanation:

Q507)21.__________donatingapercentageofrevenuetoaspecificcause.
1)Corporatesocialmarketing

2)Causemarketing

3)Causerelatedmarketing

4)Corporatephilanthropy

Marks:1.0
Id:46595

Explanation:

Q508)Accordingtothestimulusresponsemodelofbuyerbehavior,theplacewhere

Marks:1.0

consumersprocessmarketingstimulipriortomakingapurchase_x000D_decisionis
calledthe:
1)consumersvaluechain.

2)consumerscognitiveschema.

3)consumersblackbox.

4)consumersthoughtsemotionsnetwork.

Id:46474

Explanation:

Q509)Industryboundariesareblurringatanincrediblerateascompaniesarerecognizing

thatnewopportunitieslieattheintersectionoftwoormoreindustriesthisiscalled
________.

1)globalization

2)customization

3)industryconvergence

4)heightenedcompetition

Explanation:

Marks:1.0
Id:46624

Q510)______________Orientationisbasedonassumptionthatconsumerswillprefer

productsthatarewidelyavailable&inexpensive.

1)Production

2)Product

3)Selling

4)Marketing

Marks:1.0
Id:46584

Explanation:

Q511)________activitiesarethemeansbywhichfirmsattempttoinform,persuade,and

remindconsumersdirectlyorindirectlyaboutthebrandstheysell.

Marks:1.0
Id:38932

1)Consumerbehavior

2)Marketsegmentation

3)Marketingresearch

4)Marketingcommunication

Explanation:

Q512)Marketingstrategiesareoftendesignedtoinfluence_______________andleadto

profitableexchanges.

1)Salesstrategies

2)Advertisingstrategies

3)Exportstrategies

4)Consumerdecisionmaking

Explanation:

Marks:1.0
Id:46502

Q513)Whencustomergetsmorethanwhatheisexpectedfromthatproductthenitis

calledas..............

1)Consumerbehaviour

2)ConsumerDelight

3)ConsumerSatisfaction

4)ConsumerProduct

Marks:1.0
Id:46371

Explanation:

Q514)Generally,theconsumer'spurchasedecisionwillbetobuythemostpreferredbrand,

buttwofactorscancomebetweenthepurchaseintentionandthepurchasedecision.
Whichofthefollowingisoneofthesefactors?

1)cognitivedissonance

2)alternativeevaluation

3)attitudeofothers

4)newproductadoption

Explanation:

Marks:1.0
Id:46731

Q515)Factorsnotcreatedbymarketersorothersocialforces,butflowingfrombasic

biologicalandpsychologicalhumanmakeup,are:

1)needs.

2)wants.

3)urges.

4)requirements.

Marks:1.0
Id:46388

Explanation:

Q516)Webmaxproducedandmarketedcameras.Afterconsiderableresearchand

development,theydevelopedanewdigitalcamerathathadanarrayofnewfeatures.
Webmaxwassosureaboutthenewofferingthattheyevenreducedtheirmarketing
budget.WhatsortoforientationdoesWebmaxhavetowardthemarketplace?

Marks:1.0
Id:46458

1)productionorientation

2)productorientation

3)sellingorientation

4)marketingorientation

Explanation:

Q517)Marketingconceptemphasizesorientation
1)Sales

2)Product

3)Customer

4)Enterprise

Explanation:

Marks:1.0
Id:46604

Q518)Thetypicalbuyingcenterhasaminimumof________members.
1)23

2)34

3)45

4)56

Marks:1.0
Id:46705

Explanation:

Q519)Apersoncanobtainaproductinoneoffourways.Whichofthesewaysismost

appropriatewhenthepersontradeswithanotherperson?

1)Selfproducing

2)Usingforce

3)Begging

4)Exchanging

Explanation:

Marks:1.0
Id:46659

Q520)Onetraditionaldepictionofmarketingactivitiesisintermsofthemarketingmixor

fourPs.ThefourPsarecharacterizedasbeing________.

1)product,positioning,place,andprice

2)product,production,price,andplace

3)promotion,place,positioning,andprice

4)product,price,promotion,andplace

Marks:1.0
Id:38925

Explanation:

Q521)Smallsellersconcentratetheirmarketingeffortsonreaching________.
1)approvers

2)initiators

3)keybuyinginfluencers

4)users

Marks:1.0
Id:46714

Explanation:

Q522)_________________isthetypeofconsumerdecisionmakingprocesswhile

purchasingexpensive,complexgoods.

1)Limiteddecisionmaking

2)Extendeddecisionmaking

3)Routinedecisionmaking

4)Alternativesearch

Marks:1.0
Id:46482

Explanation:

Q523)Whatdoescognitivedissonancemean

Marks:1.0

Id:46484
1)Theindividualoftenhasdoubtsandsecond

2)Individualconsumersuselimiteddecision

3)Consumersusuallybuyproductsbasedon

4)Marketerscansellmoreproductsby

thoughtsaboutthechoicemade

emotion

makingtoreducetheiranxietylevels

increasingchoicesavailabletoconsumers

Explanation:

Q524)Automobilecompanies,new&usedcardealers,automagazines,spareparts

dealers,serviceshops,autositestogetherarepartof

1)AutomobileMetamarket

2)Marketspace

3)NonprofitMarket

4)GovernmentMarket

Explanation:

Marks:1.0
Id:46349

Q525)Selectionofacarisinvolvemrntproductdecision
1)Low

2)High

3)No

4)Moderate

Marks:1.0
Id:46769

Explanation:

Q526)When3M,HP,andGooglepracticeresearchingorimaginglatentneedsof

consumersthroughaprobeandlearnprocess,theyaremostlikelyusingwhichof
thefollowingmarketingorientationswithrespecttotheirconsumers?

1)Sellingorientation

2)Promotionorientation

3)Proactivemarketingorientation

4)Reactivemarketorientation

Marks:1.0
Id:46672

Explanation:

Q527)____________isthedefinitionofreferencegroups

Marks:1.0
Id:46527

1)Groupsthatanindividuallookstowhen

2)Groupsofpeoplewhohavebeenreferredto

3)Groupsofofficecolleagues

4)Chatgroupsontheinternet

formingattitudesandopinions

bysomeonetheyknow

Explanation:

Q528)Theeraintegratesconsumerresearchandanalysisintoallefforts

Marks:1.0

Id:46610
1)Production

2)Sales

3)Barter

4)Marketing

Explanation:

Q529)WhichofthefollowingisNOTconsistentwithamanagerhavingamarketing

orientation?

Marks:1.0
Id:46683

1)Inventorylevelsaresetwithcustomer

2)Customerrelationshipfocusesoncustomer

3)Focusofadvertisingisonproductfeatures

4)Packagingisdesignedforcustomer

requirementsandcostsinmind

andhowproductsaremade

Explanation:

satisfactionbeforeandaftersale,leadingtoa
profitablelongrunrelationship

convenienceandasasellingtool

Q530)Reevaluationoftheconsumerproductacquisitionprocessattemptstomeasurethe

degreeof:

1)sellingsuccessexperiencedbythevendor

2)consumersatisfactionwiththepurchase.

3)followupeffectivenessofthefirm.

4)advertisinginfluenceonthepurchase.

Marks:1.0
Id:46508

Explanation:

Q531)A________issomeoneseekingaresponse(attention,apurchase,avote,a

donation)fromanotherparty,calledthe________.

1).salesperson,customer

2)fundraiser,contributor

3)politician,voter

4)marketer,prospect

Marks:1.0
Id:46447

Explanation:

Q532)WhichofthefollowingisNOTincludedinthemarketingmanagementprocessused

bythemarketingmanagertoachieveitsobjectives?

1)Planningmarketingactivities

2)Raisingfundstofinancethemarketing

3)Controllingmarketingplans

4)Directingimplementationofthemarketing

Explanation:

projects

plans

Marks:1.0
Id:46682

Q533)________isthestudyofhowindividuals,groups,andorganizationsselect,buy,use,

anddisposeofgoods,services,ideas,orexperiencestosatisfytheirneedsand
wants.

1)Targetmarketing

2)Psychographicsegmentation

3)Psychology

4)Consumerbehavior

Marks:1.0
Id:46688

Explanation:

Q534)Tosatisfyawantorneedofacustomer________canbeofferedtoamarket.
1)ManagementStrategy

2)Demand

3)BetterVision

4)Product

Explanation:

Marks:1.0
Id:46374

Q535)GoodMarketingisnoaccidentbutaresultofcarefulplanningand
1)execution

2)research

3)strategies

4)tactics

Marks:1.0
Id:46435

Explanation:

Q536)Oneofthekeytasksofmarketersis____________andtocreateconsumer

perceptionsthattheproductisworthpurchasing.

1)tomakeproductseasilyvisibleandavailable

2)topromotesalesofproducts

3)todifferentiatetheirproductsfromthoseof

4)todomarketingsurveys

competitors

Marks:1.0
Id:46365

Explanation:

Q537)ProductConceptis

Marks:1.0
Id:46421

1)Makemoreandmoreproductsavailablefor

2)letcustomersselectproductsthattheywant

3)Productswillnotpurchasedbytheconsumers

4)Consumerswillfavorthoseproductsthatoffer

customers

iftheyarenotadvertised

Explanation:

andthenproducethem

mostquality,performanceorinnovative
features

Q538)Marketplace:Marketspaceas

Marks:1.0
Id:46326

1)Physical:Digital

2)Digital:physical

3)Digital:Digital

4)Physical:pysical

Explanation:

Q539)Tocreateandcapturevalue,sellersneedtounderstandbusinessorganizations

needs,resources,policies,and________.

1)buyingprocedures

2)demands

3)protocols

4)strategies

Explanation:

Marks:1.0
Id:46706

Q540)Customerloyaltyisacommitmenttorebuyor_________apreferredproductor

service.

1)Repatronize

2)reuse

3)recycle

4)recollect

Marks:1.0
Id:46619

Explanation:

Q541)Threeelementsofextendedmarketingmixare

Marks:1.0
Id:46600

1)Quality,service&price

2)People,Processes&PhysicalEvidence

3)Packaging,PublicRelations&PersonalSelling

4)People,Politics&Power

Explanation:

Q542)TheelementsofMarketingare_x000D_

Marks:1.0
Id:46544

1)Need

2)Wants

3)Transactions

4)Alloftheabove_x000D_

Explanation:

Q543)________goodsconstitutethebulkofmostcountriesproductionandmarketing

efforts.

1)Durable

2)Impulse

3)Physical

4)Service

Marks:1.0
Id:46613

Explanation:

Q544)______________isdefinedastheideathatacompanysmarketingdecisionsshould

considerconsumerswants,thecompanyrequirements,consumerslongrun
interest,andsocietyslongruninterests.

1)Societalmarketing

2)Internalmarketing

3)Greenmarketing

4)Macromarketing

Explanation:

Marks:1.0
Id:38897

Q545)Merchandising,Pricing,Propaganda,PhysicalDistributionandTerminationareterms

associatedwith_______

1)SellingFunctions

2)BuyingFunctions

3)MarketingFunctions

4)Alloftheabove

Marks:1.0
Id:46334

Explanation:

Q546)WhichofthefollowingisNOTpartofthefamilyconsumerdecisionmakingunit?
1)Purchaser

2)Initiator

Marks:1.0
Id:46528

3)Solitarysurvivor

4)User

Explanation:

Q547)In________consumersmayshareastrongneedthatcannotbesatisfiedbyan

existingproduct

1)negativedemand

2)latentdemand

3)decliningdemand

4)irregulardemand

Explanation:

Marks:1.0
Id:46479

Q548)Rameshtrainshiscompany'ssalesforcetogoaftertheconsumer.Herepeatedly

askshisteamtobearinmindtheessentialfactthatitisthesalesteam's
responsibilitytorousetheconsumer'sinterestandmakehimfeelthatheneedsthe
product.Atruesalesmanisonewhocanconvertanindifferentconsumerwalking
intothestoreintoanewcustomer.Rameshbelievesinthe________concept.

1)product

2)production

3)selling

4)marketing

Marks:1.0
Id:46459

Explanation:

Q549)Whichofthefollowingisnotasimilaritybetweenorganizationalconsumersandfinal

consumers?

1)Theybothuseadecisionprocess._x000D_

2)Theybothemployjointdecision

3)Theybothpurchaseproductsforresaleto

4)Theybothshowalearnedbehaviour

others._x000D_

Explanation:

making._x000D_

Marks:1.0
Id:46577

Q550)Avaluebasedphilosophyisakeycomponentof:
1)Sellingphilosophy_x000D__x000D_

2)Barter_x000D_

3)MarketingPhilosophy

4)ProductPhilosophy

Marks:1.0
Id:46568

Explanation:

Q551)MohanSawhneyhasproposedtheconceptof________todescribeaclusterof

complementaryproductsandservicesthatarecloselyrelatedinthemindsof
consumersbutarespreadacrossadiversesetofindustries.

1)metamarket

2)verticalintegration

Marks:1.0
Id:38918

3)betamarket

4)synchronizedmarketing

Explanation:

Q552)Organizationscateringtothe________,needtopricetheirofferingscarefully

becausethesemarketsusuallyhavelimitedpurchasingpower.

1)businessmarket

2)consumermarket

3)nonprofitmarket

4)exclusivemarket

Explanation:

Marks:1.0
Id:46394

Q553)Whichofthefollowingisconsideredtobeamoreadvancedformofinformation

searchwhereinthepersonmightphonefriendsorgoonlinetosecureinformation
aboutaproductorservice?

1)Activeinformationsearch

2)Shorttermmemoryprocessing

3)Subliminalprocessingofinformation

4)Heightenedattention

Marks:1.0
Id:46691

Explanation:

Q554)Asamajorsteelmanufacturer,LaxmiSteelfocusesonhavingthemostefficient

manufacturingprocessesinplace.Thecompanybelievesthatitscompetitiveedge
liesinitsabilitytoofferthebestprices.Theyalsomaintainanexcellentdistribution
networkthatensureswideavailabilityoftheirproducts.LaxmiSteelhasa________.

1)sellingorientation

2)productionorientation

3)productorientation

4)marketingorientation

Explanation:

Marks:1.0
Id:46409