KFC
WHR AROUND THE WORLD
Our teams around the globe are hard at work building brands with purpose. World Hunger Relief is
an initiative that unites our system around a common cause. The success of the movement is
centered around the way our teams take it and make it their ownfrom uniquely branded
campaigns like Pizza Huts Deliver Hope or KFC South Africas Add Hope to days of giving, team
member car washes and other employee led activities to raise awareness and funds to help end
hunger.
WORLD FOOD DAY FILL THE RED CUP
On World Food Day, Oct. 16, 2014, KFC, Pizza Hut, Taco Bell and Yum! associates around the
world rallied together to fill the red cup for World Hunger Relief, raising US $100,000 in just 24
hours. From donating $5 to feed 20 children, hosting raffles, silent auctions and much more, the
donations collected provided 400,000 meals to hungry children in partnership with the World Food
Programme.
Read below to learn about some of the branded campaigns around the world orclick here to see
some of our teams in action.
AUSTRALIA LETS END HUNGER
Australias KFC and Pizza Hut restaurants have raised more than US $5.4 million for the World
Food Programme. In 2014, they achieved breakthrough results, raising more than US $700,000.
The restaurants held a variety of fundraising activities, from a cricket event to talent shows, car
washes, bake sales and in-store competitions. Through in-restaurant promotions as well as
Facebook and other digital efforts, the World Hunger Relief campaign continues to be a success
year after year.
In January 2015, six team members from the highest performing restaurants will visit the
communities in Laos to experience how World Hunger Relief funds are helping to provide meals.
Check out the video below to see how KFC and Pizza Hut Australia are saving lives.
PIZZA HUT GLOBAL DELIVER HOPE
Deliver Hope is Pizza Huts call to action to encourage our consumers and Pizza Hut associates
worldwide to help others through the companys three philanthropic pillars: childrens literacy,
World Hunger Relief and involvement in local community.
During the 2014 World Hunger Relief campaign, Pizza Hut customers Delivered Hope by making
donations to the World Food Programme while dining in restaurants and when ordering online
through the Deliver Hope digital campaign. Additionally, our Pizza Hut restaurant teams,
franchisees and corporate employees around the world organized events at the local level to
fundraise by hosting live auctions, cricket games, car washes and group walk/runs. In Canada,
Pizza Hut took their teams to the frontlines in Ecuador to help the World Food Programme put the
donations into action.
KFC SOUTH AFRICA ADD HOPE
KFC Add HopeAs part of its Add Hope efforts, KFC South Africa facilitated its 31 Days of Hope"
campaign, which just during the month of October 2014 raised US $340,000 for hunger relief. The
campaign created a series of videos featuring children who receive WFP meals. Each video
includes a child explaining what he or she hopes to achieve in life, a heart-warming way to
emphasize the importance of nutritious meals for
growth, development and success.
An Add Hope community partner, said the program is
essential to his organization's work. "The funding we
get for our feeding program from Add Hope makes it
possible for us to give thousands of children a better
start in life by ensuring they have food in their
tummies, so we can focus on other needs such as
education, health and infrastructure development.
Add Hope provides us with around 30 percent of our
funding, and this gives us a way to help the children
achieve their dreams." .
Add Hopes 2014 campaign raised US $4.8 million,
which enabled KFC to help feed 70,000 South
African children each day.
GERMANY EAT TOGETHER, SHARE
TOGETHER
Germany Eat Together, Share TogetherUnder the
motto Eat Together, Share Together, KFC Germany
donated 10 cents to the World Hunger Relief campaign for every order taken in participating KFC
restaurants during October 2014. Guests could give donations at the tills of all KFC restaurants
and online donations could also be made on the KFC campaign website. The donations collected
are shared between the two charitable organizations supported by the campaign: the World Food
Programme and the Bundesverband
Deutsche Tafel e.V., the German volunteer
food bank federation, as national partner.
In its second year of World Hunger Relief,
KFC Germany collected more than US
$118,000, which is equivalent to providing
472,000 meals to hungry children around the
world.
FRANCE SHARING A HUGE HEART
France Sharing A Huge HeartFor the third
consecutive year, KFC France is showing
that they are a company with a Grand
Coeuror Huge Heartthrough a partnership with Frances
best-loved charity,
Les Restaurants du Coeur. KFC France, through the KFC
Foundation created in 2012, partnered with the charitable
organization to launch a campaign to feed needy families.
In 2014, KFC France raised US $342,000 for the charity
during its three week campaign. KFC also launched a
volunteer program for its Restaurant Support Center
employees; every week two employees donated a half day at
a food distribution center to help distribute food products.
Additionally and for the third consecutive year, 50 KFC
associate and franchise volunteers participated in a
nationwide food drive held in supermarkets to collect canned
goods and hygiene products. Moreover, KFC France's
Volunteer for Hope effort, Product Excellence and Human Resource teams from the brand's
Restaurant Support Center will offer their professional expertise in the areas of purchasing and elearning tool development for Les Restaurants du Coeur staff and volunteers.
KFC U.S. RECIPE FOR HOPE
KFC U.S. #FillUpForGoodColonel Harland
Sanders' secret recipe to a well-lived life
included giving back to the community and
helping those in need. KFC U.S. honors his
legacy by raising money to feed the hungry
through its annual in-restaurant Recipe for
Hope fundraising campaign for the World Food
Programme. Restaurants across the nation
participate with the goal to each raise $1,000
per restaurant. Many teams also share their
achievements with guests by proudly
showcasing Recipe for Hope donation cards
representing the number of donations
collected.
In 2014, KFC also teamed up with Feeding
America, the nations largest domestic hungerrelief organization, for its #FillUpForGood
campaign. Fans were asked to post a picture or
video of a KFC $5 Fill Up meal on social media with the hashtag #FillUpForGood, and KFC
promised to donate five meals for each post. In the end, one million meals were donated to local
communities through Feeding America!
LATIN AMERICA & CARRIBEAN
Franchisee, Comidas Especializadas teamed with Pizza Hut and KFC to fight and prevent child
malnutrition in the poorest and most vulnerable municipalities of the country. Through the support
of the World Food Programme, they were able to reach the community of Consonlaca where they
donated food to the community. For three consecutive years, they have raised more than US
$70,000 and have helped reduce rates of malnutrition in children under five years old. Additionally,
they have encouraged the community of Consonlaca to engage in nutrition education and activities
to aid in taking better care of their children.
The LA&C team also participated in a Hunger to Hope Day that involved walking 2,500 miles in
recognition of ending world hunger. They also sorted 20,639 pounds for a total of 17,199 meals
and 450 backpacks for their local community.
ASIA STEP OUT, STOMP HUNGER
KFC Malaysia kicked off their campaign in July 2014, raising more than US $500,000, which is the
highest franchisee collection from KFC and Pizza Hut. In September, 60 KFC and Pizza Hut
associates spent an afternoon re-packing rice and donated sundries into small cartons for
distribution to the needy by the Singapore Food Bank charity. Additionally, the annual World
Hunger Relief Carnival brought together associates and their families, suppliers and franchisees to
raise funds for the World Food Programme (WFP) and other hunger relief agencies.
As part of their World Hunger Relief efforts, franchisees attended a field visit to Cambodia
organized by WFP with ground participation from KFC Cambodia. The team saw first-hand how the
funds raised help benefit primary school students under the WFP School Meals program. They
also visited the homes of the beneficiaries of WFP Scholarships aimed at keeping children in
school and enabling continuous education, and witnessed the Food for Assets program where
people received food in return for labor such as making roads.
YUM! CHINA
Yum! China celebrated a successful 2014 World Hunger Relief campaign, raising nearly US $3
million through its KFC, Pizza Hut, Pizza Hut Home Service and East Dawning restaurant efforts,
community events and online donations.
The division made its campaign interactive and fun, hosting large scale events in 17 market cities
to involve the community in ending hunger. Fundraising efforts included engaging with fans on
donation channels including Tencent, Sina Weibo and WeChat, raising awareness through social
media channels WeChat and Weibo and sending virtual thank you cards to customers who
donated in-restaurant, which could be shared on their social media profiles.
The campaign was awarded the Best CSR Case title from publication Southern Weekly and
generated 1,230 press placements. Yum! China also hosted an international sporting event with
children who also benefit from the division's hunger relief fundraising.
NETHERLANDS BE A STOP HUNGER HERO
Netherlands Be a Stop Hunger HeroIn 2014, KFC
Netherlands initiated their World Hunger Relief
campaign, named KFC Stop Hunger Heroes. The
campaign was based on the idea A meal for a meal.
KFC Netherlands encouraged associates and guests to
donate during the month of November. The campaign
asked for a donation of 20 eurocents to help stop
hunger. A donation of 20 eurocents is equivalent to a
meal for someone in need.
KFC also designed a cool Stop Hunger Hero standee
so donors could eternalize themselves as a real Stop
Hunger Hero. For every Stop Hunger Hero picture
posted on social media, KFC Netherlands donated one
school meal. KFC associates also participated in the
Amsterdam Marathon and ran 8 km (5 miles) to collect
funds for WFP. KFC Netherlands raised US $45,000,
which is equal to providing 180,000 school meals for
WFP beneficiaries.
YUM! INDIA HUNGER TO HOPE KITCHEN
Yum! India Hunger to Hope KitchenThe Yum!
India team demonstrates their huge heart and
commitment to feeding the hungry through inrestaurant fundraising and creatively engaging
division leaders and Restaurant Support
Center employees. In support of World Hunger
Relief 2014, Yum! India and Bollywood actor/
celebrity Sharman Joshi joined forces to fight
hunger at a Hunger to Hope Kitchen event
held in a New Delhi KFC restaurant. Proceeds
from the restaurant's sales for the day were
donated to World Hunger Relief agencies.
Joshi also joined Yum! associates at the Smile Foundation, a well-known non-governmental
organization, where they enjoyed a youth dance performance. The Smile Foundation runs a
nutrition program that benefits more than 300,000 underprivileged children on the subcontinent.
Customers across India are very supportive of the cause and have help to raise funds for the
World Food Programme and other feeding programs across India to provide nutritious meals to
school children.
UNITED KINGDOM THE NUTS CHALLENGE
In recognition of World Hunger Relief 2014, KFC team members across the United Kingdom
engaged in fundraising efforts to support the World Food Programme, including the Nuts
Challenge which is a 7km (4.3 miles) army style assault course. They also participated in The
Nightrider a 100km cycle around London and their very own Kentucky Cup football tournament. In
2014, they raised over US $1.8M to feed hungry children around the world.
In addition to supporting the World Food Programme, UK Pizza Hut Delivery raised more than US
$200,000 in support of Children In Need, a group of nonprofit charities that provide children and
young people who are disadvantaged with healthy living and learning opportunities. As part of their
volunteerism efforts, Pizza Hut UK supported the Bethwin Adventure Playground by transforming
the space through painting and replanting the garden and play area.
MCDONALDS
Good Communities
McDonalds Founder Ray Kroc used to say, We have an obligation to give something back to the
community that gives so much to us. Today, McDonalds remains committed to being a good
neighbor in thousands of local communities where McDonalds restaurants operate. More than 50
years after the Companys founding, we are still a good neighbor and leverage our size, global
reach and franchise model to positively impact the communities we serve. Franchisees and
suppliers also support community activities in the areas they serve.
While the expression of our collective commitment to giving back varies from country to country,
the Company is globally aligned around two main priorities:
Improving the Lives of Children and Their Families
Through support of Ronald McDonald House Charities (RMHC) and other organizations.
Strengthening Communities
By addressing needs such as education and physical activity.
McDonald's Charity of Choice
Helping Children and Families as the RMHC Mission
Partner
RMHC, the Companys Charity of Choice, helps children and
families find comfort through its far-reaching network of support
that spans 60 countries and regions. RMHC is recognized
globally for its role in enabling family-centered care and
providing accommodations when families have to cope with a
childs serious illness and the burden of medical treatment far
from home. RMHC keeps families together when they need it
most, providing support, stability and vital resources. And for 40
years, the McDonalds System has been right beside RMHC,
helping to make it possible for the Charity to positively impact
health outcomes for children and their families, and helping to
expand support to even more community members over the
years.
40 Years of Keeping Families Together
The first Ronald McDonald House opened in 1974 in Philadelphia, Pennsylvania (U.S.). To
celebrate this special anniversary, McDonalds, RMHC and the charitys other supporters came
together to create a social media movement. Supporters and families took to Facebook, Twitter,
Instagram and YouTube wearing the recognizable RMHC red and white striped socks and gear,
and tagged their posts and photos with #forRMHC to show solidarity with families who have been
touched by the charity.
Supporting Children and Families in 60 Countries and Regions
In 2014, with support from the McDonalds System and others, RMHC continued expanding its
impact on the lives of children and families around the world:
Strengthening Communities
In 2014, the Company continued to support and empower local communities by partnering with
certain non-profits, providing grants and sponsorships, offering pro bono support, facilitating
employee volunteerism and supporting executives serving on nonprofit boards.
Community Impacts 2012-2014
In addition to being focused on community outreach, the Company positively affects local
communities through the Companys business operations. Along with Franchisees and suppliers,
the Company generates significant economic impacts, such as creating jobs and making capital
investments that can contribute to stronger communities around the world.
It Starts with Education & Life Skills
In addition to offering educational and developmental opportunities in the restaurant, the Company
and its independent Franchisees help promote education in the broader community.
Inspiring Student Success in the U.S.
The Company prioritizes diversity and inclusion in delivering on our commitment to support youth
success in college educations. One example is the multi-year partnership with the United States
Hispanic Leadership Institute (USHLI) and CoolSpeak to present the 2014 USHLI Student
Leadership Summit. The 10-city summit reached approximately 20,000 students and faculty across
the country.
At the summit, students were encouraged to continue their education and apply for the Ronald
McDonald House Charities/Hispanic American Commitment to Educational Resources (RMHC/
HACER) Scholarship. Supported by Hispanic Franchisees in the U.S., the program annually
awards four scholarships of $100,000 each to help Hispanic students continue their educations.
The RMHC/HACER scholarship is part of a larger commitment to supporting education. In the
U.S., four RMHC scholarship programs, funded by Franchisees, McDonalds customers and
donations from the community, help students further their education. In 2014, a total of $4 million
was disbursed to nearly 1,900 students. These scholarships celebrate the diversity of students and
make it possible for selected students to attend college and pursue their dreams. Local educators,
community leaders, and representatives of the Company and Franchisee organizations review
applications with a special focus on candidates academic achievement and community
involvement. Support of this scholarship program exemplifies the Companys role as a convener,
helping to unite different organizations for the benefit of students and their communities.
The Future of Vibrant Communities Begins with Education
Since 1999, the Company has partnered with Junior Achievement, the worlds largest organization
dedicated to giving young people the knowledge and skills they need to plan for their future. During
the 2013-2014 school year, the Companys volunteers taught more than 3,400 students in 139
classrooms, and financial donations helped buy learning materials for 100 classes. To date,
Company volunteers have contributed 5,700 volunteer hours to teach more than 24,000 students.
Building Life Skills for Stronger Communities
A variety of unique employment initiatives in McDonalds restaurants and offices support economic
opportunity in the community, and the Company has also begun offering life skills training
programs, work-ready skills development and learn and earn programs in select markets.For
example, a program by McDonalds Australia recruits young adults who face employment adversity
through a four-stage, six-month program that provides them with 30 hours of part-time work per
week, along with various support services. The Salvation Army Employment Plus places these
young adults in local McDonalds restaurants, and Salvos Youth Foundation coaches provide
employment mentoring and support. The program is being further rolled out across McDonalds
restaurants in New South Wales, Queensland, the Australian Capital Territory and other areas of
Australia.
Strong Candidates for Strong Communities in the U.K.
McDonalds U.K. is striving to raise public awareness about the importance and economic value of
soft skills, such as communication and interpersonal skills, teamwork, and time- and self
management. Mastering these skills can lead to employment opportunities, career progression and
employee confidence and satisfaction. Through the campaign, McDonalds U.K. and a coalition of
supporters will invite businesses, policy experts, campaign groups, trade associations and
academics to help create and share new ways to recognize and improve soft skills in the
workplace and at school.
Making Physical Activity Fun
McDonalds has a legacy of promoting physical activity for kids at
the local, national and global levels by supporting access to different
types of play and sports through partnerships with various sporting
associations. The Companys long-time sponsorship of premier global
sporting events like the Olympic Games and FIFA World Cup and associated fun activities for
children and youth are just part of the picture. McDonalds markets around the world support
their local communities through grassroots programs, ranging from hockey clubs in Russia, to
youth baseball teams in the U.S., to youth football (soccer) programs in the U.K.
Getting Kids Active - The McDonalds Sports Tournament in France
In 2014, McDonalds France hosted a free sport tour in 125 towns and cities for children ages 5 to
12. Held in partnership with the French National Olympic and Sport Committee, the event allows
children to discover and try Olympic sports, such as cycling, running, handball and judo. Several
thousand children have taken part in various McDonalds sport tournaments in France since 2006.
Fitness on Two Wheels - BikeMania in Hungary
The 2014 annual McDonalds Hungary BikeMania initiative for local communities included a bike
tour around Lake Balaton, bike fun parks, traffic safety parks, as well as skill tests and races for
teenagers and young adults. The event also showcased educational videos and provided an
interactive booklet for kids to encourage them to test their skills and learn about safe biking. Watch
the videos at http://bringamania.hu/kategoria/2-videok.
Play is More Fun together - Champions of Play Initiative in Indonesia
In Indonesia, parents joined forces with their children to compete with other parent-child teams in
the exciting Family Playlimpics. With games, competitions, family activities, entertainment and
prizes, the event drew more than 1,000 families. The 2014 Playlimpics leveraged McDonalds
existing Champions of Play program as a fun way to get parents even more involved in promoting
physical activity.
JOLLIBEE
Jollibee Foods Corporations CSR Programs
(Published in Philippine Daily Inquirer last 27 January 2009)
Jollibee Foods Corporation (JFC) espouses the principle of shared value in its corporate social
responsibility (CSR) activities. As a company in the food industry, JFC through its CSR arm, the
Jollibee Foundation, implements programs that address access to education, livelihood
development, leadership development and disaster response, issues that are also of relevance to
the companys core business.
Jollibee Foundations Busog, Lusog, Talino (BLT) brings together local education stakeholders and
JFC employee volunteers to mitigate hunger and undernourishment, widely attributed causes of
school attendance decline and drop-out among lower grade pupils. Daily lunch is provided to below
normal weight-for-age Grades 1 & 2 pupils with food prepared by parent groups following menus
developed by Jollibee Foundation. The parents also attend seminars on food safety, cooking,
health and nutrition. For SY 2008-2009, BLT is being implemented in 54 public elementary schools
benefiting 1,822 pupil beneficiaries. Pupils exhibit marked improvements in weight and attendance
while their parents show improved budgeting and menu preparation skills as well as knowledge on
nutrition.
Aside from education, Jollibee Foundation also has initiatives in livelihood, leadership development
and provides assistance in times of calamities.
Jollibee Group Foundation (JGF) is the corporate social responsibility (CSR) arm of the Jollibee
Foods Corporation (JFC). JGF believes in harnessing the strengths of its parent company, and
those of its partners, for community development by building into the design of its programs the
relevant strengths of JFC as a foodservice company so that program sustainability would have a
fairly good chance. Being in the food business, JGF aims to foster Food Security, so that every
Filipino family will have food on the table or access to sufficient supply.
Busog, Lusog, Talino School Feeding Program
BLT School Feeding:
Our commitment to education is rooted in helping the Filipino reach his highest potential. Good
education has the power to change the quality of a persons life, and more importantly, his family,
community and the nation.
BUSOG, LUSOG, TALINO (BLT)
According to the United Nations World Food Programme, hunger is a key hindrance to learning
especially among school children. To help address this adverse reality, Jollibee Group Foundation
embarked on the Busog, Lusog, Talino (BLT) School Feeding Program with the goal of eradicating
hunger among Grades 1 and 2 public school pupils.
Since its inception in 2007, the Busog, Lusog, Talino (BLT) School Feeding Program has
endeavoured to work with communities towards addressing hunger among Grades 1 and 2 public
school pupils to help them stay in school and learn better. The program is composed of four (4) key
components, namely:
Daily Lunch: The 40 most undernourished pupils are provided with daily lunch for 120 days.
Parent Involvement: Parents of BLT pupils are given training in food preparation and budgeting
so they can apply this at home.
Stakeholder Engagement: The implementation of the program is via the support of a local
implementing partner. LIP works with teachers, PTA members, school principals, local
government health and nutrition workers and other volunteers.
Employee Volunteerism: The JFC Employee Volunteers conduct Food Safety Seminars for BLT
parents and monitor the BLT implementation.
Program Impact
Through the years, the BLT Program has demonstrated that it is possible to employ a management
system in doing school feeding that leads to:
Significant results: 80% of pupils gain Normal Body Mass Index (BMI) level after the feeding
cycle and maintain their normal weight beyond the feeding cycle. Results likewise show
improvement in attendance and academic performance among BLT pupils.
Sustainability: BLT becomes a permanent 120-day feeding activity through community
ownership as manifested by the cash and in-kind support from local government units,
individuals and organizations.
Scaling-up: BLTs simple, affordable and measurable model allows for easy replication and
scaling-up in more areas. From the initial eight (8) pilot schools in 2007, BLTs current coverage
is over 1,500 schools and has fed more than 142,000 pupils nationwide.
Community Ownership Takes Root
Community ownership is a component of BLT that makes the program sustainable. Program
partners from the different sites assume the management of the program and find their own
resources especially after the three-year partnership with JGF. For example, in 2013, through the
determination of the different local implementing partners, the city government of Davao has
signed a Memorandum of Agreement indicating P5.7 millionworth of rice as a support to the Busog,
Lusog, Talino (BLT) School Feeding Program. . This grant is equivalent to the continuous
implementation of the program in 142 public schools in Davao for the next five (5) years.
Public donation continues to pour in to BLT through the Jollibee Foundation coin banks placed in
all JFC stores nationwide. In the US, Jollibee and Red Ribbon stores in the states of California,
Nevada, and New York continued their coinbank collection from customers. This fundraising is in
partnership with the Philippine Development Foundation (formerly Ayala Foundation USA
Jollibee Group Foundation is supported by the following brands under the Jollibee Foods
Corp.
Farmer
Entrepreneurship
Program
Jollibee Foods Corporation (JFC) is home to
the largest quick-service food chains in the
country. Its daily requirement for raw
ingredients such as rice and vegetables, puts
the company in a unique position to assist
small farmers achieve a more sustainable
livelihood. The Jollibee Group Foundation as
the corporate social responsibility arm (CSR)
of JFC converted this opportunity into a
program it could develop to improve the
incomes of small farmers.
The Farmer Entrepreneurship Program was
launched in 2008 to improve small farmers
income by linking them to the supply chain of
institutional markets like JFC. The project is in
partnership with the Catholic Relief Services
(CRS) Philippines and National Livelihood
Development Corporation (NLDC).
The Catholic Relief Services (CRS) Philippines
promotes market-driven strategies that
facilitate farmers active participation in modern
markets, such as: supermarkets, fast foods,
hotels and restaurants, and institutional caterers. With funding support from the United States
Department of Agriculture (USDA), CRS carried out the project, Small Farms and Marketing
Project that assisted 3,000 farmers in five project sites in Mindanao. From this knowledge base,
CRS developed a practical, eight-step approach called the clustering strategy and documented this
in a guidebook, The Clustering Approach to Agro-enterprise Development for Small Farmers: The
CRS-Philippines Experience.
The National Livelihood Development Corporation (NLDC) is a government corporation mandated
to provide for the credit needs of the farmers through its accredited microfinance institutions
(MFIs), such as rural banks, cooperatives, and non-government organizations (NGOs). In
partnering with CRS and Jollibee Foundation, NLDC saw the opportunity to strengthen its credit
and capacity building programs through a project that raises the competitiveness and productivity
of small farmers.
These three organizations came together in 2008 to set up the Bridging Farmers to the JFC Supply
Chain Project, now called Farmer Entrepreneurship Program, that aims to link small farmers to the
supply chain of institutional buyers like JFC. For the pilot year of the project (2008 2009), six (6)
municipalities in the provinces of Nueva Ecija, Nueva Vizcaya, Bukidnon, and Zamboanga Sibugay
participated in the project. The project provided training to increase the farmers productivity and
gain skills in enterprise management as well as improve their access to credit through the help of
partner finance institutions.
The results of the pilot project were varied. Farmers were able to deliver onions from Nueva Ecija
and Bukidnon as well as bell pepper from Nueva Vizcaya. But they were unable to sustain a year
round delivery due to lack of production and post-harvest facilities. Other products such as rice,
calamansi and carrots faced significant constraints prompting the group to review the inclusion of
either the products or the sites in the project.
For 2014 the program assisted 27 farmer groups from Luzon, Visayas, and Mindanao to deliver
their products to various institutional buyers such as fast food restaurants, supermarkets, and food
processors. In addition, 15 institutional markets are currently sourcing directly from smallholder
farmers for their vegetable material requirements through FEP. These companies practice inclusive
business by offering the farmers opportunities to be directly part of the supply chain. FEP has
partnered with more than 40 local institutions to develop over 900 farmers from 15 provinces
nationwide. The program was implemented in Ilocos Sur, Pangasinan, Nueva Vizcaya, Nueva
Ecija, Quezon, Oriental Mindoro, Albay, Antique, Iloilo, Negros Oriental, Cebu, Bukidnon,
Compostela Valley, Davao Oriental, and Agusan del Sur. The Department of Agriculture has also
provided training and agricultural materials.
The FEP experience has demonstrated that by combining the elements of market, finance and
agro-enterprise clustering, farmers can meet the volume, quality and timeliness requirements of
institutional buyers.
Jollibee Group FoodAID Program
When Super Typhoon Yolanda hit the Philippines in 2013, JGF immediately set up a disaster
response center which then focused on giving food assistance to affected communities through
partner organizations. After further assessment of the situation, the Jollibee Group FoodAID
Program was formed to facilitate relief operations and setup of mobile kitchen in severely affected
communities in the Visayas region that benefited more than 160,000 survivors, with the help of
employee volunteers from all the business units of JFC. The Foundation was able to provide more
than 68,000 congee meals through its Mobile Kitchen. Over 16,000 relief packs were also
distributed to severely-affected families. The Foundation also provided assistance to full-time
volunteers of various relief organizations and served more than 17,000 meals.
JGF was able to raise P44M worth of donations from JFC, shareholders, franchisees, business
partners, executives, employees and from the public through the JGF coinbanks in all JFC stores
nationwide. Portion of this will go to the Foundations rehabilitation efforts.
Currently, the Foundation is undertaking two projects for rehabilitation:
A special school feeding program provides lunch to all enrolled students 3x a week, nourishing
more than 49,000 pupils in 134 schools. These schools are in the provinces of Aklan (Kalibo, 3
schools), Iloilo (11 towns, 80 schools), Negros Occidental (Cadiz and Sagay, 7 schools), Capiz
(Dao, 20 schools), Western Samar (Daram, 1 school) and Leyte (Ormoc, Palo and Tacloban, 23
schools). Using a special congee mix formulated by JFC Commissary that is served twice a week,
and a rice meal every Friday, the feeding will continue until the end of the school year in March.
A livelihood recovery program will start in March to assist 650 small farmers rebuild their income
through farming and livestock raising. The program will provide financing, training and marketing
assistance to ensure that farmers generate income and start them off on a path to recovery. The
program is implemented in 4 provinces with 3 local partner institutions. These are in Cebu (150
farmers, LAMAC Multi-Purpose Coop), Aklan (50 farmers, Ahon sa Hirap Inc or ASHI), Antique
(250 farmers, ASHI) and Iloilo (200 farmers, Taytay sa Kauswagan Inc.). The project is targeted to
end In July 2014.
OTHER PROGRAMS:
Environment-Friendly Initiatives
The Jollibee Group of Companies remains unwavering in its commitment to bring joy to our
customers, and that means doing our part in conserving our natural resources and keeping our
environment safe, clean, and beautiful.
Tree-Planting and Nurturing Program
In 2009, the Foundation worked with FPE3 (Fostering Peoples Education, Empowerment and
Enterprise) in mobilizing 388 JFC employees to assist in reforesting 8 hectares in Mount Banahaw
(in Quezon) and Biak na Bato (in Bulacan) watersheds.
In September 2010, led and facilitated once again by FPE3, 180 JFC employees participated in the
Tree Nurturing Project held in Brgy. San Josef Antipolo City for the reforestation of the Marikina
Watershed which is the major source of groundwater reserves being used for households and
industries in Metro Manila. A total of 8 hectares were reforested in 3 consecutive planting activities
during weekend.
In September 2011, facilitated by FPE3 and Bantay Kalikasan, 377 JFC employees participated in
the Tree Nurturing Project held in Markina Watershed in Antipolo and Ipo Watershed in Bulacan for
the reforestation of the major source of groundwater reserves being used for households and
industries in Metro Manila. A total of 11 hectares were reforested in 3 consecutive planting activities
during weekend.
In 2012, JGF worked with communities in Laguna and Bulacan to help reforest critical watersheds.
Together with other organizations, 370 JFC employee volunteers planted more than 2,000 trees in
areas covering six hectares of Mt. Banahaw in Liliw, Laguna, and Ipo Watershed in Norzagaray,
Bulacan.
In 2013, more than 400 JFC employees, in partnership with the Cavite State University and De La
Salle University Dasmarias, planted more than 3,000 seedlings in its efforts to reforest land areas
with kaong (sugar palm) trees in Cavite. More than 900 seedlings were also planted in La Mesa
Watershed by more than 120 JFC volunteers under the Toka-Toka Project of DENR, Manila Water
and Jollibee.
Water Management and Conservation
Part of our water management practice is the use of hygienic waterless urinals in our stores. This
odorless facility uses a special liquid sealant to prevent odors from escaping and funnel pure urine
down the drain. Each waterless urinal saves around 150,000 liters of water a year.
Energy Management and Conservation
In JFC stores, kitchens are equipped with powerful evaporative fresh air blowers that use only
water to convert hot dry air into fresh cool air. Through this facility, we are able to reduce our use of
air conditioners and save around 25,000 kilowatt-hours of energy a year with every unit.
Another mechanism the Jollibee Group has in its stores is the heat recovery water heater that
produces hot water without using electricity. Through this technology, the use of electric water
heaters for washing and cleaning are eliminated. The savings are equivalent to 12,000 kilowatthours of energy per year per unit.
Since conventional exhausts are necessary in our cooking operations, we utilize variable speed
drives in our stores to conserve electricity. This motor control automatically reduces the speed of
the fans during off-peak hours when less food is cooked. It saves us around 14,000 kilowatt-hours
of energy per motor per year.
Waste Management
We also take our responsibility in waste management very seriously, in full support and compliance
to the Ecological Solid Waste Management Act. The Jollibee Group is currently reducing its use of
styro packaging by shifting to washable melaware for dine-in services.
We also practice solid waste segregation through a comprehensive sorting process that begins at
the store and continues to secondary facilities for material recovery and reprocessing.
From the store, segregation already begins through separate trash bins for biodegradable or
organic waste and non-biodegradable waste. These waste materials are bagged, collected and
transported in sanitary closed vans to the Materials Recovery Facility, where secondary
segregation takes place. Here the waste is further sorted into styro, paper, plastic cups, spoons,
forks and straws, food waste, and residual or non-recyclable waste.
Styro goes through reprocessing where it is safely melted and reshaped into blocks that are
shipped overseas for further processing to produce new commercial and industrial
applications.Plastics also undergo a recycling process where they are ground, extruded into
sheets, and thermoformed, producing new items for the market.
Paper goes to another site for reprocessing into new items, while food waste is transferred to
composting and hog-feeding facilities.
College and Technical Training Scholarship
1. Project ACE
In support of financially disadvantaged high school graduates seeking a bachelors degree, JGF
offers scholarships and management training in JFC stores.
Targets for 2013
50 scholars will begin their 4th year of college
50 scholars to enter the Management Trainee program at JFC stores
2. Technical Skills Training
In partnership with Don Bosco Technical College (DBTC) Mandaluyong and Don Bosco
Canlubang, a 15-month technical skills training in Refrigeration and Air-conditioning Mechanics and
Mechatronics are offered to high school graduates who seek higher education but are financially
constrained from doing so. Value formation complements the technical training to develop the
scholars good moral character. As of April 2012, 108 scholars have been equipped with viable
skills to land them jobs after graduation.
Targets for 2013
All DB Mandaluyong scholars render their On-the-Job Training (OJT) with JFC Service
Contractors;
DB Canlubang scholars with Zenith Foods Corporation
10 DB Mandaluyong scholars graduated; 50% employed with JFC Service Contractors
10 DB Canlubang scholars graduated; 50% employed with Coop Service Contractors
5 new scholars in DB Mandaluyong; new scholars in DB Canlubang
Assistance to Jollibee-Gawad Kalinga Villages
Three JB-GK Villages found in Luzon, Visayas and Mindanao provide poor families with decent
homes and access to basic services:
JB-GK Village
Luzon
Visayas
Mindanao
Where
Sitio Pulo, Las Pias
City
Bontoc, Southern Leyte
Barangay Mahayahay,
Butuan City
When Built
June 2005
March 2007
June 2009
Turnover
December 2005
January 2008
January 2010
Beneficiaries
51 families
100 families
49 families
Volunteers
329 employees
30 employees
30 employees
Past Support Projects
SAGIP for elementary
pupils and SIBOL for
pre-elementary pupils
SIBOL for preelementary pupils and
Bayan-Anihan
agriculture project
SIBOL for preelementary pupils
In 2013, the three villages will be continuously monitored with the help of JFC employee volunteers
in order to ensure their cleanliness and orderliness. Further, the Foundation will continue to provide
teacher support to the SIBOL schools in the three JB-GK Villages.
