2016 Fact Sheet:
A Global Taste of the Worlds Favorite Cookie
Magic happened on March 6, 1912 when two decoratively embossed
chocolate-flavored wafers met up with a rich crme filling. Enjoyed in more
than 100 countries, today the Oreo brand is the worlds top selling cookie. In
markets around the world, Oreo comes in surprising local flavors, like
blueberry and green tea ice cream, and fun shapes and forms. But no
matter where in the world you find Oreo, one thing remains right at the heart
of milks favorite cookie: the iconic twist, lick, dunk ritual that brings people
together like no other biscuit can!
OREO Fun Facts:
BIRTH
BIGGEST MARKETS
1912 104 years ago!
Rank order based on 2015 data: U.S.,
China, Indonesia, UK, Canada, Mexico,
Argentina, India, Spain, France.
FIRST SALE
FASTEST GROWING MARKETS
The first Oreo cookie was sold in Hoboken, NJ
where Oreo was originally packaged in bulk tins and
sold by weight. Back then, grocers paid USD $0.30
cents/lb for Oreo.
Rank order based on 2015 data: Brazil,
Argentina, Saudi Arabia, Netherlands, Gulf
Markets, Australia, Germany, Philippines,
Mexico, China, UK.
NAMESAKES
RECENT COUNTRY LAUNCHES
Oreo has a street named after it Oreo Way
formerly known as West 15th Street between 9th &
10th Avenues in New York City where the first Oreo
cookie was made at the original Nabisco bakery.
India (11), Brazil (13), Pakistan (13),
Morocco (15) and Russia (15)
MANUFACTURING
DESIGN
The first Oreo was embossed with a thin wreath on
the outer edge, with the Oreo name on the plain
surface in the middle.
Every year, more than 40 billion Oreo cookies
are being produced in 18 countries around the
world. All these Oreos stacked on top of one
another would circle the earth 5 times!
TWIST, LICK, DUNK RITUAL
SALES
Oreo is the worlds favorite cookie and the bestselling cookie brand of the 21st century, with nearly
$2.9 billion in global annual revenues (2015). Oreo
is also one of Mondelz Internationals billiondollar brands.
GLOBAL REACH
Oreo cookies can be found in more than 100
countries.
50% of Oreo eaters pull apart their cookies
before eating and women twist them open
more often than men.
OREO FANS
Oreo has a Facebook community of more
than 42 million Oreo lovers around the globe,
representing more than 200 countries and
dozens of different languages. Oreo ranks
among the top 10 brand Facebook pages in
the world.
Examples of Flavors and Forms Around the World
United States
Oreo Chocolate, Mint and Berry
Double Stuf Oreo Heads or Tails
Oreo Thins
China
Oreo Green Tea Ice Cream: Oreo cookie with green tea ice
cream flavor crme with a cooling sensation that simulates
ice cream.
Oreo Double-Fruit in Orange & Mango, Raspberry &
Blueberry, Peach & Grape crme.
Oreo Wafers: Oreo in a traditional wafer cookie form thats
popular in China.
Oreo Thinwich: Extra Thin cookie sandwiches with Lemon
Cheese, Green Tea and Tiramisu crme.
Indonesia
Oreo Blueberry Ice Cream, Orange Ice Cream, Oreo Softcake
Argentina
OREO x3 (pronounced Por Tres): inspiration for the US
TRIPLE DOUBLE OREO cookie, the OREO x3 features three
layers of cookie, and two layers of creme.
Oreo Duo: Oreo cookie, with a layer of creme featuring two
complementary half and half flavors. Two varieties:
Strawberry and vanilla; banana and dulce de leche.
Oreo Alfajor: Three layers of Oreo cookie and crme covered
in chocolate in the form of a traditional Argentine snack cake.
Mexico
Oreo Trio Chocolate: three different chocolates in the same
Oreo one per each cookie and a third in the crme.
Iconic OREO Advertising Slogans through the Years
1950
Oh! Oh!
Oreo!
1980
1982
For the Kid
in All of Us
1986
Americas Best
Loved Cookie
The One
and Only
1990
Oreo,
The Original
Whos the Kid
Twister
with the Oreo
Cookie?
2004
2013
Wonderfilled
Milks
Favorite
Cookie
History of OREO 100 Years and Counting!
1912
The first Oreo is
produced at
Chelsea Market
bakery,
Manhattan, NY,
U.S.
1950s
Oreo design adds
the Nabisco
colophon emblem.
2015
1920s
1930s
1940s
First
advertisement
showing the twist
appears on trolley
cars. Oreo
exported to
several countries
in Central and
Latin America.
The name
Oreo
Sandwich is
changed to
Oreo Crme
Sandwich.
Oreo
introduced in
Canada.
1960s
1970s
1980s
Oreo launched
in Venezuela.
Oreo Double
Stuf Chocolate
Sandwich
cookies
introduced in
the U.S.
Oreo celebrates its
75th birthday; Oreo
brand Cookies N
Cream Ice Cream
created and Fudge
Covered Oreo
Sandwich cookies
introduced in U.S.
Play with
Oreo
2016
Open Up
with Oreo
1990s
2000
Oreo available in
Oreo cookies are
more than 30
enjoyed by
countries, including
9 out of 10
China, Brazil, Spain, households in the
Portugal. White Fudge U.S. Mini Oreo
Covered Oreo cookies
cookies in
introduced as holiday
convenient
seasonal product in
on-the-go packs
U.S.
introduced.
2007
2004
2006
Golden Oreo
launched.
Reduced Fat
Oreo cookies
are reformulated
to have zero
grams of trans
fat per serving.
Oreo becomes
Chinas #1- selling
biscuit.
2009
2012
2008
Oreo becomes a
Oreo launched in Oreo Fun Stix and Oreo celebrates its
billion-dollar brand;
Golden Double
UK, Netherlands
100th birthday and
Oreo launched in
Stuf launched.
and Italy. Firstasks the world to
Greece, Denmark,
ever global Oreo Oreo biscuits are celebrate the kid
Norway and Sweden;
the subject of the
campaign
inside.
Snack n Seal
worlds largest
launches, Global
packaging introduced
blind taste test in
Moments.
in the U.S.
Madrid, Spain.
2011
2013
2014
2016
Oreo becomes
a $2 billion
brand. Oreo
introduced in
Poland,
Germany and
India.
Oreo debuts its
Wonderfilled
animated
marketing
campaign focused
on how sharing an
Oreo can bring a
change in
perspective.
Oreo partners with
Paramount
Pictures for the
global release of
Michael Bays
Transformers: Age
of Extinction, the
brands first-ever
global movie
partnership
covering over 35
countries.
Open Up with Oreo
global campaign
debuts in more
than 50 countries
more open to those
around them and,
as a result, make
new connections.
For more information:
facebook.com/mondelezinternational
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+1-847-943-5678
[email protected]
twitter.com/MDLZ
www.mondelezinternational.com
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