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Case Study: Retail

An apparel retailer partnered with Placecast to run a location-based SMS campaign to increase store traffic and online sales. Over 2,000 customers opted into the program and received 2-3 messages per month about sales, promotions, and style tips. The campaign resulted in a 3-4x lift in store visitation and shopping frequency for users receiving alerts. The retailer saw a 50% increase in year-over-year sales and higher average order values compared to a control group that only received emails.

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GlenPalmer
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40 views2 pages

Case Study: Retail

An apparel retailer partnered with Placecast to run a location-based SMS campaign to increase store traffic and online sales. Over 2,000 customers opted into the program and received 2-3 messages per month about sales, promotions, and style tips. The campaign resulted in a 3-4x lift in store visitation and shopping frequency for users receiving alerts. The retailer saw a 50% increase in year-over-year sales and higher average order values compared to a control group that only received emails.

Uploaded by

GlenPalmer
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CASE STUDY

RE TAIL

An apparel retailer worked with Placecast to create a


location-based SMS campaign that drove trac into their
physical stores as well as their retail website. Customers
that opted in to the program received alerts on upcoming
in-store sales, online promotions, new product releases,
sweepstakes, style tips, and more.

MOBILE ALERT S DRIVE TR AFFIC TO RE TAIL S TORES


The apparel retailer, referred to as the Company for the
purposes of this case study, is a U.S.based boutique fashion
store that targets women. The Company has more than
350 brick-and-mortar stores throughout the country. The
Company wanted to drive trac into their physical stores
as well as their retail website and consequently increase
the purchase frequency and average order value by oering
special deals to their customers. The Company also
wanted to increase the lifetime value of their customers.

PROGRAM
The Company worked directly with Placecast to run a pilot
ShopAlerts campaign in two key DMAs to marketvto their
strong customer base of women. More than 2,000 customers
were recruited via email and their socialvnetworking portals
including Facebook and Twitter. Around 30 locations were
geofenced and customers thatvopted in to the program
received 2-3 messages per month with alerts on upcoming
in-store sales, online promotions, new product releases,
sweepstakes, style tips, and more.

RESULTS
The initial phase of the program ran for 18 months, during
which thousands of messages were sent out. The Company
did extensive A/B testing of ShopAlerts with mobile users and
their loyalty club. The campaign resulted in 3x-4x lift in store
visitation and shopping frequency for the users who received
the location-based mobile alerts. Those users also showed a
significant lift in customer engagement. The Company had a
50% increase in year-over-year sales, and had higher average
order values with each purchase than the control group of
customers in the brands loyalty club who only received
email deals.

QUICK SNAPSHOT

34X
lift in store visitation
and shopping fequency

50%

XX Alerts: VIP event!


20% off your full-price
purchase. Use code XX.
Offer ends 12/9/11. Visit a
boutique near u!

increase in year-over-year sales

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