BUILT BY AGENTS,
FOR AGENTS.
A REAL ESTATE
REVOLUTION
Keller Williams Realty is the largest real estate
franchise in the world home to more real estate
professionals than any other company. Thats not
just by chance.
Founded in 1983 by Gary Keller and Joe Williams,
Keller Williams was built on one premise:
How high we go
as a company will
be determined by
how high we lift
our people.
VALUES
GOD,
FAMILY,
then BUSINESS.
WI4C2TS
MISSION
VISION
A REAL ESTATE REVOLUTION
To be the real estate
COMPANY OF CHOICE.
Win-Win or no deal
Integrity do the right thing
Customers always come first
Commitment in all things
Communication seek first to understand
Creativity ideas before results
Teamwork together everyone achieves more
To build CAREERS worth having,
BUSINESSES worth owning,
and LIVES worth living.
Trust begins with honesty
Success results through people
NOT YOUR
ORDINARY COMPANY
Keller Williams is a company
BUILT BY AGENTS, FOR AGENTS.
As a result, we understand that you are the key to
our companys success, not the other way around.
We provide proven models and systems so you
can focus on building your business.
NOT YOUR ORDINARY COMPANY
THE MODEL:
REDEFINED
INTERDEPENDENT
DEPENDENT
TRADITIONAL COMPANIES
KELLER WILLIAMS
INDEPENDENT
100% COMPANIES
Associates are dependent
on the company;
Associates have an interdependent
relationship with the company and
a mutual interest in success;
Financial gain is directed
primarily to the brokers and
the company;
Associates and brokers work as
teams in achieving financial goals;
Associate-focused environment
with limited high-level support;
Associates have fewer
opportunities for
accumulating wealth
Associates do not assume
financial, legal or management
responsibilities
Associates assume all the
financial, legal and management
responsibilities
Associates are independent and
have a landlord/tenant
relationship with their company;
Because your clients choose YOU
not your company.
ONLY 3% of buyers
& 4% of sellers
cited an AGENTS AFFILIATION
with a particular FIRM as the MOST
IMPORTANT factor when
CHOOSING THEIR AGENT.
AGENT-CENTRIC
APPROACH
We stand behind our agents
not in front of them.
BRAND MATTERS.
AND YOURS IS #1.
Real estate is a local business,
driven by individual agents and
their presence within their
communities.
AGENT-CENTRIC APPROACH
WE BELIEVE:
One size does not fit all. With exclusive
training, marketing suites, productivity
tools and live events, Keller Williams
empowers a diverse network of
dedicated specialists in four very distinct
and lucrative markets.
AGENT-CENTRIC APPROACH
WE SPECIALIZE IN YOU
2014
6%
KW
INDUSTRY
- in 2015
AGENT GROWTH
133,000
#1 in the WORLD
2015
95,000
80,000
75,000
2013
2012
ASSOCIATE COUNT
FOR YOU
BIGGER IS BETTER
18%
SHARED DECISIONS
SHARED SUCCESS
Built on the philosophy that people
matter most, WE PUT OUR
ASSOCIATES AT THE CENTER
OF EVERY STRATEGIC
DECISION THE COMPANY
MAKES literally.
Keller Williams believes
SHARED DECISIONS SHARED SUCCESS
that AGENTS ARE
STAKEHOLDERS IN THE
SUCCESS OF THE
MARKET CENTER and
therefore should share in
decision making. Together,
they [top agents and office
leadership] jointly make
office decisions relating to
financial planning, recruiting
and retention, marketing
and advertising, training,
technology, social events,
and philanthropic giving.
-- Stanford University
A FOUNDATION IN
MODELS & SYSTEMS
Keller Williams is the ONLY COMPANY
in the real estate industry that is BUILT
ON PROVEN ORGANIZATIONAL
AND ECONOMIC MODELS.
They are the result of benchmarking
thousands of the industrys highest-
producing agents and developing a fail-safe
framework for profitability in any market.
A step-by-step,
HOW TO EARN
AND NET A
MILLION IN
ANNUAL INCOME
active and passive.
The MREA is a
nationally
bestselling
real estate
career guide
written by
Gary Keller.
AGENT-CENTRIC APPROACH
A FOUNDATION IN MODELS & SYSTEMS
THE
MILLIONAIRE
REAL ESTATE
AGENT
A FOUNDATION IN MODELS & SYSTEMS
THE ONE THING
Discover how to
get extraordinary
results in every
situation.
New York Times
bestselling authors
Gary Keller and Jay
Papasan have
identified that
behind every
successful person is
their ONE Thing.
A FOUNDATION IN MODELS & SYSTEMS
Its no coincidence
that more top agent
teams choose to
build their
businesses here
than any other
national brokerage.
WE WROTE
THE BOOK
when it
comes to
building and
expanding a
real estate
business.
FOR
THE HOME
TEAMS
LEARNING FOR
EARNINGS SAKE
Were often described as
a TRAINING AND
COACHING COMPANY
cleverly disguised as a
real estate company.
And, weve been
named the
#1 TRAINING
ORGANIZATION
in the world by
Training magazine.
LEARNING FOR EARNINGS SAKE
LAUNCH
Ignite
GROWTH
Lead Generation Series
Win with Buyers
Win with Sellers
ACHIEVEMENT
MREA Courses
Leverage Series
Keller Williams
University
provides an
industry-leading
curriculum
addressing every
aspect of
success in real
estate.
LEARNING FOR EARNINGS SAKE
LEARNING ON YOUR TERMS
Our social learning platform provides:
Access to thousands of courses, videos,
audio files, tools and more
The opportunity to learn from KW agents
across North America via user-generated,
user-rated content
A Q&A forum to get your biggest business
questions answered in real-time by your
peers
A live training calendar, connecting you to
events in your local office and across KW
And, weve been
named the
#1 TRAINING
ORGANIZATION
in the world by
Training magazine.
-- Dianna Kokoszka,
CEO of KW MAPS Coaching
Your business
grows to the
extent that
you do
AWARD-WINNING
COACHING
We absolutely hold the
KEY TO GREATNESS in
our hands. Its a
conscious choice. KW
MAPS Coaching is here to
hold you accountable to
making that happen.
Taking you
from where
you are to
where you
INTEND to be.
AWARD-WINNING COACHING
MASTERY COACHING
Provides personalized
ONE-ON-ONE coaching,
business planning and
high-level accountability for
agents pursuing personal
evolution and is committed
to growing their business
bottom line.
GROUP
COACHING
A breadth of topic-based
group coaching
programs provides you
the opportunity to
PRECISELY TARGET the
areas within your
business that could be
slowing your progress.
AWARD-WINNING COACHING
Put the most
powerful agents
in the industry to
work for YOU.
MOVEMENT
A WORLDWIDE
Choose
abundance for
your life.
AGENTS WHO HAVE
TAKEN BOLD ARE
176%
MORE PRODUCTIVE
THAN THOSE WHO HAVE NOT.
68,238 BOLD graduates
as of 2015.
BOLD:
Business Objective:
A Life by Design
BOLD conditions you
with powerful mindset
exercises, language
techniques and lead
generation activities.
Learn from the been-there-done-that wisdom of
industry power players and your peers.
FAMILY REUNION
Prepares you for
mastering the
current market with
more than 200
breakout sessions
taught by the best
in the business.
MEGA CAMP
This annual gathering of more than 7,000 real estate
professionals from across the globe is power-packed
with top-agent interviews, guest speakers, live role-plays
and powerful panels featuring the best in the business.
LARGER-THAN-LIFE LIVE EVENTS
MASTERMINDS
INNOVATION
WITH A PURPOSE
In the digital age, TECHNOLOGY and
MARKETING GO HAND-IN-HAND.
Every Keller Williams associate is
provided with an industry-leading suite of
tools that puts their business in front of
todays mobile client.
Puts your brand in
your clients
pocket by
providing you an
individually
branded, fully
integrated mobile
application to
share with your
sphere.
INNOVATION WITH A PURPOSE
KW MOBILE
SEARCH APP
LEADS
INNOVATION WITH A PURPOSE
The KW Lead
Generation Network
Gives you presence and
power in online searches.
There are well over
200,000 sites in
our lead
generation
network as a result
of our agent,
market center and
international
Websites.
The KWLS was designed
to protect you when you
choose to syndicate your
listings across the globe.
Maintain ownership and
control of your listing
data.
LISTINGS
INNOVATION WITH A PURPOSE
The Keller Williams
Listing System
My Listings,
My Leads
Whenever listings
are marketed on the
KW network and listing
syndicates, all of the
leads go directly to
the listing agent.
LEVERAGE
INNOVATION WITH A PURPOSE
eEdge
A revolutionary lead-toclose agent business
solution and robust
marketing tool.
KW Google Apps
for Business
Allows you to communicate,
collaborate and coordinate
your real estate business
anytime and anywhere.
LEVERAGE
INNOVATION WITH A PURPOSE
KW Video
A subscription service that allows
you to create professional quality
marketing videos on your mobile
device.
KW Team Leads
Improves a teams
accountability and
efficiency by
integrating actions,
such as tracking,
monitoring and
communicating with
leads.
WEALTH BUILDING
OPPORTUNITY
The Keller Williams
model is built
around the premise
that ASSOCIATES
SHOULD BE
TREATED LIKE
STAKEHOLDERS.
Through our profit share and growth
share programs, Keller Williams
recognizes and rewards associates
for helping to grow the company.
WERE
PROFIT DRIVEN
2012
KW FRANCHISEE
PROFITABILITY IN U.S.
AND CANADA
99%
IN 2015
BECAUSE WERE
FOCUSED
WEALTH BUILDING OPPORTUNITY
THE POWER OF PASSIVE INCOME
Keller Williams wealth building programs
are funding lives worth living.
Our associates drive our company forward.
WERE
Profit Share and Growth Share enables us to
TREAT OUR PEOPLE AS PARTNERS
IN A VERY TANGIBLE SENSE.
$703 MILLION
Keller Williams owners have shared more than
SINCE 1996
$129M =
2013
2012
IN 2015, WE SHARED
$353,424
PER DAY
A COMPANY BUILT
AROUND PEOPLE
Finding and SERVING THE HIGHER
PURPOSE OF BUSINESS is at the
heart of the Keller Williams culture.
We believe in supporting the
financial, physical and emotional
well-being of our associates.
Keller Williams
associates are
asked to GIVE
WHERE THEY
LIVE and dedicate
a day to renewing
and energizing the
communities they
serve.
A COMPANY BUILT AROUND PEOPLE
RED DAY
The belief that a life
worth living has to
be a healthy one led
to the creation of a
robust Wellness
Program.
A COMPANY BUILT AROUND PEOPLE
KW WELLNESS
PROGRAM
Celebrating
wellness together
demonstrates the
Keller Williams
commitment to
creating balanced
and healthy
lifestyles.
KW CARES
A COMPANY BUILT AROUND PEOPLE
Through the incredible generosity of our associates, the
company is able to support its own during national,
regional, local and personal crises.
Is committed to providing our
youth with powerful learning
experiences that inspire big
thinking, promote wealth
building and instill a passion
for generous giving.
A COMPANY BUILT AROUND PEOPLE
KW KIDS CAN
AWARDS & RECOGNITION
Training Magazine Named No. 1 training organization across all industries worldwide, 2015
Inc. 5000 Listed as one of the fastest-growing private companies for sixth consecutive year, 2015
REAL Trends/Wall Street Journal The Thousand Achieved more high-performing agents teams
ranked by transaction than any other real estate franchise listed, 2015
REAL Trends 500 Recognized with 143 Keller Williams offices ranked by transactions and 140
ranked by sales volume in the REAL Trends 500, 2015
Entrepreneur Magazine Listed on Franchise 500 list for sixth year in a row, 2015
REALTOR 30 Under 30 Seven Keller Williams named finalists and four officially recognized in
ranking, including a Web Choice winner, 2015
Swanepoel Power 200 Nine representatives listed as most powerful people in residential real estate,
2015
Principal 10 Best Companies for Employee Financial Security Keller Williams featured in Inc.
magazine for commitment to financial and physical wellness, 2014
Franchise Times #2 in sales growth percentage on Franchise Times 200, 2014
Inman News Innovator of the Year and six representatives on 100 Most Influential Leaders in Real
Estate, 2014
National Association of REALTORS Both distinguished service award winners are Keller Williams
agents, 2014
Workplace Dynamics One of Americas Top 10 Workplaces, 2012 and 2013
Inman News eEdge named the Most Innovative Web Service in the real estate industry, 2011
