3.

2 MARKET STUDY

Formula for Pie chart:

Slovins Formula:
n=N/ (1+Ne2)

Number of respondents
X 100
Total number of respondents

46%

54%

Gender:
Female-215=54%
Male-180=46%

This chart shows that are 54% or 215 Female while 46% or 180 are from Male.

26%
49%
25%

Ages:
16-20-194=49%
21-25-100-25%
26-50-101=26%

This chart shows that many are ages from 16-20 ages which are 49% or 194, and 21-25 ages are
25% or 100 while 26-50 ages are from 26% or 101.

3% 1%

14%

42%

22%

18%

Location:
San Miguel-2=1%
San Rafael-55 =14%
Pulilan-85=22%
Baliuag-75=18%
Plaridel-169= 42%
Pampanga-9= 3%

This chart shows that locations are coming from 1% or 2 from San Miguel, 14% or 55 from San
Rafael, 22% or 85 from Pulilan, 18% or 75 from Baliuag, 42% or 169 from Plaridel and 3% or 9
from Pampanga
Occupation/Profession:

3%
1%
1%

10%

8%

16%
3%

1%

57%

Teacher-33= 8%
Students-220=56%
Sales Lady- 3=1%
Housewife-10= 3%
Vendor-65=16%
Manager-3= 1%
Driver- 3=1%
Business man/women-13=3%
Not Applicable- 43=10%
This chart shows that occupation 8% or 33 are Teachers, 56% or 220 are students, 1% or 3 sales
lady, 3% or 10 are house wife, 16% or 65 are vendor, 1% or 3 manager, 1% or 3 driver, 3% or 13
are business man/women and 10% or 43 are not applicable.
1. Do you consider buying pastries such as (cakes, cupcakes, pies, tarts) when dining in a
restaurant?

15%

85%

Yes-337= 85%
No- 58=15%

This chart shows that 85% or 337 of the respondents agree that they consider buying pastries
while 15% or 58 of the respondents are not agree.
1.1 If yes, what are the kinds of pastries that you often but/eat?

9% 3%
10%
45%

33%

Cakes-178= 45%
Cupcakes- 131=33%
Pies-39= 10%
Tarts- 34=9%
Others- 13=3%

This chart shows that 45% or 178 of the respondents buy/eat cakes, 33% or 131 of cupcakes,
10% or 39 of pies, 9% or 34 of tarts and 3% or 13 of others for the kinds of pastries they usually
buy/eat.

17%

3%

39%

42%

1.2 If no, what are the

This chart shows that Diabetic is the most common reason why they are not buying/eating
pastries which answered by 42% or 163 of respondents, 39% or 154 who have allergies,17% or
66 ,0% or 0 who are health conscious and 3% or 11 have answered others.
2. How often do you visit a party shop/ restaurant?

4%
17%
43%
23%
13%

If needed-168=43%
Daily-53= 13%
Once a week-90= 23%
Twice a week-68= 17%
Others-16=4%

This chart shows that 43% or 168 said if needed, 13% or 53 daily, 23% or 90 once a week, 17 %
or 68 twice a week and 4% or 16 who are often visiting a pastry shop.

3. What kind of pastry do you prefer?

16%

1%
42%

10%

31%

Cakes-164= 42%
Cupcakes-122=31%
Pies-41= 10%
Bread-63= 16%
Others- 5=1%

This chart shows that 42% or 164 that they prefer cakes, 31% or 122 of cupcakes, 10% or 41 of
pies, 16% or 63 of breads and 1% or 5 others.
4. Are you willing to avail other products such as (pasta, pizza, burger, ice cream, shakes, coffee)
offered in a pastry shop?

7%

93%

Yes- 369=93%
No- 26=7%

This chart shows that 93% or 369 they are willing to avail other products, while 7% or 26 are
not willing to avail another product.
4.1 If yes, check/ mark the items that you often/ always eat and purchase.

10% 1%
30%

10%
19%
10%

20%

Pizza-118= 30%
Pasta-80= 20%
Shake-39= 10%
Coffee-74= 19%
Burger-38= 10%
Ice Cream-41=10%
Others-5= 1%

This chart shows they purchase pizza by 30% or 118, pasta 20% or 80, 10% or 39 burger, 10%
or 39 shakes, 19% or 74 coffee, 10% or 38 ice cream and 1% or other.

2% 2%
26%

26%

16%
18%

10%

5. What is/are the usual occasions that

This chart shows that 26% or 103 visits a pastry shop when invited or celebrating birthdays,16%
or 61 for personal cravings,10% or 40 who celebrates their monthsaries in a pastry shop,18% or
71 for anniversaries,26% or 103 for quality time w/ friends,2% or 8 pasalubong and 2% or 9for
others.
6. What time do you usually visit a pastry shop?

2% 16%
27%
19%

36%

Breakfast-61=16%
Lunch Time-74=19%
Meryenda Time-143=36%
Dinner Time-108=27%
Others-9=2%

This chart shows that 16% or 61 visits a pastry shop during breakfast,19% 74 for lunch time,
36% or 143 for meryenda time,27% or 108 for dinner time and 2% or 9 for others.
7. What creates an impact on you in choosing a pastry shop?

8%3%

6%

30%

13%
13%

27%

Affordable Price-120=30%
Good Environment-107=27%
Friendly Crews-53=13%
Quality Service-51=13%
Facilities-22=6%
Entartainment-32=8%
Others-10=3%

This chart shows that 30% or 120 choose this because of affordable prices,27% or 107 because
of good environment,13% or 53 because of friendly crews,13% or 51 because of quality of
service,6% or 22 of facilities,8% or 32 because of entertainment and 3% or 10 of others.

8. How much are you willing to spend in a pastry shop?

2%
23%

22%

25%

28%

100-200-100=25%
200-300-111=28%
300-400-89=23%
500-600-86=22%
Others-10=2%

This chart shows that 25% or 100 are willing to spend 100-200 pesos for pastries,28% or 111 for
200-300, 23% or 89 for 300-400,22% or 86 for 500-600 and 2% or 10 for others.
9. Who are your companions to a restaurant/pastry shop?

19%

2%10%

7%
40%
22%

Alone-39=10%
Friends-159=40%
Partner-85=22%
Customer/Business Partner-28=7%
Other member of the Family-77=19%
Others-7=2%

This chart shows that 10% or 39 are alone, 40% or 159 said that they are with friedns,22% or 85
with partners,7% or 28 with customer/business partner,19% or 77 with other members of
family and 2% or 7 others.

2%

19%

29%
22%
28%

10. What is/are the factor/s that you

Close location from where I live-76=19%

This chart shows that 19% or 76 is at close location to where they live,22% or 22 recommended
by relatives/friends,28% or 112 who wants to discover new places,29% or 114 for menu options
and 2% or 7for others.
11. What is/are the offerings that you expect from a pastry shop?

16%

2%

17%

11%
24%
14%
16%

Meal deals-68=17%
Food quality-94=24%
Hygiene-63=16%
Original dishes-55=14%
A pleasant setting-45=11%
Fast service-63=16%
Others-7=2%

This chart shows that 17% or 68 wants meal deal offers 24% or 94 for food quality,16% or 63 for
hygiene,14% or 55 who wants original dishes,11% or 45 pleasant settings, 16% or 63 for fast
service and 2% or 7 of others.
12. How would you prefer the food to be served?

2%
35%

39%

24%

Simple-139=35%
Flavorful- 156=24%
Crafted l94=39%
Others-6=2%

This chart shows 35% or 139want their food to be served as simple,24% or 156 who wants
flavorful,39% 194 wants crafted foods and 2% or 6 of others.
13. What is the type of service that youd liked to experience/expect in a pastry shop?

2%
39%
59%

Self-service-155=39%
Served by the waiter/server-235=59%
Others-5=2%

This chart shows that 39% or 155 wants a pastry shop that is self-service,59% or 235 are served
by the waiter/server and 2% or 5 of others.

14. What type of hot drink would you liked to buy?

27%
51%
22%

Brewed coffee-105= 27%

This chart shows that 27% or 105 brewed coffee, 22% or 88 of brewed tea, and 51% or 202
wants chocolate beverages and 0% or for others.
15. What type of cold drink would you liked to buy?

2%
20%

29%

24%
25%

Ice tea- 114=29%

This chart shows that 29% or 114 wants iced tea, 25% or 99 iced coffee, 24% or 97 soft drinks,
20% or 80 juice and 2% or 5 others.
16. What day of the week would you liked to visit restaurant?

7%

52%

24%

17%

Mon-Tues-95=24%
Wed-Thurs-66=17%
Fri-Sat-208=52%
Others-26=7%

This chart shows that 24% or 95 that they are usually visits a pastry shop during MondayTuesday, 17% or 66 Wednesday-Thursday, 53% or 208 Friday-Saturday and 7% or 26 others.