Modern marketing is ____c_____

A. Price oriented
B. Product oriented
C. Consumer oriented
D. Profit oriented

Marketing utility consists of ____D____.

A. price
B. place, price
C. product, place, price and profit
D. Price, place, promotion and product

A place for buying and selling activities is called _____A___.

A. market
B. marketing
C. Market research
D. market information

The exchange value of a good/ service in terms of money is_____A____.

A. price
B. product
C. buying
D. selling

The words used to convey the advertisement idea is ____C_____.

A. advertisement
B. advertisement Research
C. advertisement copy
D. advertisement budget

The social aspect of marketing is to ensure ____C_____.

A. price
B. demand
C. low price with high quality
D. service goods

____B_____is a process by which a product is branded.

A. brand
B. branding
C. Packaging
D. pricing

The main principle of cooperative marketing is _____C______.

A. more profit
B. increased production

C. normal profit with service

D. low price

Facilities for sale and purchase of agricultural products are available in___B__
A. commodity exchange
B. regulated market
C. stock exchange
D. unregulated market

_________ is a part of the product, which carries verbal information about the
product. ?????
A. Label
B. Price
C. Product
D. Bill

Most products are established at one of four performance levels: low, average, high,
or superior. For example, mountain bikes come in a variety of sizes and physical
attributes. When a consumer purchases a mountain bike costing $1,000, she/he
expects the bike to perform to specifications and to have a high ________ meeting
the promised specifications.
A. features
B. conformance quality
C. durability
D. performance quality

E. reliability
Answer: D

Many products can be differentiated in terms of their ________, which is its size,
shape, or physical structure.
A. form
B. prototype
C. architecture
D. model
E. blueprint
Answer: A

________ is the ability of a company to prepare on a large-scale basis individually

designed products, services, programs, and communications.
A. Mass customization
B. Reverse engineering
C. Interoperability
D. Backward compatibility
E. Benchmarking
Answer: A

________ is the level at which the product's primary characteristics operate.

A. Design
B. Conformance quality
C. Reparability
D. Performance quality
E. Durability

Answer: D

Buyers expect products to have high ________, which is the degree to which all the
produced units are identical and meet the promised specifications.
A. durability
B. compatibility
C. conformance quality
D. form
E. performance quality
Answer: C

Most products can be offered with varying ________ that can supplement its basic
function.
A. degrees of reliability
B. conformance qualities
C. features
D. forms
E. designs
Answer: C

If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and
every Ford GT coming off the assembly line does this, the model is said to have high
________.
A. reliability
B. conformance quality
C. durability
D. compatibility
E. interoperability

Answer: B

________ describes the product's look and feel to the buyer; it has an advantage of
creating distinctiveness that is difficult to copy.
A. Design
B. Style
C. Durability
D. Conformance
E. Reliability
Answer: B

Ideal ________ would exist if users could fix the product themselves with little cost in
money or time.
A. durability
B. reliability
C. style
D. design
E. reparability
Answer: E

________ is a measure of the probability that a product will not malfunction or fail
within a specified time period.
A. Reparability
B. Durability
C. Reliability
D. Specialty
E. Compatibility

Answer: C

The total number of items that the company carries within its product lines refers to
the ______C_____ of the product mix.
A. width
B. depth
C. length
D. consistency

The use of price points for reference to different levels of quality for a company's
related products is typical of which product-mix pricing strategy?
A. Optional-product pricing
B. Captive-product pricing
C. By-product pricing
D. Product line pricing
ANSWER: D

If a company's objective were to reach masses of buyers that were geographically

dispersed at a low cost per exposure, the company would likely choose which of the
following promotion forms?
A. Advertising
B. Personal selling
C. Public relations
D. Sales promotion
ANSWER: A

Using a successful brand name to introduce additional items in a given product

category under the same brand name (such as new flavors, forms, colors, added
ingredients, or package sizes) is called a(n):
A. line extension.
B. brand extension.
C. multibranding.
D. new brands.
Answer A

Successful service companies focus their attention on both their customers and
their employees. They understand
___________________, which links service firm profits with employee and customer
satisfaction.
A. internal marketing
B. service-profit chains
C. interactive marketing
D. service
Answer B

The type of sales presentation approach that requires good listening and problemsolving skills is the:
A. canned approach.
B. formula approach.
C. need-satisfaction approach.
D. critical-thinking approach.
Answer C

Yahoo, Infoseek, and Excite are all called:

A. browsers.
B. Webcasters.
C. search engines.
D. software.
Ans C

Successful ________________ depends on how well a company blends its people,

organizational structure, decision and reward systems, and company culture into a
cohesive program that supports its strategies.
A. marketing strategy
B. marketing control
C. marketing analysis
D. marketing implementation
Ans D

Wal-Mart owned Sam's club is an example of a retail form called a(n):

A. factory outlet.
B. super specialty store.
C. seconds store.
D. warehouse cluster
Ans D

Many U.S. firms have sought relief from foreign competition by demanding
protectionism policies by the U.S. government. A better way for companies to
compete is to expand into foreign markets and:
A. lower prices.
B. increase promotion both at home and abroaD.
C. continuously improve their products at home.

D. join into cartels at home.

Ans C

How do consumers respond to various marketing efforts the company might use?
The starting point is the _____ of a buyers behavior.
A. belief
B. subculture
C. postpurchase feeling
D. stimulus-response
E. postpurchase dissonance
Ans D

Marketing stimuli consist of the four Ps. Which is not one of these Ps?
A. Product
B. Political
C. Price
D. Promotion
E. Place
Ans B
Which is NOT a part of the buyers black box?
A. Observable buyer responses.
B. Product choice
C. Need recognition
D. Dealer choice
Ans C

The marketer wants to understand how the stimuli are changed into responses
inside the consumers _____, which has two parts. First,the buyerscharacteristics
influence how he or she perceives and reacts to the stimuli. Second, the buyers
decision process itself affects the buyers behavior.
A. culture
B. black box
C. belief
D. lifestyle
E. social class
Ans B

__A___ is(are) the most basic cause of a persons wants and behavior.
A. Culture
B. Brand personality
C. Cognitive dissonance
D. New product
E. Selective perception

Marketers are always trying to spot __B___ in order to discover new products that
might be wanteD.
A. lifestyles
B. cultural shifts
C. groups
D. dissonance
E. attitudes

Each culture contains smaller __C___, or groups of people with shared value systems
based on common life experiences and situations.
A. alternative evaluations
B. cognitive dissonances
C. subcultures
D. motives
E. attitudes

Four important subcultures mentioned by the author include all except __D___.
A. Hispanics
B. African Americans
C. mature consumers
D. opinions leaders
E. Asian Americans

Which is not included in the U.S. Hispanic market?

A. Americans of Cuban descent
B. Mexicans
C. Spaniards
D. Those of Puerto Rican descent
E. B and D
Ans C

__A___ consumers tend to buy more branded, higher-quality products. They are very
brand loyal, and they favor companies who show special interest in them.

A. Hispanic
B. African American
C. Asian
D. Mature
E. Gay and lesbian

At the center of a brands characteristics is the following:

A. Identity
B. Image
C. Value
D. None of the given options
Ans C

Brand management came into being for which of the following reasons:
A. Companies wanted to achieve scale economies.
B. It supplemented financial management practices
C. It suited production and operations personnel
D. Companies wanted to differentiate their products and highlight distinctions in a
competitive environment.
Ans D

Brands like to stay contemporary because of:

A. Others do it
B. Staying attractive
C. Upholding the contract
D. None of the given options

Ans C

Features and attributes of brands translate into benefits and ______A_______ are also
fulfilled along with these benefits.
A. Customer values
B. Brand values
C. Organizational goals
D. Brand associations

A good brand contract:

A. Keeps customer perspective in view
B. Delivers promises made with customers
C. Unearths negative promises
D. All of the given options
Ans D

Continuously renewing the difference makes your product ____________.

A. Look superior
B. Highly unacceptable
C. Not conforming with market standards of evolving changes
D. Conforming to the changing behavior and beliefs of customers
Ans D
A brand-based model reveals the following:
A. Why customers buy the brands they buy?
B. What are the underlying motives for their purchasing brands of their preference?

C. Why companies keep their brands contemporary?

D. All of the given options
Ans D

The most important factor in brand management is to ensure that your ___________
must be matching with consumers perceptions.
A. Brand pinnacle
B. Brands persona
C. Brand associations
D. Brand value
Ans B

While developing the brand picture, first of all, you envision:

A. Attributes
B. Obsessions
C. Benefits
D. All of the given options
Ans D

To have value, a brand must offer which one of the following?

A. A simple product range with a defined set of features
B. A complex product range with a defined set of features
C. Consistency, a reduced level of perceived risk for the buyer, and a range of
functional and emotional attributes which are of value to buyers
D. An identity through which the customer can trace the party responsible for
supplying the product.

Ans C

In website development, which is the most important aspect?

A. Navigation
B. Usability
C. Appearance
D. It is impossible to say which is the most important aspect

A website's front - or home page should include ...

A. A lengthy description of the organization
B. Logos depicting awards the site's designers have received
C. Links to other websites
D. None of these

Reactive' or 'responsive' websites ...

A. Are used only on mobile devices with small screens
B. Automatically adjust their size to suit the size of the screen it is being viewed on
C. Are used only on PCs and laptops with bigger screens
D. Are good for websites that use a lot of 'Flash' type technology

Website development should be considered a project because ...

A. Once the website is complete, there is nothing more to do
B. It helps with determining the budget

C. It helps with the planning of the site's development

D. It should not be treated as a project

In terms of meeting a website's objectives, what is the only reason for content
written by an 'amateur' being considered as effective for that website?
A. It is inexpensive, and so keeps the website within budget
B. The grammar and spelling will be excellent, and so enhances the reader's
experience
C. They know what they are writing about
D. If the writer's passion for the subject enhances the reader's experience

Which cricket series was played between England and Australia in Sri Lanka
A. Gilchrist Jayasuriya Trophy
B. Border Ranatunga Trophy
C. Warne Muralitharan Trophy
D. Chappell DeSilva Trophy

The following organizations are planning to mobilize revenue worth Rs. 23000 crores
by issuing Non Convertible debentures and the ?
A. Tat Steel
B. PVR
C. Air India
D. All

Which Indian Javelin thrower created the world record by winning the gold medal at
the under 20 IAAF Championship held at Poland recently?
A. Neeraj Chopra
B. Anil Kumar Singh
C. Rajesh Bind
D. Devendra Jhajharia

The stock market euphoria is expected to be short lived due to which of the
following factors:
A. Improvement in corporate earnings
B. Rising NPAs and stalemate over GST
C. Recovery in global price of gold
D. Correction in crude oil prices

Who was elected as the Prime Minister of Nepal following the resignation of the
existing PM Khadga Prasad Oli
A. Prachanda
B. Onsari Gharti
C. Sushil Koirala
D. Jhala Nath Khanal

The GST Bill passed by the Rajya Sabha on 03 August, 2016 proposes an uniform
tax applicable for the nation and would replace which of the following taxes?
A. Wealth Tax
B. Corporate Tax

C. Octroi
D. Central Excise and Service tax

The captain of the womens hockey team which is participating in the Rio Olympics
is:
A. Rukmani Dodray
B. Ritu Rani
C. Sushila Chanu
D. Navdeep Kaur

Despite a sharp growth of the core sector of the Indian economy in the first quarter
of 2016 2017 which segment recorded negative growth:
A. Power
B. Cement
C. Coal
D. Crude Oil and Natural gas

Which organization would acquire the iconic global fashion company Donna Karan
A. G- III apparel Group
B. Marks & Spencers
C. Zara
D. Tommy Hilfiger

The government of India proposes to raise funds worth Rs. 80000 crores for
financing the construction of several road projects through which of the following
means:
A. PSU Disinvestment Agenda
B. Auctioning of existing road projects to private players
C. Leasing of construction projects
D. Deferred payment of liabilities

WALMART proposes to acquire which e-commerce start up company for $ 3.3 billion
for competing aggressively with the market leaders like Amazon
A. paytm
B. Trunk Club
C. Jet.com
D. HelloFlo

Which organization was granted and honoured the Economic Times Start up award
for 2016
A. Flipcart
B. OLA Cabs
C. Curefit
D. FRESHDESK

In the biggest auction and sale of spectrum scheduled to take place in September
end, 2016 the Indian government proposes to raise funds worth
A. Rs. 5.6 Lakh Crores

B. Rs. 7 Lakh Crores

C. Rs. 4.6 Lakh Crores
D. Rs. 5 Lakh Crores

12. Who has been appointed as the new Deputy Chief Minister of Gujarat after Vijay
Rupani succeeded Anandiben Patel who resigned from the post :
A. Vasuben Trivedi
B. Rajnibhai Patel
C. Nitin Patel
D. O.P. Kohli

Which organization raised more than Rs. 4000 crores in early August, 2016 through
issue of inflation linked bonds in India
A. NTPC
B. Air India
C. IL&FS
D. Dewan Housing Finance Limited

Which leading and internationally renowned footwear and apparel company is

planning to open its own exclusive retail outlet by the year 2017
A. NIKE
B. Adidas
C. GAP
D. LOTTO

Which of the following individuals are identified as the worlds most powerful
women political and industry leaders:
A. Angela Merkel
B. Janet Yellen
C. Theresa May
D. All

Which organization has been targeted by British Anti Corruption Watchdog for
carrying out a formal investigation of fraud, corruption and bribery:
A. Airbus
B. Boeing
C. Aeroflot
D. Swiss Air

Which Indian Bank is proposing to come out with a $1 billion rights issue for
mobilizing capital and funding its expansion programs:
A. RBL
B. HDFC Bank
C. Yes Bank
D. AXIS Bank

Which pharmaceutical company has been accused of falsifying data for more than
200 drugs for obtaining quick regulatory approvals

A. Lupin
B. Biocon
C. Pfizer
D. Ranbaxy

Baltistan is
A. An area in Balochistan
B. In POK
C. Next to Peswar
D. Adjacent to Ladak

Narendra Modi in August 15 from Red Fort spoke forA. 90 minutes

B. 88 minutes
C. 94 minutes
D. 92 minutes

Dipa Karmakar missed Bronze medal only forA. 150 points

B. 200 points
C. 125 points
D. 175 points

WADA stands for

A. World Anti Dope Authority
B. World Anti-Doping Agency
C. World Agency for Doping Affairs
D. None

Number of SAARC countries is

A. Six
B. Seven
C. Eight
D. Nine

The Chief justice of Supreme Court of IndiaA. Kurian Joseph

B. Dipak Mishra
C. T S Thakur
D. Anil R. Dave

For an individual found drinking in Bihar, new Bill enforces punishment also for hisA. Father only
B. Mother only
C. Wife only

D. ALL the family members

Motto of OlympicA. Faster, Higher, Stronger

B. Cross-Cultural Integration
C. International Sportsmanship
D. Quicker, Higher, Stronger

Recently launched Googles Duo

A. Operates on Android App only
B. Facilitates One to One call in iPhones
C. Usable after downloading Android and iOS App
D. NOT for Video Conferencing

Rio Olympics is being held in Rio De JaneiroA. The most populous city in Brazil
B. The Capital of Brazil
C. Was named by Spanish
D. Means Landscapes between the Mountain and the Sea

After Lok Sabha & Rajya Sabha passed the Bill, GST
A. Will be effective after the % of GST is fixed

B. Will be effective after at least 50% States pass the Bill

C. Will be effective after CGST & SGST are amended
D. Will be effective after all the above are complied

Sedition charge is a provision

A. Under Indian Penal Code (IPC)
B. Contravening Fundamental Rights
C. Can only be decided by Supreme Court Of India
D. To control inflammatory speech

US Voters on November 8, 2016 will select the next

A. US President
B. US President & Vice President
C. Presidential Electors
D. ALL

Irom Sharmila ended her hunger strike on August 9, 2016 afterA. 12 years
B. 14 years
C. 16 years
D. 18 years

Cab Aggregator OLA has decided to shut down in Delhi

A. Its services
B. Taxi For Sure
C. Surge Prices during peak hours
D. None

The latest Dada Saheb Phalke Award was conferred on

A. Manoj Kumar
B. Shashi Kapur
C. Gulzar
D. Dilip Kumar

The Most popular Film (Worldwide), 2016

A. Jungle Book
B. Star Trek Beyond
C. The Nice Guys
D. Petes Dragon

The Most popular Film (India), 2016

A. Sultan
B. Kabali
C. Rustom
D. Dishoom

NASAs Juno spacecraft in July, 16 went into the orbit around the planet
A. Jupiter
B. Mars
C. Venus
D. Saturn

The most popular Comedian in Indian TV

A. Raju Srivastava
B. Bharti Singh
C. Kapil Sharma
D. Krushna Abhishek

Who was the first administrator-statesman to attempt planning as a means for

economic development?
A. Sir CP Ramaswami Aiyyar
B. M Viswesvarayya
C. VT Krishnamachari
D. C Rajagopalachari

An economy is at the take off stage on its path to development when it

A. becomes stagnant
B. begins steady growth

C. is liberalized
D. gets maximum foreign aid

Which of the following is the basic characteristic of Oligopoly?

A. a few sellers, one buyer
B. a few sellers, many buyers
C. a few sellers, a few buyers
D. many sellers, a few buyers

The aim of which of the Five Year Plans was to correct the disequilibrium in the
economy?
A. First Five Year Plan
B. Second Five Year Plan
C. Third Five Year Plan
D. Fourth Five Year Plan

Which of the following Five Year Plans recognized human development as the core
of all developmental efforts?
A. Eighth Five Year Plan
B. Seventh Five Year Plan
C. Fifth Five Year Plan
D. Third Five Year Plan

Which of the following plans aimed at improving the standard of living?

A. Third Plan
B. Fourth Plan
C. Fifth Plan
D. Sixth Plan

At which of the following places was the mining of coal started in 1774?
A. Chhindwara
B. Dhanbad
C. Ranchi
D. Raniganj

In which of the following years were the coking coals and non-coking coal mines in
India nationalized?
A. 1971 and 1972 repetitively
B. 1972 and 1973 respectively
C. 1973 and 1974 respectively
D. 1970 and 1972 respectively

Which Indian state has the largest number of cotton textile mills?
A. Madhya Pradesh
B. Maharashtra
C. Gujarat
D. West Bengal

Minor ports like Kakinada, Machilipatnam, Bheemunipatnam and Krishnapatnam are

in which of the following states?
A. Tamil Nadu
B. Andhra Pradesh
C. Maharashtra
D. Karnataka

When, for the first time, did the Prime Minister of India announce the 20-point
Economic Programme?
A. 1973
B. 1974
C. 1975
D. 1976

Which of the following plans aimed at the removal of poverty and attainment of selfreliance?
A. second plan
B. third plan
C. fourth plan
D. fifth plan

Census in India is being held regularly after every

A. 6 years
B. 8 years
C. 10 years
D. 12 years

People belonging to what age group are eligible for training under TRYSEM scheme?
A. 18-35
B. 25-40
C. 18-50
D. 18-25

According to the census in 2001, which city in India has the largest population?
A. Kolkatta
B. Mumbai
C. Delhi
D. Chennai

The United Nations was founded on _________.

A. March 24, 1945
B. October 24, 1945
C. March 24, 1949
D. October 24, 1950

Which country from the following is NOT the member of UNO?

A. Vatican City
B. Afghanistan
C. North Korea
D. Vietnam

The International Court of Justice is located in _________.

A. New York
B. Washington
C. Geneva
D. The Hague

The Great Wall of China is about __________ KM long.

A. 18,196
B. 19,196
C. 20,196
D. 21,196

The oldest university in the world is

A. Cambridge University
B. Oxford University
C. University of Bologna

D. University of Warwick

There are _________ non-permanent members of the security council.

A. 5
B. 7
C. 10
D. 15

The currency of Indonesia is _________.

A. rupiah
B. dinar
C. rangit
D. riyal

The D-8 is an organization of eight ________ countries.

A. developed
B. developing
C. Asian
D. African

The European Union's working capital is in _________.

A. London

B. Lisbon
C. Austria
D. Brussels

The headquarter of NATO is located in _________.

A. New York
B. Paris
C. Geneva
D. Brussels

The motto of UNO is _________.

A. It's your world!
B. Life for All!
C. Peace!
D. Love and Peace!

The world's highest mountain is in __________.

A. China
B. Pakistan
C. Nepal
D. India

The headquarter of Red Cross is in _________.

A. New York
B. Washington
C. Geneva
D. The Hague

World Trade Organization was established in __________.

A. 1980
B. 1985
C. 1990
D. 1995

The North Atlantic treaty (NATO) was signed in __________.

A. 1945
B. 1947
C. 1949
D. 1951

Which country, on the map of world, appears as "Long Shoe"?

A. Portugal
B. Italy
C. Greece
D. Hungary

Which from the following countries is NOT a member of D-8?

A. India
B. Pakistan
C. Nigeria
D. Turkey

The largest ocean of the world is __________.

A. Atlantic
B. Pacific
C. Indian
D. None

Which from the following countries does NOT wield veto-power?

A. United States
B. United Kingdom
C. Canada
D. France

OIC changed its name from Organisation of the Islamic Conference to Organisation
of Islamic Cooperation in _________.
A. 1991
B. 1999

C. 2001
D. 2011

Following has been nominated to become the new governor of RBI wef from 04th
Sept
A. Uday Patel
B. Urjit Patel
C. Uman Patel
D. Urja Patel

Currently India is ranked at _ position in Tech Start Ups

A. Two
B. Three
C. One
D. Four

Coach who trained both Ms P V Sidhu is Mr

A.Gopi Chand
B. Gopi Kishan
C. Gopi Sewak
D. Gopi Rama

The regulator in charge of Food Products in India is

A. FASSI
B. FISSI
C. FASSA
D. FASSB

Mr Arvind Panagriya is chairman of

A. Planning Commission
B. NITI Aayog
C. Monetary Policy Commission
D. None

Next Olympics is going to offer this new event

A. Judo
B. Karate.
C. Kung Fu
D. Kick Boxing

Recently Following Major Petroleum Co announced its plans to sell 261 mill USD
stake in Castrol India
A. IOC
B.HPCL
C.BP
D.Bharat Petroleum

Contracts with Well Spun India were cancelled by a US major retail giant on charges
of false claims
A.Walmart
B. K Mart
C. Target
D. Publics

Idea no 3 mobile cellular operator recently strongly denied reports of its rumored
merger with
A. Airtel
B. Vodafone
C. Reliance
D. Uninor

Following Banks IPO got oversubscribed recently by over 3 times

A. Bandhan Bank
B. IDFC Bank
C. South Indian Bank
D. RBL Bank

New CEO of WIPRO is

A. Abidali Neemuchwala
B. Amit Nayar

C. CK Venkatesh
D. Naik Singhla

Following Major Indian Association representing Interest of representing Business

gave a rating of 7/10 for Modi Govt on Performance .
A. ASSOCHAM
B. FICCI
C. CII
D. IMC

CBDT has proposed banning all cash transactions above __ lakhs

A. 5 Lakhs
B. 3 Lakhs
C. 4.5 Lakhs
D.7 Lakhs

The Militant Group Boko Haram is based out of this African Country
A. Nigeria
B. Kenya
C. Zambia
D. Somalia

Recently Following European Country Agreed to accept hundreds of Migrants to

reinitiate European Relocation Program which had got stalled
A. France
B. Italy
C. Germany
D. Switzerland

Recently Jabong An online commerce co was bought by

A. Snapdeal
B. PayTM
C. Shop Clues
D. None

Recent Document Leak under name Scorpene pertaining to Indian Navy relates to
A. Aircraft Carriers under purchase from France
B. Hi Tec Submarines under Construction at a Mumbai Dockyard
C. Advanced Warships under negotiation with Russia
D.Navy Surveillance Ships likely to be deployed in Indian Ocean

Nalanda University is coming up at

A. Rajgir
B. Gaya
C.Rajendra Nagar , near Patna
D. Bhaglpur

Recent Earthquake occurred in

A. Turkey
B. Italy
C. Belgium
D. Spain

Last Conference of WTO took place in

A. Nairobi
B. Kenya.
C. Harare
D. Cairo