MBA-101 Accounting for Managerial
Decisions
UNIT-I
Accounting and its functions: Concepts and Conventions in
Accounting .Accounting Cycle. Double Entry System. Rules
regarding Journal Entries; Recording of Journal Entries; Ledger
Posting; Subsidiary Books, Cash Book, Trial Balance;
13
Preparation of Final Accounts: Manufacturing Account, Trading
Account; Profit& Loss Account; Balance Sheet.
UNIT-II
Ratio Analysis: Meaning, Interpretation, Significance, Limitations
of Ratio Analysis; Classification of Ratio.
UNIT-III
Fund Flow Analysis: Meaning and Concept of Funds; Meaning of
Fund Flow; Meaning of Fund Flow Statement; Significance;
Limitations; Procedure of Preparing Fund Flow Statement.
Cash Flow Analysis: Meaning; Classification of Cash Flow;
Comparison between Fund Flow Statement and Cash Flow
Statement; Preparation of Cash Flow Statement (as per AS-3);
UNIT-IV
Price Level Accounting: Meaning; Methods or Techniques of Price
Level Accounting; Advantages; Disadvantages.
Social Accounting: Concept of Social Cost Benefit Analysis;
Meaning of Social Accounting; Need; Social Accounting
Approaches.
Human Resource Accounting: Meaning; Need; Methods of Human
Resource Accounting; Objections Against Human Resource
Accounting; HRA in India.
MBA-102: MARKETING MANAGEMENT
UNIT-I
Nature and scope of Marketing: Corporate orientations
towards the market place. The marketing environment
and Environment scanning .
15
Marketing Information System and Marketing Research,
Understanding consumer and Industrial markets.
UNIT-II
Market Segmentation: Targeting and Positioning.
Product decisions product mix, product life cycle, new
product development, Branding and packaging
decisions. Pricing methods and strategies.
UNIT-III
Promotion decisions promotion mix, advertising, sales
promotion, publicity and personal selling. Vertical
marketing Implementation and systems.
Distribution Decisions: Patterns of channels and types
of intermediaries, channel design decisions, Channel
conflict, types and functions of wholesalers and
retailers, Emerging trends in retailing.
UNIT-IV
Direct Marketing: Meaning, Benefits and growth of
direct marketing, Forms of direct marketing, Multi level
marketing, Meaning, need and importance of multilevel
marketing, Advantages, Criticism of multilevel
marketing, Ethical issues in direct & multilevel
marketing.
Organizing and Implementing: Marketing in the
organization, Evaluation and control of marketing
efforts New issues in marketing Globalization,
Consumerism, Green marketing, Legal issues.
MBA-103: MANAGEMENT PRACTICIES
ORG ANISATIONAL BEHAVIOUR
UNIT-I
Introduction of OB: Concept, Nature,
Characteristics, Conceptual Foundations and
Importance, Models of Organizational Behaviour.
Perception and Attribution: Concept, Nature, Process,
Importance. Management and Behavioural Applications
of Perception.
Personality: Concept, Nature, Types and Theories of
Personality Shaping, Personality Attitude and Job
Satisfaction.
UNIT-II
Learning.
Learning: Concept and Theories of
Conflict: Concept, Sources, Types, Process
Group Dynamics: Definition, Stages of Group
Development, Group Cohesiveness, Formal and Informal
Groups, Group Processes and Decision Making,
Dysfunctional Groups
Motivation: Theories of Motivation, Leadership : Styles
of leadership
UNIT-III Management: Concept, Nature, Importance;
Management : Art and Science, Management Vs.
Administration, Management Skills, Levels of
Management. Taylor and Scientific Management, Fayols
Administrative Management, Hawthorne Experiments
and Human Relations,
Introduction to Functions of Management:
Planning: Nature, Scope, Objectives and Significance,
Types of Planning, Process of Planning. Organizing:
Concept, Organisation Theories, Forms of Organisational
Structure, Departmentation, Span of Control, Delegation
of Authority, Authority & Responsibility, Organizational
Design.
UNIT-IV Staffing: Concept, System Approach, Manpower
Planning, Job Design, Recruitment & Selection, Training
& Development, Performance Appraisal Directing:
Concept, Direction and Supervision, Job Enrichment &
Morale Building ## Controlling: Concept, Process, Types
of Control
