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Pedagogical Power of Posters

The document discusses the pedagogical value of scientific posters in classrooms and provides tips for teachers to maximize their educational impact. It notes that while posters are commonly used, their value is often unrealized. The document then outlines five strategies for using posters effectively based on research: 1) Hang posters to peak student curiosity and motivation; 2) Be selective about poster content and size; 3) Rotate posters between units; 4) Rotate posters within a unit; 5) Hang posters to provide on-topic distraction for wandering minds. Each strategy is meant to make posters more engaging and reinforce key science content and skills.
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0% found this document useful (0 votes)
123 views8 pages

Pedagogical Power of Posters

The document discusses the pedagogical value of scientific posters in classrooms and provides tips for teachers to maximize their educational impact. It notes that while posters are commonly used, their value is often unrealized. The document then outlines five strategies for using posters effectively based on research: 1) Hang posters to peak student curiosity and motivation; 2) Be selective about poster content and size; 3) Rotate posters between units; 4) Rotate posters within a unit; 5) Hang posters to provide on-topic distraction for wandering minds. Each strategy is meant to make posters more engaging and reinforce key science content and skills.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Revisitingyourclassroomswalls:Thepedagogicalpower

ofposters
12/23/09Version2.0
MichaelHubenthalIRISConsortium,EducationandOutreachProgram
ThomasOBrienUniversityofBinghamton,SchoolofEducation

Scientificwallpostersarecommonplaceinmostmiddleandhighschoolscience
classrooms.Infact,ifyouareinyourclassroomnow,thereareprobablyseveralof
thesecolorfulpieceswithinyourviewandnumerousothersstoredawayinclosets
anddrawers.Commonlythesepiecesconveyscientificcontentonanarrowsetof
relatedscientifictopicsthroughamixofeyecatchingtextandfigures.Someof
yoursprobablycamewiththeroomwhenyoumovedintothespaceorwere
orderedfromstandardsciencesupplyhouses.Manyothers,especiallythose
developedbyfederalornotforprofitscientificorganizationswereprobably
pickedupfreeofchargefromscienceteacherconferences,localteacher
professionaldevelopmentworkshops,orasaninsertinoneofavarietyof
practitionerjournals.Despitewheretheyoriginated,posterproducersspendlotsof
moneyontheirproductionanddissemination.Whilethereisgreatdemandforsuch
postersbyclassroomteachers,toofrequentlytheireducationalvalueisunrealized
andmanyaresimplyforgottenprettypicturesonthewall.Infact,acasestudy
conductedtoexaminetheuseofpostersproducedbythesciencecommunity
ultimatelyconcludedthataspectsoftheirdesign,consistentacrossmanysuch
posters,prohibitsthemfromplayingasignificantroleintheinstructionalprocessof
theclassroomandthestructureoftheschooldaydoesnotsupportopportunitiesfor
selfdirectedstudentlearningtooccurfromposters(Hubenthal,2009).

Inadditiontoidentifyingshortcomingswithdesignaspectsofsuchpostersand
underpinningassumptionsfortheiruse,thisresearchalsodocumentedstrategies
teachersemploytomaximizetheeffectivenessofpostersascurrentlyavailable.This
articlepresentsfivesuchstrategiesortipsandexaminestheirabilitytomaximize
theeducationalvalueofpostersinlightofwhatweknowaboutthelearningprocess
andthecomplexrelationshipbetweenthelearningenvironmentandstudents.
- Hangposterstopeakstudentscuriosityandmotivationtolearnmoreabout
sciencecontent,inquiryandcareers.
- Beselectiveaboutposters,especiallywithrespecttothetypeandsizeofthe
imageryaswellasthequantityofexplanatorytext.
- RotateyourpostersBetweenunitstokeepvisualsaidsrelevant,
emphasizeinterunitconnectionsandpromotestudentquestions.
- RotateyourpostersWithinaunittomotivatestudentattentionand
emphasizekeycontent.
- Hangposterstoprovideontopictargetsforstudentswanderingminds
Whileeachofthesestrategiesmightnotbeentirelynoveltoyouasapractitioner,
thisarticlehasbeendesignedtoconnectwhatyoumayknowintuitivelytothe
researchbasesothatyoucanselectandusepostersformaximumeducational
impact.Ultimately,suchaconnectionmayenableyoutobecomemoreintentionalin

yourapproachtopostersintheclassroomandtherebymakethemmorethanjust
forgottenwallpaper.

Tip#1Influenceyourstudentsattitudesandbehaviorsbyhangingposters.
Takealookaroundyourclassroom.Isyourclassroomuglyorbeautiful?Perhaps
moreimportantly,doyoubelievetheaestheticsofyourclassroommatters?Based
onthepresenceofpostersinyourclassroom,itislikelythatyouhaveintuitively
sensedthatthereisarelationshipbetweenpeopleandtheirenvironment.One
teacherdescribedthisimpactinthefollowingway,Itsnotlikethisisagreatroom
oranything,butIthinkthatthosepostersjustaddalittlebitofsomethingtothe
room.

Sincethe1950s,researchershaveknownthatvisuallyunattractiveroomsproduce
feelingsofdiscontent,fatigueandadesiretoescape(Maslow&Mintz,1956).More
recentlyanevergrowingbodyofresearchconcludesthatsoftaspectsofa
classroom,suchasclimate,colorpaletteofwallsandwalldecorations,adjustable
lightingsystems,andseatinghavetheabilitytopositivelyinfluencestudents
emotionsandhaveimportanteffectsonstudentsattitudesandbehaviorssuchas
attendance,classparticipation,andrapportwiththeinstructor(Graetz,2006;
Sommer&Olsen,1980;Wongetal.,1992).Postersthemselveshaveseldombeen
examinedspecificallyinaclassroomsetting.However,laboratoryresearchonthe
impactofpostersoncollegestudentsintheworkplacesuggeststhemerepresence
ofataskrelatedposterforfilingorcomputationaltasks,andascenicposterfor
creativetasksresultedinhigherlevelsofreportedconfidenceandincreased
perceptionsofthepleasantnessoftheworkspace(Stoneetal;1998a;1998b).

Bysimplyselectingandhangingaestheticallypleasingpostersinyourclassroom
youareincreasingthevisualinterestsofyourclassroom.Inturn,thiscreatesa
pleasantenvironmentlikelytoencouragemorepositivestudentattitudesand
behaviors.Whilethiseffectcouldbeachievedbyhangingartprints,mostscience
teachersoptinsteadforscienceposters.Suchastrategynotonlycreatesavisually
stimulatingspace,italsocreatesacontentspecific,orinthiscasesciencey
environmentforstudents,
I think when you walk in the classroom, you want to have something that
identifies the classroom with the subject matter. Theres rocks and globes
all over the place. I think theres a certain atmosphere that would be lost
by not having the posters.
Thisgoesbeyondthesimplepleasantnessofthespaceandcontributestothe
developmentofaclassroomatmosphere.Ataminimumthisatmospherecanbe
usefultoreframestudentsmindsetsastheyphysicallyandmentallytransitionfrom
theirpreviousclasstoyoursciencespace.Itsays,thisissomethingdifferentthis
isscience!Perhapsmoreimportantlythisisanexpressionoftheteacherandthe
fieldofsciencebeingtaught.Thiscansay,Icareaboutscienceandscienceis
important.Further,itsaysIcareenoughaboutmystudentsandtheirlearningto
createanengagingandlivelylearninglab.Usedinthiswayposterscomplement

ratherthansubstituteforreal,3Dsciencematerials,modelsandlivingplantsand
creaturesthatalsocontributetothealivenessoftheclassroom.

Tip#2Beselectiveaboutthepostersyouhang.Especiallywithrespecttothe
typeandsizeoftheimageryaswellasthequantityofexplanatorytext.
Whileallpostersaredesignedtobeeducativeandtheformaleducationcommunity
istheprimaryconsumerofscienceposters,manyarenotwelldesignedtosupport
classroomuse.Instead,mostaredesignedtocommunicatecontentdirectlytoa
learnerinisolationofothersupportslikeateacher.Asaresult,thesepostersare
filledwithsignificantquantitiesofexplanatorytextand,similartoascientific
publication,theyuseimagesnottostandalone,buttohighlightpointsandillustrate
argumentsthatarebeingmadeinthetext(Dumit,2004).Infact,oneteacherI
workedwithlikenedthepresenceofexplanatorytextonasamplepostertothe
teachereditionofatextbookandconcludedthatitsawonderfulthingforanadult
anditfulfillsalmostachapterofknowledge.Whenexaminingpostersfroma
teachersperspectivethisabundanceoftextandsupportingfiguresactuallylimits
teachersabilitytousetheposterforinstruction.TeachersIhaveworkedwithare
generallylessconcernedwithstudentsinabilitytoreadthetextonpostersbecause
theschooldaygenerallydoesntaccommodateextendedtimetoreadposters.
Instead,whatisofconcernisthatextensivetextcausestheprimaryfiguresto
becometoosmalltobeseenevenfromashortdistanceaway.

Teacherscasualobservationsregardingthevisualcomplexitycausedbyan
abundanceoftextandsmallimagesalignswithourunderstandingoftheway
learnersprocessandintegrateknowledgefrominstructionalmaterials.Learners
haveacognitivearchitecturecomprisedofafiniteworkingmemorythatprocesses
incominginformation,andaunlimitedlongtermmemoryusedtomakesenseof
andgivemeaningtotheinformation(Baddeley,1992;Bower,1975).Theworking
memorycomprisestwolargelyindependentcomponentsthatprocessvisualand
verbalinformation(Paivio,1986).Whiletextiseventuallytransferredtotheverbal
workingmemory,itmustbeinitiallyprocessedbythevisualworkingmemory;
causingcompetitionwithgraphicsforresources(Mayeretal.,2001).Sincethese
twocomponentsfunctionindependently,instruction,inthiscaseposters,havethe
potentialofoverwhelmingtheworkingmemorybyoverwhelmingeitheroneof
thesecomponents.Therefore,posters,likeallvisualrepresentations,shouldbe
designedinawaythatseekstodecreasetheextraneouscognitiveloadandincrease
germaneloadwhenpossible(Kalyugaetal.,2000;Paas&vanMerrienboer,1993).

Thus,whenvisitingastateornationalscienceteacherconferenceswhereluggage
spacefortransportingpostersbackhomeislimited,skipthosewithsmallfigures
andoptforthosethathavelargeandiconicfigures!Manyteachersreportlooking
foragrossimagethatcannot(begotten)anywhereelse,asimpleidea.Forexample,
cutaways,scaledrepresentationsorotherperspectivesthatarenotdirectlyvisible
withtheuseofareal3Dobjectcanbeextremelyuseful.Additionally,imagerythat
inspiresasenseofwonderisthoughtprovoking,orevendiscrepantcangreatly

enhancetheinstructionalusefulnessoftheposterbyovercomingtheirstaticnature
andactivelyengagingstudentsinthecontent.

Soundseasy,butposterswithgoodclassroomvisibilityandiconicimagerycanbe
hardtocomeby.Ifyoucanfindthem,agrossimagewillserveyouwell
instructionally.Bychoosingposterswithsuchimageryyouareimmediately
becomingmoreintentionalaboutpostersandaregreatlyincreasingthelikelihood
thattheywillbemorethanjustbackgroundwallpaperduringyourinstruction.

Tip#3Rotatepostersasyouchangeunitstokeepvisualsaidshandy,
emphasizeconnectionsacrossunitsandpromotestudentquestions.
Keepingthemajorityofyourpostersinrotationwiththecontentoftheunityouare
coveringhasanumberofbenefitsfortheclassroom.First,itextendstheprinciples
coveredinTip#1abovebyenliveningtheroomwithvisualsthatarespecifictothe
contentcurrentlyunderstudy.Second,theactofselectingasetofpostersthat
supportsthetopicsoftheunitmakesyoumoreintentionalabouttheuseofposters
forinstruction.Theactofhangingthemsimplykeepsthesepostersattheready.
Themostobviousapproachforinstructionaluseofpostersistocommunicatean
instructionalmessagewiththeimageryfromtheposters.Comparedtohaving
studentsreadtheposters,thisapproachisadvantageousasitcanincreasethe
amountofrelevantinputforlearnerswithoutincreasingthecognitiveloadrequired
toprocessthesameinformation.Thisoccursbecausetheinputisdividedacross
boththevisualandverbalcomponentsofthefiniteworkingmemory,e.g.
communicatingtheinformationwiththeteachersvoiceaswellastheimagery
(Paivio,2006;Mayeretal.,2001).

Onelimitationofusingpostersinstructionallyisthatpostershaveconfiningedges.
Theseedgeslimitthenumberofconceptsthatcanfitonanyposterand
unavoidablyresultsintherepresentationideasasdiscretechunks.Athirdbenefit
ofrotatingpostersinalignmentwithyourunitsisthatitpresentsaunique
opportunitytoovercomethesephysicaledgesandshowcasethelinkagesbetween
content.Thisisespeciallysoifoneusesinstructionalstrategiesdesignedto
emphasizerelationshipsbetweencontent.Forexample,byhangingasetofposters
thatsupportaunit,yourwallscanbecomelikeanimagebasedconceptmap,useful
tohelpstudentsseehowindividualideasformalargerwhole.Similartothewaya
roadmapshowsvariousroadsconnectingvarioustowns,Conceptmapsindicatea
connectionbetweenconceptswithalinelinkingtwoconceptstogether.Wordsplace
ontheline,linkingwordsorlinkingphrases,specifytherelationshipbetweenthe
twoconnectedconcepts(Novak&Canas,2006).Approachestousingpostersas
Conceptmapsintheclassroomareonlylimitedbycreativity.Forexample,atthe
beginningofaunityoucouldassessstudentspriorknowledgebyhavingstudents
circulatearoundtheclassroomtoexaminethepostersandthendrawaConcept
map.Or,attheendoftheunit,understandingcouldbeassessedbycreatinga
classroomsizedConceptmap;physicallyconnectingtheposterstogetherwith
stringandattachedpapertothestringforlinkingwordsorphrases.GREATIDEAS


Finally,rotatingyourposterscanalsoencouragemorespontaneoususesforthem.
Infact,thecasestudyofposterspreviouslymentionedfoundthatmostteachers
reportedthattheircurrentuseofpostersisgenerallymorerandomthanitis
plannedandisfrequentlytiedtostudentquestionsrequiringanalternative
explanationofaconcept.Teacherscommented,Havingthepostersuponthewall
hassparkedseveralquestionswithinlessonsandits,Ithink,givingthemadeeper
meaningforunderstandingwhatweretalkingabout.Henson(1998),inhismethods
forsecondaryinstructionsuggeststhatoneofthemosteffectiveusesofvisualaids
iswherethelessonisnotpredeveloped,butbuiltupinfrontofthestudentswho
helpdeveloptheconcepts.Emphasizingtheextentofthiseffect,oneteachereven
notedthatevenofftopicquestionsareapositive.
Ofteninthemiddleofalecturesomekidshandwillgoupandgothat
picturewiththegreenlightythings,whatsthat?Itdoesgetusofftopic,
butinstantlyeverybodyisengagedagain.EvenwhenIgetbackonto
whatIwastalkingabout,youvestillgotthem.
Inadditiontoencouragingstudentquestions,keepingyourpostersalignedwiththe
contentyouarecoveringalsokeepsvisualaidsconvenientlyonhand.Thatway,
whenastudentasksaquestionoryouwanttolinkthecurrentcontentyouare
coveringtotopicsyouhavealreadydiscussed,youdonthavetohuntforimageryto
supportyourideasbecausethevisualsarerightthere!

Tip#4Rotatesomeposterswithinunitstoemphasizekeycontentand
engagestudentsinthelesson.
ImagineasstudentsentertheirEarthScienceclassroomandbegintoworkonthe
warmup,theynoticethatthepostershungwithmagnetsontheleftedgeofthe
blackboardhavechangedagain!Whileallthepostersintheclassroomstillrelate
platetectonicsconcepts,thesespecificonesnowshowadrippingfaucetthat
appearstobemakingripplesradiatingoutwardfromalocationinthewesternUS.
Anothernewlyhungposterillustratestheinterioroftheearthandconnectsthemto
numerousseismogramsbesideit.Iwonderwhatwewillbecoveringtoday?How
doripplesradiatingoutwardsconnecttoourunitandwhatdotheyhavetodowith
Earthsinterior.

Theexampleabovehighlightshowateachermighttakeadvantageofalarge
collectionofpostersandincorporatethosepostersinstructionally.Bycreatinga
rapidrotationcenter,oranareaoftheclassroomwhereoneortwoposterschanges
morefrequently(perhapsweekly)thanthebroaderunitrotation,youcanquickly
engagestudentsincontentbycallingattentiontoupcomingtopicsandsparking
questions.Pedagogicallyspeaking,usingpostersinthiswayissimilartothe
introductionsegmentofawellcraftedlecturethatmotivatesstudentattentionand
providescuesforwhatwillbepresentedandemphasizedduringtheinstruction
(Chiappetta&Koballa,2002).Attheendofeachunit,thepostersthatappearedin
therapidrotationcentercouldthenalsobeleveragedforreview.Becausethey
changedastheinstructionintheclassroomchanged,thevisualsoftheposterserve

asmarkersormentalremindersoftopicscoveredduringtheunit.Withlittle
promptingfromtheteachersstudentsshouldbeabletousetheposterstocreatea
contentflowsurroundingthesefigures.

Tip#5Provideontopictargetsforstudentswanderingminds
Thereissignificantcompetitionforstudentslimitedcognitiveresourcesinaschool
setting.Thelearnermayactivelyselecttoparticipateinthediscussionthatyouare
leading,ortheymaychoosetofocustheirresourceselsewhere,writinganotetoa
friend,completinganunfinishedhomeworkassignment,orjustcasuallyobserving
theirsurroundings.Despiteourbesteffortsatanallontaskallthetime
classroom,brainsinevitablywanderduringinstruction.Infact,researchsuggests,
30%40%ofdailylifethoughtsareofftask(McVayetal,2009).Knowingand
anticipatingthisphenomenonallowsyoutostrategicallyprepareforyourstudents
wanderingminds.Greatpostersattractandretainstudentattention.Visually
stimulatingpostersthatarealignedwiththecontentoftheunitcanbeanideal
methodtoprovidingstudentswithgermanetargetsfortheirmentalescapes.The
stuffupfrontisallpicturesofnatureandEarthsciencephenomena.Ikindofputthem
uptherebecauseIseestudents,myscreenisrightinbetweenthem,andIseestudents
sometimeswandering.

Theintentionofthesepostersisnottosupportlearningbypassivediffusion.
Ratherprovidingsuchresourcesforstudentsmentalescapes(orbrainbreaks)is
alignedwithresearchthatsuggeststhatnaturalscenessuchaswindows,video
loops,andscenicpostersservearestorativefunctionforworkersandmayprovide
stimulationforworkersseekinginformationorcues(Collins,1975;Kaplan1983:
Stone,1998a).Whileworkersreportthatsuchscenicviews,especiallywindowsare
highlydesirableinthisway(Jackson&Holmes,1973;Butler&Biner,1989;1990),
teachershaveexpressedwantingsomethingmorespecificfortheirstudentsmental
breaks.Whatwouldyouwantforthem(students)toseebesideswhatyoureteaching
typeofthing?Sothisisthepurposeofthat(setofposters).Iwantakidtositinthe
roomwhentheyrenotwithme,theyresomewhereelse,butfocusingonscience.

Summary
SciencepostershavebecomeastandardfeatureinclassroomsacrosstheUnited
States.Demandfromscienceteachersfornewpostersishighandscience
organizationsareenthusiasticaboutcreatingnewonesforeducators.Whilemany
oftheposterscurrentlyavailablelackadesignthatsupportstheiruseinthe
classroom,thetipspresentedherecan,withasmallamountofeffort,allowyouto
maximizetheimpactofthepostersyoucurrentlyhaveandhelpyouselectfuture
postersthataremorelikelytohelpyourstudentslearn.

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