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Identify High Value Jobs

The document discusses identifying high-value customer jobs that a company could focus on to help prioritize jobs or apply to customer profiles. It provides a scoring scale and questions to help rank customer jobs from the company's perspective in order to focus on the highest value jobs and related pains and gains.

Uploaded by

Victor Raul Solis Garavito
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302 views1 page

Identify High Value Jobs

The document discusses identifying high-value customer jobs that a company could focus on to help prioritize jobs or apply to customer profiles. It provides a scoring scale and questions to help rank customer jobs from the company's perspective in order to focus on the highest value jobs and related pains and gains.

Uploaded by

Victor Raul Solis Garavito
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Pull: Job

Selection

Scoring Scale:
(Low) to (High)

Jobs

Imagine your customers are chief information officers (CIOs) and


you have to understand which jobs matter most to them. Do this exercise

objective

outcome

Identify high-value customer

Ranking of customer jobs

to prioritize their jobs or apply it to one of your own customer profiles.

jobs that you could focus on

from your perspective

Does failing the job


lead to extreme pains?
Does failing the job
lead to missing out on
essential gains?

Can you feel the pain?

Are there unresolved pains?

Are there many with

Focus on the highest

Can you see the gain?

Are there unrealized gains?

this job, pain, or gain?

value jobs and related

Are there few willing

pains and gains.

Important

Tangible

to pay a lot?

Unsatisfied

Lucrative

High-Value jobs

Written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith


Designed by Trish Papadakos

Copyright Strategyzer AG
The makers of Business Model Generation and Strategyzer

www.strategyzer.com/vpd

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