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Questionnaire For Testing Brand Awareness of

This document contains a 20 question questionnaire to test brand awareness of "Suryacem", a brand of lime. The questions gauge factors like which brand the respondent uses, how long they've used it, what influences their purchases, how they first learned of Suryacem, their opinions on brand promotion methods and importance, how they hear the Suryacem name, references for the brand, packaging quality, company image, feelings toward the brand, and memorability of the logo. The goal is to understand brand recognition, purchase influences, perceptions, and recall of Suryacem.

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shaiksaddam
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55 views

Questionnaire For Testing Brand Awareness of

This document contains a 20 question questionnaire to test brand awareness of "Suryacem", a brand of lime. The questions gauge factors like which brand the respondent uses, how long they've used it, what influences their purchases, how they first learned of Suryacem, their opinions on brand promotion methods and importance, how they hear the Suryacem name, references for the brand, packaging quality, company image, feelings toward the brand, and memorability of the logo. The goal is to understand brand recognition, purchase influences, perceptions, and recall of Suryacem.

Uploaded by

shaiksaddam
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE FOR TESTING BRAND AWARENESS OF

“SURYACEM”

Name:___________________________________________________________

Age:_________

Address:_______________________________________________________

1) Which Brand of lime do you use?

a) Suryacem c). Janatacem

b) Balajicem d). Any other-______________.

2) From how long you are using this Brand?

_______________________________________________________.

3) Different medias which is influence to purchase more?

a) T.V ads c) Radio (fm)

b) Print media d) Hoardings

e) Word of mouth

4) Through which reference you came to know about suryacem?

a) Family d) Friends

b) Dealers e) Self

c) Others_________________.

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5) What is the opinion towards promoting a Brand through different medias?

a) T.V ads c) Print media

b) Radio d) Hoardings

6)What is the opinion towards Brand is important to make purchase?

a) Yes b) No

7) What is the opinion towards Brand “suryacem” is influence your purchase?

a) Yes b) No

8) How you hear Brand name “suryacem”?

a) Brand ambassador c) Punch line

b) Theme of advertising d) Music

9) What is the reference towards “suryacem”?

a) Suryacem as a popular Brand c) Easy to purchase

b) Price d) Service

e) Others______________________.

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10) What is your opinion towards the Brand “suryacem”?

a) Suggestive c) Easy to remember

b) Appropriate

11) What is your opinion towards the Brand “suryacem” is not the name of

product but image created for the quality?

a) Agree b) Disagree

12) What is your opinion towards Brand “suryacem” establish a relationship based

on love to collect loyal consumer?

a) Yes b) No

13) What is your opinion towards advertisement plays a vital role in developing the

Brand?

a) Yes b) No

a. If yes which media

1.T.V 2.Hoardings

3.Price 3.Radio

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14) What is your opinion about quality provided by “suryacem”?

a) Very good c) Satisfactory

b) Good d) Poor

15) What are the factors according to you make purchase of suryacem a unique

experience?

a) Quality c) Any others_________________.

b) Variety

16) Rank the Brand according to following factors.

1.Very good 2.Good 3.Bad 4.Very bad


Packing
Availability
Company
image

17) What is your feel about Brand “suryacem”?

a) Cheerful/joyous c) Self respect

b) Social approval d) Security

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18) How well do the following words describe the Brand?

a) Honest c) Upper class

b) Daring d) Reliable

19) Do you identify the Brand with through its punchline?

a) Yes b) No

20)how memorable would you rate the logo for Brand”suryacem”?

a) Yes Memorable

b) No

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