BETTY RIOS

[email protected], (305) 989-4051, Willingness to relocate to Southeast USA

International Sales and Marketing Manager

Sales/Marketing Negotiation/Mediation Logistics/Distribution
New Markets/Expansion Leadership/Training English/Spanish
CAREER HIGHLIGHTS
Secured $6.5M+ in a 5-year contract; saved 35+ jobs and the facility from closing in South Florida
Secured $2M+ in yearly contracts and restored damaged relationship with top European client
Penetrated new international markets by identifying and qualifying distributors/agents; cultivated valuable
relationships to ensure market penetration and profitability
Effective Negotiator and Communicator in leveraging relationships that maximize bottom-line results

PROFESSIONAL EXPERIENCE

INTERNATIONAL SALES AND MARKETING ADVISOR 2013 Present

Selected engagements: Import/Exports, Sales Management, Logistics, Warehousing and Distribution projects
Providing sales and marketing management by evaluating targets, resources and activities for market
penetration or expansion; advised on International Operationsgreenfield projects

UNITED STATES COLD STORAGE, Miami, FL 2008 2013

Regional Sales Manager Southeast, Mid-Atlantic USA & Latin America (Refrigerated Supply Chain)
Cultivated a robust, sustainable customer base in FL despite previously dominant competitor advantage and
poor location reputation within 2 years. In year 3, landed major government contract $1M + p.a. w/2-yr ext.
Importing and exporting pharmaceuticals, manufacturing by-products, and foods from around the world.
Experience in warehouse operations, inventory control, logistics and transportation. ERP Software and
warehouse management. Dealings with distributors, brokers, freight forwarders and freight carriers.
Maintained CRM, formulated pricing, made presentations to prospects; managed margins and budgets.
Provided logistics alternatives to customers, e.g. LTL, TL shipments and major distribution programs.
Worked closely with corporate team to establish pricing parameters and verification of freight costs.

CONSULTANT 2007 2008

Selected engagements: Business Planning, Process Optimization and Project Management for Export Markets
Procurement Planning Analyst (Brightstar), Miami, FL
Utilized in-house ERP Software and warehouse management software to performed duties: work instructions,
compliance standards and process. Review material availability and track product flow to suggest progress.

Regional Bid Analyst (DHL ExpressWorldwide), Plantation, FL

Implemented bid management processes using SAP; project management; managed sales support initiatives,
prioritized tasks to meet milestone deadlines. Listed country specific conditions and geographic guidelines.
Analyzed flow of documents through logistics networkskey indicators and scorecards of logistics controls

INTERNATIONAL TRUCK AND ENGINE CORPORATION, Chicago, IL 2005 2007

International Sales and Marketing Management Associate(Marketing, Sales, Training, Business Planning)
Developed marketing program to support sales efforts in 15 counties; Created and managed budgets.
Traveled throughout territory for events and trade shows; led sales marketing activities for the region.
Initiated worldwide sales competitive market analysis; sales statistics to determine weak areas that supported
sales efforts and growth. Introduced product to customertrained the sales department in sales techniques.
Advised staff on documentation, pricing, certificates, distributors, brokers, and freight forwarders.
Presented products to customertrained the sales department and collaborated in business planning.
Managed marketing events, trade shows, media, advertising, collateral, literature and website.
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PUERTO RICO FEDERAL AFFAIRS ADMINISTRATION, Coral Gables, FL 2004

Regional Community OfficerSouth Florida (Tri-County)
Exceeded regional goals by 20%; the Face and Voice of the organization to community organizations.
An ambassador for PRFAA by networking and communicating effectively; radio and event spokesperson
Marketing Campaignscollaborated with national TV and local billboard and print advertising channels.

SUPER VISION INTERNATIONAL, Orlando, FL (Pursued Graduate Studies) 2001

International Sales Manager
Increased distributors multi-million contracts by 25% by analyzing processes and streamlining policies.
Managed staff in the duties of export documentation, logistics, inspections and government legalities.
Oversaw sea and air freight, freight forwarders contracts; delivery costs, certificates of origin, and licensing.
Defined sales and marketing plans for international markets. Identified markets of potential expansion.
Managed distributors in 70 countries. Conducted distributors training in new products.
Marketingparticipated in promotional activities, trade shows and annual international events.

FLORIDAS NATURAL. Lake Wales, FL (Pursued Full-Time Studies) 1995 1999

International Sales Department- Unit Manager
Managed team of five coordinators and managed international sales with $30M in operations.
Directed all aspects of international accounts A/R, banking, budgeting, drawback and cost analysis.
Managed all facets of logistics: truck, rail, ocean, break-bulk, warehousing and negotiated all contracts.
Provided full customer needs assessment planning and targeted appropriate product/services solutions within
time and budget parameters. Supported marketing functions by providing insights of the markets.
Recruited, terminated, trained, mentored and motivated staff members for a high performing team.

ZERO HALLIBURTON, Salt Lake City, UT 1989 1995

International Sales Manager
Identified, selected and managed distributors and agents in 80 countries worldwide.
Negotiated product pricing, monitored export clearance standards and distribution channel costs.
Analyzed each countrys market condition and assigned pricing for each in their respective foreign currencies.
Provided marketing collateral, trade promotion, flyers, postcards and researched competitors.
Directed international logistics and export compliance. Ocean and air; negotiated contract pricing.
Managed European warehouse, logistics, loss prevention and training and cost analysis for region.
Responsible for forecasting, production, labor costs, quality control, legalities and budget guidelines.
Assisted in managing the entire product cycle from beginning to end. Involved in production and packaging.

EDUCATION & TRAINING

International Management and Marketing, Finance

Master of Business Administration
Middlebury Institute of International Studies at Monterey
Formally known as Monterey Institute of International Studies, Monterey, CA

Marketing and International Business

Bachelor of Science in Business Administration
University of Central Florida, Orlando, FL

Karrass Effective Negotiating, World Trade Letters of Credits, World Food Logistics, Dry and Refrigerated Supply
Chain, Project Management, Leadership, Valuing Differences, Presentations and MS Office Suite, MS Project, ERP
Software, Salesforce-CRM and I have Technical Aptitude