Asik Das
Synopsis
Launched and managed an entrepreneurial ecommerce business in healthcare
Have product management & marketing experience (frontline & managerial) across traditional & digital channels
Have sales management experience leading high performance teams across all regions of India & adjacent SAARC
countries
Experience across ecommerce, healthcare & financial industries
Education
PGDBM XLRI, Jamshedpur 2006
B.Tech NIT, Jaipur 2004
Experience
Smart Medical Buyer (Healthcare ecommerce startup) (May 15 Present)
Co-Founder & COO New Delhi
Conceptualized and launched Smart Medical Buyer, an online store for Doctors and Hospitals for consumables.
Product Management: Designed the website and apps played an integral role in the design, features and flow of the
product.
Marketing: Steered the marketing function across the conventional and digital media to acquire more than 9000
registrations.
Content: Led the web content function to ensure accurate, informative, and searchable content on the website.
Seller Tie Ups: Ensured a wide portfolio of products available on the website by forging tie ups with manufacturers.
Customer Service: Set up the customer service process ensuring adherence to TAT benchmarks for customer queries
and complaints and achieved a 10% improvement in NPS over the period of 1 year.
Boston Scientific India Ltd. (April 14 April 15)
Marketing (Marketing Manager for India) Gurgaon
Achieved a 10% increase in the number of cases being performed by operators, by improving therapy awareness among
General Physicians ensuring rise in referrals.
Started Digital Marketing in the division: Newsletters to GPs on behalf of operators to ensure periodic connect and
maintenance of the referral network and increased awareness about the treatment options for PAD.
Controlled product pricing to ensure profitability target achievement for the division.
Managed KOL connect plans to ensure market share increase in India from 9% to 13% over a year.
Improved the brand image of BSC PI in the industry through innovative participation in the major relevant events.
Launched the Interventional Oncology product portfolio successfully in India.
Johnson & Johnson Medical India Ltd. (Jul 08 Dec 13)
Sales Management (RSM for South & East India, Bangladesh, Nepal & Sri Lanka) Chennai
Led a team of thirteen members managing sales and distribution across eleven states in India and three neighboring
countries to handling a business of INR 25 Cr.
Managed the profitability delivered by my regions through pricing and cost control: Achieved price variance targets for
both regions
Re-aligned distribution to increase reach into previously unexplored territories to enhance spread for my portfolio of
products Gains of 10% of monthly business
Set up processes in my regions to provide optimal information and support to customers and the sales team and ensure
timely completion of essential tasks
Managed the team engaging them towards business performance and personal development: Ensured retention of key
talent through a choppy phase
Product Management & Marketing (Group Product Manager) Mumbai
Conceptualized and implemented an online rewards program, Champions of Life to increase focus and sales of my
portfolio
Analyzed price increase opportunities to enhance product profitability through marketing campaigns 110% Price
increase in diagnostic catheters category while ensuring minimal hit to top-line
Launched three new products to the Indian market conceptualizing all steps from market research, product
segmentation, pricing to launch activities across the market
1
Designed, launched and implemented periodic marketing campaigns to revitalize low performing brands Shape Up
campaign for special shapes in Guiding Catheters led to increase in share of special shapes to 15% of overall sales
Sales & Distribution (RSE for NCR & Rajasthan, RSM for North India) New Delhi
Managed a team of 7 Account Managers to achieve sales targets of INR 40 Cr. across Delhi/NCR, U.P and Rajasthan
Received the Best Supervisor award across Cordis, J&J for 2010.
Managed key customers and accounts for the territory: Increased penetration and business in key accounts like Escorts,
Max & Medanta.
Instilled a scientific selling culture in the team focusing on product knowledge through special sessions, product
champions and joint field work
Ensured development of the team with two members from my team subsequently being promoted to supervisory roles
As the RSM for North India, led a team of 12 members across regions to achieve a target of INR 55 Cr.
Kept the team engaged and motivated ensuring business targets are met through an organizational change
Played a key role in developing the new structure of the team for the changed organization
ICICI Prudential Life Insurance Company Ltd. (April 06 June 08)
Sales Strategy (Manager Sales Development) Mumbai
Sales Process Optimization: Designed the most optimal solution for ICICI Prudential to help it in its path towards Mission
2010 - Conceptualized and implemented the Sales Activity Tracker, a tool to enable improved activity planning and
management resulting in enhanced efficiency of the sales force and superior sales effectiveness
Knowledge Management: Conceptualized and implemented a knowledge management platform in the organization to
locate, collect and disseminate tacit and explicit knowledge
Sales & Distribution (Sales Manager) Mumbai & Delhi
Managed a team of eight sales representatives to achieve sales targets in the Bancassurance channel in Mumbai:
Successfully achieved targets set for the year (110% achievement)
Capability development of subordinates: Aided the career progression of two of my immediate subordinates
Interests
Sports
Travelling & Adventure
Movie buff
Avid reader
Music
Fashion
