HomeShop18
HomeShop18 is an online and on-air retail and distri- Appliances, Jewellery, Mobiles, Oce & Stationery,
bution venture of Network 18 Group, India. Home- Toys, Watches.
Shop18 was launched on 9 April 2008 as Indias rst 24-
hour Home Shopping TV channel, where anchors per-
formed live demonstration of products on sale similar 5 mCommerce
to HSN or QVC in USA. The television channel estab-
lished HomeShop18s foothold in Indian retail because
The mobile version of the HomeShop18.com was o-
of high television penetration. Later, as the internet
cially launched on Android and iOS in the beginning of
reach grew all over the country, HomeShop18 launched
the year 2013.
www.homeshop18.com which was ranked as the No. 5
most tracked Ecommerce portal in India by Comscore
in July 2013. 5.1 Scan N Shop HomeShop18s Virtual
Shopping Wall
1 Investors As a part of its mobile platform launch, HomeShop18 set
up SCAN N SHOP Virtual Shopping Wall at Terminal 3
G S Home Shopping of Korea, the third largest home of Indira Gandhi International Airport at New Delhi (do-
shopping company in the world, has a 15% stake in mestic departure wing). The virtual wall comprises dy-
the company. Network 18 has the controlling stake of namic LED TV screens. Each TV screen displays prod-
51%.[2][3][4][5][6][7][8][9][10] ucts on sale accompanied by a unique QR code, which
people may scan to display the respective products de-
tails. The customers can place their orders by scanning
the QR code against each item or over the phone, through
2 Partnerships & Acquisitions Cash on Delivery...
HomeShop18 has partnered with major brand owners
such as Reebok, Nokia, LG, Motorola, Philips, Kaya, and
Godrej.
6 References
HomeShop18 acquired CoinJoos.com, an online books, [1] homeshop18.com Site Info. Alexa Internet. Retrieved
movies and music retailer in August 2011 for an undis- 8 May 2012.
closed amount.[11] The acquisition is the main contributor
[2] About Us : Homeshop18]
to HomeShop18.coms Books catalogue.
[3] Network 18 to infuse $5mn in HomeShop18; to hold
51% stk. News Center : Network 18. 13 November
2009. Retrieved 7 November 2010.
3 Television channel
[4] HomeShop18 signs MoU with KORTA to bring Korean
products to India
The HomeShop18 television channel was launched on 9
April 2008. The television network can be currently seen [5] Homeshop18 Expands its Reach to Over 50 mn House-
on cable, satellite and some terrestrial channels in India. holds Across the Country
[6] HomeShop18.com Announces Shop and Win Everyday
this September
[7] E-commerce Site Homeshop18 Adds Baby Products
4 eCommerce
[8] Homeshop18 expands its reach to over 50 mn households
HomeShop18.com was launched on 18 January 2011. across the country
Currently, HomeShop18.com comprises 17 categories: [9] 'Stumpy' makers hope to sell entire stock of cuddly mascot
Accessories, Baby, Books, Cameras and Camcorders,
[10] Interview: Sundeep Malhotra, CEO HomeShop 18
Clothing, Computer, Electronics, Footwear, Gifts &
Flowers, Health & Beauty, Home & Kitchen, Household [11] HomeShop18 buys online books retailer CoinJoos.Com
1
2 7 EXTERNAL LINKS
7 External links
3
8 Text and image sources, contributors, and licenses
8.1 Text
HomeShop18 Source: http://en.wikipedia.org/wiki/HomeShop18?oldid=656118036 Contributors: Thiseye, Ohconfucius, Shyamsunder,
Nick Number, Cyrus.neo, Tobibln, KuwarOnline, Magioladitis, Bonadea, Malcolmxl5, Flyer22, Aspects, Hkansagra, Shantanubarman,
Drmies, XLinkBot, Yobot, AnomieBOT, Materialscientist, Sadhiqali, Extra999, Katherine, Super48paul, Kkm010, Daonguyen95, Vivek
Rai, ClueBot NG, Mobmatthardy, Snotbot, Amritamathur, Muk.khan, RiddhiM, Aanchalverma, Editsir15, Bloggersingh, Karanpaulindia,
Tentinator, Singhmahima, Jollyajay, Aparnaprasad, Tritario, ClassicOnAStick and Anonymous: 37
8.2 Images
File:HomeShop18.com_Logo.png Source: http://upload.wikimedia.org/wikipedia/en/4/41/HomeShop18.com_Logo.png License: Fair
use Contributors:
HomeShop18 website
Original artist: ?
File:Increase2.svg Source: http://upload.wikimedia.org/wikipedia/commons/b/b0/Increase2.svg License: Public domain Contributors:
Own work Original artist: Sarang
8.3 Content license
Creative Commons Attribution-Share Alike 3.0
