ASSIGNMENT SUBMISSION AND ASSESSMENT
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BBPS4103
STRATEGIC MANAGEMENT
(ASSIGNMENT 2)
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INSTRUCTIONS TO STUDENTS
1. Your assignment should be typed using 12 point Times New Roman font and 1.5-line spacing.
2. Your assignment should be prepared individually. You should not copy another persons
assignment. You should also not plagiarize another persons work as your own.
3. Your assignment must be submitted before 6PM until 14th August 2017.
Submission after 20th August will NOT be accepted. Late penalty will be deducted on a basis of
10% per day until 5th day from the due date.
4. Batch wise extension will NOT be granted for any reason unless it is communicated by the batch
leader/Lecturer to the course coordinator before 7 days prior to the due date.
5. No individual extension will be granted unless there is an evidence of extenuating circumstance
with valid proof. Work related reasons will NOT be considered as a valid reason for extension
unless there is an overseas trip involved and the due date of the module(s) falls in it.
EVALUATION
This assignment accounts for 70% of the total marks for the course.
You would be given feedback on the assignment before the Final Semester Examination commences.
PLAGIARISM: MARKS DEDUCTION
Warning: The submitted assignment will automatically undergo a similarity check. If plagiarism is
detected, marks would be deducted as follows:
Assignments with 10 - 30 % overlap with others: 20% deduction from the total marks scored.
Assignments with 31 - 50 % overlap with others: 40% deduction from the total marks scored.
Assignments with more than 50% overlap with others: Zero mark would be given.
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Lecturer: GOPI MUTHURAMAN
ASSIGNMENT QUESTION
PURPOSE
This assignment is designed to develop and enhance learners ability to apply the concepts
of Strategic Management in context of a new business venture.
TASK
Consider an Education Institute in Maldives is planning to commence a new program.
Conduct a thorough research to identify a potential gap in the Maldivian market for the said
new program and develop a Three (3) year strategic plan using the steps in any modern
strategic management model
Present your recommendations for the practical usage of strategic management for your
organization.
[Total: 70 marks]
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BBPS 4103 Strategic Management Poor Low Fair Above average Excellent
Criteria Marks Max.
0 1 2 3 4
Weight Marks
Market Research to generate No evidence of Very basic attempt Good reference of Good reference of Solid evidence of primary
potential idea for a new proper research to reach secondary secondary research but secondary and research with market
program. information, but no primary (general primary research (ref mapping tool to identify
1 3.75 no primary environmental to Porters 5 Forces) truly a potential gap for new 15
research scanning) opportunity s (ref to
Porters 5 Forces and PESTEL
issues or EFE matrix)
Developing goals and No evidence of, Little attempt to Statement with few Comprehensive and SMART Objectives are
objectives of the New goals and set objectives in general goals and sufficient detailed detailed from corporate to
2 program. 3.75 objectives general objectives was provided goals and objectives operating level (long term 15
in context of new to short term etc).
program
Formulating Strategies from No evidence of General strategic Various strategies are Strategies are Comprehensive plan for all
Corporate to operating level strategic choices directions but no discussed without formulated at strategic choices at all
reference to any dividing into business, different levels with possible level (long term to
strategic model functional and use of minimum one short term) with reference
3 7.5 30
operating level basic strategic model of minimum two strategic
strategies. (no reference like Ansoff matrix, models including Ansoff
of any strategic model) Porters Generic matrix, Porters Generic
Model) Model, SPACE matrix.
Selecting, implementing and No evidence of Simple attempt to Brief discussion on Detailed discussion on Detailed discussion on
monitoring strategies implementation focus on the need minimum two minimum two strategy selection (ref to
and monitoring to implement dimensions of dimensions of SAF framework etc),
strategies but implementing strategies implementing implementation (with 2-3
4 2.5 10
nothing on like structure, strategies along with dimensions) and controlling
selection leadership etc. but simple attempt of SAF of strategic plan
nothing about selection framework
of strategies
17.5 70
