THE ART OF STORYTELLING

IN BUSINESS

One-Day Workshop

How to deliver business presentations

that make a difference
  
 
O work
Our kshop equips
e d
delegates
s with th
he skills
s to be
compe
elling bu
usiness storytelllers

The benefits
b o the DVL
of L Smith Sttorytelling
g worksho
op:
 Know how
w to structure a storyyline that will
w engage
e your audience
 Be comfoortable building a story using all of your disparate
d p
pieces of
marketing
g intelligen
nce
 Learn how
w to construct visuals that atta
ack the bussiness issu
ues
 Perfect th
he skills of a giving winning
w pre
esentation

An overview of our Storyte

elling workshop
w p
•Powe
er: Understan
nd the powe
er of telling a story
1 •We staart by highligh
are the
e key to succe
hting the powe
ess
er stories can
n add to your presentation and why they
y

•Focus
s: Start by fo
ocussing on the busines
ss issue
2 •Clarify
and ho
y the primary g
ow they proce
goal of your presentation;
ess informatio
p
on
be clear on to
o whom you are
a presenting
g

•Simpllicity: Ensurre your mess

sages are siimple to und
derstand
3 •Having
messa
g established a focus, and assessed yo
ages are easyy to understan
nd
our audience, ensure that your
y key

•Structure: Identiffy the best sttructure to te

ell your story
y
4 •Develo op an impactfful theme, stru
tell you
ur story
ucture and su
ubstructure arround which to
o develop and

•Visua
als: Tell yourr story through a series of 'killer' visu
uals
5 •With your storyline structure in place,
the sto
ory: the visualls
p it is now
w time to perfe
ect the individ
dual elements
s of

•Engag
ge: Make su
ure your storry is engagin
ng
6 •The neext step, afterr developing your
the audience
y presenta
ation, is to thin
nk about how
w you will enga
age

•Confidence: Be cconfident in presenting your

y story
7 •The last stage in tellling your storry is to be tota
deliverry of your storry
ally confident: to take control of the

VL Smith Ltd ((2010). All rigghts reserved                                                                                            2
© DV 2 
 
  
 
What is included in
n our Sto
orytelling
g Works
shop:

• The worksshop is a pracctical, creativee environmen
nt supplemen
nted with
An interactive  • interactivee exercises. Each step of thhe Storytelling workshop hhas three
trainin
ng session  • elements:
with
h group  •A review of the key prrinciples and concepts
exe
ercises pportunities ffor interactivve discussion and debate
•Lots of op
•Mini case
e study exerciises to reinfo
orce what is b
being discusseed

• Every deleegate will recceive their ow
wn training paack consisitingg of:
• A train
ning manual tto  support and underpin tthe workshop p
Comprehensive 
• A CD wwith tools and d techniquess to help you ffurther your ttraining
take
e away  • A bibliiography of further readinng material too explore the topic
training pack • Exercises to underttake in your oown time to hhone you skills
• A storyytelling case study to pracctice after thee workshop

• We will pprovide you w
with a model aanswer to the case study exercises
Follow‐up 
• an nd assess your own storyteelling approacch to the casee study
train
ning and  • We will rreview any paarticular issuees that have aarisen as you begin to
su
upport • em mbed our ideeas into everyyday work practice

• Every deelegate will gget free access to DVL Smitth's Memberrs Lounge ‐
Acce
ess to the  an exclussive  online reepository of ttraining mateerial where yo
ou  can:
• Down nload furtherr tools to perffect your storrytelling approoach 
DVL Smith 
• Watcch training vid deos
Meembers 
• Accesss our archivee of papers
Lo
ounge • Compplete some sim mple five‐minnute exercisess
• Uploaad your case sstudy answer or download d our 'model aanswer'

VL Smith Ltd ((2010). All rigghts reserved                                                                                            3
© DV 3 
 
  
 
DVL Smith’s Training Experience
 
DVL  Smith  has  considerable  experience  of  running  in‐house  training  courses  for  companies 
seeking  to  take  their  insight  teams  to  the  next  level.  DVL  Smith  has  run  in‐company  training 
programmes  for  numerous  commercial  and  industry  body  training  organisations  throughout 
Europe, North America, South America, South Africa, Australia, Singapore and Hong Kong. DVL 
Smith is experienced in designing courses to ensure newcomers to the industry have the skills 
necessary to operate as evidence‐based consultants.  

David Smith, Skills Development Leader

 

David has 30 years' research experience and holds a PhD in Organisational Psychology from the 
University of London. David is a Fellow of the Chartered Institute of Marketing; a Fellow of the 
Institute of the Business Consultants. David is also a Fellow, and former Chairman, of the Market 
Research Society and is a Professor of the University of Hertfordshire Business School. 

David has won numerous  awards from the MRS and ESOMAR, including ESOMAR's prestigious 
John  Downham  Award  for  Excellence  in  Market  Intelligence.  He  is  an  author  of  two  major 
research  books  and  over  60  papers  on  marketing  intelligence  and  business  decision‐making. 
David is an expert on how to give effective business presentations. 

Patrick Young, Associate Trainer

Patrick graduated with an Honours degree in Psychology and moved into research, joining the 
employee  research  division  of  a  leading  agency,  before  joining  DVL  Smith  Ltd.  Patrick  has 
experience  in  conducting  qualitative  and  quantitative  primary  research  and  developing  and 
supporting DVL Smith’s training workshops.  

Patrick  has  co‐authored  a  range  of  papers  discussing  the  importance  of  skills  development  to 
the market research industry and has spoken at a number of universities on the importance of 
creativity and storytelling in business.  

© DVL Smith Ltd (2010). All rights reserved                                                                                            4