DRAGON FRUIT FARMING ( PITAYA Roja / Red )
Land Area : 1 hectare ( 10, 000 sq meter)
Trees/trellis to be planted : 170 trees/ post per 200 sqr meter
850 trees/ trellis
Planting season : Aug September ( to save irrigation cost)
Plant maturity : 9 mos
Harvest season : july, august and September
First harvest season / 1 hectare : average harvest
1 tree/trellis = 10 kilos
850 tree/trellis x 10 = 8500 kilos average harvest
Farm price : P 80.00 per kilo
Delivery : P 100.00 per kilo
First season
Farm price : 8500 kilos x P 80 = P 680,000
Delivery : 8500 kilos x P 100 = P 850,000
Reseller price : P 120 per kilo
FARMING CONSTRUCTION COST
TRELLIS MATERIALS
1. Steel pipe 2 x 6 = P 225
2. 9 mm = 85
3. 3 woods - Kakawate wooden post 6 feet =
4. Old tire ( tricycle tire recommended ) = P 5.00
5. Tire wire
6. Straw rope ( for tying the plant to the trellis)
Soil with Compose mixture
1. Loam soil/garden soil
2. Fertilizer - sources : from noodles factory
3. Animal waste
4. Sand
5. Alternative fertilizer - decayed sawdust sources : from wood carpentry shop
6. Pesticide - spray only during rainy season sources : Baliwag Marketing
Delivery Truck = Mitsubishi L 300 van
Mitsubishi L300 Deluxe CC with FB Body (Single AC) Manual Diesel 754,000
Dragon fruit cuttings P 75/ each source : Nueva Ecija Plantation
3 dragon fruit cuttings per Trellis
Proposed Energy sources
Motor (from Farm tractor machine) - second hand - uses P 500 gasoline per month
Energy transferred for lightning bulbs , deep well pump
Second hand battery - for storing energy from the motor
Laborers /manpower needed for Farming preparation = 5 farm assistants
Time duration : 2 months
Land cultivation
Making of trellis
Putting the trellis in the ground hole and adding cement to make it stable
Pouring of garden soil with compose mixture
Planting 3 cutting of dragon fruit in each trellis
Marketing strategy
1. Advertising through organization affiliation by contacting possible clients
2. Post advertisement in social media accounts
Selling strategy
1. Delivering harvested fruit to reseller clients nearby
2. On call delivery from phone in clients from schools, fruit stand owners
3. Making another product : dragon fruit jam which was delivered to pasalubong stores nearby
Packaging of dragon fruits
1. Crate
2. Boxes