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Social Media Strategic Plan: Research - Discovery - Analysis

This document outlines a social media strategic plan that includes defining the company, target audience, and competitive analysis. It discusses objectives, goals, execution, implementation, measurement and assessment for platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram and Snapchat. The plan focuses on research, message, strengths/weaknesses, competition, benefits, objectives, metrics, status updates, and revising goals based on evaluations to optimize the company's social media presence and engagement over time.

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amalina
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245 views5 pages

Social Media Strategic Plan: Research - Discovery - Analysis

This document outlines a social media strategic plan that includes defining the company, target audience, and competitive analysis. It discusses objectives, goals, execution, implementation, measurement and assessment for platforms like Facebook, Twitter, LinkedIn, YouTube, Instagram and Snapchat. The plan focuses on research, message, strengths/weaknesses, competition, benefits, objectives, metrics, status updates, and revising goals based on evaluations to optimize the company's social media presence and engagement over time.

Uploaded by

amalina
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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SOCIAL MEDIA STRATEGIC PLAN

RESEARCH DISCOVERY ANALYSIS

COMPANY DEFINED

YOUR MISSION

YOUR VISION

TARGET AUDIENCE

YOUR MESSAGE

STRENGTHS DEFINED

WEAKNESSES DEFINED

COMPETITIVE ANALYSIS

COMPETITION DEFINED

COMPETITION STRENGTHS
YOUR COMPANY'S
COMPETITIVE EDGE: WHAT
YOUR COMPANY DOES BETTER
WHAT YOUR COMPANY CAN
DO DIFFERENTLY
POTENTIAL ROADBLOCKS

BENEFITS
PLAN BUILDING
OBJECTIVES

WHAT & HOW

WHAT & HOW

WHAT & HOW

WHAT & HOW

WHAT & HOW

MEASURABLE GOALS

FACEBOOK

TWITTER

LINKED-IN

YOUTUBE

INSTAGRAM

SNAPCHAT

EXECUTE IMPLEMENT LAUNCH


CHECK FOR MESSAGE CLARITY
AND UNIFORMITY ACROSS
PLATFORMS

GRAPHIC UNIFORMITY
CONVERSATION MONITORING

SOCIAL ID ADDED TO ALL


BRANDING INCLUDING EMAIL
AND PRINT MEDIA
DAILY POSTING WHERE
APPLICABLE
REPORTING PLAN:
ENGAGEMENT, INFLUENCE,
NUMBERS, ETC.

MEASURE METRICS TRACK


WEEKLY STATUS UPDATES

NUMBER / NETWORK GROWTH

STATUS: ENGAGEMENT

STATUS: INFLUENCE

WHAT'S WORKING? WHAT


ISN'T? EVLAUATION AND
REVISIONS
GOAL ASSESSMENT REVISED GOALS NEW GOALS

FACEBOOK

TWITTER

LINKED-IN

YOUTUBE
INSTAGRAM

SNAPCHAT

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