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CRM Guide For Hospitals

The document discusses how customer relationship management (CRM) is important for hospitals to understand their customers better, compete effectively, and deploy the right tools and tactics. It explains that CRM can help hospitals track key metrics, increase sales and customer retention, and justify their ROI. The document provides guidance on CRM project planning, management, best practices, and examples of how hospitals can implement CRM strategies.

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Mandeep Singh
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We take content rights seriously. If you suspect this is your content, claim it here.
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35 views20 pages

CRM Guide For Hospitals

The document discusses how customer relationship management (CRM) is important for hospitals to understand their customers better, compete effectively, and deploy the right tools and tactics. It explains that CRM can help hospitals track key metrics, increase sales and customer retention, and justify their ROI. The document provides guidance on CRM project planning, management, best practices, and examples of how hospitals can implement CRM strategies.

Uploaded by

Mandeep Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CRM Guide for Hospitals

A Customer and Competitive


Necessity
Hospital CRM

What do you know about your


customers
The Tools
E-Marketing Management
The Possibilities
Why Hospitals must deploy CRM
The New Consumer /
Buyer-Centric Market
Relevancy

Experiences

Attention

Value

Desire For Knowledge and Individuality

Decoded Complexity
The New Consumer /
Buyer-Centric Market
Not Deliberately Misled or Confused

Organizational Memory

Respects Privacy

Problems and Needs

Can Quickly Find Information Pertinent to Current Interests


Goal of Hospital CRM
CRM Metrics
Response Rates

Increased Sales

Customer Retention

ROI Justification
CRM Project Planning
CRM Project Management
Activate Plans
CRM Best Practices /
Critical Success Factors
Customer-Centric Design

Project Plan and Methodology

Top Management Sponsorship

User Buy-in and Use

Track Key Metrics and Grow

Hospital
CRM Issues & Examples
Hospital CRM
Hospital CRM
Hospital CRM Tactics
Define Your CRM Process, Requirements and Select a System that:

Implement and Leverage the CRM System:

Develop & Segment Your Contact List / Database:


Hospital CRM Summary
Hospitals should focus on CRM:

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