A BUSINESS PLAN FOR CHAKULA RESTAURANT
AND TAKEAWAY
1.0 Introduction
Entrepreneurship is an act of courage and a leap of faith. The most amazing thing about
it is that it gives a person an opportunity to do something that they are passionate
about. Food is a basic need. Besides that, eating out is a growing trend in Uganda thats
going places. I believe that a catering establishment that provides tasty, nutritious and
the most amazing dining experience will definitely come in handy
2.0 Business Goals
To provide tasty, nutritious and fresh foods and drinks
To provide quality services and a memorable dining experience to the customers
3.0 Description
It is a restaurant that offers a wide range of fast foods, snacks, local Ugandan food,
desserts and a variety of drinks.
4.0 Products and Services
4.0.1 Products
French fries /chips (with beef, chicken, fish, sausages, omelets et al)
Fruit juices(mango, pineapple, passion fruit, orange et al)
Milkshakes and smoothies
Pilau (with beef, peas, beans et al)
Snacks (sandwiches, pies, rolls, chapati, samosa et al)
Fruit and vegetable salad
A wide range of Ugandan dishes(buffet)
4.0.2 Services
Outside catering for parties
Take Away
Delivery Services
5.0 Target Market
Teens and young adults (this age group loves snacking and eating out)
Older adults (these love well cooked local dishes)
Corporate companies(that need catering services)
6.0 Key Personnel
Waiters/Waitresses
To serve food/drinks
Chef
To prepare/cook the food and drinks
Cleaners
To ensure that the premises and equipment, tools and other materials are clean
Cashier
To handle the daily monetary transactions of the business
Store keeper
To ensure safety and hygiene of the logistics, purchases and supplies
7.0 Sales Forecast
Sales 2013 2014 2015 2016
Local dishes 7,800,000 UGX 7,950,000 UGX 8,400,000 UGX 8,950,000 UGX
Snacks/fast 9,750,000 UGX 9,990,000 UGX 10,100,000 UGX 10,250,000 UGX
foods
Drinks 10,340,000 UGX 10,440,000 UGX 10,560,000 UGX 10,720,000 UGX
Outside 9,250,000 UGX 9,430,000 UGX 9,520,000 UGX 9,640,000 UGX
catering
Corporate 6,450,000 UGX 6,700,000 UGX 6,999,000UGX 7,200,000 UGX
catering
Other 520,000 UGX 640,000 UGX 780,000 UGX 900,000,UGX
Total(In UGX) 44,110,000 UGX 45,150,000 UGX 45,359,000 UGX 47,660,000 UGX
Total(In $) $17,664 $18,060 $18,543.6 $19,064
Note:
1$=2500 UGX where $ denotes dollar and UGX denotes Uganda Shilling.
8.0 Materials
Refrigerators
Cookers
Cutlery
Crockery
Furniture
Linen
Glassware
Chafing dishes
Display warmers
Microwave
Deep fryer
Cooking utensils(a wide range)
9.0 Competition
The main competition is Uhuru Restaurant and Bon Apetit. Both are located in
Kampala, Uganda. I am zeroing on these because of their longevity, good food and
excellent services.
10.0 Pricing
Prices of the various foods, drinks and services will be determined by the operational
costs, market rates and inputs used.
11.0 Location
Location will be strategic with lots of traffic. This implies that it will be accessible and
convenient to lots of people.
12.0 Marketing Method
Specials offers on days like Valentines, Easter, Christmas and regular week days.
Consistent quality of service delivery, hygiene and delicious food
Delivery of food/drinks to customers within a specific radius
Provision of discounts to regular customers
A website and social media like Facebook
Attendance of business fairs, expos, seminars and other networking events.
Corporate social responsibility where part of the profits will be donated to good
cause
Raffles and draws
13.0 Expenses
Taxes/Licenses
Rent
Water
Electricity
Alternative energy sources like gas and charcoal
Workers wages/salaries
Transport
Daily logistics and supplies like fruits, vegetables, cereals, legumes, spices and
cooking oil among others.
14.0 Appendix
Crockery is tableware (eating and serving dishes) collectively
Cutlery refers to utensils for cutting food.
Glassware refers to all serving articles made of glass
Linen is textiles like towels/tablecloths used in the kitchen or catering
establishment.
Furniture is the movable articles in a room or an establishment that makes it fit for living
or working.
