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SWOT Analysis

The document provides SWOT analyses for three coffee shops: CCD, Brubeck, and Café Regal. For CCD, strengths include brand recall and multiple locations, while weaknesses are high prices and limited food options. Brubeck's strengths are local connections and variety, while weaknesses are inferior service and lack of trained staff. For Café Regal, strengths are ambience and experience, while weaknesses include limited options, poor service, and lack of brand awareness.

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mahapatrarajeshranjan
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571 views2 pages

SWOT Analysis

The document provides SWOT analyses for three coffee shops: CCD, Brubeck, and Café Regal. For CCD, strengths include brand recall and multiple locations, while weaknesses are high prices and limited food options. Brubeck's strengths are local connections and variety, while weaknesses are inferior service and lack of trained staff. For Café Regal, strengths are ambience and experience, while weaknesses include limited options, poor service, and lack of brand awareness.

Uploaded by

mahapatrarajeshranjan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1) SWOT Analysis of CCD

Strength Opportunities
Brand Recall Location specific product offerings
Customer Service Tie up with educational institutions
Product Variety Engagement Activities with the local
Highly trained workforce population
Multiple locations throughout the city
Ambience

Weakness Threats
Products are relatively highly priced Competition from local coffee shops
Limited variety of food offerings Perception of not being pocket friendly
OT Analysis of CCD

OT Analysis of CCD

2) SWOT Analysis of BRUBECK

Strength Opportunities
Strong Local Connect Focussing on the complete coffee shop
Engagement with local colleges experience
Bakery recognised as citys best Variety of selection of coffee products
Variety of food offerings Membership Plans
Pet Friendly Bundled offers on food & coffee
Pocket friendly prices
Weakness Threats
Inferior Customer Service Entry of large coffee chains like CCD
Ambience Customers becoming increasingly
Lack of a professionally trained service sensitive
workforce
3) SWOT Analysis of CAF REGAL

Strength Opportunities
Ambience: Old World Charm Engagement with local colleges
Privacy Increasing variety of product offerings
Games Membership plans
Complete restaurant experience Bundled offers
Parsi Buffet & Karaoke programs
Pocket friendly prices
Weakness Threats
Limited product offerings Customers becoming increasing service
Lack of marketing initiatives sensitive
Inferior customer Service Entry of branded coffee shop chains
Location Lack of brand awareness
Lack of a professionally trained
workforce

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