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Bilal (61675)

The LEGO Group was founded in 1932 and has grown from a small workshop into one of the world's largest toy manufacturers. The signature LEGO brick, launched in its present form in 1958, remains fundamental to the company's success due to its unique interlocking design that enables unlimited building possibilities. LEGO encourages imagination and creativity through play with its toys and slogans such as "Just imagine."

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Bilal Arbani
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56 views1 page

Bilal (61675)

The LEGO Group was founded in 1932 and has grown from a small workshop into one of the world's largest toy manufacturers. The signature LEGO brick, launched in its present form in 1958, remains fundamental to the company's success due to its unique interlocking design that enables unlimited building possibilities. LEGO encourages imagination and creativity through play with its toys and slogans such as "Just imagine."

Uploaded by

Bilal Arbani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The LEGO Group was founded in 1932 by Ole

Kirk Kristiansen. The company has passed from


father to son and is now owned by Kjeld Kirk
Kristiansen, a grandchild of the founder. It has
come a long way over the past almost 80 years
from a small carpenter’s workshop to a modern,
global enterprise that is now one of the world’s largest manufacturers of
toys. The LEGO brick is our most important product. We are proud to
have been named “Toy of the Century” twice. Our products have
undergone extensive development over the years – but the foundation
remains the traditional LEGO brick.

The brick in its present form was launched in 1958. The interlocking
principle with its tubes makes it unique and offers unlimited building
possibilities. It's just a matter of getting the imagination going – and
letting a wealth of creative ideas emerge through play.

TAGLINE:
Just imagine.

SLOGANS:
 Creativity forgives everything (Lego promotional campaign)
 Build the future (Lego urges kids to build their future)
 Kids shouldn’t watch too much tv (Lego Social awareness
campaign)
 Pure Brain food (Lego Pure Brain food Ads)
 Builders of tomorrow (Lego Builders of Tomorrow Ad series)
 Make your own story (Lego Star wars Ad)
 Build it (Lego real life building campaign)
 Create the impossible (Lego Ascending and Descending)
 Make anything (Lego Table of Elements)
 Fiction meets Fiction (Lego minifig mashup of pop culture
chrcter)

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