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PMCI Guidelines

The document provides guidelines for a Business Analysis activity called Product-Market-Company-Industry (PMCI) analysis that is a required component of the Post Graduate Diploma in Management program at Vignana Jyothi Institute of Management, outlining that students will conduct a 10 day study of an assigned product to understand the related market, companies, and industry through research and field work and submit a minimum 10 page report.

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824 views

PMCI Guidelines

The document provides guidelines for a Business Analysis activity called Product-Market-Company-Industry (PMCI) analysis that is a required component of the Post Graduate Diploma in Management program at Vignana Jyothi Institute of Management, outlining that students will conduct a 10 day study of an assigned product to understand the related market, companies, and industry through research and field work and submit a minimum 10 page report.

Uploaded by

nissil chako
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Vignana Jyothi Institute of Management

Hyderabad

Post Graduate Diploma in Management


Batch 2017-2019

PMCI- Business Analysis Activity Guidelines


Introduction

The Business Analysis Programme called Product-Market-Company-Industry (PMCI) analysis forms an


important component of PGDM Programme at VJIM. Under this programme, students undertake a ten days
activity on a product allotted by the institution and prepare a report of minimum 10 pages. The programme
carries a weightage of 1.5 credits.

Objectives:
 Expose the student to business
 Help student to understand the concepts learned in the class room being applied
 Sharpen the writing skills of the student

Nature of the activity

 Product to be studied is allotted by the institution to the student.


 Student has to choose a 3 – 5 companies making the product that has been allotted.
 Comprehensive study should be done by the student regarding the aspects relating to Product-
Market-Company-Industry. An indicative/ suggested requirements of the study are given under the
next heading
 Students have to map the learning outcomes by relating the theories/concepts in various management
functions with observations from the study
 A minimum of 30% of the study should be in the form of field work (a survey or physical study)

Indicative/suggested contents of the study will be in the following sequence

1. Product: Product Characteristics, Uses, Durability, Utility, Composition, Component list, Product
extensions, applications
2. Market: Types of market structure, size, growth rate, market shares, Nature of Competition, Selling
Modes/Techniques and consumer perceptions, Geographical markets
3. Company: Profile – plants, product range, innovative practices, Financial health/performance,
Movement of stock prices
4. Industry: Significance of this this industry, Trends and opportunities

Study Mode:

Self study (Should seek support from mentors)

PMCI Functional Analysis: As the students is studying the product, market, company and industry, He/She
should also include information on ANY TWO functions among HRM / Marketing / Operations / Finance
functions of atleast three companies from the relevant industry that they are studying.
Following is the format for PMCI functional analysis:

PMCI Analysis 2016-18

PMCI Functional Analysis (ANY TWO) of three companies


Name of the HRM Practices Marketing Operational Financial Analysis
companies Strategies Process

Evaluation:

Evaluation will be carried out by a panel to be constituted and will be based on the report and viva by the
panel. Report to be submitted by 25th January, 2018.

Format for Report:

 Introduction
 Certificate signed by Mentor
 Process of conducting study
 PMCI- Product, Market, Company, and Industry
 PMCI Functional Analysis
 Learnings
 Conclusion

Font size should be Times New Roman 12pt, Heading 16pt and 1.5 line spacing.

*Any plagiarism shall be viewed seriously and the students have to rework.

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