04-Brainstorming and Ideas
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Juan04-Brainstorming and Ideas
Uploaded by
JuanIdeas &
Brainstorming
"The best way to have a good idea is to have lots of ideas." - Linus Pauling
Humor
“Here was a true example of tea-mwork.”
- Carolyn Lu
Humor
“The caffeine-anonymous meeting was off to a bad start.”
- Lotta Blumberg
Humor
“So this is what venti means”
- Anthony Emberly
Humor
- Cathy Sun
“You know what they say about people with big mugs…
“they’re thirsty!”
Humor
“The new intern is a keeper!”
- Cutter O’Connell
Cartoon Caption Test
new yorker, caption contest sept 8th, 2008
things in
the image
things related
to coffee
! things related
“can you please pass the cow”
to milk
-bennett ellenbogen
relate back to
boardroom meeting
Association mapping!
Crossing Products
Idea generation strategies
Why?
Idea generation
Idea generation strategies
Brainstorming
New points of view
To generate LOTS of
ideas....
quickly.
Brainstorming Rules
Brainstorming Rules
Defer judgement. NO
EVALUATION
Switch left brain to
silent mode
Encourage wild ideas
Build on ideas
Challenge all
assumptions
Brainstorming
Problem statement
20-40 minutes
5-9 people
Room/environment
1 facilitator and
lots of paper
Brainstorm Sketching
Quick and clear
Draw big
Label
Brief pitch
Record
Repeat
Brainstorm Sketching
assignment
Fart Darts
4!
markers in your drawing kit
Brainstorming Assistance
Dopamine
Brainstorming Challenge
I/(M P)
Ideas Per Minute
(Per Person)
Quantity not quality
>1.0 IPM (PP)
10 people,
15 min = 150 ideas
Brainstorming Challenge
Brainstorm!
I /(M P) team average
Idea Classification
not selecting ideas yet!
Funny
Ideas
silent sort
Big
Toys
choose appropriate Good
Ones
categories
research and benchmarking starts
with
“R”
7,363,474 is quite an original answer to the
problem ‘How much is 12+12?’
!
However, it is only when conditions are
!
such that this answer is useful that we can
also call it creative.
!
- Sarnoff Mednick
Idea generation
Selecting, first pass
Selecting again, Pugh Charts
Assessment criteria
Pick one idea or
group as a
benchmark
Rate each criteria
with + S - as
compared to the
benchmark
Base of
Last week comparison should
be one you
belated valentine’s day pugh chart understand fully
Person A Person B Person C
Sense of humor s + +
Animal t-shirts s s +
Ability to quote
“Mean Girls” s ++ -
Culinary skillz s - s
Pugh Charts, Criteria
dangerousness
fun-ness
family
friendliness
Ideation research
Understand the area of
interest
Research the state of
the art, market and
competition
Market / State of the Art
StellaBella Toys (cambridge 2x)
Magic Beans (brookline, boston)
Games People Play (cambridge)
Eureka! Puzzles (brookline)
Henry Bear’s Park (brookline, cambridge)
Toys R Us (woburn, dedham)
Target (somerville)
City Sports (boston, cambridge) and bring
your design
notebook
Children’s Museum Visit
Friday, 6:30PM - meet at Boston Children’s Museum
Innovation &
Brainstorming
"The best way to have a good idea is to have lots of ideas." - Linus Pauling
