MARCH 2016

MIXED
MESSAGES M E D I A C O V E R S
”
T H E M I S M
HOW LENT EXTRE
“ V I O N D O A B O U T I T
T YOCUA
H A
AND W

By Beth Hallowell, American Friends Service Committee

About AFSC
The American Friends Service Committee (AFSC) is a Quaker organization
that promotes lasting peace with justice, as a practical expression of faith in
action. Drawing on continuing spiritual insights and working with people of
many backgrounds, we nurture the seeds of change and respect for human
life that transform social relations and systems.

AFSC has nearly a century of experience building peace in communities

worldwide. Founded in the crucible of World War I by Quakers who aimed to
serve both humanity and country while being faithful to their commitment
to nonviolence, AFSC has worked throughout the world in conflict zones,
in areas affected by natural disasters, and in oppressed communities to
address the root causes of war and violence. In 1947, AFSC was a co-
recipient of the Nobel Peace Prize, on behalf of all Quakers for our work “…
from the nameless to the nameless….”

From our experience, we know that peacemaking requires more than merely
advocating against one war or another. Real peace is more than the absence
of war. Rather, we need to change the culture, situations, and systems that
lead to violence.

AFSC knows that miracles can happen when we build the capacity for peace
person by person, community by community. When people understand the
terrible consequences of violence and witness realistic alternatives, they
come together as a powerful force to address the underlying causes and lay
the foundation for lasting peace.
MIXED MESSAGES
How the media covers “violent extremism”
and what you can do about it
By Beth Hallowell, American Friends Service Committee

Executive summary.................................................................................... 3
Introduction................................................................................................ 5
What we did..............................................................................................10
What we found.........................................................................................12
Recommendations...................................................................................23
Conclusion................................................................................................26

Executive summary

E
very day, Americans are bombarded with images of spectacular
extremist violence and increasingly bellicose policy rhetoric towards
extremist groups. This coverage warrants a closer look, as public
discourse sinks to new lows regarding race, religion, and violent conflict.

What else is the media covering when they cover extremism? Ninety percent
of the time they also mention Islam, and three-quarters of the time they
cover violent responses to conflict. The media frame extremist groups as
both rational actors and irrational ones, sometimes in the same story. And
they also talk about military intervention far more than peace building
or nonviolent resistance to violent extremism—solutions to conflict that
research has shown are more effective than violent responses to conflict. How
can the U.S. public be expected to do anything but support further military
intervention in the Middle East and other Muslim-majority countries, given
this framework for covering violent extremism?

In this report, the American Friends Service Committee (AFSC) shares the
results of its original content analysis of three months of media coverage of

American Friends Service Committee | M IXE D M E S SAG ES 3

extremism sampled from 20 U.S. news outlets. We sampled articles from 15
national media outlets as well as 5 major “influencer” outlets that reach a How can the U.S.
high-level audience of policymakers and government staff.
public be expected
This analysis of over 600 news items shows a disturbing narrative link between to do anything
extremism and Islam as well as between extremism and violent responses
to conflict. These patterns of news coverage frame all Muslims—and many
but support
other ethnic and religious communities—as a monolithic, homogenous group further military
of potential extremists, rather than as complex individuals living in diverse intervention
communities that have nothing to do with the organized, politicized violence
wielded by groups like ISIS and Boko Haram. By framing political groups as
in the Middle
both crazy and highly orchestrated—sometimes in the same news stories—and East and other
by predominantly covering violent responses to conflict, media outlets frame Muslim-majority
these groups as natural military targets.
countries, given
We offer specific recommendations to advocates and journalists interested this framework for
in changing this narrative, by bringing important and underreported facts
to light. Specifically, advocates and journalists can partner on stories that covering violent
highlight the leadership, diversity, and humanity of Muslim communities as extremism?
well as other historically marginalized communities painted with the same
Islamophobic brush. They can also partner to tell important, often-missed
stories: about the history and social context in which violent conflict emerges,
or about the difference between religion itself and religious rhetoric as a tool
of violent conflict, alongside guns, bombs, and social media. Advocates can
point journalists toward the many effective, long-term nonviolent solutions
to violent conflict around the world, so that journalists can bring the facts
of peace building and nonviolence—as well as the human drama of peace
building and nonviolence—to readers’ attention. We invite both groups to
join us in this important work.
 Introduction

“Islamophobia is a problematic term that has become a popular way of

referring to bigotry, hate crimes, discrimination, policies, and practices
directed against a range of communities including Muslims. Despite
the appearance of Islam in Islamophobia, neither Islam nor Muslims
are its exclusive targets, for Arabs, South Asians, and other ethnic
communities—whether Muslim or not—are also confronted with it.”

—Institute for Social Policy and Understanding, 20121

“It should come as no surprise that the United States and its coalition
partners are discussing widening the war against the Islamic State
beyond the borders of Iraq and Syria. Wider wars have become almost
habitual in recent years, as military conflicts have expanded with
little public awareness or debate. President George W. Bush’s ‘’war
on terror’’ began in Afghanistan, then moved to Iraq and elsewhere.
Fourteen years after the Sept. 11 attacks, President Obama is still
deploying American troops and weapons to fight Al Qaeda and other
extremists in far-flung parts of the world…”

—“Stumbling into a Wider War,” New York Times, May 3, 2015

U
.S. public discourse regarding race, religion, and violent conflict has
reached new lows, while U.S. public support for yet another war in the
Middle East is on the rise. Brutal hate crimes directed towards
Muslims and other ethnic and religious communities—including a
mosque torched in California, a taxi driver seriously injured in an apparent
hate crime in Pittsburgh, and a pig’s head thrown at a mosque in
Philadelphia—ran on the evening news and lit up social media at the end of
2015. Talking Points Memo catalogued 20 hate crimes directed at Muslims in
the 11 days following the shootings in San Bernadino, California in Nearly half of Americans
December 2015.2 The Anti-Defamation League counted three-dozen such believe that Islam as a
“incidents” following the attacks on Paris in November 2015.3 Polling from religion is more likely
the Pew Research Center shows that nearly half of Americans believe that than other religions to
encourage violence
Islam as a religion is more likely than other religions to encourage violence, a
percentage that has changed little since 2014 and has spiked to 70% or greater
among white evangelicals and conservative Republicans.4 At the same time,
the Pew Research Center has also shown that 83% of people in the U.S. view
ISIS5 as a top threat to U.S. security—up 16% from August 2014—and that
approval for the U.S. military campaign in Iraq and Syria is steadily growing.6
Indeed, polls show that 64% of people in the U.S. approve of U.S. military

American Friends Service Committee | M IXE D M E S SAG ES 5

intervention in Iraq and Syria, while 66% feel that this military campaign will
likely succeed over the long term.7 U.S. public discourse, while rarely
We wanted to
inclusive of Muslims or the many other groups8 that get framed in
Islamophobic terms, has perhaps never been more stuck in an Islamophobic, better understand
pro-war rut as it is today.9 how media
In this context, the American Friends Service Committee (AFSC) undertook coverage was
an analysis of media coverage of violent extremism, which seemed to be framing this
fueling conversations on both racism and violence in the U.S. today. With
particular
nearly a century of expertise in nonviolence and civil rights, we wanted
to better understand how media coverage was framing this particular conversation,
conversation, which seems to be propelling us toward another war in the which seems to
Middle East while harming individuals and communities here in the U.S.,
be propelling us
and where there might be possibilities for change.
toward another
Our hope is that this report is especially useful for both advocates working
to break down racism in the U.S. and journalists interested in a better, more
war in the Middle
nuanced, and more inclusive public dialogue. For the advocates that we East while harming
already work with and the ones we have not met yet, we hope that this report individuals and
offers new, research-based10 recommendations to help shift this malicious
public discourse in ways that recognize the essential dignity in everyone
communities here
and that critically examine possible nonviolent solutions to both racism in the U.S., and
and extremism that enhance everyone’s shared security. For journalists, where there might
we hope that this report offers points of entry into creating an “organized
collaborative intelligence”11 where public concerns about what a just society
be possibilities for
is or ought to be are raised and vetted—one that reflects the best kind of change.
journalism, rather than reflecting the loudest or the most hysterical parts of
the conversation.

Key arguments and recommendations

In the sections that follow, we make three key arguments and three
corresponding recommendations. These arguments and recommendations
serve as a starting point for collaborative work, rather than a definitive
answer to the problems we identify.

1. Major media coverage of extremism overwhelmingly links Islam to

extremism, framing all Muslims as a singular, monolithic group of
potential extremists.

Recommendation: Tell stories that highlight the humanity of individual

Muslims, including the diversity and integrity of Muslim communities.
Advocates and journalists have a responsibility to bring the full
complexity of individuals’ and communities’ stories to light.
2. The contradictory ways in which news media frame the rationality
and irrationality of extremist groups makes them seem like
inherent military targets.

Recommendation: Tell stories that highlight the history and complexity

of politicized, organized violence, without resorting to stereotypes like
“crazy” or “coldly calculating” extremists. Otherwise, it seems like the
U.S. has no choice but to go to war. Advocates should bring nonviolent
alternatives to politicized, organized violence to journalists’ attention.

3. News media cover violent responses to conflict far more often

than nonviolent responses. This makes it seem like violence is the
only response to conflict that works.

Recommendation: Increase substantive coverage of effective peace-

building efforts. Readers have a right to know as much about nonviolent
civil resistance, diplomacy, humanitarian interventions, and other forms
of nonviolent actions and substantive peace-building efforts as they do
about military strikes or intelligence gathering. Advocates should bring
these stories to journalists’ attention.

Changing the media, changing hearts and minds

“It is no coincidence that inspiring outrage at the impact of US foreign

policies—from sanctions in Iraq that killed approximately five hundred
thousand children to the ongoing wars in Iraq and Afghanistan that
have killed over one hundred thousand civilians to the detention
of hundreds of Muslims at Guantánamo Bay prison without being
charged—is not part of the regular news cycle.”

—Evelyn Alsultany in American Quarterly, 201312

In offering the recommendations and arguments that follow, we are building

on the important work of scholars, media watchers, and analysts who
have been working on these issues for decades.13 The Center for American
Progress (CAP), for example, synthesized the disparate research on the
relationships between the political landscape, the media, and public opinion
to produce a comprehensive view of Islamophobia in America. Its two-part
report “Fear, Inc.” profiles a tightly networked group of “misinformation
experts” guiding an organized effort that reaches millions of Americans. It
identifies this “Islamophobia Network” as five key “misinformation experts”
who generate false facts about the nature of Islam and its adherents. This
network then disseminates these “facts” around the country with the help
of sympathetic politicians and media outlets, as well as financial support
from key foundations.14 The Council on American-Islamic Relations (CAIR)

American Friends Service Committee | M IXE D M E S SAG ES 7

published a similar report that also outlines the funding structure of the
Islamophobia Network, including total revenue and donors.15 Exclusionary and
discriminatory
Unfortunately, Islamophobic fear-mongering in public discourse is not
statements from
limited to particular media outlets or business interests. In her book Selling politicians
Fear: Counterterrorism, the Media, and Public Opinion, Brigitte Nacos
found a preponderance of mainstream national media coverage of alleged
threats of terrorism and a modest amount of substantive coverage of civil
liberties issues raised by government anti-terrorism measures in the three
years following 9/11.16 Nacos argues that despite journalists’ eventual
criticism of government restrictions on individual rights, news coverage Hate
in the three years following the 9/11 attacks did not fully inform the public violence
or spur debate. Advocates have also shown a link between exclusionary
political rhetoric and public sentiments like fear and hate. For example,
South Asian Americans Leading Together (SAALT) documented 78 times
when politicians made exclusionary or discriminatory statements and 76
incidents of hate violence committed between January 2011 and April
2014, reflecting a hostile climate at the local, state, and national levels.17
Fortunately, the report also found that key media outlets quickly amended HOSTILE CLIMATE
such statements and journalists sometimes spoke out against these racist
voices.18 Psychological research has similarly shown that since 9/11, public
officials’ vague statements about unspecified threats of extremist violence
have generated fear, panic, discriminatory policies and rhetoric, hate crimes,
and decreasing support for antiwar policies.19

This research raises many important questions. Could a more complex

media portrayal of American Muslims from many backgrounds—as well
as Muslim-majority nations and the many other U.S. communities targeted
by Islamophobic rhetoric—make a two-sided debate more humanizing
and nuanced? Could a journalistic commitment to covering civil rights
violations endured by American Muslims, Arab- and South Asian-Americans
of different faiths, immigrants from many nations, and so forth, help stem
public support for war abroad and discrimination at home? Put another way:
Could changing fear-filled, Islamophobic patterns in the media positively
influence public opinion? Could it help shape a nonviolent, perhaps even
peaceful, national response?
P
sychologist Alice LoCicero identifies the recent treatment of ISIS in government communications
and mass media as reminiscent of the terrorism hysteria of 2001. She points to a perplexing
September 19, 2014 speech by President Obama as one example of the kind of rhetoric that
fosters terrorism hysteria:

“Our intelligence community, as I said last week, has not yet detected specific plots from
these terrorists against America. But its leaders have repeatedly threatened America and our
allies….And if left unchecked, they could pose a growing threat to the United States…Now going
forward, as I announced last week, we’re going to degrade and ultimately destroy ISIL through
a comprehensive and sustained counterterrorism strategy. And whether in Iraq or in Syria,
these terrorists will learn the same thing that the leaders of al Qaeda already know: We mean
what we say; our reach is long; if you threaten America, you will find no safe haven. We will find
you eventually.”

In the same breath, President Obama issued a vague warning of the threat of extremist violence on
the United States while also reporting that no actual threats have been detected, nor did he provide
any instructions for how Americans should respond to such conflicting information. LoCicero cites
the next month’s public opinion polls as a testament to increasing fears of ISIS, pointing out that
“polls showed that over 50% of Americans favored bombing the group, even though knowledge of the
group was limited and the bombing was seen as likely to have complicated consequences.” Despite the
preference for military action, only 30% of respondents saw the U.S. and its allies as having a ‘clear goal’
in taking such action.

BOMB ISIS!
CONSEQUENCES?
50% of Americans favored bombing ISIS, despite limited knowledge and complicated consequences.

Alice LoCicero, “Domestic Consequences of US Counter-Terrorism Efforts: Making it Harder to Prevent Homegrown Terrorism,”
The Open Psychology Journal 8 (2014), doi: 10.2174/1874350101508010032, http://benthamopen.com/ABSTRACT/
TOPSYJ-8-32; Barack Obama, “Statement by the President on ISIL,” (Speech, State Floor, The White House, Washington D.C.,
September 10, 2014)

American Friends Service Committee | M IXE D M E S SAG ES 9

 What we did

T
o understand how major media cover extremism—and what
advocates and journalists could do to shift those frameworks in ways
What else is the
that highlight everyone’s shared security—AFSC began with a few
central questions: media talking
about when they
• What else is the media talking about when they are covering extremism?
are covering
• What is the co-text—the literal adjectives, adverbs, and sentences—near
mentions of extremism?
extremism? What
is the co-text—the
• What is the broader context of an article or television broadcast covering
extremism?
literal adjectives,
adverbs, and
• Specifically, to what extent does media coverage of extremism focus on a
rational, civilized “us” versus an irrational, uncivilized “them?”
sentences—near
mentions of
• To what extent does this coverage vary by audience—more specifically,
are national news outlets framing extremism the same way for the extremism?
U.S. public as specialist, insider outlets are framing extremism for a
policymaker audience?

To answer these questions, AFSC conducted a study of major U.S. news

outlets and their coverage of extremism. We used content analysis of 603
articles from a three-month period to see how national news media covered
violent extremism, and how national coverage compared to coverage by
outlets claiming to reach an “inside the Beltway” or influencer audience.
In the national sample, we searched for coverage of extremism from the
major broadcast news outlets (ABC News, CBS News, NBC News)20, the
major cable news stations by viewership (CNN, Fox News, MSNBC), the
largest daily print news outlets by readership21 (the Los Angeles Times, The
New York Times, USA Today, and The Wall Street Journal22), and both wire
services (Associated Press and Reuters ONE23). In addition, we included
coverage from three additional outlets with national audiences (NPR news,
PBS Newshour, and The Washington Post). One contribution of this research
is that we included blogs from two major news outlets, The New York Times
and The Washington Post. Although blogs are important sources of news
and commentary, media researchers rarely analyze them alongside major
media. Another contribution is that AFSC included “influencer” outlets
in this sample. For the specialist sample, we chose outlets that claim to
reach a primary audience of high-level policymakers and U.S. government
staffers: CQ Weekly, Foreign Affairs, The National Journal, Politico, and
Congressional Quarterly News: Roll Call.24 The time frame of the sample ran
from April 15, 2015 to July 15, 2015, the three-month period immediately
preceding the start of the study, so that the articles in the sample would RESEARCH PROCESS
reflect change over a series of news cycles.

After constructing this sample, we conducted a Lexis-Nexis search of

news items from the selected outlets for “extremism,” yielding 514 news
items in the national sample and 89 items in the specialist sample.25
Because there has been a discursive shift since the beginning of the Obama
administration to use “extremism” rather than “terrorism” to describe
politicized, organized violence, we chose to use the term “extremism” as We collected a sample of
the key term for this study to capture the downstream effects of that 603 articles from different
shift.26 We excluded duplicates of a given article, as well as articles that sources spanning several
did not substantively cover extremism (e.g. a news item quoting one U.S. months in 2015
presidential candidate labeling another as “an extremist”). We developed
a codebook with 10 broad codes, then let the content of the articles
determine how we broke these codes out further—the “religion” code,
for example, came to include nine sub-codes, as we came across articles
mentioning Islam, Christianity, Judaism, Sikhism, and so forth. The broad
codes included:

• the name of the outlet

• which sample it belonged to

Each article was tagged with
• the article’s dateline codes according to the
story’s source and content
• which extremist groups were mentioned (if any) (for example, a story
mentioning Al Qaeda would
• which religions were mentioned (if any) be assigned an “Extremist
Group: Al Qaeda” code)
• which speakers were quoted (if any)

• whether the article mentioned a violent or a nonviolent response

to any of the conflicts described in that article

• what kind of U.S. government involvement was mentioned in the

article (if any)

• which victims of extremist violence were covered (if any), and

• whether or not the extremists in the article were framed as rational

Using software to filter
actors, irrational actors, or in a neutral way
the stories by code, we
This last code, not surprisingly, was the most difficult to pin down. After analyzed the sample to
a great deal of work-shopping, we decided to code an extremist action find trends in the portrayal
or group as “rational” if the actions covered in the article were described violent extremism
as calculated, well-planned, coordinated, or otherwise highly organized.
By the same token, we coded mentions of extremist groups or actions as
“irrational” when they were described as crazy, psychotic, barbaric, illogical,
random, and so forth. We used the neutral code sparingly, to describe

American Friends Service Committee | M IXE D M E S SAGES 11

any coverage that met neither of these criteria. Typically, we applied this
code to articles that listed “extremism” as one of many policy concerns
(e.g. countering violent extremism as one of several White House policy
initiatives in 2015).27

What we found

W
hat we found painted a disturbing picture of Muslims as an
undifferentiated group linked to violence and extremism, and
What we found
military solutions as the de facto ways to combat extremist violence.
Perhaps the most striking result of this study is that 90% of the news painted a
items in this sample mentioned Islam,28 even when neither Islam nor Islamic disturbing picture
extremism was the main subject of the story. This number stands out even
of Muslims as an
further when compared to the percentage of articles mentioning Christianity
(13%) and Judaism (4%), the second- and third-most covered religions after undifferentiated
Islam. Of all of the extremist groups that received media attention during group linked to
this sampling time period, ISIS received more attention than any other group,
violence and
with nearly two-thirds of articles mentioning ISIS at least once. Al-Qaida was
a distant second, with a little less than a quarter of news stories mentioning extremism, and
al-Qaida or its Syrian affiliate, al-Nusra (23%). Boko Haram in Nigeria military solutions
(11% of coverage) and al-Shabab in eastern Africa (6% of coverage) came in
as the de facto
third and fourth, respectively. We also found passing coverage of U.S. and
European groups described as right-wing extremists (about 5% of coverage) ways to combat
as well as scant coverage of the Taliban (about 3% of coverage). extremist violence.
Another striking result of this study is the wording used to frame
extremists and their actions—the literal adjectives, adverbs, and sentences
surrounding the mentions of an extremist group or its members. When
we began this study, we expected to find a preponderance of coverage of
extremists as irrational: crazy or unthinking subjects with subhuman or
animalistic tendencies. We found plenty of examples of this: Over half
(57%) of the articles characterized extremist groups or their members
as, for example, psychotic or bloodthirsty. Perhaps the most surprising
finding here was the overwhelming number of times that media coverage
of extremist groups or actors framed them as rational: calculating military
leaders, for example, capable of running a state-like criminal enterprise
complete with a marketing strategy, media wing, and international
recruitment system. Nearly two-thirds of the articles we sampled (61%)
included at least one characterization of extremism in this framework, a
finding that we explore in more detail below.
Other findings were striking, even if they were not particularly surprising.
More than 75% of the stories in this sample covered violent responses to
MUSLIMS
conflict, for example, while only 16% of the stories in this sample mentioned
nonviolent responses to conflict. A little over a third (38%) mention U.S. EXTREMISTS
military involvement in the article specifically, while coverage of law
enforcement, intelligence, and diplomatic activities—like FBI investigations,
CIA operations, and diplomatic negotiations between two countries,
respectively—were all neck and neck with each other, ranging between 11%
and 13% of the articles in this sample. Lagging behind this coverage of U.S.
involvement were mentions of economic involvement, like enforcing or
lifting sanctions against Iran (about 5% of total coverage) and humanitarian
or development involvement (about 4% of total coverage). We discuss this
stark difference between the amount of coverage of violent responses to MILITARY
conflict and the amount of coverage of nonviolent responses to conflict in INTERVENTION
greater detail below.

We also found considerable differences in the coverage of the victims of

extremist violence. During the period of this sample, April 15, 2015 to July THE DATA SHOW
15, 2015, news media covered the mass executions of Ethiopian Christians,
elections in Nigeria that shifted battle lines between Boko Haram and How media outlets
government forces, attacks on British tourists in Tunisia, and the fall of 1 frame Muslims
Ramadi and Palmyra to ISIS. The nine months prior to this study included
the beheadings of Stephen Sotloff and James Foley, the Charlie Hebdo
How media outlets
massacre in Paris, and the gruesome execution-by-immolation of a caged 2 frame extremists
Jordanian pilot. Within this context, we found a great deal of coverage of
extremists’ civilian victims—so much so that we decided to break out this
category into several smaller categories of victims. We found generic civilian How media
3 narratives present
victims in nearly half of all articles (about 48%). Religious groups, including
Shia and Sunni Muslims, were named as victims of extremist violence in a limited number
about 16% of articles. Journalists or writers (about 6%) and activists on of approaches to
both the left and the right (about 5%) were occasionally named as victims of countering extremist
violence
extremist violence, as were humanitarian or development aid workers (a little
less than 3%).29

In the following sections, we outline the three main stories that these data
points tell. First, these data tell a story about how media outlets frame
Muslims. Second, the data tell a story about how key media outlets frame
extremists. Third, the data tell a story about how these media narratives
point to a limited number of possible alternatives to the ways we counter
politicized, organized, extremist violence.

American Friends Service Committee | M IXE D M E S SAGES 13

 K E Y ARGUM E N T 1

Islamophobia is at work in both national

and ‘inside-the-Beltway’ media
If there is one story we can tell from this dataset, it is that Islamophobia
in the media is—unfortunately—alive and well. Indeed, 90% of the total
90% of articles
coverage we sampled includes some mention of Islam in the context of
mentioned Islam, even
covering extremism.30 This rate was higher among the national outlets than
when neither Islam nor
the specialist outlets (93% versus 75%), and these rates were typically higher
Islamic extremism was the
across television news programs than in print media. CNN, Fox, ABC, and main subject of the story
NBC mentioned Islam at least once in 100% of their coverage of extremism.
AP, which had by far the largest total number of articles in this sample (219)
mentioned Islam in 207 separate stories—that is, 95% of the time. The New
York Times and The Washington Post blogs were tied at 94% of total coverage,
with The Washington Post itself, NPR, CBS, the LA Times, and USA Today
all coming in between 80% and 91%. In the specialist sample, Politico was
most likely to mention Islam in the context of covering extremism (88%).
The National Journal (73%) and Roll Call (56%) were the second and third 13% of articles
most likely specialist outlets to mention Islam in this context. No matter the mentioned Christianity
thrust of the article, most outlets routinely mentioned Islam in the context of
covering extremism.

Sometimes these mentions were linked to the Muslim victims of violent

extremism, or to Muslim leaders working against violent extremism.31 But
those were far from the most common mentions. Much more common
was coverage of extremists’ alleged or implied ties to Islam, particularly
among ISIS affiliates. Rather than covering religious rhetoric as a tool of 4% of articles
violence—alongside bombs, guns, and social media—outlets in this study mentioned Judaism
included Islam in nearly every article on extremism as a kind of default or de
facto category. This pattern paints an overall picture of Islam as intimately
linked to violent extremism, rather than the use of religious rhetoric as a
commonly used weapon in a particular conflict. A few articles stood out for
the particularly evocative language they used to make this connection. One
New York Times article, for example, quotes a local informant describing
how some Sunnis have a “Dawoosh” or “little Daesh” just underneath their
skin: “Now, with the sectarian polarization of the region, under the skin of
every single Sunni there is a tiny Daesh” (New York Times, June 4, 2015).
Other articles describe Islamic extremism as “metastasizing” through the
recruitment of young people (AP, June 1, 2015), quoting sources like one
Libyan commander who described “ISIS [as] a cancer” that has invaded
the “weakened body” of states like Libya (CBS News, June 10, 2015). Such
language makes it seem like there is a natural or predetermined link
between Islam and extremism, rather than framing religious rhetoric as a
tool employed by politicized, organized actors with a specific agenda. U.S.
government calls to the ‘the Muslim community’ to root out extremism MENTIONS OF GROUPS
within its midst reproduces this link,32 as if extremism was lurking just CALLED “EXTREMISTS”
below the surface of a social group here again portrayed as monolithic,
homogenous, and somehow inherently susceptible to this particular form of
violence. U.S. media coverage does not typically imply or attribute blame to
all Christians, ‘the Christian community,’ or Christianity as a religion when
someone who commits mass murder with political intentions turns out to
be a Christian. No major media outlet would anticipate or expect an apology ISIS received more
from ‘the Christian community’ for such horrific acts. Yet this is precisely attention than any
what this coverage sets up for individual Muslims, Muslim communities, and other group
other groups swept into the same Islamophobic bucket.

This narrative link between Islam and extremism overwhelms the coverage
of Muslim activists working for peace in the U.S. and abroad, as well as the
coverage of Muslim victims of extremist violence. At the same time, this
pattern sets readers up for the kinds of hate-filled, fear-filled, Islamophobic
public discussions that we see today. And, as Kim Powell has shown through
her research on coverage of Islam in the U.S. media since 9/11, it can also

AL-QAEDA

BOKO HARAM
ISIS

AL-SHABAB

U.S. AND EUROPEAN GROUPS

TALIBAN
help set the stage for war.33 Framing Muslims and Islam as homogenous,
inherently foreign, and in terms of a dominance- and need-based
relationship paints an entire religion with one brush, and a hostile one at
that. When media coverage of extremism adopts these tropes, it reinforces
both the tropes themselves—which are problematic on their own—as well
as the dangerous link between these tropes and extremist violence. This link
is repeated until it becomes the dominant frame. Without intervention, this
frame perpetuates Islamophobia in public discourse while also enabling the
United States’ “stumbling” toward this seemingly endless war (New York
Times, May 3, 2015).

K E Y ARGUM E N T 2

Framing extremism as a military target

Not quite human

“‘It is now time for revenge for our martyrs,’ said the sheikh, Falih
al-Essawi, who was dressed in a military uniform. He checked off the
destruction wrought in their lands by the Islamic State, or, as he called
them, ‘the rats of ISIS’…”

—New York Times, May 20, 2015

American Friends Service Committee | M IXE D M E S SAGES 15

 EXTREMISTS AS
“A public forum like Twitter, with its millions of users, means those who IRRATIONAL ACTORS
might otherwise have had limited exposure to terrorist ideologies now
have ample access to what FBI Director James Comey has described
as the ‘siren song’ of the Islamic State.”
86%

—AP, May 7, 2015

“The individuals who make up ISIS are barbarians.” 83%

—Rep. William Hurd, R–Texas, quoted in Roll Call, May 28, 2015

Every news cycle this year seemed to bring more coverage of extremist 69%
groups committing horrific acts of violence: ISIS fighters massacring
Ethiopian Christians in Libya (e.g. AP, April 21, 2015), for example, or Boko
Haram militants leaving mutilated bodies in the middle of Nigerian towns (PR I N T )

(e.g. AP, April 28, 2015). Not only was this coverage significant for the 64%
brutality it captured, but for the frames it used to do so. Indeed, this study
found that media coverage overwhelmingly framed extremist actors and their
violent acts as crazy, barbaric, or otherwise irrational.

The national sample outlets were more likely to include these kinds of 63%
characterizations than the specialist sample outlets: whereas approximately
61% of the news items we sampled from the national outlets characterized
extremist actions in this way, only 29% of this specialist sample news items
described extremist groups or their members as such. The television news 58%
broadcasts we sampled also use this kind of language to describe extremists:
ABC and NBC used this frame in all of the news transcripts included in this
sample, while CNN did so 86% of the time, and Fox 83% of the time. CBS
did so in only about half of its coverage. NPR, the only radio station included 56%
in this sample, used this frame in 69% of its coverage as well. The print
sources in the national sample, on the other hand, varied more widely: The
Washington Post, for example, used this framing in about two-thirds of the
coverage in its print edition, while contributors to its blog used this framing
46%
in more than three-quarters of the posts that we analyzed. The LA Times, on
the other hand, used this kind of language less than half of the time, in only
46% of its coverage of extremism. In the specialist sample, Politico was at the
top with 36% of its coverage using this language, while Congressional Weekly
did not use this language in any of the coverage included in this sample. The 36%
sheer volume of coverage using this frame is dizzying, particularly among
the national outlets: Overall, if U.S. audiences were reading a story about
extremism, they were reading about extremists-as-crackpots more than half
of the time. 17%
 In addition to presenting extremist groups or their members as crazy, many
outlets portrayed them as locked in a violent past that interrupts modern,

“US”
present-day normalcy. This coverage includes mentions of extremists
targeting Rome and the pope (AP), coverage of ISIS leader Abu Bakr
Baghdadi’s calls for murdering “the Crusaders” (LA Times), and commentary
on militias occupying actual Crusader castles in Syria’s historic sites
(Washington Post blogs). Rather than routinely providing historical context
“THEM”
for conflicts with extremist groups in the Middle East and elsewhere,34 this
use of medieval imagery and repetition of Crusader-themed storylines
promotes an anti-historical perspective on current events. When this anti-
history is coupled with calls from politicians to “bomb them [ISIS] back
to the seventh century” (Rick Santorum, quoted by AP, May 2, 2015) and
commentary by “experts” that makes it seem like they appear out of nowhere
(e.g. Washington Post blogs, May 12, 2015), extremists are framed as an
undifferentiated Muslim “Other” from a dark past threatening a present-day
“Us” that is positioned or glossed as western, Christian, and modern (e.g.
Powell 2011). This frame alone would seem to be enough to channel public
sentiments toward yet another military intervention in the Middle East. But
as we show in the next section, this frame works alongside another key frame
to set up extremists as natural military targets.

A ‘natural’ military target

“[ISIS] fighters often seek to garner support by quickly repairing

electricity and water lines. They call on bureaucrats to return to work…
In each district, an ‘emir’—often a local militant—is appointed to
govern. Schools close, then reopen with IS-written curricula. Taxes are
imposed on businesses. Pharmacies are given Shariah courses and
banned from selling contraceptives…”

—AP article entitled “Inside the Islamic State group’s rule:

Creating a nation of fear,” June 18, 2015

“Daesh is still a relentless terrorist-military organization...”

—Washington Post blogs, May 14, 2015

The media outlets in this sample often frame extremist groups and
individuals as irrational, subhuman actors. But even more frequently—
and more surprisingly—the outlets that we sampled in this research also
frame extremist groups as calculating, organized, rational actors in 61% of
the coverage that we analyzed. Also surprising to us was the even higher
percentage of such coverage among the specialist outlets—71% of this

American Friends Service Committee | M IXE D M E S SAGES 17

coverage included some mention of extremists as rational actors. Among the EXTREMISTS AS
national outlets, about 60% of the coverage we analyzed used this framework RATIONAL ACTORS
to talk about extremists. Fox News used this frame at least once in 100% of
the coverage that we sampled. Other outlets used this frame in nearly all
of the coverage that we sampled, such as the National Journal (10 out of 11
articles, about 91%) and USA Today (4 out of 5 or 80% of articles). Neither 100%
NBC nor CQ Weekly used this frame at all in the coverage we analyzed,
while CNN only used this frame in about 29% of coverage. Sometimes this
coverage focused on the state-like actions that extremist groups like ISIS
take. In other cases, this coverage focused on different groups exchanging 76%
emissaries and coordinating activities. A large amount of coverage looks at
ISIS’ international recruiting efforts, its media operations, and its growing
role in organized transnational crime. The first article from the sample is a
good example of this pattern. It uses a straightforward, ‘just-the-facts-ma’am’ 69%
tone that portrays ISIS and the Iraqi army as if they were two regular armies
fighting a conventional war:

“The Islamic State extremist group launched an offensive Wednesday

in Iraq’s western Anbar province, capturing three villages near the 63%
provincial capital of Ramadi in what was the most significant threat
to the city by the Sunni militants to date. The militants’ push comes
after the Islamic State was dealt a major blow earlier this month,
when Iraqi troops routed the group from Tikrit, Saddam Hussein’s 62%
hometown. Wednesday’s fighting could also further threaten Ramadi,
115 kilometers (70 miles) west of Baghdad. Nearly a decade ago,
Ramadi was one of the strongholds of the insurgency in the U.S.-led (PR I N T )

war in Iraq. It now is mostly held by Iraqi government forces, although 59%
militants control some parts of it, mainly on the outskirts. In a dawn
advance, IS extremists seized the villages of Sjariyah, Albu-Ghanim
and Soufiya, which had also been under government control until
now, and residents said they had to flee their homes. Fighting
58%
was also taking place on the eastern edges of Ramadi, about 2
kilometers (a mile) from a government building, they added.”

—AP, April 15, 2015

We also found considerable overlap in the irrational-actor and rational- 56%

actor frameworks. Overall, we found that in nearly a third of the articles
sampled (29%), we saw instances where an extremist group was framed as
both rational and irrational. This excerpt from a CNN transcript is a good
example of this conflicting framing: 54%

ASHLEIGH BANFIELD, CNN HOST: I’d love to get your opinion on

some of these people [ISIS], I mean we had an ax attack on officers
here in New York, we’ve now got this. We’ve got scattered encounters
with people who say they’re inspired online. Are these people brand 29%
 new wannabe killers? Or were the already crazy and just didn’t take
out their rage, in say, a movie theater or a shopping mall where we’ve
RATIONAL
had these kinds of killings before, they just were under a different 61%
banner?

[Former Counterterrorism Operative Mubin] SHAIKH: Yeah. Well, I BOTH

29%
wouldn’t call them crazies. They’re, you know, psychopathology is
very rare especially in terrorism. Mental illness does play a role in,
you know, regular [active] shooter scenarios. But these individuals
IRRATIONAL
by all accounts, they were very normal, again, most people are not
57% NEUTRAL
9%
going to suspect, they’re not going to show all those kinds of signs
even when you look at murder investigations. Very often, people say, I Nearly a third of articles
never would have suspected or, you know, he wasn’t that kind of guy. framed extremists as
both rational and irrational
So these are your ISIS zombies really.

While Banfield sets the stage for talking about ISIS members as crazy, her
guest initially challenges this frame, stating that ISIS members aren’t crazy
or psychopathological. Yet, in the last three sentences, the guest shifts from
describing ISIS members as people who are normal to people who simply
appear normal—until, that is, they are recruited and turned into “ISIS
zombies.” In this framework, these actors have rational capabilities—they can
plan, they can organize—but at the root, they are barbaric Others. This in
turn makes it easier to justify violent intervention, even war.

Additionally, we also found that of all of the U.S. responses to conflict that we
tracked, the most common kind of intervention covered was a U.S. military
response to conflict. U.S. airstrikes against ISIS, military aide to Nigeria to
help fight Boko Haram, and references to past U.S. military involvement
against al-Qaida and the Taliban were among the many ways in which the
coverage that we sampled described U.S. military responses to the conflicts
in the course of writing about extremism. A New York Times editorial from
May 2015, quoted at the beginning of this report, exemplifies this framing in
its description of U.S. responses to extremism since 9/11:

“It should come as no surprise that the United States and its
coalition partners are discussing widening the war against the
Islamic State beyond the borders of Iraq and Syria. Wider wars have
become almost habitual in recent years, as military conflicts have
expanded with little public awareness or debate. President George
W. Bush’s “war on terror” began in Afghanistan, then moved to Iraq
and elsewhere. Fourteen years after the Sept. 11 attacks, President
Obama is still deploying American troops and weapons to fight Al
Qaeda and other extremists in far-flung parts of the world…”

—“Stumbling into a Wider War,” New York Times, May 3, 2015

American Friends Service Committee | M IXE D M E S SAGES 19

Moreover, U.S. military officials were the most commonly quoted U.S.
government officials in the national sample, and were second only to the If war seems logical
White House for most-quoted U.S. government officials overall.
or natural, it is
These simplistic frames, however, limit understanding of the complexity of due in part to the
these groups, while also repeating—and thus reinforcing—an Islam-violence-
extremism link. For example, framing conflicts in terms of conventional war,
fact that media
or actors as both “very normal” until they become “ISIS zombies,” downplays narratives and
not just the history of these conflicts as described above, but also the current pro-war advocates
social context: the downstream effects of more than a century of colonialism,
over half a century of U.S. reliance on oil, largely from the Middle East, and
alike use the
over a decade of U.S.-led military involvement in Iraq and Afghanistan, to monolithic “Muslim
name just a few of the larger structural forces at play. Using this simple Other” trope to tell
rational-irrational framework also glosses over the diversity and complexity
of Muslim-majority communities where many of these conflicts are playing
this story, rather
out: If war seems logical or natural, it is due in part to the fact that media than showing how
narratives and pro-war advocates alike use the monolithic “Muslim Other” complex Muslim
trope to tell this story, rather than showing how complex Muslim-majority
communities are from the inside out. Put another way, it’s easier to bomb
communities are
someone who seems irreconcilably different—a flat character in a story from the inside out.
rather than a sister, brother, husband, mother, work colleague, or hometown
friend. Taken together, what we see here is a pattern of framing extremist
groups—already associated with Islam and framed as lurking just beneath
the surface of undifferentiated Muslim communities, ready to strike from
a deep dark past—are framed alternately as crackpots or calculating, often
military actors. Either way, a military response to violent extremism is
positioned as the necessary, inevitable reaction to this violence.

K E Y ARGUM E N T 3

‘If it bleeds, it leads’—to the detriment of

public discourse
While U.S. military responses were the most common forms of U.S.
intervention that we saw, nonviolent responses to conflict were rarely
covered at all. Indeed, research has shown that media cover nonviolent
responses to conflict in distorted, even inaccurate ways.35 We found a pattern
of under-coverage of nonviolent responses to conflict in this dataset, as
we describe in this section. As we conducted the analysis, we tagged each
article that mentioned a violent response to any conflict mentioned in the
article. U.S.-led airstrikes against ISIS was a common example. We also
tagged each organized nonviolent response to violence, such as coverage
of the #BringBackOurGirls campaign against Boko Haram. Overall, we
found nearly five times as much coverage of violent responses to conflict
as nonviolent responses. Across national news outlets, that ratio was
slightly higher, with nearly six times as much coverage of violence than of
nonviolence. In the influencer sample, the ratio was a little more even, with
only a 2:1 ratio in coverage of violence versus nonviolence. This is likely
because the sampling timeframe overlapped with the end of the Iran nuclear
deal negotiations, one of the most important and most covered diplomatic
achievements in the recent history of U.S.-Middle East relations, and one that
was frequently covered alongside violent extremism in the specialist outlets.

Particular outlets stood out in their tendency toward coverage of violent

responses to conflict. Fox News did not include any coverage of nonviolence
in its extremism reporting. Neither did ABC, CBS, or CNN.36 Of the AP’s 219
articles on violent extremism, only 26 of them mention nonviolent responses
to conflict, while 174 articles covered violent responses to extremism. This

NEWS COVERAGE OF VIOLENT RESPONSES

NEWS COVERAGE OF NONVIOLENT RESPONSES

pattern of skewed coverage is seen across outlets, with The New York Times
covering violent responses to conflict 46 times and nonviolence 10 times; The
Washington Post covering violent responses 17 times and nonviolence twice;
NPR covering violent responses 12 times and nonviolence 7 times; and Politico
covering nonviolent responses 23 times and nonviolent responses 15 times.

Not only did we find disproportionate coverage of violent responses to

extremism, particularly an emphasis on military responses to violent
extremism, we also found that national media were more likely to mention
the victims of violence than the specialist outlets. About a quarter (26%)
of the national coverage included some mention of governmental or
military victims of extremist violence (e.g. American extremists targeting
stateside U.S. military personnel (CNN, April 17, 2015)), about 17% of the
national news items included some mention of a religious group targeted
by extremists (e.g. Shia Muslims targeted by ISIS), about 7% mentioned
journalists or writers targeted by extremists (e.g. references to the Charlie
Hebdo massacre), and 3% mentioned humanitarian workers who became
victims of violent extremism (e.g. U.N. vans targeted by al-Shabab (AP, April
20, 2015)). A little more than half of the total national coverage also included
some mention of what we called a “generic” civilian, that is, a non-combatant
that did not fall into any of the other categories of victim (51%). Interestingly,
nearly all of the coverage of victims of violence in the specialist sample came
from Politico, with a few mentions included in the National Journal (6 out of provided
11 articles) and Roll Call (2 out of 18 articles). no coverage
of nonviolent
Researchers have pointed out the problems with media coverage of victims
responses to
of extremist violence—for example, that it allows an audience to develop
extremism
sympathy for people without challenging the Islamophobic or political
contexts in which that violence is perpetrated (Alsulthany 2013). We build on
those insights here by arguing that the preponderance of coverage of violent
responses to conflict, coupled with this coverage of victims of violence, paints

American Friends Service Committee | M IXE D M E S SAGES 21

a picture especially in the national media where violent responses are not
only the most likely responses to conflict, they are also necessary to protect Coverage of
the many victims of violence portrayed in the news.
violence typically
This disparity in coverage raises an important question: What if there is ignores the
simply more to be covered in terms of violent responses to conflict, as
compared to nonviolent responses? Don’t journalists have a responsibility
historical and
to bear witness to violent conflict and its victims?37 Put another way, aren’t social context in
the media simply covering what is really “out there,” and that at this moment which that violence
there simply are more violent responses to conflict than nonviolent ones?
emerges—that is,
Of course, readers and viewers ought to know the facts about U.S. airstrikes it ignores the root
against ISIS, for example, or the Nigerian government’s clashes with Boko
Haram. But the dearth of substantive news coverage of the long-term peace causes of violence.
building efforts limits public conversation about what kinds of responses
to conflict are possible. To be sure, there are important moments in public
debate when nonviolent solutions to violent conflict receive substantial
coverage, as in the case of the Iran nuclear deal, covered extensively within
the sampling frame. But these kinds of nonviolent solutions to conflict are
not typically covered within a framework of long-term approaches to peace-
building or nonviolent organizing. Coverage of violence, meanwhile, typically
ignores the historical and social context in which that violence emerges—that
is, it ignores the root causes of violence. And, although this study is limited
to coverage of extremism, AFSC has found similar patterns as we look at
coverage of peace building and nonviolence in other studies, such as media
analyses that the research team has conducted for our staff working in the
Korean Peninsula and in Somalia. Put another way, how can the U.S. public
or U.S. policymakers be expected to believe that peace building in the face
of extremism can work, if coverage of organized nonviolent responses to
violence receives so little media attention?
 Recommendations

I
n his 2012 study, researcher Christopher Bail analyzed press releases
issued by civil society organizations about Muslims and compared them
to newspaper articles and television transcripts. Bail found that despite the
fact that the majority of the press releases featured pro-Muslim views, anti-
Muslim organizations dominated the mass media with disproportionately
fearful and angry messages that created a “gravitational pull” or “fringe
effect” that shifted public discourse.38 Other researchers have shown that
both governments’ counter-extremism programs and extremist groups
benefit from heightened media attention to extremism, that “publicity is
the oxygen of both terrorism and counterterrorism”.39 If advocates want to
change the narratives that we have found in mainstream media, advocacy
groups need to do more than put messages ‘out there.’ Advocates need
to work collaboratively with journalists and each other to shift public
discourse in ways that humanize individuals and communities at the same
time that we strengthen the case for peace with state and non-state actors
alike. Additionally, journalists have the opportunity to work with “citizens
[to] make possible a new and enriched kind of journalism in which citizens,
technology, and professional journalists work together to create a public
intelligence that is deeper and wider than any one of these could produce
alone.”40 Below, we offer three recommendations to help both groups change
the terms of this public conversation.

RE C OMME NDAT I ON 1

Tell stories that highlight everyone’s 1 Humanize subjects

humanity, especially that of

historically marginalized groups—
including Muslims
Taking a chapter from our friends at Race Forward, we echo a
recommendation that they make to journalists covering race and racism
in the U.S.: When covering any social group and especially when covering
historically misrepresented groups, highlight individuals’ humanity. In this
sample, we saw so much coverage of many personal narratives from people
who were victims of violent extremism or other violent actors. While
journalists have a responsibility to bear witness41 to events that readers
would not otherwise be able to see, so that they may take action or at least
understand better, there are plenty of opportunities to, as Race Forward
puts it, “cultivate discourse that centers the humanity and leadership” of

American Friends Service Committee | M IXE D M E S SAGES 23

historically misrepresented groups.42 To shift this Islamophobic narrative
of Muslims and other groups as homogenous, incommensurably different, When covering any
and potentially extremist, we invite advocates to work with us to develop
messaging that highlights shared values from which we can act to solve
social group, and
the problem of racism in general and Islamophobia in particular.43 At the especially when
same time, we invite journalists to foreground the humanity and leadership covering historically
of Muslims and other groups bearing the brunt of Islamophobia, like
Iraqis and Syrians of many faiths.44 Journalists can do this by covering
misrepresented
both the leadership of Muslims across arenas as well as the everyday groups, highlight
lives of individual Muslims, and by avoiding imagery or language that individuals’
portrays all Muslims as a homogenous, monolithic group, and especially as
potential extremists. Articles that show everyday people from all faiths and
humanity.
backgrounds doing everyday things is one place to start. The Institute for
Social Policy and Understanding has an excellent list of starting places in
its report (Re) presenting American Muslims: Broadening the Conversation.45
Featuring real people living their everyday lives, as Walter Thompson-
Hernández does in his series on Latin@ Muslims, is another example of
this kind of coverage.46

RE C OMME NDAT I ON 2

Tell stories that highlight the history 2 Highlight complexity

and complexity of politicized,

organized violence, without resorting
to stereotypes like “crazy” or “coldly-
calculating” extremists
We don’t keep “stumbling” into war, as The New York Times editorial quoted
in the introduction suggests. Many people—in this case, policymakers,
military leaders, and extremist groups—make deliberate choices that take
nations and non-state actors into violent conflict. Reading current coverage
of ISIS in particular, the U.S. public could be forgiven for thinking that we do
not have any alternative but to go to war with this particular group. After all,
with every news cycle and every social media feed, readers are bombarded
with the frameworks that we have described above: Muslims as potential
extremists, extremists as crazy yet also well-organized, and the U.S. as limited
in its potential responses to conflict. Like The New York Times, however,
we agree that the process for going to war should be open to public debate
and scrutiny, and that journalists have an important role to play in bringing
such decisions to the public. Advocates have a responsibility and desire to
bring facts about war to the table—how violence leads to more violence
for example—and journalists have a responsibility and desire to help build
a public knowledge base. In this way, both groups have an opportunity to
bring new and different facts into public view: facts about the long-term
consequences of war and violent conflict, for example. Which leads to our
third recommendation:

RE C OMME NDAT I ON 3

Cover nonviolence and peace building 3 Cover nonviolence

and peace building
that work
As this report went out for review in December 2015, the U.N. announced
that it finally developed a roadmap to peace in Syria. Whether the contents of military options
the peace plan are the kind of effective, substantive, thoughtful measures we
would like to see in place for lasting peace with justice is hard to say, because
the peace plan barely made the U.S. national news at all. Swallowed up
between coverage of two presidential primary debates and holiday shopping
news, the U.N.’s plan for peace in Syria is unlikely to receive the kind of
ALL options
U.S. public attention and debate it deserves, in part because there is so little
thoughtful coverage of it in the national public sphere. Advocates have a
responsibility to lift up the facts of these and other peace-building measures.
Journalists have an opportunity to authenticate, make sense of, and then
curate47 those facts in ways that invite rigorous public scrutiny and debate.
Coverage of the Iran nuclear deal is one example of this kind of coverage.
AFSC’s work on preventing political and organized violence in Indonesia
and Somalia are additional examples. We invite advocates to bring other
examples to the attention of journalists, and we invite journalists to bring the
same level of scrutiny and rigor to covering these examples.

American Friends Service Committee | M IXE D M E S SAGES 25

 Conclusion

A
dvocates and journalists—along with readers—have an opportunity
here to make a choice. Wars on terror, extremism, or other nations
do not happen by accident. Islamophobia in the media or in public
discourse does not happen by accident. It may seem like both are
entrenched or inevitable. But we have been able to create lasting social
change—peace with justice—in the past, and we can do it again today.

AFSC has nearly 100 years of experience in nonviolence and peace building
around the world. Throughout that time, we have worked against both
racism and violent conflict. We are currently developing a series of case
studies to show how we can build shared security through nonviolent
responses to conflict in specific conflict areas. And we are not the only group
with this kind of knowledge to share. Advocates have an opportunity to bring
this work to the attention of journalists. Journalists, for their part, have the
opportunity to bring these stories to the public. Islamophobia is a choice,
and so is the choice to cover the humanity of all communities in the U.S. as
around the world. By the same token, both going to war and building peace
are choices, and so is the choice to cover war or cover peace building. This is
a conversation we can change, together.
Acknowledgements
We would like to acknowledge the following people who gave their time and expertise to this report, and without whom this project would
not have been possible. At AFSC, Mark Graham provided guidance, strategic direction, and space for this project. Nina Mast provided
exceptional research support from initial coding through the final drafts. At the University of Pennsylvania, Mariam Durrani, Ph.D. candidate
and an expert in the anthropology of race, media, and Muslim youth, and Negar Razavi, Ph.D. candidate and an expert on the anthropology
of foreign policy, provided incisive and critical feedback on an early draft of this report. Numerous other AFSC staff provided important
feedback, research assistance, editorial support, design work, and promotional support, including: Alex Wiles, Alexis Moore, Aura Kanegis,
Carl Roose, Emily Adams, Emily Cohane-Mann, Kerri Kennedy, Layne Mullet, Nathaniel Doubleday, Patricia DeBoer, Ronna Bolante, Sara
Hughes, Theresa Kirby, Tony Heriza, Alissa Wilson, Raed Jarrar, Mike Merryman-Lotze, Peter Lems, and Mary Zerkel. Thank you.

End notes
1. Love, Erik. 2012. “What to do about Islamophobia: Why the Election Counts.” Policy Brief, Institute for Social Policy and
Understanding. http://www.ispu.org/pdfs/ISPU_Brief_Islamaphobia.pdf. Accessed January 26, 2016. We acknowledge the problems
associated with using the term “Islamophobia” and thus use it cautiously to mean a specific kind of harmful, discursive difference-
making directed towards Muslims from a variety of backgrounds (racial, ethnic, national, and so forth) as well as non-Muslims from
a variety of backgrounds (religious, racial, ethnic, and so forth). Ending this harmful kind of difference-making is a key goal of this
report. For an excellent scholarly review of the terms of Islamophobia and its discursive twin, Islamophilia, see Andrew Shyrock’s
thoughtful volume Islamophobia/Islamophila: Beyond the Politics of Enemy and Friend (2010).

2. MacNeal, Caitlin. 2015. “The Stunningly Long List of Anti-Muslim Hate Crimes since San Bernadino.” Talking Points Memo, December
15. http://talkingpointsmemo.com/news/anti-muslim-attacks-after-san-bernardino. Accessed December 18, 2015.

3. CBS News. 2015. “Advocates fear rise in Muslim attacks after Paris, San Bernadino.” December 10. http://www.cbsnews.com/news/
advocates-fear-rise-in-anti-muslim-attacks-after-paris-san-bernardino/ Accessed December 18, 2015.

4. Pew Research Center. 2015. “Views of Government’s Handling of Terrorism Fall to Post-9/11 Low.” December 15. http://www.people-
press.org/2015/12/15/views-of-governments-handling-of-terrorism-fall-to-post-911-low/ Accessed December 18, 2015.

5. Here and throughout this report, we use ISIS to denote the group waging open conflict in Iraq and Syria under the nom de guerre
“Islamic State.” We chose ISIS rather than its many other variants (ISIL, Islamic State, Islamic State group, Daesh, etc.) because of
the broad recognizability of the term. We use this term throughout this report unless we are directly quoting from a source that uses
another term for this group.

6. Pew Research Center. 2015. “Views of Government’s Handling of Terrorism Fall to Post-9/11 Low.” December 15. http://www.people-
press.org/2015/12/15/views-of-governments-handling-of-terrorism-fall-to-post-911-low/ Accessed December 18, 2015.

7. Pew Research Center. 2015. “Views of Government’s Handling of Terrorism Fall to Post-9/11 Low.” December 15. http://www.people-
press.org/2015/12/15/views-of-governments-handling-of-terrorism-fall-to-post-911-low/ Accessed December 18, 2015.

8. One crucial aspect of Islamophobia in the U.S. today is that many non-Muslim Americans conflate Muslims and Islam with male
Middle Easterners. Many non-Muslim Americans fail to recognize that most Muslims in fact do not live in or come from the Middle
East, and that Muslims can be of any racial, ethnic, or national background, and can be of any gender or sexual orientation.
Individuals who identify as Muslim may or may not think of Islam as an important axis of identity. American Muslims, for example,
may identify in any number of other ways, including Black, white, Brown, progressive, conservative, practicing, non-practicing, gay,
straight, female, male, etc. Some American Muslims were born here, and were born Muslim; others immigrated here, some converted
into the faith, and some did both. Some American Muslims may not consider themselves as part of a “Muslim community” at all,
much as someone with a nominal Christian or Jewish background may not feel connected to or responsible to a “Christian community”
or “Jewish community.” At the same time, the Middle East is home to Muslims who are Arabs, Turks, Azeris, Persians, and Kurds, as
well as Muslim Syrians, Iranians, Jordanians, Palestinians, Lebanese, and Iraqis. The region is also home to Christians, Jews, atheists,
agnostics, and so forth. Most Muslims live outside the Middle East: The largest Muslim populations live in South and Southeast Asia.
The U.S. is home to Muslims that have immigrated here as well as those who were born here or converted to Islam here. The fact
that individuals, media outlets, and politicians across the U.S. routinely gloss over these differences—while simultaneously conflating
“Muslim” with “male,” “foreign,” “Middle Eastern,” and “not American” - is part of this Islamophobic discourse. Taken together, these
conflations misrepresent individuals’ lived experiences and thus devalue their identities.

9. We are indebted here and throughout this report to the thought leadership on racism in the media provided by Race Forward. See
especially: Race Forward. 2014. “Moving the Race Conversation Forward.” https://www.raceforward.org/research/reports/moving-
race-conversation-forward. Accessed December 22, 2015.

10. Based on a content analysis of 603 news items (articles, transcripts, and blog posts) from a 3-month period of major and specialist
media coverage of “extremism.” See the “What We Did” section of this report for further details. This research, while discourse-
centered, also draws on AFSC’s nearly 100-year history of building peace with justice, including in conflict zones.

American Friends Service Committee | M IXE D M E S SAGES 27

11. Kovach, Bill and Tom Rosenstiel. 2014. The Elements of Journalism: What Newspeople Should Know and the Public Should Expect.
Three Rivers Press.

12. Alsultany, Evelyn. 2013. “Arabs and Muslims in the Media after 9/11: Representational Strategies for a ‘Postrace” Era,’ American
Quarterly. 65(1):167. https://muse.jhu.edu/journals/american_quarterly/v065/65.1.alsultany.pdf (doi: 10.1353/aq.2013.0008).
Accessed September 15, 2015.

13. Early work on the relationship between the Middle East and the media focused on the role of media in portraying the Middle East as
exotic and backward so as to further European colonial exploitation (e.g. Said 1979); as dangerous and irrational so as to further U.S.
foreign policy goals (e.g. Said 1981[1997], Chomsky 1997[2002]; see also Considine 2015); and on ignoring the harmful effects of
war and sanctions there (e.g. Abunimah and Masri 2000). Since 9/11, researchers have shown that the 9/11 attacks changed the
way that war and extremism are covered in U.S. media in ways that linked a stereotyped Muslim Other with extremism and violence
aimed squarely at a “Christian America[n]” ‘us’ (Powell 2011, Reese and Lewis 2009). They have also documented the role of these
narratives in continued U.S. imperialism (e.g. Alsultany 2013), in the prosecution of extremist activities (e.g. New America Foundation
2015), and in the rise of legislation aimed at discriminating against Muslims and other groups targeted by Islamophobic rhetoric (e.g.
Institute for Social Policy and Understanding 2014a). These narratives, researchers have shown, permeate U.S. popular culture as
well as media and policy discourses (e.g. Shaheen 2014). Importantly, however, researchers have also shown through comparative
analyses of national media in different countries that it does not have to be this way. National media outlets in other countries cover
conflict in a variety of ways, pointing to alternative approaches for U.S. media outlets to take (Papacharissi, Zizi and Oliveira 2008).

14. Wajahat, Ali. et al. 2011. “Fear, Inc.: The Roots of the Islamophobia Network in America,” Center for American Progress, 14. https://
cdn.americanprogress.org/wp-content/uploads/issues/2011/08/pdf/islamophobia.pdf. Accessed September 23, 2015.

15. Council on American-Islamic Relations. 2013. “Legislating Fear: Islamophobia and its Impacts in the United States.” http://www.cair.
com/images/islamophobia/Legislating-Fear.pdf. Accessed September 14, 2015.

16. Nacos, Brigitte, et al. 2011. Selling Fear: Counterterrorism, the Media, and Public Opinion. Chicago: University of Chicago, 91. Nacos’
team also found that increased media attention to violations of civil liberties was negatively correlated with the public’s support of
the Bush Administration’s tactics to identify possible extremists.

17. Hafiz, Sameera, et al. 2014. “Under Suspicion, Under Attack: Xenophobic Political Rhetoric and Hate Violence against South Asian,
Muslim, Sikh, Hindu, Middle Eastern, and Arab Communities in the United States,” South Asian Americans Leading Together, 3.
http://saalt.org/wp-content/uploads/2013/06/SAALT_report_full_links1.pdf. Accessed September 24, 2015.

18. Hafiz, et. al 2014, 16–17.

19. LoCicero, Alice. 2014. “Domestic Consequences of U.S. Counter-Terrorism Efforts: Making it Harder to Prevent Homegrown Terrorism,”
The Open Psychology Journal, 8. http://benthamopen.com/ABSTRACT/TOPSYJ-8-32 (doi: 10.2174/1874350101508010032).

20. One limitation of this study is the limitations of LexisNexis indexing. For example, articles are continuously populated in the LexisNexis
database but would not be included in this study if populated after the research team’s download took place. As well, television and
radio transcripts are indexed differently than print media and wire services, leading to possible underrepresentation of the former
versus the latter.

21. Pew Research Center. 2014. “Newspapers: Circulation at the Top 5 U.S. Newspapers Reporting Monday-Friday Averages.” http://
www.journalism.org/media-indicators/average-circulation-at-the-top-5-u-s-newspapers-reporting-monday-friday-averages/. Accessed
February 17. 2016. The research team omitted the New York Post from this analysis (the fifth of the top five largest dailies) for two
reasons. First, the team wanted to focus on top outlets in each category that also had a national brand. Second, of the top five largest
newspapers, three are based in New York. By omitting the New York Post, the research team mitigated overrepresentation of one
region of the U.S. in the national sample.

22. LexisNexis only indexes the abstracts of Wall Street Journal articles, which limited analysis of their coverage.

23. The research team limited this search of Reuters to Reuters ONE based on then-current indexing available through LexisNexis.

24. Indexed in LexisNexis as “Congressional Quarterly News.” The research team designed this set beginning with IRP’s list of three major
foreign policy outlets: Foreign Affairs, Foreign Policy, and Global Post. Of these three outlets, only one (Foreign Affairs) is indexed
in LexisNexis. As a result, the research team decided to use Foreign Affairs plus the outlets that its advertising metrics posit as its
competitors: CQ Weekly, National Journal, Politico, and Roll Call.

25. Although the research team limited this sample to news items mentioning “extremism” or its variants in the LEAD section of the
article for the national outlets, this yielded almost no search results in the specialist sample. As a result the team expanded the
search within the specialist outlets sample only, to include articles that mention extremism anywhere in the article.

26. Consequently, this report uses the term “extremism” to refer to political, organized violence instead of the term “terrorism” unless
directly quoting from a source. We use quotation marks in the title of the report around the phrase “violent extremism” as a visual
cue for the narrative we seek to change.
27. All 603 news items were coded using Atlas.ti qualitative data analysis software. Intercoder reliability was checked in intervals of 25
articles evenly spaced across the data set. Early findings were work-shopped with key AFSC staff. The research team then relied on
two external reviewers to critique an early draft of this report.

28. All percentages are rounded to the nearest whole number unless stated otherwise.

29. Apart from these victims of extremist violence, we also looked at coverage of military or government targets, including civilian and
military officials targeted or killed by extremists. Approximately one quarter of the articles in this sample covered this group of victims.
Initially, we tried to exclude events that seemed to fit within a formal military framework to distinguish between, say, Iraqi soldiers
killed after the fall of Ramadi versus the American soldiers targeted during the attempted bombing of a stateside army base—that is,
soldiers killed during a military encounter versus soldiers killed outside of a conflict zone. We also tried to make a similar distinction
regarding extremists themselves, coding initially for extremist victims of extremist violence—as in an article that described ISIS
executing its own people after accusations of treachery—versus ISIS fighters killed in battle with Iraqi troops. But as the research
team coded the articles the lines around these categories became incredibly blurry, not in the least because this conflict involves a
number of non-state actors, as well as state-based actors from so-called failed states. In the end, we decided to eliminate this code,
since we could not identify a pattern of coverage that framed extremists as victims of violence.

30. This link occurred even in articles where neither Islam nor the religious rhetoric of extremist groups was the main focus of the article.
See for example an article about Secretary of State John Kerry’s trip to Djibouti in 2015 (AP, May 6, 2015).

31. These tropes, too, are problematic in their own ways, for example, by setting Muslim women up as a monolithic group of always-
already victims, in contrast to stereotypes of Muslim men as a monolithic group of violent patriarchs, or by stereotyping some people
as “good Muslims” over and against “bad Muslims.”

32. See for example: Montanaro, Domenico. 2015. “6 Times Obama Called on Muslim Communities to Do More About Extremism.”
December 7. http://www.npr.org/2015/12/07/458797632/6-times-obama-called-on-muslim-communities-to-do-more-about-
extremism. Accessed on February 17, 2016.

33. Powell, Kimberly. 2011. “Framing Islam: An Analysis of U.S. Media Coverage of Terrorism Since 9/11,” Communications Studies
62:1. http://www.tandfonline.com/doi/abs/10.1080/10510974.2011.533599 (doi: 10.1080/10510974.2011.533599). Accessed
October 3, 2015.

34. See for example: Sly, Liz. 2015. “The Hidden Hand Behind the Islamic State Militants? Saddam Hussein’s.” The Washington
Post, April 4. https://www.washingtonpost.com/world/middle_east/the-hidden-hand-behind-the-islamic-state-militants-saddam-
husseins/2015/04/04/aa97676c-cc32-11e4-8730-4f473416e759_story.html. Accessed February 17, 2016.

35. See for example: Boaz, Cynthia. 2010. “How the media misinterpret nonviolent struggles.” International Center for Nonviolent Conflict
Webinar Series. https://vimeo.com/12476930. Accessed on February 1, 2016; Darling-Hammond, Sean. 2016. “Lives Fit for Print:
Exposing Media Bias in Coverage of Terrorism.” The Nation. January 13. http://www.thenation.com/article/lives-fit-for-print-exposing-
media-bias-in-coverage-of-terrorism. Accessed February 1, 2016.

36. The Wall Street Journal did not include any mentions of nonviolent responses to conflict in its abstracts, either.

37. Kovach and Rosenstiel 2014, 27–8.

38. Bail, Christopher. 2012. “The Fringe Effect: Civil Society Organizations and the Evolution of Media Discourse about Islam
since the September 11 Attacks,” American Sociologial Review 77:6. http://asr.sagepub.com/content/77/6/855.short (doi:
10.1177/0003122412465743). Accessed September 14, 2015.

39. Nacos, et al. 2011, 14.

40. Kovach and Rosentiel 2014, 31–32.

41. Kovach and Rosenstiel 2014, 27–8.

42. Race Forward. 2014. “Moving the Race Conversation Forward: How the Media Covers Racism, and Other Barriers to Productive Racial
Discourse,” 2. https://www.raceforward.org/research/reports/moving-race-conversation-forward. Accessed on March 7, 2016.

43. We are also indebted here and throughout this report to the thought leadership of the Opportunity Agenda. See especially:
Opportunity Agenda. 2013. “Vision, Values, and Voice: A Communications Toolkit.” http://opportunityagenda.org/files/field_file/
oa_toolkit.pdf. Accessed February 16, 2016.

44. Race Forward, 2014.

45. Institute for Social Policy and Understanding. 2014b. “(Re)Presenting American Muslims: Broadening the Conversation.” Conference
at the Prince Alwaleed Bin Talal Islamic Studies Program of Harvard University, Cambridge, Massachusetts, April 11-12. Pp16. http://
www.ispu.org/pdfs/Harvard_Representing_American_Muslims_Report_Final.pdf. Accessed February 1, 2016.

American Friends Service Committee | M IXE D M E S SAGES 29

46. Thompson-Hernández, Walter. 2015a. “Four Muslim Latinas Open Up About their Journeys to Islam.” Fusion, December 7. http://
fusion.net/story/241983/the-muslim-latinas-of-southern-california/. Accessed February 17, 2016; Thompson-Hernández, Walter.
2015b. “‘It’s beautiful’: How Four Los Angeles Latinos Found Peace in Islam.” Fusion, December 22. http://fusion.net/story/247869/
muslim-latinos-on-how-they-found-peace-in-islam/. Accessed February 17, 2016.

47. Kovach and Rosenstiel, p27–8.

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